Penny for your Shots

What do you do when a deeply personal heartbreak opens the door to your life’s next purpose?

After watching her mother decline from Alzheimer’s and seeing her father struggle as the primary caregiver, Vicky McGrath realized how many families were navigating aging and dementia completely overwhelmed and unsupported. Instead of saying “someone should help,” she became the person who did.

In this episode, Vicky shares how she started a senior home care business in her 40s with zero healthcare experience and built a company that now supports hundreds of seniors and families across Ontario.

This conversation is honest, emotional, practical, and deeply relevant for anyone caring for aging parents or wondering if it’s too late to start over.

In this episode:

 • The early signs of dementia families often miss
 • Why caregiving can feel so isolating
 • The importance of having a care plan before a crisis
 • What families need to know about aging at home
 • Starting a meaningful business later in life
 • Why your hardest experiences can become your purpose

Connect with Vicky: https://seniorcarebusinesscampus.com/

Learn more about Ladies' Executive Golf Society (LEGS): https://ladiesexecutivegolfsociety.com/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Feeling stuck lately? You’re not alone.

In this follow-up to last week’s vulnerable conversation about overwhelm, Penny shares gentle, practical ways to begin moving forward again when life feels heavy, messy, or emotionally off.

This isn’t about hustling harder or pretending everything’s fine. It’s about small shifts that help you reconnect with yourself, your joy, and the people you serve.

Through stories, mindfulness practices, sensory grounding, and reflections on community, connection, and Wine Camp memories, Penny offers encouragement for anyone navigating overwhelm, burnout, or uncertainty right now.

In this episode:

•  Why asking a better question changes everything 
•  The difference between hustle culture and feminine momentum 
•  Simple grounding practices that help you feel better fast 
•  How mindfulness helps move you from overwhelm into action 
•  Why joy and connection matter more than perfection 
•  The role community plays in healing and growth 

If you’ve been waiting to “get it together” before showing up again, this episode is your reminder that you don’t have to do this alone.

✨ Book a complimentary Connection Call:
 Penny for Your Shots Coaching Call

🥰 Get 30 days of Calm:
https://www.calm.com/gp/766EHFRXKF376Y46FJ 

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What happens when the woman who’s always encouraging everyone else suddenly feels overwhelmed herself?

In this vulnerable solo episode, Penny opens up about feeling foggy, stretched thin, and unexpectedly emotional after running out of pre-recorded guest episodes and realizing: “Oh… this week it’s just me.”

But what unfolds is a powerful reminder that overwhelm does not mean you’re failing. It often means you’ve been carrying too much for too long.

This conversation is for the women who are:
 • Holding everything together
 • Building businesses while supporting everyone else
 • Feeling stuck between excitement and exhaustion
 • Wondering if they’re the only ones struggling with visibility, confidence, or momentum

Penny shares honest reflections on midlife reinvention, imperfect action, asking for support, and why women were never meant to quietly shrink themselves with age.

Key Takeaways:
 • Why “foggy brain” seasons don’t mean you’re off track
 • The mindset shift that helps overwhelmed women move forward
 • How small actions build confidence and clarity
 • Why visibility can feel vulnerable for women entrepreneurs
 • The importance of community, connection, and letting yourself be supported

Key Topics:
 • Midlife reinvention
 • Women entrepreneurs and overwhelm
 • Visibility and confidence
 • Rediscovering yourself after 40
 • Taking imperfect action
 • Community and support for women
 • Building a meaningful life and business

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the thing you really needed wasn’t another productivity hack… but a few days away with women who simply get you?

In this solo episode, I’m sharing the story behind Wine Camp and why this experience has become one of the most meaningful parts of my work. Yes, there’s incredible wine. Yes, there’s beautiful scenery. But what happens at Wine Camp goes far beyond tastings and vineyard tours.

It’s about connection.

It’s about friendship.

It’s about women giving themselves permission to slow down, laugh, reconnect, and remember who they are outside of their daily responsibilities.

I’m also sharing:

•  How Wine Camp first began 
•  Why these friendships form so quickly 
•  What makes the Finger Lakes wine region so special 
•  The wines I’m most excited to share this year 
•  What women really leave with after the experience ends 

Whether you’re already joining us, Wine Camp curious, or simply craving more joy and connection in your life, this episode will give you a feel for what Wine Camp is truly about.

Wine Camp 2026:
 📍 Finger Lakes, New York
 📅 July 30 – August 2, 2026

Learn more: pennyforyourshots.com/winecamp

Key Topics:

•  Women reconnecting with themselves in midlife 
•  Why friendship matters more than we realize 
•  The power of shared experiences for women 
•  Finger Lakes wine country and Riesling wines 
•  Saying yes to yourself again 
•  Creating meaningful connection through travel and community 

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Why do we hold ourselves back from being seen? Especially when we know we’re meant for more..?

In this episode, Penny sits down with author and book mentor Shauna VanderHoek to talk about the real reason so many women stay stuck: fear of visibility.

Shauna shares her journey from corporate consulting to helping entrepreneurs publish books; and how her own fear of being seen showed up at the exact moment she was stepping into something bigger.

This conversation is about more than books. It’s about becoming the woman who’s willing to be seen.

In This Episode, You’ll Hear:

•  Why visibility feels so uncomfortable (and what to do about it) 
•  How writing a book can elevate your authority and impact 
•  The surprising ways fear can show up in your life and body 
•  Why your business growth is directly tied to your personal growth 
•  How to move through the blocks that are keeping you stuck 

Key Topics:

•  Visibility and mindset for women entrepreneurs 
•  Writing and publishing a business book 
•  Overcoming fear of judgment 
•  Personal growth and business success 
•  Building authority as a female entrepreneur 

Connect with Shauna:
    Website: askshauna.com
    LinkedIn: Shauna VanderHoek
    Excerpt from The Book You’re Meant to Finish: A Reflective Journal for Nonfiction Writers to Overcome Blocks, Gain Clarity, and Get Unstuck: http://askShauna.com/gift
    Free summit for business owners and message-driven writers: https://yourbookyourmessage.com/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the life you’re living right now… isn’t the final version?

In this episode, Penny sits down with Diane Farber — her neighbor, friend, and a woman who proves that reinvention doesn’t have an expiration date.

Diane shares her journey from social worker to financial advisor, building a career from scratch in her 40s, and then starting over again in a brand new community in her 80s. Her story is layered with courage, curiosity, and the kind of wisdom that only comes from doing the thing, even when it’s uncomfortable.

This conversation is also a gentle (and sometimes not-so-gentle) nudge for women to take ownership of their financial future. Because being “taken care of” isn’t the same as being informed.

In this episode:

•  What it really takes to reinvent yourself at any stage of life 
•  The courage behind changing careers later in life 
•  Why fear doesn’t mean stop; it means GO 
•  The importance of financial literacy for women 
•  What happens when you don’t understand your money 
•  How to stay curious, connected, and engaged as you age 

If you’ve been waiting for the “right time” to make a change… this might be it.

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if your hormones weren’t the problem, but instead were the key to everything?

In this episode, I sit down with Dr. Aumatma Simmons, a naturopathic doctor who’s spent nearly 20 years studying hormones, fertility, and the deeper wisdom of the female body.

We talk about why so many women feel burned out trying to keep up with systems designed for men—and how understanding your natural cycle can change the way you live, work, and make decisions.

This conversation is both validating and eye-opening. If you’ve ever felt “off,” exhausted, or out of sync with your life… your body might not be failing you. It might be trying to guide you.

In this episode:

 • Why hormones have been misunderstood (and mislabeled) for years
 • The real reason women experience burnout
 • What it means to live a “fertile lifestyle”
 • How toxins, mindset, and stress impact your body
 • Why intuition is deeply connected to your physiology
 • The difference between men’s 24-hour cycle and women’s 28-day rhythm

Key Topics:

 • Hormonal health for women
 • Burnout and energy cycles
 • Intuition and body awareness
 • Fertility and lifestyle
 • Women’s leadership and energy

To connect with Dr. Aumatma: 

Website: https://holisticfertilityinstitute.com/hormonal 

Instagram: @holisticfertilitydoctor

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

If the word “budget” makes you want to pour a glass of wine at 9am… stay with me.

This conversation with the Budget Besties is not about restriction. It’s about freedom.

Shana and Vanessa are on a mission to take the shame out of money and replace it with simple, real-life systems that actually work. Because most women aren’t bad with money... they’ve just never been shown how to manage it in a way that fits their life.

And the best part? You don’t have to give up the things you love to make it work.

In this episode:

•  Why budgeting has such a heavy emotional charge for so many women 
•  The difference between a budget and a system 
•  How to simplify, separate, and automate your money 
•  Real client stories that show what’s actually possible 
•  How to create space for the things that matter most to you 

Key Topics:

•  Money shame and mindset 
•  Simple budgeting systems 
•  Organizing your finances 
•  Spending without guilt 
•  Women and financial empowerment 

Resources & Links:

• Budget Besties system: https://budgetbesties.com/penny

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Starting over at 50 can feel overwhelming. Or, it can become the beginning of something extraordinary.

In this episode, Belinda Sandor shares how she rebuilt her life during a major transition: divorce, financial stress, and becoming a single mom... and turned it into a thriving virtual assistant business that now gives her freedom and flexibility at 65.

Her story is a beautiful example of what’s possible when women stop waiting for permission and start creating lives that actually fit.

In this episode, we talk about:

•  What it really looks like to start over in midlife 
•  How Belinda built a business from home before it was “a thing” 
•  The role mindset plays in moving forward 
•  Why you don’t have to share everything to be visible 
•  Creating income and freedom on your own terms 

Key Topics:

•  Midlife reinvention 
•  Virtual assistant businesses 
•  Women entrepreneurs mindset 
•  Overcoming limiting beliefs 
•  Building a flexible lifestyle 

Connect with Belinda:
https://thevaconnection.com

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the moment you’ve been waiting for… is right now?

Karen Ansen joins me for a conversation that will feel very familiar if you’ve ever looked around your life and thought, “Okay… what’s next for me?”

After years of building a career, raising a family, and showing up for everyone else, Karen found herself at a turning point—one that led her to reconnect with herself, redefine her purpose, and create a life and business that truly fit.

This episode is about more than reinvention. It’s about remembering who you are—and giving yourself permission to live like it.

In this episode, Karen shares:

•  Her journey from government work to law to entrepreneurship 
•  The moment that made her question everything 
•  Why self-worth shows up in how we price and lead 
•  How breathwork and inner work changed her life 
•  What it means to lead and live authentically 

Key Topics:

•  Reinventing life after 50 
•  Midlife identity and purpose 
•  Women and self-worth 
•  Boundaries and people-pleasing 
•  Leadership and emotional intelligence 
•  Building a business that supports your life 

Connect with Karen: https://www.ignitehr.com.au/  and https://igniteyourpurpose.au/home

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald