Sustainable haircare that actually works? Yes, please.

In this week’s episode, I’m chatting with Kate Assaraf, founder of Dip—the bar shampoo and conditioner brand that’s winning over luxury lovers and plastic-free skeptics alike. Kate’s not just a beauty founder. She’s a truth-teller, label-reader, and lifelong hair nerd on a mission to make sustainability approachable, affordable, and actually enjoyable.

We talk about:

• Why most bar haircare feels like a downgrade—and how Dip is different
• The real story behind essential oils, “natural” claims, and what clean beauty should mean
• How growing up with very little shaped Kate’s values (and her business)
• What it means to lead with integrity in a world of influencer marketing
• The soft power of small-town living, silly moments, and swims in the sea

Whether you're deep in the plastic-free life or just bar-curious, Kate’s story will inspire you to trust your gut, stay scrappy, and never settle for bad hair.

Timestamps:
00:02 – From bar skeptic to beauty CEO
00:09 – What no one tells you about “clean” ingredients
00:17 – Detangling without drama: Dip’s superpower
00:26 – Starting over after a broken business partnership
00:33 – Reframing success, money, and motherhood
00:45 – Why guilt-free sustainability matters more than ever

Connect with Kate:
Website: https://dipalready.com
Instagram: @dipalready

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 31–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

 If you’ve ever wondered what really goes into making a world-class bottle of wine—or even imagined sipping wine in Virginia with the woman who made it—this episode is for you.

Emily Hodson is the powerhouse winemaker behind Veritas, Merrie Mill, and Flying Fox Vineyards. But before she was blending Bordeaux-style reds, she was studying infectious diseases. (Yep. You read that right.)

In this conversation, Emily shares:

• Her unexpected path from epidemiology to enology
• Why winemaking is equal parts farming, food production, and finesse
• The truth about terroir, grape stress, and hot vintage years
• Why Virginia’s Cabernet Franc has winemakers swooning
• How to develop your “wine personality” (yes, you have one)

Key Moments:
 - Emily’s pivot from science to wine
 - What really goes into a great vintage
 - The joy of cellar work (and the logistics behind it)
 - Emily’s thoughts on Cab Franc, Petit Manseng, and Virginia’s future
 - How wine reflects place, people, and personality

This episode is rich, real, and refreshingly honest—just like a great bottle of wine.

For more information about Emily and her wines:

veritaswines.com

https://www.flyingfoxvineyard.com/ 

https://www.merriemillfarm.com/ 

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 31–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What happens when an art-loving couple trades London for Virginia Wine Country with a baby in tow and a wild idea to start a vineyard? You get Merrie Mill Farm & Vineyard—one of the most visually stunning, community-focused, and creative wine experiences in the region.

In this episode, I’m joined by Elizabeth Pelly, co-owner of Merrie Mill and one of the women I’m most excited for our Wine Camp crew to meet this summer. She shares the story behind how Merrie Mill came to be, why their soil and wine are so special, and how she’s infused her artistic eye into every inch of their tasting room (yes, even the ceilings!).

We chat about:

• The leap from London to Keswick—and how a wedding changed everything
• Building a vineyard and community from the ground up
• What makes Virginia wine unique (and why it’s finally getting noticed)
• Designing a tasting room that feels more like a home
• Bringing art, ballet, books, and British vintage cars to the vineyard
• The magic of gathering over great wine

Whether you’re a wine lover, a design junkie, or someone dreaming of doing something wildly different with your life, this episode will lift your spirits and spark your imagination.

Connect with Elizabeth and Merrie Mill:

Website: https://www.merriemillfarm.com
Instagram: @merriemillfarmandvineyard

🍷 Want in on next year’s retreat?
 Get on the list for Wine Camp 2025 here: https://pennyforyourshots.com/winecamp2025

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if creativity isn’t just about what you make—but how you move through life?

In this soulful and energizing conversation, Pia Mailhot-Leichter shares her journey from agency creative director to purpose-driven coach and author. We talk about how to trust yourself in uncertain seasons, why your past experiences are never wasted, and how embracing creativity as a way of being can lead to more joy, courage, and freedom.

Whether you're pivoting in your career, starting something new, or simply craving a deeper connection to your creativity, this episode will remind you: you're not starting over—you're starting from experience.

In this episode, we explore:

• What it means to reclaim your creative identity in midlife
• The difference between creativity as a profession and creativity as a way of being
• How to move with trust—even when the outcome is unclear
• The role of community, collaboration, and experimentation in staying brave
• The neuroscience of creativity (and why new experiences matter)
• How to quiet your inner critic and let yourself play again
• The power of “first times” and why uncertainty is where possibility lives

Want to stay in the loop?
Become an Insider to get weekly inspiration and be the first to know when my free Stop Selling, Start Serving workshop returns: https://www.pennyforyourshots.com/insider

Connect with Pia:
https://kollektiv.studio/ 

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What does it take to rewrite your story—on your own terms?

In this heartfelt episode, I catch up with Kacey Voelker, a former wine guide I hadn’t seen in years. And wow... what a journey she’s been on. Kacey opens up about her decision to get sober nearly three years ago, the healing work she’s done since, and how she’s now using her experience to coach other women who feel stuck, unworthy, or like they’ve lost their spark.

We talk about:

• Letting go of shame and old stories
• Setting boundaries and choosing who gets to walk beside you
• Creating a life aligned with purpose—one small step at a time
• Her growing coaching practice and how Plexus is supporting her wellness journey
• Why being “fun” doesn’t have to mean alcohol—and how community can still thrive

Whether you're sober-curious, in recovery, or just navigating a season of transformation, Kacey’s story is a powerful reminder that you’re never starting from scratch—you’re starting from experience.

✨ Links to connect with Kacey:
 Website: https://renewandthrive.transformative-pathways-coaching.com/
Facebook Group: https://www.facebook.com/groups/transformativepathways/
Instagram: https://www.instagram.com/coachkcv
Plexus Site: https://mysite.plexusworldwide.com/KaceyVoelker/

🎧 Listen to Spandex & Wine on Apple Podcasts

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What do you do when your business takes a hit—then another, and another?

Larissa Banting built a seven-figure destination wedding company in Costa Rica, only to be hit with economic downturns, internal theft, and a pandemic shutdown. But instead of giving up, she pivoted—again and again—and found her next calling in public relations.

In this episode, Larissa shares:

• How she went from publicist to wedding planner (and back again)
• What a “self-liquidating offer” is—and how it saved her business in 2020
• The hard lessons behind selling a business, losing six figures, and rebuilding from scratch
• Why it’s never too early (or too late) to pitch yourself to the media
• The connection between horseback riding and entrepreneurship (yep, really!)

This one’s for anyone who’s ever thought, “I can’t start over again.” You’re not starting over—you’re building on everything you’ve learned.

🎁 Grab Larissa’s free guide to pitching podcasts: Podcast Palooza

Website: larissabanting.com 

Instagram: https://www.instagram.com/larissa_banting/

Youtube: https://www.youtube.com/@larissabantingpr

Facebook: https://www.facebook.com/larissabantingbiz

LinkedIn: https://www.linkedin.com/in/larissabanting/

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Is it time for a mid-year reset?

In this solo episode, I'm sharing what I’ve been up to lately—including some deep spring cleaning that’s gone way beyond closets and cabinets. From dusty old Wine Spectator magazines to a pink Goody comb I’ve had since middle school (yes, really), I’ve been letting go of things that no longer serve me—physically and emotionally.

With Memorial Day weekend around the corner and the halfway point of 2025 approaching, I’m inviting you to take a little time to pause, reflect, and realign with what matters most.

✨ Inside this episode:

• Stories from my own spring cleaning
• Gentle prompts to help you declutter your mind and your space
• Why letting go helps us move forward
• A reminder that it’s never too late to reset

Want more support and inspiration?
 💌 Become a Penny for Your Shots Insider: pennyforyourshots.com/insider
📲 Follow me on Instagram: @penny4yourshots

Here’s to making space—for the life you really want.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

When Erica Carrico was diagnosed with cancer in her 30s, she found herself rocking her baby and questioning everything. What followed was a promise to stop living for everyone else—and to start showing up for the purpose she was meant to fulfill.

In this episode, Erica shares how that wake-up call launched her into a soul-led business that now generates seven figures and impacts women around the world. We talk about the power of listening to your inner knowing, building a business that aligns with your values, and the unexpected ripple effects of saying yes to your calling.

Key Moments:
– The quiet clarity that followed a cancer diagnosis
– How corporate burnout pushed Erica toward purpose
– The mindset shift from “safe” to soul-aligned
– Letting go of perfectionism and people-pleasing
– Tips for reconnecting with your purpose at any age
– The ripple effect of building a business with heart

If you’ve been waiting for a sign, this might be it.

Erica’s Book: Awaken Your Purpose – Available on Amazon, Kindle, Audible
Learn more: https://www.ericacarrico.com

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the stories you tell yourself are the very things keeping you stuck?

In this episode, I chat with Carrie Rowan—author, musician, speaker, coach, and joy-bringer—about the power of rewriting your inner narrative. From personal transformation to musical healing, Carrie shares how our stories shape our reality... and how we can change them.

We dive into:

• Why our inner dialogue matters more than we think
• How to shift from “Why is it so hard?” to “What if it gets easier?”
• The neuroscience of focus and how to train your brain to look for the good
• Using creativity, music, and mindfulness to spark healing and joy
• And the magic of girlfriends + a glass of French rosé

Let’s make joy the new soundtrack of your life.

[00:03:00] Carrie shares what it means to “tell a new story”
[00:07:00] The moment she caught herself spiraling—and rewrote the narrative
[00:13:00] From corporate success to creative fulfillment
[00:18:00] How her music and book became tools for transformation
[00:20:00] Meditation, mindfulness, and serving with your story
[00:25:00] The role of curiosity in healing and change
[00:30:00] The power of focus: looking for what’s good
[00:33:00] “Do the thing”—how action brings clarity
[00:35:00] Rosé, art, and joy in everyday moments

To connect with Carrie, or learn more:  https://carrierowan.com/ 

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What happens when your sports bra is the thing holding you back?

This week, Penny interviews Frankie Elder-Reedy, athlete, entrepreneur, and the creator of Wrax—a revolutionary boob-harnessing bra system that’s empowering women to move with confidence and comfort. But this conversation is about so much more than bounce control. Frankie shares her powerful journey of growing up in a small town, the harassment that shaped her mission, and the fire it lit to create change, two boobs at a time.

🔥 In this episode:
 [00:01:00] The bold intro: Big boobs, big dreams, and the story behind Wrax
 [00:05:00] Frankie’s early experiences running—and being watched
 [00:15:30] The moment her prototype worked (and gave her goosebumps)
[00:21:00] How Wrax is different from every other sports bra
[00:33:00] The Wrax Challenge: Real women, real reps, real results
[00:38:00] An equestrian influencer's surprising feedback
[00:45:00] What wrestlers, warriors, and women with B cups all have in common
[00:56:00] A beautiful toast to Frankie’s son—and the courage to chase dreams

Whether you’ve ever felt uncomfortable in your own body, unsure how to share your work with the world, or just tired of the damn bounce—this episode will meet you right where you are.

🔗 Check out Wrax (affiliate link): https://mywrax.com/?ref=Penny
📲 Follow Frankie: @mywrax

Hayden Kristal can be found https://www.instagram.com/haydenkristal/ 

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald