Penny for your Shots

If digital marketing makes you want to hide under your desk, take a deep breath—you’re not alone.

This week, I’m joined by Cinthia Pacheco, founder of Digital Bloom IQ, a marketing agency helping women entrepreneurs show up online with heart and strategy. Cinthia has a gift for making SEO, ads, and analytics feel human—because visibility isn’t vanity; it’s service.

In this conversation, we talk about how to bring more intuition into your marketing, how to make sense of data without the burnout, and why you don’t need to chase every algorithm update to succeed.

She also shares her new course, Found in AI, which teaches how to start showing up in AI-powered searches (like ChatGPT!)—in a way that feels approachable and aligned.

Inside this episode:

• What “soulful SEO” really looks like
• The difference between marketing for clients vs. to them
• How to stop reacting to algorithm changes and start leading with calm
• The mindset that makes visibility easier (and more authentic)
• Why blending data and intuition is your secret business superpower

✨ Learn more about Cinthia:
 Website: digitalbloomiq.com

LinkedIn: linkedin.com/in/cinthia-pacheco

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

So many women say, “I’d love to start, but I’m not quite ready,” or wait until the timing feels perfect. But as I often remind my clients, readiness isn’t a feeling—it’s something you build through action.

This week, I’m chatting with Rachael Davila, founder of Extra Hands Virtual Assistant and author of Hey, Do I Need a VA?. Rachael’s story is a powerful example of what happens when women take that first imperfect step and allow support into their business.

In this conversation, we explore:

• The two (and a half!) types of VAs—and how to know which one you need
• Why “slowing down” can actually be the smartest growth strategy
• Learning to trust your intuition and your own timing
• How to build confidence through doing, not waiting
• The freedom that comes from asking for help before burnout hits

Rachael’s journey beautifully mirrors what I teach: that clarity follows action, and support isn’t a luxury—it’s a strategy.

💻 Connect with Rachael:
 Website: extrahandsva.com
Facebook: Rachael Davila
Community: Find a Virtual Assistant Group

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

When Vanessa Menache learned what was really inside most wipes, she couldn’t unsee it. Combining her background in branding with her father’s textile expertise, she launched Raan—the world’s first unbleached, 100% cotton wet wipe.

In this episode, Vanessa opens up about how her curiosity turned into a mission to clean up the industry and educate consumers about what “green” really means.

You’ll hear:

• The documentary that sparked her wake-up call
• How she built a startup rooted in transparency and sustainability
• Why true clean products go far beyond marketing buzzwords
• The family partnership that made innovation possible
• What she’s learned about leadership, impact, and persistence

💡 Vanessa’s Offer for Listeners:
Get 10% off your first order at raan.com
with code PENNY10.

Key Topics:
• Clean beauty & product safety
• Sustainability in manufacturing
• Greenwashing & consumer awareness
• Female founders & purpose-driven business
• Innovation in family-owned startups

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the skills you’ve used to care for your family could become the foundation of a business that cares for you?

This week’s guest, Carrie McWherter, is a virtual assistant who turned her natural gift for organization—and a season of caregiving—into a thriving business that helps entrepreneurs reclaim their time (and their sanity).

In our conversation, Carrie shares how she went from caring for her mother-in-law to running a successful VA business that keeps her clients organized, supported, and growing. We dive into the systems that make life and business easier—and the mindset shifts that make it all possible.

Here’s what we talk about:

• How caregiving inspired Carrie’s business journey
• Why strong systems create calm, not chaos
• Simple ways to automate tasks and free up energy
• The confidence that comes from clarity and organization
• How to use your real-life skills to serve others and build income

💡 If every month feels like recreating the wheel, it might be time to create simple SOPs—repeatable checklists that save time, reduce stress, and make delegation easy.

If you’ve been craving a little more breathing room, sometimes it just takes a nudge, a fresh set of eyes, or a new way of looking at what’s already working.

Curious where to begin? You can reach out to me here to explore what might bring more ease and flow into your days:  👉 pennyforyourshots.com/chat

To learn more about Carrie's business: https://www.allinorderwithcarrie.com/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Most of us grew up whispering about periods—and using products that were far from ideal. Pads, tampons, discomfort, and silence were just part of the deal.

But what if there’s a better way?

In this week’s episode, I’m talking with Arielle Loupos, founder of Flower Girl, a period underwear brand designed to be safe, sustainable, and actually cute. Arielle shares her journey from e-commerce consultant to mission-driven entrepreneur, and why she’s passionate about breaking period taboos once and for all.

Together, we explore:

• The shocking chemicals recently discovered in pads and tampons
• Why intuition played a bigger role than strategy in Arielle’s entrepreneurial leap
• How sustainable period underwear can change lives (and the planet)
• The connection between cycle syncing, energy, and women’s leadership
• What it takes to build a purpose-led brand without burning out

Whether you’re past your period years or still navigating them, this conversation is a reminder that our health—and our daughters’ and granddaughters’ health—deserve better.

Key Topics:

• Breaking the silence around periods
• Safer, sustainable alternatives to traditional products
• The challenges and wins of product development
• Listening to your gut as a business strategy
• Building impact-driven brands that matter

👉 Learn more about Flower Girl: https://flowergirl.co

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if your health, your wealth, and your self-worth were all part of the same story?

This week, I’m joined by Nancy Griffin, founder of Women Worth and Wellness. Nancy believes women are their own greatest asset—and that taking care of yourself is the first step to building wealth, giving generously, and leading boldly.

In this conversation, we dive into:

• Why women should never apologize for building wealth
• How giving back can actually grow your confidence and self-worth
• The surprising connection between your health and your financial future
• Why it’s never too early—or too late—to start planning for wealth
• The importance of making yourself the priority without guilt

Nancy reminds us that when women step up, champion one another, and steward their resources well, the ripple effect can change the world.

Key Topics:

• Women, wealth, and worthiness
• Philanthropy and legacy planning
• Health as the cornerstone of financial security
• Building confidence around money
• Women supporting women in business and beyond

Connect with Nancy: [email protected] 

https://womenworthwellness.com/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if your business didn’t run on hustle—but on presence?

This week, I sat down with Kristi Chaves, a business coach who helps women build successful businesses rooted in alignment and authenticity. Raised in a family of coaches, Kristi brings a unique perspective on leadership, embodiment, and growth.

We covered so much good ground, including:

• The surprising benefits of growing up in a coaching household
• How somatic practices can transform your business
• Why “mom guilt” is a story you don’t have to subscribe to
• What it really means to live—and work—in alignment
• The power of support and community for women entrepreneurs

Key Topics:

• Presence over hustle
• Business and motherhood
• Somatic coaching in entrepreneurship
• Alignment as strategy
• Community and connection

To connect with Kristi, follow her on Instagram @KristiChaves

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Hustle harder. Push through. Work until you make it.

Sound familiar? For so many women, hustle culture has become a badge of honor—but behind the scenes, it’s leaving us burned out, resentful, and completely disconnected from the work we’re meant to do.

This week’s conversation is all about breaking free from hustle and building something better. You’ll hear the story of a woman who walked away from abuse, built and scaled multiple businesses, lost it all through betrayal, and finally discovered her true calling: helping women align with their soul’s purpose instead of chasing someone else’s definition of success.

Inside this episode:

• The reality of rebuilding after loss and betrayal
• Why “pushing through” doesn’t actually heal or grow your business
• How to tell the difference between ego-driven goals and soul-led ones
• What it looks like to build joy, confidence, and community instead of just revenue

Key Topics:

• Hustle culture and burnout
• Nervous system healing and alignment
• Rebuilding after setbacks
• Serving from your heart in business
• Creating success without ego

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

One hundred episodes. One hundred conversations. Countless lessons, laughs, and reminders that women are powerful beyond measure.

In this milestone episode, I look back on the stories that have shaped Penny for Your Shots—from Kami Guildner’s wisdom on raising our voices, to Larissa Banting’s reinvention story, to Frankie Elder Reedy’s fire for justice, to Shirah Benarde’s scrunchie-turned-nightcap invention that’s keeping women safe.

I also share:

• Why you’ll never feel “ready”—and why that’s not a reason to wait
• What I’ve learned about courage, clarity, and imperfect action
• Why women’s stories matter more than ever
• How showing up together makes us unstoppable

Key Topics:

• 100th episode celebration
• Memorable guest moments + lessons
• Courage, clarity, and consistency
• Women supporting women
• Building momentum in business and life

This episode is both a celebration and an invitation—to keep showing up, to keep sharing, and to keep building momentum together.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Reinvention isn’t just about starting fresh—it’s about showing up, even when life feels messy.

This week, I’m joined by Angel Wilborn, the vibrant host of the GLOE podcast (God, Life, Organization, & Entrepreneurship). Angel recently rebranded her show and stepped into a new chapter with boldness and faith—and she’s here to share what that process really looked like.

Inside this conversation, we cover:

• The courage (and clarity) behind Angel’s rebrand
• Why women hold themselves back waiting for “perfect”
• Learning to see ourselves the way others do
• How to pivot with confidence when plans change
• Angel’s playful take on creating joy in business

Key Topics:

• Reinvention & confidence
• The messy middle of business and life
• Overcoming perfectionism & imposter syndrome
• Podcasting, PR, and creative support systems
• Finding joy, play, and accountability in your work

This one’s for anyone who’s been waiting for the “right time.” Angel reminds us the time is now.

Connect with Angel:

https://www.instagram.com/themodcosc/ 

The Podcast Hub

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald