Penny for your Shots

How many decisions do we make because we truly want something—and how many do we make because fear, an old belief, or some invisible “rule” tells us we should?

This week, Penny sits down with SL Gillespie for a conversation that starts with golf and goes far beyond the course. They talk about confidence, self-talk, intuition, joy, and the beliefs women carry about success, money, achievement, and what we're “supposed” to do.

SL also shares how she uses EFT (tapping) in her coaching to help women calm the nervous system and work through the beliefs that keep them stuck.

In this episode:

• Recognizing when fear is making the decision
• Questioning the rules and beliefs we've carried for years
• Why criticizing yourself isn't the path to success
• Building confidence on—and off—the golf course
• Using EFT/tapping to work with the nervous system
• Trusting yourself, following joy, and making decisions differently

Learn more about SL:
https://thegolfadvantageforwomen.com/
https://thegolfadvantageforwomen.com/about/

Learn more about LEGS:
https://legs.golf/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Women are often so busy taking care of everyone else that caring for themselves begins to feel selfish. Cass UK believes self-care isn’t selfish—it’s survival.

After a traumatic childbirth experience nearly cost Cass and her baby their lives, she stopped waiting for the right time and committed fully to the business she had been building alongside her nursing career. In this conversation, Penny and Cass discuss making a change before life forces us to, recognizing the value of the skills we’ve gathered throughout our careers and lives, moving through imposter syndrome, and allowing other people to support us.

They also explore what becomes possible when women stop playing small, trust what they already know, and give themselves permission to want more.

Connect with Cass UK:

Website: https://cassukonline.com
LinkedIn: https://www.linkedin.com/in/cassuk/

Cass is also the author of The Delicious Way, available on Amazon.

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Have you ever known exactly what you wanted (or needed) to do, but still couldn’t seem to get started?

ADHD coach and EFT tapping practitioner Barb Hubbard explains why getting started isn’t always as simple as making a list, managing our time better, or trying harder.

We talk about the overlap between ADHD symptoms, chronic stress, sleep deprivation, and perimenopause... And why so many capable women find themselves feeling overwhelmed, distracted, or frozen.

Barb also introduces us to EFT tapping, a simple practice that may help calm the nervous system, bring the thinking brain back online, and create enough clarity to take the next step. She even walks us through a gentle tapping exercise during the conversation.

In this episode, we talk about:

• Why motivation and executive function can make getting started difficult
• How ADHD and perimenopause can sometimes look surprisingly similar
• Why procrastination is often an emotional issue rather than a time issue
• How fight-or-flight affects focus, prioritization, and problem-solving
• Using EFT tapping to calm the body and mind
• A simple tapping practice you can try for yourself
• Why consistency matters less than knowing how to restart
• Creating a list of tools to use when overwhelm takes over
• Moving through fear, visibility, and imposter syndrome
• The importance of intentionally making time for our girlfriends

Links & Mentions from This Episode

Barb Hubbard Coaching: https://barbhubbardcoaching.com

Connect with Barb on LinkedIn: https://www.linkedin.com/in/barbhubbard/ 

Sometimes the next step isn’t to push harder. Sometimes it is to pause, calm the noise, and give ourselves enough space to hear what comes next.

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

We spend so much time trying to make our businesses look polished, professional and perfectly put together that sometimes we edit out the very thing people would connect with most: ourselves.

Deanna Dolecki is the president of Blue Duck Agency, where Ashley Ruggeri serves as account director. Together, they also host the Ducks Unplugged podcast—an unscripted mix of business, work, life and the wonderfully ridiculous debates that happen when two women with different perspectives stop trying to sound polished and simply let themselves talk.

Deanna and Ashley share why their podcast became more effective when they stopped trying to make every episode perfect, how being themselves helps clients understand what it is actually like to work with them, and why fun, creativity and human connection still matter in business.

We also talk about resilience, career pivots, raising children who may eventually work in jobs that do not exist yet. And, naturally, whether anyone should get bangs.

In this episode, we talk about:

• Following the fun as a business strategy
• Why people want to work with people they like
• Creating trust through real human connection
• Using AI without losing your ideas, creativity or voice
• Releasing imperfect work and learning from the response
• Hiring for personality, motivation and other intangibles
• Why trying something and changing direction is not failure
• Making room for both meaningful conversations and ridiculous debates

Connect with Deanna and Ashley:

Website: https://www.blueduckagency.com/
Ashley’s LinkedIn: https://www.linkedin.com/in/ashley-ruggeri/
Deanna’s LinkedIn: https://www.linkedin.com/in/deanna-dolecki-45b2482/
Company LinkedIn: https://www.linkedin.com/company/blueduckagency/
Facebook: https://www.facebook.com/blueduckagency/
Instagram: https://www.instagram.com/blueduckagencymarketing/ 

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the symptoms you’ve been blaming on stress, aging, or “just life” are actually connected to hormone shifts?

This week, I’m joined by Sarah Norris, a nurse practitioner in urology and a Menopause Society Certified Practitioner. Sarah also happens to be my urology provider, and I have been so excited to share this conversation because it touches on so many things women experience but often don’t talk about openly enough.

We talk about peri-menopause, post-menopause, hormone therapy, vaginal estrogen, urinary symptoms, recurrent UTIs, painful sex, libido, testosterone, sleep, bone health, heart health, and that hard-to-explain feeling of, “I just don’t feel like myself.”

Sarah explains these topics in such a clear and compassionate way, and my hope is that this episode helps you feel less alone, more informed, and more confident starting a conversation with your own healthcare provider.

This conversation is educational and encouraging, but it is not personal medical advice. Please talk with your own healthcare provider about your body, your symptoms, and what may be right for you.

Resources:

Sarah Norris, ARNP, MSCP: https://www.mercycare.org/doctors/doctor-public-profile/sarah-norris/ 

The Menopause Society: menopause.org

Books:

Avrum Bluming, MD and Carol Tavris, PhD, Estrogen Matters
Mary Claire Haver, MD, The New Menopause…
Mary Claire Haver MD, The New Perimenopause…
Kelly Casperson, MD, The Menopause Moment…
Heather Hirsch, MD, The Perimenopausal Survival Guide…
Dr. Louise Newson, Preparing for Perimenopause and Menopause
Dr. Jessica Shephard, Generation M…
Stephanie Faubion, MD, The New Rules of Menopause…

Podcasts:

You Are Not Broken
The Dr. Louise Newson Podcast
The International Menopause Society Podcast
Menopause and Cancer
Hello Menopause
Menopause: Unmuted

Guest speakers to search for: Kelly Casperson, Corrine Menn, Heather Hirsch, Mary Claire Haver, Stacy London

Documentaries:

Balance: A Perimenopause Journey, Amazon Prime (Jan. 2026)
The M Factor: Shredding the Silence on Menopause (2024)
Your Fantastic Mood: Menopause, PBS (2023)
Sex, Myths and the Menopause (2021)

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

If you've ever hesitated to post about a client win, an award, or even the impact you're making because you didn't want people to think you were bragging...this episode is for you.

One of the things Priya Dua and I kept coming back to in this conversation is how uncomfortable so many women are talking about what they do. We work hard. We care deeply about serving others. But when it's time to share our accomplishments or tell people how we can help, many of us suddenly get quiet.

Priya's expertise is in public relations, and she spends her days helping founders and business leaders tell their stories. I work with women who are building businesses rooted in service, not sales. Although we come at it from different angles, we agreed on something that's so important:

People can't benefit from your gifts if they don't know you exist.

Sharing your story isn't about making yourself the hero. It's about helping the people who need what you offer find you.

We also talked about the difference between PR and marketing, why authenticity will always outlast chasing social media trends, how AI can support your business without replacing your voice, and why your experience and wisdom are some of your greatest strengths.

And because this is Penny for Your Shots, we couldn't end the conversation without talking about espresso martinis, bowling leagues, and why making time for your girlfriends might be one of the smartest things you do all week. Sometimes filling your own cup is exactly what allows you to keep pouring into everyone else.

In this episode, we talk about:

•  Why visibility is an act of service, not self-promotion 
•  The difference between public relations and marketing 
•  Why women often downplay their accomplishments 
•  How to share your story without feeling like you're bragging 
•  Choosing authentic connection over chasing social media trends 
•  Using AI as a tool while keeping your unique voice 
•  Making time for friendships, fun, and filling your own cup 

Connect with Priya Dua

Website: https://arkivepr.com/

LinkedIn: https://www.linkedin.com/in/priyadua/

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

How do you stay open to people while still trusting your instincts?

In this week's conversation, Tracey Elam and I explore one of the biggest challenges many of us face: balancing discernment with connection.

We talk about the conditioning that shapes our beliefs, the ways fear can quietly influence our decisions, and why staying curious may be one of the most powerful tools we have for creating meaningful relationships.

While we don't see every topic exactly the same way, that's part of what makes this conversation so valuable. It's a reminder that we can stay open, ask questions, and learn from one another without abandoning our own inner knowing.

In This Episode:

• The difference between instinct and fear
 • How conditioning influences the way we see the world
 • Why assumptions often block genuine connection
 • The importance of curiosity in relationships
 • What it means to be fully present with another person
 • Being prepared versus living in fear
 • Learning to trust yourself without shutting others out

Key Topics

• Self-trust
 • Personal growth
 • Midlife mindset shifts
 • Connection and relationships
 • Curiosity and discernment
 • Fear versus intuition
 • Women rediscovering themselves

Connect with Tracey: https://www.instagram.com/iamtraceyelam/ 

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if confidence isn't something you find... but something you build?

In this week's conversation, Penny sits down with Jillian Johnson, founder of LEGS (Ladies Executive Golf Society), to explore how connection, community, and a little bit of courage can transform the way women show up in their lives and businesses.

While golf may have brought these women together, this conversation is really about something much bigger: creating opportunities, embracing joy, and stepping into spaces where we may not have always felt invited.

Jillian shares how she went from corporate employee benefits consulting to building a national organization designed to help women feel confident, connected, and empowered through golf.

They also explore why play matters, how community supports our mental health, and why women deserve spaces that encourage collaboration over competition.

Please note: This episode includes discussion of trauma and attempted assault. Listener discretion is advised.

In this episode:

• How Jillian turned an idea into a national community for women
• Why confidence is built through connection and experience
• The networking opportunities many women miss and how to change that
• Why fun and play are essential, not optional
• The role community plays in women's well-being
• How to stop worrying about what others think and start showing up authentically

If you've been craving more confidence, meaningful friendships, or permission to try something new, this conversation is for you.

Connect with Jillian:
Website: legs.golf
LinkedIn: Jillian Johnson, founder of #LEGS

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the ideas that keep nudging you aren't random at all?

In this special solo episode, Penny shares an exciting preview of what's ahead on Penny for Your Shots and the experiences she's creating for women who are ready for more connection, confidence, courage, and joy.

From upcoming conversations about building confidence through golf and advocating for women's health, to Wine Camp, Sipper Club, and launching Pour Decisions with Penny and Jeff, this episode is a reminder that you don't have to wait until everything is perfect to begin.

Sometimes the bravest thing we can do is simply follow the nudge.

In This Episode:

• Upcoming conversations about confidence, connection, and women's health
 • Why women need more spaces to show up exactly as they are
 • What Wine Camp is really all about
 • How Sipper Club creates community one cocktail at a time
 • The six-year journey behind launching Pour Decisions with Penny and Jeff
• Why joy deserves a place on your priority list
• The permission slip to stop waiting and try something new

Whether you're considering your next chapter, craving deeper connection, or simply need a reminder that it's never too late to follow what lights you up, this episode is for you.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the thing you're supposed to do next doesn't make sense to anyone but you?

Danielle Frank has built a fascinating career that took her from Hollywood publicity to the luxury wine and spirits industry, where she's spent more than two decades representing some of the world's most iconic brands. Along the way, she's made some bold decisions, including ending relationships that no longer fit, walking away from toxic work environments, and finally publishing a book she wrote 14 years earlier.

In this conversation, Danielle shares why trusting your gut is often the first step toward finding the life you're actually meant to live.

You'll hear:

 • How Danielle went from Hollywood to the world of champagne
 • Why she quit a toxic job without having a backup plan
 • The difference between intuition and impulsiveness
 • How confidence is built through action, not certainty
 • The story behind A Wine Lover's Guide to Parenting
• Why it's never too late to pursue a dream you've put on hold
• The importance of becoming your own hype woman

This episode is for any woman standing at a crossroads and wondering whether she should take the leap.

Connect with Danielle:

Website: www.daniellefrankauthor.com

Instagram: @createagreatstory

LinkedIn: Danielle Frank

Email: [email protected]

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald