People Doing Things

Say hello to Misfits.health, the health and wellness brand transforming the industry for a new generation. It all started 3 years ago as a brand looking to tap into the female nutrition space. However, their recent rebrand has been much more meaningful than just new packaging. It has seen them overhaul their supply chain - going 100% plant-based, plastic-free and opening their brand up to everyone (not just women). They have also curated a whole new range of nootropic products for your mind, body, gut, energy, calm, sleep and defence. They call it 'mood-defining nutrition'. The protein and supplements world - take note. A few valuable lessons could be learned from this spritely young challenger brand.

Meet Islands Chocolate, the brand bringing some much needed transparency and craft to the often murky world of chocolate. It all started back in 2014, over a chance meeting between Wilf's dad and the ex-Prime Minister of St. Vincent, who wanted to reintroduce cacao to the Island. However, it was only in 2018, when the company became the brand it is today. Now they're selling in some of the top retail establishments such as Selfridges, have picked up numerous great taste awards and are starting to be used by some of the top chefs in London. It's onwards and upwards for this seedling company.