Some episodes are strategy-packed. This one is heart-packed.

If you’re listening while the turkey’s in the oven or you’ve escaped to the quiet of your car for a few minutes, this is your moment to breathe. Today I’m sharing what I’m deeply grateful for — the women who show up, the twists that shaped me, the friendships that became family, and the joy that comes from building meaningful work alongside meaningful people.

Inside this solo episode, I reflect on the courage it takes to build a business while living a full life… and why your spark, your presence, and your dreams matter more than you know.

Whether you’re craving momentum, clarity, or simply the reminder that you’re not doing this alone, I hope this message lands right where you need it.

In this episode, I share:

• The bravery required to be a woman entrepreneur today (especially for women 45+)
• Lessons learned from years in direct sales and coaching
• How friendships became the heart of my business journey
• The joy-fueled beginnings of Wine Camp and the Sipper Club
• Why Serving Superstars brings women back to life
• A Thanksgiving gratitude list just for you

Key Topics:

• Entrepreneurship with heart
• Gratitude and mindset
• Community and connection
• Seasons of reinvention
• Courage, clarity, and momentum
• Building a business that feels meaningful

If this episode stirred something in you and you’re ready for support, Serving Superstars is open. Women who join now get private coaching before the February cohort begins. Let’s build your momentum together. You can book a call with me here: https://www.pennyforyourshots.com/call

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if your next chapter isn’t about starting over…but finally starting to honor who you’ve become?

This week, I’m joined by coach Chanda Coston, a woman whose journey through grief, reinvention, and deep self-discovery mirrors so much of what midlife women are navigating. Chanda helps women in the “third quarter” of life find clarity, build confidence, and create businesses aligned with the season they’re in — and our conversation is rich with truth, tenderness, and that quiet inner nudge so many of us feel at 45+.

We talk about the loneliness that comes with big life transitions, the relief of choosing yourself, and why women are wildly qualified for the visions tugging at their hearts. If you’ve been sensing something more for your life or business, this episode offers both inspiration and direction.

And if this conversation stirs something in you and you’d like support mapping out what’s next, I’d be honored to connect. You can book a call with me at pennyforyourshots.com/call.

In this episode, we explore:
• Why women 45+ minimize their gifts
• What clarity really looks like in midlife
• Navigating grief, loneliness, and major life pivots
• How to build a sustainable business in your current season
• The mindset shifts that help women finally move forward

Key Topics:
• Reinvention in midlife
• Confidence and self-worth
• Purpose-driven business building
• Systems, structure, and overwhelm
• Healing, resilience, and community support

Connect with Chanda:
Website: chanda-co.com
Instagram: instagram.com/chanda__co
3-Day Tiny Challenge: join.chanda-co.com/3day-clarity-challenge-with-chanda

Support the HEB Foundation (in honor of Chanda’s brother):
thehebfoundation.org/events

Book a connection call with Penny:
pennyforyourshots.com/call

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

If you’ve ever felt that quiet tug for “something more,” this episode is for you.

I’m sharing the story behind my movement — the real one. The childhood threads, the detours, the pivots, the heartbreaks, and the unexpected joys that shaped the work I do today with women who are ready to serve with heart instead of hustle.

From growing up on an Iowa farm with older parents and a big imagination… to climbing the corporate ladder, navigating burnout, finding my footing in direct sales, and rebuilding again after a sudden company closure — every chapter pointed me toward one thing: helping women lead with joy, purpose, and authentic connection.

Inside this episode, I talk about:

• The early influences that shaped my love for humor and connection
• The corporate moment that sparked my first major pivot
• How Traveling Vineyard became a catalyst for community and confidence
• Why hustle culture stopped aligning with my values
• The unexpected gift inside a sudden career ending
• The birth of the Sipper Club, Wine Camp, and Serving Superstars
• Why this work has become a movement, not just a business

Key Topics We Explore:

• Joyful, service-centered leadership
• Mindset shifts that create clarity and confidence
• Community, connection, and the power of women supporting women
• Rebuilding identity after big life or career transitions
• Growing a business at the pace of peace

If this episode resonates and you’re ready to explore what’s next for you, I’d love to connect. Schedule a free Discovery Call: pennyforyourshots.com/call

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

When you’re the only woman in the room, it takes courage to speak up—and even more courage to do it again after being talked over, dismissed, or ignored.

This week, I’m joined by Kae Kronthaler-Williams, a longtime tech executive and author of Not Made for You: How Women Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men.

Kae shares what it’s really like to navigate male-dominated spaces, the language women can use to call out bias with grace, and how we can support each other to lead differently—together.

In this episode:

• The power of naming bias (and what to say when it happens)
• How to hold your ground and stay calm under pressure
• The truth about the “maternal bias” and other hidden workplace hurdles
• Why women founders still face funding gaps—and how we change it
• The role of sisterhood and mentorship in rewriting the rules

This conversation isn’t about blame—it’s about awareness, agency, and action.

Grab your copy of Kae's Book HERE.

Ready to create a business that reflects your values—not the old rulebook?
Book a one-on-one coaching session with me:
👉 tidycal.com/pennyforyourshots/coaching-session

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

If digital marketing makes you want to hide under your desk, take a deep breath—you’re not alone.

This week, I’m joined by Cinthia Pacheco, founder of Digital Bloom IQ, a marketing agency helping women entrepreneurs show up online with heart and strategy. Cinthia has a gift for making SEO, ads, and analytics feel human—because visibility isn’t vanity; it’s service.

In this conversation, we talk about how to bring more intuition into your marketing, how to make sense of data without the burnout, and why you don’t need to chase every algorithm update to succeed.

She also shares her new course, Found in AI, which teaches how to start showing up in AI-powered searches (like ChatGPT!)—in a way that feels approachable and aligned.

Inside this episode:

• What “soulful SEO” really looks like
• The difference between marketing for clients vs. to them
• How to stop reacting to algorithm changes and start leading with calm
• The mindset that makes visibility easier (and more authentic)
• Why blending data and intuition is your secret business superpower

✨ Learn more about Cinthia:
 Website: digitalbloomiq.com

LinkedIn: linkedin.com/in/cinthia-pacheco

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

So many women say, “I’d love to start, but I’m not quite ready,” or wait until the timing feels perfect. But as I often remind my clients, readiness isn’t a feeling—it’s something you build through action.

This week, I’m chatting with Rachael Davila, founder of Extra Hands Virtual Assistant and author of Hey, Do I Need a VA?. Rachael’s story is a powerful example of what happens when women take that first imperfect step and allow support into their business.

In this conversation, we explore:

• The two (and a half!) types of VAs—and how to know which one you need
• Why “slowing down” can actually be the smartest growth strategy
• Learning to trust your intuition and your own timing
• How to build confidence through doing, not waiting
• The freedom that comes from asking for help before burnout hits

Rachael’s journey beautifully mirrors what I teach: that clarity follows action, and support isn’t a luxury—it’s a strategy.

💻 Connect with Rachael:
 Website: extrahandsva.com
Facebook: Rachael Davila
Community: Find a Virtual Assistant Group

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

When Vanessa Menache learned what was really inside most wipes, she couldn’t unsee it. Combining her background in branding with her father’s textile expertise, she launched Raan—the world’s first unbleached, 100% cotton wet wipe.

In this episode, Vanessa opens up about how her curiosity turned into a mission to clean up the industry and educate consumers about what “green” really means.

You’ll hear:

• The documentary that sparked her wake-up call
• How she built a startup rooted in transparency and sustainability
• Why true clean products go far beyond marketing buzzwords
• The family partnership that made innovation possible
• What she’s learned about leadership, impact, and persistence

💡 Vanessa’s Offer for Listeners:
Get 10% off your first order at raan.com
with code PENNY10.

Key Topics:
• Clean beauty & product safety
• Sustainability in manufacturing
• Greenwashing & consumer awareness
• Female founders & purpose-driven business
• Innovation in family-owned startups

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the skills you’ve used to care for your family could become the foundation of a business that cares for you?

This week’s guest, Carrie McWherter, is a virtual assistant who turned her natural gift for organization—and a season of caregiving—into a thriving business that helps entrepreneurs reclaim their time (and their sanity).

In our conversation, Carrie shares how she went from caring for her mother-in-law to running a successful VA business that keeps her clients organized, supported, and growing. We dive into the systems that make life and business easier—and the mindset shifts that make it all possible.

Here’s what we talk about:

• How caregiving inspired Carrie’s business journey
• Why strong systems create calm, not chaos
• Simple ways to automate tasks and free up energy
• The confidence that comes from clarity and organization
• How to use your real-life skills to serve others and build income

💡 If every month feels like recreating the wheel, it might be time to create simple SOPs—repeatable checklists that save time, reduce stress, and make delegation easy.

If you’ve been craving a little more breathing room, sometimes it just takes a nudge, a fresh set of eyes, or a new way of looking at what’s already working.

Curious where to begin? You can reach out to me here to explore what might bring more ease and flow into your days:  👉 pennyforyourshots.com/chat

To learn more about Carrie's business: https://www.allinorderwithcarrie.com/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Most of us grew up whispering about periods—and using products that were far from ideal. Pads, tampons, discomfort, and silence were just part of the deal.

But what if there’s a better way?

In this week’s episode, I’m talking with Arielle Loupos, founder of Flower Girl, a period underwear brand designed to be safe, sustainable, and actually cute. Arielle shares her journey from e-commerce consultant to mission-driven entrepreneur, and why she’s passionate about breaking period taboos once and for all.

Together, we explore:

• The shocking chemicals recently discovered in pads and tampons
• Why intuition played a bigger role than strategy in Arielle’s entrepreneurial leap
• How sustainable period underwear can change lives (and the planet)
• The connection between cycle syncing, energy, and women’s leadership
• What it takes to build a purpose-led brand without burning out

Whether you’re past your period years or still navigating them, this conversation is a reminder that our health—and our daughters’ and granddaughters’ health—deserve better.

Key Topics:

• Breaking the silence around periods
• Safer, sustainable alternatives to traditional products
• The challenges and wins of product development
• Listening to your gut as a business strategy
• Building impact-driven brands that matter

👉 Learn more about Flower Girl: https://flowergirl.co

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if your health, your wealth, and your self-worth were all part of the same story?

This week, I’m joined by Nancy Griffin, founder of Women Worth and Wellness. Nancy believes women are their own greatest asset—and that taking care of yourself is the first step to building wealth, giving generously, and leading boldly.

In this conversation, we dive into:

• Why women should never apologize for building wealth
• How giving back can actually grow your confidence and self-worth
• The surprising connection between your health and your financial future
• Why it’s never too early—or too late—to start planning for wealth
• The importance of making yourself the priority without guilt

Nancy reminds us that when women step up, champion one another, and steward their resources well, the ripple effect can change the world.

Key Topics:

• Women, wealth, and worthiness
• Philanthropy and legacy planning
• Health as the cornerstone of financial security
• Building confidence around money
• Women supporting women in business and beyond

Connect with Nancy: [email protected] 

https://womenworthwellness.com/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald