In the latest episode of the LTC Heroes podcast, we sit down with Tom Mann, Vice President of Sales and Marketing at Moorings Park.

Tom has enjoyed a long career in senior living, spanning over 27 years. He served as senior vice president of advertising for the national development of life plan communities.

Then he worked as principal chief marketing innovation officer for Love & Company. Tom has been with Moorings Park since January 2020.

Tom got into long-term care accidentally. After a short stint at an advertising agency as a copywriter, Tom created his own advertising agency. During this time, Tom met John Erickson, founder of Erickson Retirement Communities.

Before he knew it, Tom was working with John at the company. He spent 15 years at Erickson Retirement Communities. In this time the company grew to 20,000 residents and 10,000 employees.

Over the years, marketing has changed dramatically. When Tom was first hired at Erickson Retirement Communities, there was no in-house ad agency. Tom worked as a copywriter, graphic designer, and in other roles.

There was no digital marketing at the time. Today at Moorings Park, over 60% of leads come in digitally.

Learn all about marketing in the long-term care industry by tuning into the latest episode of the LTC Heroes podcast with Tom Mann, Vice President of Sales and Marketing at Moorings Park.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community. --

This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In this week’s episode of the LTC Heroes podcast, we speak with Melissa Andrews, President and CEO at LeadingAge Virginia. Melissa is responsible for the overall management of the company and leading the membership.

LeadingAge represents more than 5,000 nonprofit aging services providers and other organizations that improve millions of lives daily. LeadingAge uses applied research, advocacy, education, and community-building to make the United States a better place to grow old.

The episode takes an in-depth look at Melissa’s book, The Middle Market Playbook. This was organized by Melissa back in 2019 and was published by LeadingAge.

The idea for the book started when Melissa began traveling around Virginia when she became CEO almost six years ago. She would ask members what kept them up at night.

There were two main issues: the workforce; and that many faith-based members felt like they weren’t being served well. The book was created to help solve a problem that existed for that group.

Other topics discussed in the episode include the challenges of diversity in the long-term care workforce and strategic planning.

Learn all about The Middle Market Playbook in long-term care and why it was produced, by tuning in to the latest episode of the LTC Heroes podcast with Melissa Andrews, President and CEO at LeadingAge Virginia.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community. --

This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In the latest episode of the LTC Heroes podcast, we speak with Jon Riewer, President at Eventide Senior Living Communities.

Jon has been leading more than 1,400 staff members serving more than 1,300 seniors since 2003. Jon entered the industry with the help of his mum. Now, almost 30 years later, he’s experienced many different roles and opportunities, many within the same organization.

The members of the team at Eventide Senior Living Communities embrace their different roles well. For operational help, Jon leans on the company’s Chief Operating Officer or the Executive Directors who are on site every day.

In the episode, Jon describes his leadership style as extroverted. However, he’s learned a lot about working with introverts over the years.

Jon has participated in creating strategic plans at Eventide and his methodology has changed over time. He references working in a US hospital system before Eventide. He learned that there’s an art to good strategic planning.

Jon is optimistic about many things in the future. Working in the long-term care industry right now feels like starting a brand new career, which scares and excites him.

Discover how Jon Riewer, President at Eventide Senior Living Communities, develops his strategic plans, by tuning in to the latest episode of the LTC Heroes podcast.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community. --

This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In this week’s episode of the LTC Heroes podcast, we speak with Taylor Davis, President of KLAS Research, at the HIMSS Global Health Conference & Exhibition. We discuss healthcare technology and Taylor’s experience working as president at KLAS research.

Taylor attended HIMMS to see people from healthcare provider organizations that he often meets with via Zoom and staff members from KLAS. Seeing everyone at the conference was an emotional experience after spending so much time apart following the pandemic.

While Taylor has been at KLAS for a while, he’s quite new to his role as president. Some of the lessons and learning curves from joining the role include Taylor’s change from trying to be one of the heroes in long-term care to supporting those heroes.

KLAS has many goals, and one is to make healthcare the safest place for technology, both for adoption and selecting solutions.

Taylor shares some of the challenges he meets in his role, such as connecting with leaders in the healthcare industry. Like many businesses, KLAS also has challenges growing some of the company’s new initiatives. In addition, he talks about how he manages team members.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community. --

This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In the latest episode of the LTC Heroes podcast, we speak with Ron Emerson, Global Healthcare Lead at Zoom Video Communications, at the HIMSS Global Health Conference & Exhibition.

Zoom is currently the number one used application for clinicians to see patients. Over the years, it’s allowed many people to receive the care they need.

Ron attended the HIMSS conference with a particular interest in finding out how many solutions and products focus on the decentralization of healthcare.

We discuss how Ron and his team put their time, money, and investment around the needs of the healthcare industry.

Ron has a military background, and he shares how he ended up working in healthcare tech for Zoom and what his learning curve was. Ron outlines a typical day in his department at Zoom, along with what his team’s goals and challenges are at the company.

There’s a huge staffing shortage in the long-term care industry, and software like Zoom can help with these problems to overcome barriers and challenges.

Towards the end of the episode, we learn how proud Ron is of Zoom as a company, especially the healthcare team.

Learn how popular video conferencing software Zoom is helping in the long-term care industry by tuning into the latest episode of LTC Heroes with Ron Emerson, Global Healthcare Lead at Zoom Video Communications.

This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In this week’s episode of the LTC Heroes podcast, we speak with the President of PointClickCare, Julieann Esper Rainville, at the HIMSS Global Health Conference & Exhibition in Orlando, Florida.

PointClickCare is the leading cloud-based healthcare software provider helping long-term and post-acute care (LTPAC) providers harness the power of data to enhance the most important areas of their business.

The episode begins with Julieann sharing what brought her to the HIMMS conference this year. We learned that it was mainly about reconnecting with partners and taking PointClickCare’s acute and payer care collaboration platform to the next level. Julieann also talks about any insights or panels that stood out at the exhibition.

Julieann discusses the staffing issues in the long-term care industry and how they’re working to address this issue.

Then, Julieann goes on to talk about the exciting opportunities arising for PointClickCare. She also discusses how she deals with challenges in the business and who she leans on, which is often a network of women leaders and her team at work.

We also learn what a typical work week looks like for Julieann, before she answers a series of rapid-fire questions.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community.

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This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In this week’s episode of the LTC Heroes podcast, we speak with the President of PointClickCare, Julieann Esper Rainville, at the HIMSS Global Health Conference & Exhibition in Orlando, Florida.

PointClickCare is the leading cloud-based healthcare software provider helping long-term and post-acute care (LTPAC) providers harness the power of data to enhance the most important areas of their business.

The episode begins with Julieann sharing what brought her to the HIMMS conference this year. We learned that it was mainly about reconnecting with partners and taking PointClickCare’s acute and payer care collaboration platform to the next level. Julieann also talks about any insights or panels that stood out at the exhibition.

Julieann discusses the staffing issues in the long-term care industry and how they’re working to address this issue.

Then, Julieann goes on to talk about the exciting opportunities arising for PointClickCare. She also discusses how she deals with challenges in the business and who she leans on, which is often a network of women leaders and her team at work.

We also learn what a typical work week looks like for Julieann, before she answers a series of rapid-fire questions.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community.

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This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In the latest episode of the LTC Heroes podcast, we speak with LaShuan Bethea, Executive Director at AHCA/NCAL.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​T​he National Center for Assisted Living (N​CAL) is the assisted living voice of the American Health Care Association​ (AHCA). NCAL serves the assisted living community via n​a​tional advocacy, education, networking, professional development, and quality initiatives.

The episode begins with LaShuan sharing how she first got into long-term care. She also discusses when a specific resident or moment stuck with her in her career.

Since LaShuan entered the long-term care industry young, she shares the advice she’d give to younger people about why the sector is so special.

We also learn the challenges LaShuan had in becoming Executive Director at AHCA/NCAL. She also talks about the initiatives she’s helped implement in the last six months, including promoting the Covid-19 vaccine and ensuring communities have access to it.

LaShuan also talks about one of her proudest achievements: graduating from law school as a young mum.

Toward the end of the episode, LaShuan discusses what she’s excited to see in long-term care and her optimism for the future.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community.

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This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In the latest episode of the LTC Heroes podcast, we were joined by Dr. David Gifford, Director of the Center for Health Policy Evaluation in LTC of the American Health Care Association.

The episode was streamed live from the Georgia Healthcare Association winter convention, where David gave a talk. During the conference, David spoke about Covid visas and his clinical background as a geriatrician. He also gave an update on what is happening in DC that may affect the attendees.

David shares the biggest concerns of Georgia Healthcare Association members, which include understaffing and confusion over Covid regulations. He also talks about staying positive and overstaffing in the long-term care industry.

We learn about what a day in the doctor’s life looks like. David then shares what he’s learned from working through a pandemic with his team, which is that it’s essential to take some time for yourself. You can’t push everyone to 110% all the time.

Towards the end of the episode, David also talks about what he’s proud of having done in the last year. He then answers some rapid-fire questions, one of which is about the books that have greatly influenced his life.

Discover how the American Health Care Association’s GMO works by tuning into the latest episode of the LTC Heroes podcast.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community.

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This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.

In this week’s episode of the LTC Heroes podcast, we speak with Deke Cateau, Chief Executive Officer of A.G. Rhodes Health & Rehab. A.G. Rhodes is a premier nursing home in Atlanta, providing senior care services in Atlanta and Marietta.

Deke is also the author of ‘Brush Fire: Covid-19 and Our Nursing Homes’. A lot of the episode focuses on the book and Deke’s creative writing process.

The episode begins with Deke sharing his current challenges, which are staffing and occupancy issues at A.G. Rhodes.

We then talk about Deke’s optimism in the industry, before discussing his book in more detail.

Deke sharings his creative writing process for the book. He talks about which chapter he started with and which was particularly difficult to write. Deke also speaks about the unique reactions he received after publishing the book and what he’s learned about the industry from the process.

We also hear about some of the important people Deke has met from working in the long-term care industry.

Toward the end of the episode, Deke answers a series of rapid-fire questions, including advice he’d give to young people wanting to work in the long-term care industry.

Discover the creative writing process of a long-term care leader and so much more, by tuning into the latest episode of Deke Cateau, Chief Executive Officer of A.G. Rhodes Health & Rehab.

We appreciate you listening, and we are motivated by your feedback. Visit LTCHeroes.com to learn more about us and head to LTCHeroes.com/community to join our exclusive Facebook Group for Nurses and our exclusive Linkedin group for Long-Term Care Owners. We look forward to seeing you inside the community.

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This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.

Your profitability is our priority and your compliance, our cause. Since 1969.

Get your profitability consultation today at Experience.Care/guarantee. Our website is .Care for a reason. We care about your care. Visit us at Experience.Care.