What lies beyond our words, our labels, our stories? 

At 91 years old, Professor Emeritus Algis Mickunas has lived through war, exile, steel mills, and lecture halls. He’s authored over 50 books, taught across continents, and carries the wisdom of someone who sees the universe in a single drop of morning dew.

In this rare and timeless conversation, Zivile Ein sits down with the legendary Lithuanian-American philosopher to explore identity, perception, memory, freedom, and what it means to live in truth. From escaping Soviet-occupied Lithuania to studying Zen archery in Japan, Mickūnas shares a journey that redefines mastery, education, and presence.

We ask: Who are we without our words, roles, and labels? What happens when we stop trying to control life — and simply witness it unfold?

This is not just a podcast episode. It’s a living dialogue about wonder, reality, democracy, and the cosmic rhythm of being human.

🌀 Part of the first live Perception Paradox community event

About Prof. Emeritus Algis Mickunas

Algis Mickunas is a prolific scholar, earning a B.S. in engineering at the Illinois Institute of Technology (1955-58), a B.A. and an M.A. in Classical Philosophy at DePaul University (1958-63), an M.A. in Contemporary European Philosophies at Cologne University (1963-64) and Freiburg University (1964-65), an M.A. in the Philosophy of Language at the University of Chicago (1965-66), and a PhD in Modern Philosophy from Emory University (1966-69). He has published over 400 articles in five languages, has authored, co-authored, and co-edited over 40 books in philosophy, social and political theory, and communication. Further, Dr. Mickunas has established several international scholarly organizations, including The Husserl Circle, The Merleau-Ponty Circle, the Japan-West Phenomenology Consortium, and the International Jean Gebser Society for the Study of Comparative Civilization.

Connect with Professor Algis: [email protected]

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠⁠⁠

Chapters

00:00 Introduction

01:38 Exploring Identity and Perception

08:55 The Nature of Discourse and Reality

17:14 Reflections on Self and Cosmic Identity

26:25 Philosophical Insights on Vision and Memory

37:16 Timeless Images and Self-Perception

42:12 The Search for Identity and Invariant Human Nature

48:59 Philosophical Foundations of the Self

57:14 Democracy and the Role of Philosophy

1:06:43 The Tragedy of Human Existence

1:15:49 The Nature of Silence and the Transcendental Self

1:25:11 Echoes of the Universe

1:27:10 The Cosmic Dance of Time

1:32:31 Curiosity and Love for Life

1:38:05 Navigating Identity Through Adversity

1:42:34 The Rhythm of Life and Sleep

1:48:16 Experiencing the Universe

1:57:10 Education and Democracy

In this episode of Perception Paradox, recorded in collaboration with Tech Park Kaunas, host Zivile Einikyte sits down with Povilas Sabaliauskas, founder of Pulseto, a wellness tech startup pioneering vagus nerve stimulation for stress relief.

Born from personal health struggles and driven by the desire to create real impact, Pulseto has evolved from a medical device concept into a sleek, science-backed wearable designed for daily stress management. Povilas opens up about the emotional journey behind the company, the bold decision to pivot into wellness tech, and the real execution challenges behind every startup.

They explore:

• Why the vagus nerve is the next frontier in health tech
• What it really takes to pivot in a startup
• How to handle rejection from investors
• The power of asking for help, building a strong brand, and staying resilient

If you're curious about the intersection of tech, health, and founder grit, this episode delivers raw insights and powerful takeaways.

Connect with Povilas:

https://www.linkedin.com/in/povilas-sabaliauskas/

About Pulsetto:

https://www.pulsetto.tech

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠⁠⁠⁠

Chapters

00:00 Introduction

01:43 The Health Tech Revolution: Vagus Nerve Stimulation

04:54 From Personal Struggles to Startup Success

09:10 Pivoting for Impact: The Evolution of Pulsato

11:02 Lessons from Entrepreneurship: Execution Over Inspiration

13:18 Scaling Challenges: Transitioning to Commercial Growth

18:03 Investment Strategies and Future Ambitions

In this Perception Paradox episode—brought to you in partnership with Tech Park Kaunas—host Zivile sits down with Victorija Trimble, investor at Co-Invest Capital, to break down Lithuania’s evolving startup scene. From hackathon-born ventures to cap tables, profit sharing, and investor dynamics, they unpack what it takes to build and fund successful startups in Europe.

🔹 How do investors evaluate early-stage teams?🔹 Why do cap tables make or break a startup?🔹 What unique challenges does the European VC ecosystem face?

Tune in for sharp insights on investment strategies, founder resilience, and the art of navigating feedback in the startup world.

About Viktorija Trimbel:

Managing Director at Coinvest Capital. Seasoned practitioner in the Lithuanian and regional capital markets with an excellent track record in M&A, fund raising and corporate governance, dedicated to support founders and co-investors and promote Lithuanian startup ecosystem.

​

Viktorija is also a member of the Lithuanian Capital Markets Board, Board Member at Lithuanian Business Angel Association, and the Head of Governance Policy Group for Lithuania at the Baltic Institute of Corporate Governance.

Connect with Viktorija: https://www.linkedin.com/in/viktorijatrimbel/

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠⁠⁠

Chapters

00:00 Introduction

02:13 Victoria Trimble's Role and Insights

06:53 Investment Strategies and Challenges

13:37 The Importance of Team Dynamics

15:07 The European Startup Ecosystem

21:03 The Role of Hackathons in Innovation

25:34 Final Thoughts and Advice for Entrepreneurs

In this thought-provoking episode filmed live at GITEX AFRICA 2025, entrepreneur and venture capitalist Bill Liao unpacks the powerful connection between language, identity, and purpose. From his journey transitioning from engineer to impact-driven investor, to the emotional resilience required to thrive in uncertainty, Bill shares raw insights on finding meaning, designing your values, and why failure is essential for growth.

We explore how communication shapes our inner world, why mindfulness must be evidence-based, and how community and conversation are crucial to mental health. This isn’t just a conversation — it’s a blueprint for personal and entrepreneurial transformation.

Key themes:

• Designing your purpose (don’t wait to "find" it)
• Emotional intelligence & resetting your triggers
• Why failure is progress
• Mindfulness, mental health & identity
• Investing with conviction and meaning

About Bill: Bill Liao is a prominent Irish Australian entrepreneur, venture capitalist, and philanthropist. He is a general partner at SOSV and co-founded CoderDojo, a global movement to teach young people to code. Liao is passionate about technology, sustainability, and social impact, and has been a driving force behind numerous successful startups and initiatives.

• X : https://x.com/liaonet
• Linkedin : https://www.linkedin.com/in/billliao/
• BlueSky : https://bsky.app/profile/liaonet.bsky.social
  

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠

Chapters

What does it take to rebuild your life from rock bottom?

In this raw and radically honest conversation, Dr. Vrnda “V” Boykin shares her story of going from prison and stripping to becoming a scholar, DEI leader, and author — all while challenging everything we think we know about shame, power, and transformation

In this deeply personal episode, she opens up about what it really takes to rewrite your story when the world has already written you off.

We talk about:

• Why shame can be louder than failure — and how to own your story anyway
• The emotional toll of “being the only one” in the room
• Why DEI in business is failing (and what to do differently)
• The power of boundaries, mentorship, and making choices no one else understands
• Why belonging matters more than buzzwords

This isn’t about “starting over.”

It’s about rising without erasing where you came from.

If you've ever felt misunderstood, underestimated, or stuck — this episode is for you.

About Dr. V. Boikyn:

Dr. V is a trailblazer and inspiring voice in the realms of leadership and equity, proudly embodying the journey of a Black woman who has overcome adversity. As a former single mom, stripper, and felon, she transformed her life through education, earning an impressive array of four degrees—BS, MS, MBA, and DBA—that speak to her resilience and determination.

Now an established keynote speaker and leader in the leadership and equity space, Dr. V passionately addresses the unique challenges that women face both personally and professionally. Her first book, "Fix Your Face & Watch Your Tone: Women Know What's Needed," tackles systemic barriers while offering practical insights on achieving success through social support, railing against the pressure to do it all.

In her highly anticipated second book, "Fix Your Face & Watch Your Tone: Hard Lessons, Simple Truths," Dr. V shares critical life lessons transformed into strategies to navigate the corporate landscape. With her powerful story and mission to uplift others, Dr. V invites readers to embark on a journey of self-discovery, empowerment, and purpose, proving that everything is possible with resilience, guidance, and determination.

Connect with Dr. V: https://drvboykin.com

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠⁠

Chapters

00:00 Introduction

01:42 Navigating the Digital Conversation Landscape

03:15 The Complexity of American Identity

06:11 Coping with Chaos: Finding Community and Voice

08:48 Resilience and Transformation: A Personal Journey

16:23 The Power of Choice in Adversity

20:00 Rebuilding Life: Education and Mentorship

23:54 The Importance of Mentorship in Career Growth

25:33 The Importance of Mentorship

28:08 Diversity, Equity, and Inclusion in Business

32:12 The Business Case for Diversity

35:29 Understanding Belonging in the Workplace

37:10 Life Experiences and Personal Growth

40:27 Navigating Fear and Making Choices

44:25 Truth, Boundaries, and Acceptance

46:50 The Journey of Writing and Sharing Truths

Feeling stuck? Like you're running in place? What if the key to unlocking your potential isn't about more effort, but something far more powerful...your imagination? Prepare for a truly mind-bending conversation with Yoad Mick, a visionary imagination coach and founder of IMAGYM. This conversation happened during the TechChill 2025 in Riga, Latvia.

In this episode, we explore why so many people feel trapped in their routines, and how imagination can rewire your thinking, leading to the life you're meant to live.

We dive into:

• The crucial role of psychological safety in fostering real change.
• Practical strategies to break free from limiting systems and routines. 🔓
• The powerful distinction between visualization and true imagination.
• Transforming fear into courage and failure into exponential growth. 🚀
• Daily techniques to supercharge your imagination like a muscle.
• The impact of collective vision on creating meaningful success.
• How to start a ripple effect of imagination and innovation.

Yoad's insights are bold, practical, and will completely reframe how you approach personal transformation. If you're feeling uninspired, stuck, or ready for real change – don't wait. Your transformation starts here.

About Yoad:

Yoad Mick trains people’s imagination to achieve what once seemed impossible. He shows leaders and teams how to shatter their mental blocks, imagine the change they want, and take bold action to turn those possibilities into reality. With his proven methodology, Yoad transforms mindsets, unlocking untapped potential and empowering leaders to inspire by example. The result? Explosive growth, innovation, and a shift in how teams operate. Yoad has worked with hundreds of founders, executives, and researchers across accelerators, academia, and corporate environments, helping them break through barriers and create a lasting impact.

Connect with Yoad: https://www.linkedin.com/in/yoadmick/

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠

Chapters

00:00 Introduction

00:52 Exploring the Power of Imagination

03:19 The Nonlinear Career Path of Joad Nick

06:12 Understanding Change and Its Challenges

09:10 The Role of Psychological Safety in Change

11:47 Imagination vs. Visualization

14:40 Courage, Fear, and Overcoming Self-Limiting Beliefs

17:19 Goal Setting and Maintaining Change

22:30 The Infinite Mindset: Vision and Purpose

25:02 Collective Imagination: The Power of Teamwork

26:42 Mission vs. Intent: Understanding the Bigger Picture

28:45 Always Be Giving: The Mindset of Opportunity

31:30 Imagination as a Muscle: Training for Growth

34:19 Defining Success: Beyond Outcomes

37:14 Creating Opportunities: The Cycle of Intent and Reflection

41:04 Lighting Candles: Inspiring Change in the World

In this episode of Perception Paradox, we sit down with Christopher Locke — Global Head of Program at South Summit — to unpack the future of startup ecosystems, innovation hubs, and the real value of tech events.

From decentralization beyond Silicon Valley to designing events for connection, we explore:

• The rise of new innovation hubs in Europe 
• How to design events that spark real collaboration 
• What makes an ecosystem meaningful, not just hype 
• Serendipity, networking, and choosing the right events 
• The human side of innovation in a post-COVID world
  

Whether you're a founder, event designer, or ecosystem builder — this episode is packed with insights on navigating today’s tech landscape.

About Christopher Locke:

Global Head of Program at South Summit
 
Chris is a global connector, strategist, and ecosystem builder at the intersection of innovation, entrepreneurship, and impact, playing a key role in bringing together world-class founders, investors, and industry leaders on the global stage. Through his work at South Summit, one of the most prestigious entrepreneurial event platforms across Europe, Latam, and Asia, he curates content programs that facilitate meaningful connections, spark innovation, and drive growth across industries. With a deep understanding of the startup ecosystem and how to navigate it, Chris is passionate about aligning entrepreneurship with the greater good and fostering innovation to propel not only economic growth, but long-term prosperity for people and the planet.

Connect with Christopher: https://www.linkedin.com/in/lockechris/
Get your exclusive 30% off: 

https://bit.ly/43uDBlQ

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠

Chapters

00:00 Introduction
01:37 Welcome & Oslo experience

04:05 Christopher's Journey in the Startup Ecosystem

07:00 The Evolution of Startup Ecosystems

12:23 Decentralization of Innovation and Emerging Markets

14:54 Opportunities in the Current Tech Landscape

20:14 Collaboration Over Competition in Startups

25:08 Navigating Change: Moving to Madrid During COVID

28:38 The Evolution of Events in a Post-Pandemic World

37:18 Building Meaningful Connections: Networking Strategies for Founders

43:22 Choosing the Right Events: A Founder’s Guide

47:44 The South Summit Experience: What to Expect

In this episode of Perception Paradox, host Zivile sits down with Park Howell, a distinguished storyteller and branding expert, to delve into the transformative power of storytelling in modern communication. They navigate the challenges of conveying clear messages amidst today's media noise and examine how artificial intelligence is reshaping creative processes.

Park introduces his acclaimed StoryCycle System™, a 10-step storytelling framework that has propelled brand growth by up to 600%. He also sheds light on the ABT (And, But, Therefore) Framework, a concise storytelling model that simplifies complex messages into compelling narratives. Central to their discussion is the importance of deeply understanding one's audience to craft resonant stories and the pivotal role of emotional validation in branding.

The conversation culminates with insights on maintaining authenticity in storytelling and an introduction to the StoryCycle Genie™, an AI-driven tool designed to help businesses craft clear and compelling brand stories in minutes, not months.

Discover more about the StoryCycle Genie™ and how it can revolutionize your brand storytelling here: https://businessofstory.com/storycycle-genie/

About Park Howell:
Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
Connect with Park: https://www.linkedin.com/in/parkhowell/

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠

Chapters:

00:00 Introduction

03:25 The Power of Storytelling in Communication

10:09 The Role of AI in Storytelling

17:46 Key Elements of Successful Storytelling

24:35 Authenticity and Accountability in Branding

One more great conversation from the TechChill 2025 conference. In this episode, Zivile (Zivi) and Jessica Gioglio delve into the transformative power of storytelling in branding and crisis communication.

Drawing from Jessica's rich experiences with brands like Dunkin' Donuts and TripAdvisor, they discuss crafting compelling narratives, engaging audiences on social media, and turning challenges into opportunities through effective communication.

About Jessica: Jessica Gioglio - Marketing Innovator and Author, The Power of Visual Storytelling and The Laws of Brand Storytelling.

Jessica Gioglio is a recognized marketing innovator, international speaker, and bestselling author of “The Power of Visual Storytelling” and “The Laws of Brand Storytelling.” Professionally, Jessica has led innovative digital marketing, public relations and social media programs for companies including Nokia, Dunkin’ Donuts, TripAdvisor, State Street, Comcast and Sprinklr, work that has resulted in numerous industry awards. Today, Jessica is the founder of With Savvy Media & Marketing, a strategic branding, storytelling, and content marketing consultancy.

Connect with Jessica: https://www.linkedin.com/in/jessicagioglio/

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠

Chapters

00:00 Intro

01:06 The Power of Storytelling

02:56 Navigating Crisis Through Narrative

08:16 Branding and Social Media Evolution

13:54 Current Landscape of Communication

19:52 Key Ingredients for Successful Storytelling

26:17 The Journey to Publishing Books

For my birthday episode, I’m sharing 33 life reminders—lessons I’ve learned (sometimes the hard way) about success, happiness, and creating a life that actually feels good.

No fluff, just real talk:
⚡ Life is a game—learn how to play it.
⚡ Consistency > intensity.
⚡ Health is wealth. Full stop.
⚡ Stop waiting, start doing.
⚡ Remove "but" from your vocabulary. Seriously.

If you're navigating growth, chasing big dreams, or just need a little reminder that you’re on the right path—this one’s for you.

And if you’re wondering about a birthday gift, the best one would be a donation to support Ukraine:
👉 Donate here

Also, every like, share, and subscribe to Perception Paradox helps spread the message and grow the channel.

Much love,
Zivile (Zivi)

🎙️ Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠

Chapters

00:00 Celebrating Life and Reflection

01:36 Lessons in Kindness and Compassion

03:25 Embracing Life's Ups and Downs

04:55 The Importance of Action and Planning

06:44 Life as a Game: Learning to Play

08:19 Health is Wealth: Prioritizing Well-being

09:20 Collaboration Over Competition

10:41 Defining Success on Your Own Terms

12:35 The Power of Consistency

13:55 Building Meaningful Relationships

15:53 Being Present and Mindful

16:53 Self-Discovery and Personal Growth

18:18 Creating a Supportive Environment

19:01 Courage and Ownership of Your Life