Per Sundin became the CEO of Pophouse in 2019. Before that, he was the President of Universal Music Nordic Region and the Managing Director of Universal Music Sweden for more than a decade. In that role, he signed and broke EDM superstar Avicii. We talk all about it. Per was also the first label executive to partner with Spotify, driving the industry shift to a streaming revenue model. He is portrayed in the recent Netflix series The Playlist, which shows the creation of Spotify. You need to watch it! Per has had a massive impact on the modern music industry and you might not even know it. You'll be fascinated by this conversation.