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Perceived Value Vs Real Value
Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?
We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers.
From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.
Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together! #CrowdfundingNerds #PerceivedValue #MarketingMagic
Links to check out:
https://crowdfundingnerds.com/episode61/
https://crowdfundingnerds.com/episode62/
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By Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
4.7
1212 ratings
Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the *Crowdfunding Nerds* podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?
We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers.
From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.
Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together! #CrowdfundingNerds #PerceivedValue #MarketingMagic
Links to check out:
https://crowdfundingnerds.com/episode61/
https://crowdfundingnerds.com/episode62/
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