Perfect Practice

In this episode, Sachin interviews James White, CEO of KBMO Diagnostics about the Food Inflammation Test or FIT, what it does for patients and practitioners, and how it works. James shares his career history and how KBMO Diagnostics came to be a key tool for determining the trigger foods for patients with inflammation. They also discuss the Gut Barrier Panel and the Cardiovascular Inflammation Test and how they could help your patients. Listen in for the details of how you can use KBMO Diagnostics to improve your health and in your practice to improve the health of your clients.

Key Takeaways:

[1:01] Sachin introduces James White, the founder of KBMO Labs. This lab has been instrumental in Sachin's healing journey with a better understanding of what foods he should and should not be eating. One person's food could be poison for somebody else.

[1:38] Today we will discuss what functional food testing looks like to get a better understanding of how our body responds to foods that are favorable to it and foods that are not. This can give insight into what might lead to chronic inflammation or pain, despite a healthy and nutritious diet.

[2:04] James ran Sachin's labs on-site at Mindshare. Sachin made some unexpected discoveries. There could be hidden triggers to people's underlying issues or even issues they do not know. Sachin loves the convenience and the amazing service provided by the team.

[2:56] Sachin gives a shoutout to Dr. Robert Silverman, who introduced James to Sachin.

[3:05] Sachin welcomes James White to Perfect Practice.

[3:35] James has a background in running diagnostics companies from blood gas analysis to molecular diagnostics. Then he got involved in specialized cardiovascular testing. The mantra of cardiologists at the time was "eat less and exercise more," without individualized care.

[4:59] James was looking for a better way to address heart issues when he came across Brent Dorval, Ph.D., who had invented the first rapid HIV diagnostic. Dr. Dorval had a new test that he had three providers using. James called each provider and they were unanimous in their praise.

[6:28] That led to James leaving a larger public company and joining Dr. Dorval in the diagnostic lab. They started with two people. Now the lab works with over 10,000 practitioners.

[8:00] KBMO Diagnostics offers the FIT or Food Inflammation Test. It is different from the C3d test. It doesn't just look at what you are exposed to but also at which foods are causing inflammation.

[9:35] James did a Dry January where he exercised every day and did the KBMO Cardiovascular test and the FIT. Twelve years ago, James did the FIT and it indicated five or six foods. This time, the text indicated five foods. The test is highly accurate and reproducible.

[11:05] James educates the population about what they are exposed to and which foods cause them inflammation. James took an Everlywell IgG test that indicated over 25 foods, versus the FIT, that indicated five foods. Twenty of the foods identified by the IgG test are false positives.

[12:38] Dr. Dorval's FIT uses a double screen to measure the whole immune system rather than just the front end of it, giving a more accurate result. The accuracy means fewer foods for the patient to eliminate.

[14:21] Sachin tested for 176 foods and for a leaky gut. The leaky gut test came back all clear. Certain foods showed up for Sachin. The two highest were cow's milk and eggs. Then there were cauliflower and other foods he doesn't often eat.

[15:21] Because it looks at the inflammatory response, the FIT is helpful for migraines, weight loss, joint pain, and skin-related issues. One patient with back acne learned to eliminate spinach to clear up the acne. You never know which food is going to be the trigger.

[17:21] The FIT also measures colorings and additives that are increasingly found in foods, supplements, and personal hygiene products. One 10-year-old boy was lethargic until benzoic acid was removed from any product he used. After eight weeks, his turnaround was remarkable.

[18:54] KBMO did a study on IBS patients and saw dramatic improvements. Migraines are another issue that shows remarkable improvements for patients who have suffered for years by eliminating a handful of trigger foods. It's a game-changer.

[20:08] KBMO suggests for their providers to do a symptom checklist. What symptoms are patients living with, that they can eliminate by reducing their inflammatory burden via diet?

[21:00] The test is made simple to help the busy provider and their busy patients understand it and move forward on their journey from a healthcare perspective.

[21:36] Sachin looks at his FIT results as a way to know the foods to eliminate to reduce low-grade chronic inflammation and potentially feel overall better. Food doesn't only affect the digestion or how you feel immediately. It can add to the load of inflammation in many systems.

[22:34] The two times James took the FIT over 12 years, the list of five foods to eliminate was very similar. Eggs, dairy, and wheat were the big three and then either clam or lobster were the top foods to eliminate. He says he's a bundle of laughs at breakfast time.

[23:12] When James first bought the company, his triglycerides were nearly 500. After eliminating gluten, eggs, and dairy, within six months his triglycerides were 100 by taking out those three foods. He also dropped 15 pounds in six months. He was also exercising more.

[25:04] One of the things patients and providers like about the FIT is there's no judgment attached. It's not telling you your triglycerides, but what your trigger foods are. It gives patients the ability to take control of their health and do meaningful, understandable things.

[26:17] Sachin points out that knowing what to do instead of just knowing what's wrong is a powerful position to be in. When the doctor tells the average patient "These numbers are off," it doesn't mean much to the patient. Sachin thinks everyone should have the FIT done.

[27:23] Sachin especially recommends the FIT for diabetics, autoimmune patients, cognitive decline patients, and IBS and digestive issue patients. James says mainstream evidence links leaky gut to "leaky brain." Leaky gut may come from food inflammation.

[30:21] James believes 95% of patients most providers see have inflammation. The FIT is a great way to get to what might be causing some of that underlying inflammation burden to try to make the patients feel a bit more normal by taking control of their health.

[31:31] KBMO just did a study in Chengdu, China, on 75 patients with a variety of symptoms. They did a three-month elimination diet. Eighty-two percent of those patients saw an improvement from running the test. All KBMO did was provide the test plates. It's a robust test.

[35:10] How can a practitioner get the FIT? To sign up, go to [email protected]. Mention Sachin's name and that you heard about it on Perfect Practice. They will send you a one-page new account form. Fill it out.

[35:52] The FIT kits are free. They can be sent to your office or drop-shipped to your patients. Your patients can go to the KBMO website and order the kits but they have to have a C-dash number that is linked to you, the provider. Everything is provider-centric.

[36:25] Whether given in the office or the patient's home, the kit is a finger stick. The patient kit includes two finger sticks. You or the patient mail it in. The patient kit has a stamped, self-addressed envelope back to KBMO.

[36:46] In seven to 10 business days, KBMO puts the results online for you, the provider, to see. You will have 14 days to go over the results with your client. Fourteen days after KBMO sends the results to the provider, the client gets an app to see the results on their phone.

[37:34] The app includes an individualized meal plan for your patient. If you need the 14-day consulting period to be longer, KBMO can adjust it for you so the app comes to the patient later. Having the results on their phone helps the patient to comply with the meal plan.

[38:05] With the app on their phone, patients love to share the results with their friends, talk about their amazing results following the meal plan, and encourage them to go to you to be tested. The app is great for marketing your practice to your patients' family and friends.

[39:16] If anything's elevated on the Gut Barrier Panel, there are a number of protocols KBMO has set up with a number of leading supplement companies and has also partnered with Fullscript. The Gut Barrier report will recommend going on a good gut-healing protocol.

[40:35] KBMO can either bill you, the provider, or bill the patient directly, as you choose. KBMO makes the process easy and transparent, and they walk you and the patient through it in a manageable way.

[40:55] Sachin tells how easy it was for him to take the test and get his results. He has his results on the app on his phone, which makes it easy to shop for his meal plan. Sachin notes that you can show the app to your server if you have questions about a menu.

[41:20] Sachin says it's been a positive experience and KBMO's customer service is exceptional.

[41:28] James adds that as a provider, when you run your first FIT on yourself or a patient, there is a doctor working with KBMO who can review your results with you. She has been running the test for 12 years in her practice.

[42:24] Sachin thanks James for being on Perfect Practice and he appreciates everything James is doing to make our lives as clinicians better. Clinicians can register for the FIT at [email protected] or on the website at KBMODiagnostics.com.

[43:25] "Here's to avoiding eggs, for both of us, and here's to amazing health and wholeness to everyone listening! Thank you so much!"

[43:33] James thanks Sachin. The time is much appreciated!

Mentioned in this episode

Perfect Practice Live

Mindshare

Fullscript

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Tweetables:

"When I first did the test many years ago, it was five or six foods, and today, it remains five or six foods. It's interesting, the stability and the reproducibility of the testing over a 12-year period, in my case." — James White

"We take this unique science and then re-educate the population about it, saying there's a real advantage in knowing what you're exposed to but if you take it to the next level, you're going to find out which foods are causing you inflammation." — James White

"We measure colorings and additives. Regardless of how clean a lot of us try and live these days, you're going to get exposed to these colorings and additives. … They're increasingly in supplements and personal hygiene products." — James White

"Your patients can go to the KBMO website and order the kits but they have to have a C-dash number that is linked to you, the provider. Everything is provider-centric." — James White

James White, CEO of KBMO DiagnosticsEmail: [email protected]

In this episode, Sachin interviews Dominik Martineau about his metabolic reboot practice and what he has done to get to his level of success. Dominik tells about the struggle he had with a weight loss practice that was not reliably producing great results for everybody. When he was looking for a better solution someone told him to call Sachin. Dominik explains how it went from there. The metabolic reboot program he adopted for his clients has grown consistently and his clients are engaged and happy with the results. Listen in for the details of how his practice works and how it grows. You may gain insight for your practice.

Key Takeaways:

[1:02] Sachin introduces and welcomes Dominik Martineau, a student of the metabolic reset program who has adopted a version of the program for his audience. We will get insights from him as he tells us what he has done to grow his business successfully.

[1:53] Dominik is grateful to Sachin for the metabolic reboot program and the opportunity to grow his business to where it is. From their first phone call, Dominik knew what he needed.

[2:44] Dominik is based out of Quebec. He has taken the English-based program and adopted it into the French world. Not many people are doing a French-based metabolic program like this.

[3:18] When Sachin came into Dominik's life, Dominik's problem was not in attracting clients but in having a system that gave great results. He was not able to give great results to everybody.

[3:57] It was a big struggle for him. People paid him and he wanted to deliver good results for them. He was praying for a solution. Someone told him to call Sachin and he would help.

[4:19] Dominik booked a call. When they talked, Sachin told him how the metabolic program worked. Dominik started to use the metabolic program with his clients, and they all had results.

[4:36] That was the big switch for Dominik. He had more confidence in his selling because he knew he could give value to his clients.

[5:33] At the time, 80 percent of his clients were women. While he had had great results with some, many had hit a plateau and nothing he tried worked for them. It was frustrating.

[6:02] When Dominik started doing the metabolic reboot with clients, people lost 22 pounds or more. It was simple and it was easy to coach people on the program.

[6:25] People lost weight. The metabolic reboot is so easy that the habits you start in the metabolic reboot can be continued after the reboot, so people lose weight and maintain the loss.

[6:48] People gained confidence in the program because of the result and they referred Dominik. That's when the business started to grow a lot.

[6:58] People on the program saw improvement in their energy, digestion, and inflammatory disease. Dominik transformed 1,500 people with the metabolic reboot. Dominik gets messages every day thanking him.

[7:31] Dominik has about 500 testimonials. When people pay him, he knows he can give value back. It has been the biggest game-changer of his business life.

[9:19] It's great having the proven system of the metabolic reboot. Dominik says having an educational portal for information and video, has simplified his job. People enter the program and Dominik gives them the portal with a consult to follow up.

[10:14] Dominik gets clients by referral. He tells people during the sales call and in the program how they can refer to him. Dominik gives a $200 bonus to clients who are referred to him and a $150 discount to the person who referred them. His referrals have grown.

[11:51] Dominik's program costs clients between $2,200 and $3,500. For a nine-week program, it's six weeks of losing and three weeks of maintenance.

[12:29] People are happy when they lose weight but you have to create another vision for them after that. Dominik has a five-month program where he teaches people how to tone up, use supplementation, and take their nutrition to the next level.

[12:54] They follow up with a nutrition coach and a Pilates coach so they have a target after losing weight. Having a continuation program is great for the client. They like group coaching with Dominik every month. People feel they are valued in the discussion.

[15:30] Continuity is great for building trust with clients. They lose weight and have a new goal to pursue.

[15:46] Most people will choose the big program at first, not the small program. Increase your price with that continuity. Dominik had thought it would be impossible to sell a $3.5K program when he started three years ago.

[16:14] In one day, Dominik just made two sales of $3.5K with a daily routine. When Dominik started with the metabolic reboot, he sold it for $1.5K. He was alone. He didn't have ads. Now, he has a team of six and more traffic. [16:49] If you are starting alone, at $1.5K you have a great profit for a great life. You'll have profit to grow a team. When you grow a team, raise your price. Dominik started the program at $1.5K and got many referrals. It was great for Dominik and his clients were engaged.

[18:40] In the beginning, Dominik was targeting real estate people because they had money. Decide your audience. If you start putting your offer in front of people who don't have money, you're going to start questioning yourself. You're putting the offer in front of the wrong people.

[20:59] Product-wise, it was Sachin who helped Dominik make the biggest shift. Dominik also recommends the book by Alex Hermozi, $100 Million Offers::How To Make Offers So Good People Feel Stupid Saying No. It helped Dominik a lot.

[22:10] To get better at sales in the beginning, Dominik looked to Grant Cardone. He liked his energy and it helped him a lot. Now that he is successful, he uses his own approach.

[23:18] Dominik tells how his team grew from the start when he handled everything and was making $30K, to today. He hired his girlfriend first to reach out, do messaging, and book calls.

[24:14] Dominik saw the potential in that, so his second hire was another person to reach out and book calls for a program. One year after that, he hired a coach. Dominik was also coaching. When their schedules were full, Dominik hired another coach and then another coach.

[24:42] At that point the practice hit $100K in a month. Dominik hired a setter. Now they have two messengers for booking, one setter, and two coaches. It's great to have a team of people that are aligned with your mission! Dominik has been able to travel while transforming people.

[25:35] Dominik suggests for your first hire, someone who will book calls to give you opportunities to sell, then coaches, and other setters, last.

[26:38] Dominik talks about using Facebook Messenger to message some of the 3,000 real estate agents on his Facebook page. Be consistent. Put your message in front of a lot of people who have money. When someone likes a post, he messages them, asking about their goals.

[27:44] That was the first strategy he used to get to $30K a month. It's a lot of work, not automation.

[28:16] You want clients who have invested in themselves, in smaller programs. People who have tried everything are great people to enter your pipeline. They're looking for a solution. He messages, "If you have tried everything to lose weight, this solution is really great!"

[29:20] Last year, Dominik traveled a lot, but he's found that he's more happy when he's growing and working. His business has been at a comfortable point; now he wants to continue to grow it. There are so many people to help.

[30:06] Dominik just invested another $20K in a mentor program. He wants to hire another setter. He has a working ad system. His vision this year is to scale it and push himself to see where he can go, how many people he can help, and how his team can grow.

[31:17] Dominik used to run Facebook and TikTok ads. He recommends hiring for that, as it takes a lot of knowledge. First, he made the mistake of hiring low-quality people to run his ads. His accounts on Facebook and TikTok got shut down! It was tough, after that!

[31:59] Dominik hired someone great to run his ads and his ads are working well. The ads include video and copy with a link to his Facebook Group, creating a lot of volume going to his Group. His setter joins the Group and they have a webinar. They take consultations from that.

[32:36] That's Dominik's funnel. He puts about $200 a day into ads. He pays his advertising person $3K plus bonuses for sales. You want a professional to run your ads and not do it wrong to be shut down.

[34:05] Dominik has an email list of 20K people. He uses Datasun to send out 30 days of automated emails to the list. He recommends them. They make beautiful emails. Email is not where Dominik's cash comes from, though; it's from the setters creating appointments.

[37:07] If Dominik didn't have his setter, the business wouldn't grow. It's an easy job when you have a process to do it.

[38:35] Dominik thanks Sachin for his example in showing him the life he wanted. To see more about how Dominik works, go on Facebook Relance Métaboliques, on YouTube: Dominik Martineau Relance Métabolique, and TikTok: Relance Métabolique. All in French.

[39:36] Dominik thanks Sachin for the opportunity to tell people about his work and inspire them. Sachin thanks Dominik and says he will post those links in the show notes.

Mentioned in this episode

Perfect Practice Live

Joe Polish

$100 Million Offers::How To Make Offers So Good People Feel Stupid Saying No, by Alex Hermozi

Grant Cardone

Datasun

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Tweetables:

"Sachin told me how the metabolic program works and when I began to use that with my clients, every client began to have results. That was the big switch. At that moment, I had more confidence in my selling because I knew I could give value to those people." — Dominik Martineau

"People — when they finish losing weight, they are happy, but you have to create another vision after that for them." — Dominik Martineau

"It's really fun to have a team of people — it's great — aligned with your mission! I can just leave those people and I have the time I want, when I want, to do whatever I want." — Dominik Martineau

"That's the vision for this year. Push myself to the next level and see where I can go with that and see how many people I can help and grow my team." — Dominik Martineau

"" — Dominik Martineau

Dominik Martineau: FB: Relance Métabolique

YouTube: Dominik Martineau Relance Métabolique

TikTok: Relance Métabolique

Dominik Martineau bio

Dominik is a naturotherapist and the CEO of Metabolic Recovery.

He is dedicated to improving your physical, mental, and energetic health. He is passionate about personal transformation and excited to share with you tips, tricks, and knowledge to help you achieve your wellness goals.

In this episode, Sachin interviews chef James Barry about his career as a personal chef to celebrities, how James became interested in organ meats, what inspired him to formulate an organ meat supplement called Pluck, and his passion for eating the whole animal as our ancestors did. James shares some research on the nutritional density of organ meats. Sachin tells how he broke his meat fast to try Pluck so he would be able to endorse it with integrity.

Listen in for ancestral knowledge about eating for your biological needs.

Key Takeaways:

[1:02] Sachin introduces James Barry, a chef, and the Founder of Pluck, a company that makes organ meat-based seasoning. James had talked about Pluck on the stage at Mindshare where he pitched the idea to Joe Polish in a mock Shark Tank.

[2:15] James has found a way to make the delivery of organ meats simple and tasty for anyone. Sachin had lunch with James at Genius Network and they had a fascinating conversation they wish they had recorded! They will try to replicate and extend that conversation in this episode.

[2:40] Sachin welcomes James Barry to Perfect Practice.

[2:51] James Barry has been a celebrity personal chef for over 20 years. He names some of his clients.

[4:25] There was no blueprint for how to be a celebrity chef when James started. When he began, he found a private chef who mentored him. James has mentored many chefs since.

[5:22] Most who hire a private chef do so because they value their appearance and their time. Many of us don't value our precious time. Outsource things that are not your specialty.

[6:17] A lot of celebrities are just following the trend. They talk about the most popular book. When James first got out of culinary school the trend was the fat flush diet.

[6:38] James learned he had to understand the trending diet, not only by reading but also by working on the recipes to be very good at them. If a celebrity has a nutritionist, you need to execute that nutritionist's instructions or already know that diet to work with them.

[7:11] James had also studied nutrition. When he cooked for celebrities, they only wanted to eat what he cooked for them. Everything was from scratch. He used Whole Foods. He didn't use anything that was ultra-processed. He focused on clean eating and fairly low-carb.

[8:37] James describes celebrities as human beings with extraordinary attention focused on them, more money and resources, but just normal human beings. James treated them like regular people. He didn't try to become their best friend. He focused on fulfilling his role, honoring their environment and privacy.

[9:50] James thinks that sometimes a celebrity's "why" is a lot clearer. They know why they want to be healthy and mindful of what they put in their mouths. If you have a $300 million movie you are performing in and want to perform at your top, that's a lot of pressure.

[11:17] James has always strived to support people where they are. He learned the culinary arts to help people. Humans are inconsistent and gravitate toward comfort foods. He wanted to improve the foods people were eating.

[12:01] James has researched organ meats and calls them the most nutritionally dense foods on the planet. He wondered how to get over the hurdles that people had, eating them. They struggle with the taste, sourcing, how to cook them, and what to do with them.

[12:22] On a trip, James' two young girls got Shiga toxin from E. coli and couldn't hold anything in. James was warned not to give them antibiotics as it would release the toxin faster and overwhelm them. The two-year-old got to almost skin and bones and recovered slowly.

[14:01] When she recovered, all she would eat was toast. James wanted something he could sprinkle on the toast to make it healthier. He realized we have freeze-dried organ meats but it's in capsules because it doesn't taste good. James wanted to make organ meats taste better.

[15:13] Deconstructing paté, James found the ingredients he needed to add to make it taste better. James recreated the taste of paté with dry ingredients. The result is Pluck. It contains five organ meats, which are the liver, heart, kidney, spleen, and pancreas from 100% grass-fed cows. [15:44] It removes the barriers. You can sprinkle it on anything. It tastes delicious. Most people don't even realize they're eating organ meat. James gets amazing feedback from parents who sprinkle it on everything.

[16:33] When Sachin and James were at lunch, James was giving people samples of Pluck. Sachin, though a vegetarian, decided to try it so he would know if he could endorse it to listeners with an honest opinion.

[17:26] Sachin tried it and it tasted quite good. He sprinkled it on his salad and enjoyed it immensely. Sachin's honest truth is the product tastes amazing. It tastes good, it's healthy, and it upgrades the things family members are consuming without them realizing it.

[19:00] James has learned that for healthy food to become a lifestyle, it has to be easy because humans will do hard things for a while, not that long, and it has to be delicious because we will eat something that tastes bad for a bit, but then we default to what stimulates our dopamine.

[19:42] James knew he had to make a product that was easy and tasted good. James also wanted eating the whole animal, not just the muscle meat, to be as easy as possible.

[20:16] Ancestrally, archeologist Dr. Bill Schindler, author of Eat Like a Human, said humans are the only species in the world that look to someone else to tell us what to eat. We have lost our way around our food. James speaks about ancient tribes eating the whole animal.

[22:59] James tries to get to what is simple, easy, and delicious, so you'll eat it, feel better in your body, and treat others better. Once we feel better, we treat others better.

[24:06] The organ meats are raw frozen, processed to be a uniform size, freeze-dried, and powdered. There's no flow agent added to it. It's very pure. No one had combined them with spices before. The USDA and FDA didn't know what to do with it.

[26:22] When it was called food, a USDA-approved food processor had to do the packing. James tried for eight months to find a processor who could handle the powder without contamination by air but no one could. James had to repurpose it as a dietary supplement.

[27:29] A lot of people don't realize it's a dietary supplement. The box on the back of the package says Dietary Supplement, not Nutritional Facts. So it's an FDA product. James sources from New Zealand.

[29:47] New Zealand has very high standards. They have green grass year-round and cattle is one of New Zealand's major exports. The whole animal is accessible. You can get brains in New Zealand, but not in the U.S. James is trying to source through the U.S. but it's not possible yet.

[31:54] James launched Pluck during COVID-19. People didn't know what it tasted like and he had no means of getting samples to people. He got on as many podcasts as he could and sent the product ahead of time to the podcast host for an honest assessment. That was the launch.

[32:50] The biggest questions James gets are "How much am I really getting?" and "How do I know it's really working?" Our bodies know what they need. How do you get back to that intuitive knowledge? You won't get it by swallowing capsules and bypassing biological communication.

[33:54] James says digestion starts with your eyes. You see something that looks good. When you get closer, you smell a good aroma. That triggers something in your brain. You take a bite and you taste it. Your saliva starts breaking it down. Your body decides if you want more.

[34:57] If you eat slowly, your body will tell you when to stop. Too many of our foods have more flavor than nutrition, and that confuses the body. Swallowing a capsule bypasses biological communication. Eating a salt tablet instead of tasting salt bypasses communication.

[36:18] James emphasizes to people that when you eat, your body will tell you how much you need or don't need. Beef liver is huge and hard to eat in one sitting. If you eat a lot, it starts to taste different. If you keep eating when it doesn't taste good, you're not listening to your body.

[37:10] We're already seasoning our food. Instead of an all-purpose seasoning, Seasonings have anti-caking agents and stabilizers, that are not good for us. Most blends will be high in salt. That's the cheapest ingredient. Pluck gives you nutrients you do not get from seasonings.

[40:06] Organ meats are natural multivitamins. You don't have to worry about eating it with food; it is food. Like supports like. The liver can support your liver. Orcas are known for attacking a shark and eating only one part of the shark, the liver. Animals in the wild go right for the organs.

[44:03] James cautions us about getting too "heady" about things. Our bodies have responses we can learn from as we listen. Our body knows. You can't escape the truth your body will reveal. Follow it where it goes vs. your head leading you. James lauds Sachin for trying Pluck.

[46:45] Sachin agrees that the body never lies. Let's put our dogma aside and give our body more of what it needs so that we can be around longer and be of service to others longer, as well.

[47:10] To get Pluck, go to EatPluck.com or get it on Amazon under Pluck seasoning or organ seasoning. Also on the website, there are some clinics listed where Pluck is sold. There are some places in Canada where it is sold. There are also recipes on the website.

[47:48] If you have any questions about organ meats and how to cook them, James's mission is to help people learn how to eat that whole animal. They have resources about how to ease organ meats into your diet, besides Pluck.

[48:10] Sachin thanks James Barry for taking time out of his schedule to guest on Perfect Practice, spend time with Sachin, and share his passion with the audience. Here's to an amazing epic year for James and the team at Pluck!

[48:32] Here's to our listeners' health, wellness, and happiness! Get your products at EatPluck.com, check your grocer; if you're a practitioner, see if you can try out the products yourself first, and perhaps even encourage and endorse them to your patients, as well.

[48:55] James wishes everyone a fabulous year and please know to reach out. Pluck has affiliate programs and wholesale. "We're always happy to answer any questions and to support the eating of the whole animal, so please ask."

[49:15] Sachin thanks James and wishes him a wonderful rest of the day.

Mentioned in this episode

Perfect Practice Live

Mindshare

Genius Network

Eat Like a Human: Nourishing Foods and Ancient Ways of Cooking to Revolutionize Your Health, by Dr. Bill Schindler

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Tweetables:

"Many of us don't value our time. As I get older, I'm realizing that time is much more precious than I've ever valued it." — James Barry

"If it tastes good and it's good for you, and it's easy to apply, why wouldn't you use it? I'm not just talking about Pluck, I'm talking about anything!" — James Barry

"For health food to become a lifestyle, it has to hit two things. It has to be easy, … but then it also has to be delicious." — James Barry

"Once we feel better, we treat others better." — James Barry

"You can get too little of something, you can also get too much of something." — James Barry

Chef James Barry: FB: Eat Pluck

Website: Eat Pluck

Bio: James Barry

James Barry's 20 years in the culinary field started as a private chef cooking for celebrities such as Tom Cruise, Mariska Hargitay, George Clooney, Gerard Butler, Sean "Puffy" Combs, Barbra Streisand, and John Cusack. Most recently, James launched his first functional food product, Pluck, an organ-based seasoning. It's the first of its kind and an amazingly easy and delicious way for people to get organ meats into their diet.

James is also a published cookbook author having co-authored the recipes in Margaret Floyd's book Eat Naked and co-authored the follow-up cookbook The Naked Foods Cookbook. He most recently co-authored the recipes in Dr. Alejandro Junger's book, Clean 7.

In this episode, Sachin interviews Dr. Tracy Gapin about his career, what inspired him to leave his urology practice and focus on precision medicine for men's health, and some of the purposes of the Gapin Institute. Dr. Gapin talks about the success of the Gapin Institute, why he did a TEDx talk, and what his plans are for 2024. He also discusses his book, Male 2.0, and offers his High-Performance Health Handbook.

Listen in for some practical tips for transformation for your practice.

Key Takeaways:

[1:02] Sachin introduces Dr. Tracy Gapin, M.D., a urologist, and the CEO and Founder of the Gapin Institute, a leader in precision medicine.

[1:21] Dr. Gapin is here to share some of the trials and tribulations he has gone through in becoming who he is today, setting up his practice, becoming a thought leader, an innovation leader, and somebody Sachin looks up to.

[1:38] Dr. Gapin has overcome mental, physical, and spiritual challenges to get to where he is today, with over 25 years of clinical experience.

[2:40] Dr. Gapin is reading a book on cardiovascular health and disease, by Dr. John Huston. Dr. Gapin is all about the science.

[3:25] Dr. Gapin explains his takeaway from the American Academy of Anti-Aging Medicine (A4M). Things are constantly evolving. Dr. Gapin says it's easy to get stuck on the business side. Don't forget the science behind what you do and why you do what you do.

[4:16] Dr. Gapin mentions other conferences he attends regularly. He encourages you to stay focused on the constantly evolving science. Whatever your niche may be, you need to be able to provide outcomes. That comes from your scientific and medical knowledge and background.

[5:51] Dr. Gapin started as a urologist. His passion is men's health. He became disillusioned with urology and looked for a better way to serve patients.

[6:53] Through the health challenges he experienced, Dr. Gapin found an amazing world of precision medicine, epigenetics, functional medicine, hormone optimization, peptides, and longevity. It changed his perspective on medicine. He became passionate about it again.

[7:50] Dr, Gapin was driven to make a change. It was scary to throw away a very lucrative career and practice and start over. But he felt like he had no choice because he found something he loved. He didn't want to live the rest of his life being a miserable surgeon.

[8:15] It was a tough decision for Dr. Gapin. His wife supported him 1,000%. He made a decision, saved up some money, and started going through certification, courses, and conferences about eight years ago. That's how it took off for him.

[9:13] Dr. Gapin's career change decision was an evolution. When he knew he was going to leave urology, he got some coaches and business development learning. He battled impostor syndrome, wondering if he was good enough to pivot his career.

[11:11] Dr, Gapin had a hard childhood. When he was five, his dad left. He never had a father figure. That may be why he's drawn to men's health and is passionate about being a dad. His kids are his "why" that drives everything he does. He's trying to fix the childhood he had. Starting something new and different was overwhelming.

[12:54] Dr. Gapin advises new practitioners to stay true to who they are and what they want. Dr. Gapin once joined a Vistage group of entrepreneurs. One of them asked him "What do you want?" He thinks about that question almost every day.

[13:30] Dr. Gapin asks people who are starting what their ideal ending is and if what they do is aligned with that ending. There are many business processes. Dr. Gapin's business now is high-ticket, low-volume, but at first, he was in the trap of selling many low-ticket items.

[14:30] It's hard work to slow down, do some introspection, and understand what is right for what you want. The majority of courses are not making the seven figures you might assume they are. Don't use somebody else's idea. Pilot your life and make adjustments as you go.

[17:11] Dr, Gapin learned a question from Carl at Mindshare: What is the transformation that you provide? Does this thing that you offer solve that? If not, you can't create the business you want to build.

[18:14] Dr. Gapin learned from J.J., don't build it until you fly it. Build it while you're flying it. Dr.Gapin first offered his programs to his existing patients. After he had a client book of business, he opened his facility, Gapin Institute. That applies to building a digital program, too.

[20:09] Dr. Gapin believes coaching is underappreciated. Dr. Gapin hired a business coach as he was preparing to transition his career. He was in two masterminds before Mindshare. Mindshare was great for him for three years. The one-on-one coaching sessions were the best.

[20:53] Sachin did a one-on-one call with Dr. Gapin several years ago and advised him to keep it simple. He still quotes Sachin's advice to this day. Dr. Gapin has three coaches now and each provides different aspects of his business. You need a coach or guidance and support.

[23:04] Dr. Gapin's wife has been instrumental for him as a support in hiring decisions and counseling him not to go after shiny objects. Some tech can be offered for sale to clients to use in their homes instead of buying it for the center.

[27:47] Dr. Gapin had a coach specifically to prepare for a TEDx talk. He had to come up with ideas to make it interesting, unique, and appropriate and do a lengthy application. Once he was accepted, he had to script it, practice it, and refine it. He had to deal with his nerves.

[28:37] It was nine months from Dr. Gapin starting the application process until he gave his talk. A lot of that is time waiting for a response. It was an amazing experience. It was empowering to share his perspective in his voice.

[29:35] If you have information or wisdom that could help somebody else, you're selfish if you don't share that with the world. Dr. Gapin loves sharing his message in front of groups now.

[30:35] Dr. Gapin wrote Male 2.0 when he was in his urology practice. Male 2.0 represents a new generation focused on the prevention of problems. Dr. Gapin lists many metrics we can track with electronic tools to generate health data.

[32:45] Dr. Gapin was a co-author with Dr. Melissa Petersen for the book The Codes of Longevity. Each author had to give their perspective on what are the secrets to longevity.

[33:19] Dr. Gapin attributes longevity to cellular efficiency by fasting for 16 to 18 hours once a week, building up to three to five days a week. Dr. Gapin fasts for 24 hours, once a week. He says it's easy, once you get used to it.

[34:29] Blood sugar regulation is another critical factor in longevity. Poor sleep boosts cortisol, which boosts blood sugar. Get enough deep sleep. Managing blood sugar is critical.

[35:13] Oxidative stress slows down the mitochondria and the production of ATP as free radicals overcome your body's anti-oxygen system. How can you improve this problem? The science of longevity is always evolving.

[35:09] Dr. Gapin's business plan for 2025 was to open two new centers with partners but those partnerships were terminated. So 2024 will be a year of expansion and finding compatible partners. Sachin recommends the NEO Personality Test to find partner compatibility.

[42:26] Dr. Gapin received advice from colleagues (not coaches) to do things that didn't align with his business model. Ask yourself. Who is your avatar, what's the problem you are trying to solve, and does the thing align with that?

[46:26] Where are your clients in the sales process?

[45:48] Dr. Gapin's last words of advice: Do one thing at a time, focus on your avatar, know how you differentiate yourself from others, and be able to articulate it. The biggest one is to have a very clear sales process and sales funnel. Dr, Gapin explains how a sales funnel is used.

[46:24] Where are your clients in the process? Is your client aware they have a problem? Do they know they have a problem but have no idea about a solution? Are they aware of solutions? Are they aware of your solution? You have to meet them where they are.

[46:53] At the end of his content, Dr. Gapin asks people to text the word HEALTH to 26786 for a free copy of his High-Performance Health Handbook with 15 tactics to have more energy, have better focus, lose weight, have better sex, and live longer. He gives away information.

[47:52] The prospect also gets nurtured with an email message of informational content every other day for eight days, so they're more aware. He hopes they will eventually want to engage with his team and work with them. You have to meet people where they are.

[48:24] Use whatever lead magnet works for you. It can be an opt-in through text or your webpage so that you give them more information and nurture them along with content.

[49:59] We tend to undervalue what we're providing. People who pay more are more invested and willing to commit more to an outcome. It takes the same effort to acquire a client, whether they pay 1X or 10X. Dr. Gapin raised his prices and the conversion rate stayed the same.

[52:56] Don't try to justify your pricing like you're selling a car. You're selling an outcome. You're selling a transformation, What is that worth?

[53:33] Sachin thanks Dr. Tracy Gapin for such valuable insights, and for his humility, vulnerability, authenticity, and leadership.

Mentioned in this episode

Perfect Practice Live

Mindshare

Genius Network

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Dr. Betty Murray

Key Takeaways:

[1:02] Sachin introduces Dr. Betty Murray, the CEO and Founder of Living Well Dallas, a functional medicine center. Betty is a nutritionist and researcher who has helped hundreds of people to feel their absolute best, so she has had great success and prosperity.

[2:08] Sachin and Betty will focus on Betty's methods for success and prosperity to help you succeed and prosper in your practice and life. Sachin welcomes Betty to Perfect Practice.

[2:52] Betty started her practice 20 years ago. In 2004, she did not find many clients for functional medicine. She bootstrapped her business with her part-time job. She didn't have enough runway to make a lot of mistakes. She had to be more resourceful with her resources.

[4:58] In Betty's clinic today, there are internal medicine, psychiatry, hormone replacement, clinical nutritionists, life coaches, counselors, and diagnostics. At first, her clinic was fee-for-service, and nobody was using coaching because they didn't know its value.

[6:40] Betty had to let go of her belief that if she educated someone, they would find value in her program, and instead, create the value proposition and give it to them so they would find value. If the market is not buying your strategy, your strategy is wrong and you need to rearrange it.

[8:44] Always add value for your client first. When you give value to your customers, patients, and clients, you get rewarded. When you're driving toward a value, and you're giving people what they need and helping them understand what they need, people will value that.

[9:47] When you're starting, the narrower you get with what you're doing, whom you're serving, and what problem you're solving, the easier it is to stand out in that market. Don't go bigger, faster, better and think it's going to be more money. It's complex. Betty has to spend more on marketing than others because she has more avatars. She has to spend more time on staff.

[13:45] Sachin says to keep it simple. Betty adds that if you have this burning desire to have a multi-disciplinary team, recognize that you'd better be a good business person or hire a good business person, which requires a runway of cash flow. It's not a low-paying job.

[14:57] Most of us in healthcare never had business training. Betty had a business degree before she came into healthcare. It's still a concept until you get it into action. Being a 30,000-hour expert comes from experience, not from a book or an education.

[17:09] The Mosaic of Autoimmunity, by Dr. Yehuda Schoenfeld, is a textbook Betty has been studying. It's probably the best textbook to explain the underpinnings of autoimmunity. Regardless of who our avatar is, all of us are going to be in the immune system.

[18:07] 10X is Easier than 2X: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan is the business-building book Betty recommends. It is easier and more effective to leapfrog from where you are to where you want to go than it is to make small changes.

[18:52] Betty recommends two personal/financial development books: Disruptor: How to Challenge the Status Quo and Unlock Innovation, by Alex Gonzalez, about innovation. The second book is Die with Zero: Getting All You Can from Your Money and Your Life, by Bill Perkins. It's about not amassing money but using it to do good as you go.

[24:11] Betty tells how she grew her money mindset. As a child, she was determined to work and she falsified her birth certificate to get a job underage. She sees the world as abundant and if she lives in that abundance and does the right things, she will be rewarded for it. She doesn't hesitate to spend money. He husband is cautious so she asked him to handle the finances.

[25:55] Sachin also has a story about going after what he wanted at a young age. He learned to cut hair by watching a barber and then opened a barber shop in his garage. Bety's and Sachin's experiences helped mold them into who they are as adults.

[28:57] Walter Isaacson wrote about Elon Musk, Steve Jobs, and others who have changed the world. None of them had an easy life. Those things that are more difficult for us make us tenacious. Opening a practice outside the traditional medical establishment is also an adversity. Don't keep a Plan B that's easy to go back to. Keep marching forward, iterating, and changing.

[31:33] Whenever Betty is told she can't do something or the world will beat her, that is when it's "game on" for her. That guarantees she would act. Recognize that your challenges are also helpful.

[32:34] Justin notes that success is in doing things differently. Sally Hogshead said that different is better than better. Betty built a large, busy center. At first, she didn't want to be the brand but learned that your brand is you. You have to be part of the brand. One year, Betty spoke 220 times. She showed up everywhere as the owner so people would know about the center.

[34:17] When people leave a practice it's not from what happened but how it was handled. Every part of the customer experience must be planned and managed to make it extraordinary. If there's a problem, own it, fix it, and apologize. Betty's team out-executes everybody.

[35:37] When you want to stand out, look at the non-clinical stuff and double down on it all, from the emails to how the phone is answered. Those things will make up for a world of pain and will make you look better. Most practices shirk that, and people get mad about it.

[36:42] Betty tells about her hiring process. She starts with a matrix of requirements. Betty has a team member do the initial interviews to figure out if the applicant is a culture fit. Betty doesn't want "yes people" but they have to be on board for her strategy. Betty has a "Volkswagen test."

[38:34] If they pass the culture fit and the skill set, they come in to interview 12 to 14 of the practitioners. Finally, Betty interviews them. If she likes them, they come in for a working day. They get paid for the day and do a final interview with Betty. Betty is slow to hire; and quick to fire. Because of the extensive interview process, Betty doesn't often have to fire.

[39:31] Betty tells about her first hire. It was an administrative assistant. Betty's role was to bring people through the door. She didn't want to spend billable hours doing unbillable work.

[42:09] Betty's last piece of advice: If you're a practitioner, you do not need any more certifications or training to do what you do. You need to do what you are trained to do.

[44:04] Sachin warns against continual certifications. It's a form of procrastination and it leads to imposter syndrome. The way you build the muscles is by doing the reps. If you get into a situation where you don't know the answer, you have the resources to find it quickly.

[45:17] Betty got her Ph.D. not because she needed it for her business but because she wanted to dig into the research and get better at that, to prove this type of medicine works.

[46:12] Sachin thanks Dr. Betty Murray for everything that she shared today. Betty mentions her practice Livingwelldallas.com, her website, Bettymurray.com, and her podcast Menopause Mastery. Sachin thanks her for sharing her wisdom.

Mentioned in this episode

Perfect Practice Live

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Chris Kelly, backcountry outfitter and friend, about the benefits of being in nature with a group, disconnecting from technology and using primal survival knowledge and skills, supporting each other, and growing naturally. Listen in for ways to embrace the natural world and put aside the office for a while.

Key Takeaways:

[1:02] Sachin introduces and welcomes Chris Kelly to the Perfect Practice podcast. Chris is an outfitter and Sachin's outdoor mentor, friend, and guide in so many ways.

[2:11] Sachin met Chris on a three-day group camping trip in Algonquin. Chris and his brother Kieran involved everyone in meaningful, positive ways. Sachin was so impressed, he brought a group of his friends the following year for another amazing trip.

[3:46] The Time we spend with people is magnified in a backcountry camping experience over multiple days. Sachin learned more on a four-day trip than on a three-day trip.

[4:55] Sachin points out that your business can never grow bigger than you. You're like the trunk of a tree and your business is a branch coming off of that tree. Grow yourself to grow all the branches of your life, including your business. Part of that process occurs when we disconnect and go back to the essence of who we are.

[6:37] Chris describes the moment on a paddle when the person he was paddling with told him that his trips were transformational. It was an epiphany. People can rewrite their stories. They take down barriers they have put up. They stop telling themselves "I can't," knowing "I did."

[8:41] In the backcountry, there are no services, electronics, or artificial lights. On the first day, you find your footing and it seems to be going in slow motion. In a new environment, you've got to pay attention to everything. If you twist your ankle, you're a liability. The environment brings you new ways of thinking.

[10:16] When you're out there, you're a different person, entirely. There's so much onboarding of these skills that we have from being hunter-gatherers for 99.9% of our existence. You might think portages are scary but you navigate it with ease. It's amazing how we adapt. You're breaking an autopilot. You have an intense presence.

[12:02] Taking high school kids to the backcountry for four days removes them from their devices. When they get home, they don't want to see their phones. You see a shift in their behaviors. In the case of an emergency, Chris had a satellite phone available.

[14:05] Coming back from the first trip, Sachin realized he would rather paddle for three hours than drive for three hours to get home, it was such a magical experience that changes you in so many ways. It makes you tough; it softens you. Sachin describes the magic of seeing the sun for 15 minutes after five cloudy, rainy days.

[17:04] Chris says you build a relationship with nature. It's a reflection of your relationship with yourself. As people return to the backcountry, they become more themselves. They become more grounded. Families experience great beneficial changes. Everyone's accomplishing something together. Their stories wash away in community and love. This carries back to life.

[20:31] Sachin shares a reflection learned from the second trip when portaging uphill to the next lake, carrying packs or canoes. Everyone plays a role, big or small, glorious or not glorious.

[23:37] Chris talks of finding power in being humbled and disempowered and ultimately finding fulfillment. Finding wood to build a fire, feeling the heat of the fire, and cooking food on it is primal and satisfying. Everything you put energy into provides energy.

[24:33] One of Sachin's goals for 2024 is to get his team up there. His wife is hesitant because in the backcountry there are no bathrooms. Some on his team are eagerly looking forward to it. You bond on a backcountry camping trip in a way that you don't find going to dinner together.

[26:18] Chris tells how to prepare your team for a backcountry trip with him and Kieran. They set you up with a packing list. You show up with a weekend bag, and they take care of the rest. Top-end gear, sleeping bags, sleeping mats, tents; you're going to be warm, cozy, and dry. High-end, ultra-light canoes. Hop on a call and you won't regret it.

[27:13] Some people's highlight of camping in the backcountry is using the Thunderbox, the sun peeking through the canopy, hearing the call of the morning birds, and the lapping of the water on the shore. Chris does a guided meditation about this. It's not the problem, it's the attitude on the problem.

[28:21] Chris describes the benefits of getting your team together in the backcountry. You're putting work aside and getting to know each other as individuals. Handling hard things and fun things together grows a deep-rooted connection. Trust is formed on these trips. It's a great opportunity for inspiration to come through outside of the workplace structure.

[31:07] You're outside your comfort zone and so you're more vulnerable but also supported by the people you're spending time with. That allows you to show up at the office in a completely different way. On the trip, you are supporting people who might be lower or higher on the ladder. We have titles for our jobs but we are all humans.

[32:11] Chris cites the Dr. Chatterjee podcast. When we're making decisions, we're either making a decision to find happiness or making decisions from a place of happiness. The difference is drastic. Decisions you make from happiness are legacy decisions about your life. Chris uses Sachin as an example of making decisions from happiness after a trip.

[34:33] We all have nature around us. Have a plant in your house, at least. Find a sit spot. Sit quietly for five minutes, closing your eyes and tuning into your other senses. Open your eyes and see everything with a new lens. It's magnificently impactful. There's something special about going back to the same place daily. The birds and animals will accept you in their world.

[36:42] Chris describes some weather experiences and even a moving encounter with a mother and baby moose on backcountry trips. Sachin describes an unplanned trance experience he felt with others at the lake's edge.

[40:31] There are amazing sunsets. Being out there so long, Chris is confident in feeling whether it will rain soon or not. He shares an experience of imagining himself as a sapling growing up in the forest and growing through the canopy of massive trees. That inspired him to start Driftwood with his brother Kieran. Guiding exclusively gives him renewed energy.

[44:26] Chris learned from Majeed on a trip that nature is full of infinite intelligence. He feels that if you open up to that, it does come through. He and Sachin are walking examples of it.

[45:08] Sachin gives his endorsement to Chris as a life-changing companion on a trip like this. It is crucially important who you go with to lead you on the journey. Sachin urges every practitioner or individual listening to this to consider this as a valuable team-building, friendship-building exercise, or even for building yourself.

[46:08] To reach Chris and Kieran at Driftwood Paddle, go to their website, fill out the simple form, and let them know what your dreams are and what you're envisioning. They will book a call and have a Zoom meeting with you to show what they can offer and make sure it's the right fit. Every trip is curated toward the group or individual, including diet and itinerary.

[46:53] Chris and Kieran and the two other guides that work with them, Troy and Craig, are mature, with adaptive life experience. They are passionate about backcountry camping. There are barriers to backcountry camping. The guides provide food, water, shelter, safety, and security. You work on the needs of loving and belonging, self-realization, and team cohesion.

[48:36] Sachin thanks Chis for his time today and his contribution to this episode of Perfect Practice.

Mentioned in this episode

Perfect Practice Live

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Jay Abraham, the Founder and CEO of The Abraham Group, Inc. in Los Angeles, California. Jay attests to the power that practitioners have with the knowledge to remarkably improve the lives of people around them, clients, potential clients, and people who may never become clients. Jay speaks of investing in people first and how that pattern helped him in his career as an entrepreneur, business leader, and consultant. Jay offers ideas that can bring you success in your practice by caring more about the people around you than about your finances. Listen in for an inspiring message from Jay Abraham to improve your life and practice.

Key Takeaways:

[1:02] Sachin introduces and welcomes Jay Abraham to the Perfect Practice podcast. Jay has helped thousands of companies and entrepreneurs around the world generate revenue. Jay invites Yuri to ask him questions that might give clarity and actionable strategy to the audience.

[3:31] Jay thinks that we all have an enormously greater capacity to contribute to transforming people's lives. We must understand that most people don't know what we already know. Believe in your ability to contribute your knowledge and in your moral obligation to contribute. Be a positive catalyst in somebody's life. It's all about them.

[6:13] Jay's advice for people starting in the health and wellness space is to know that you have the knowledge and the ability to change someone's life. You have to get it into their mind in a way that they embrace it, believe it, and want it from you. How will you do that?

[7:40] Depending on the size of your market, local or national, find the lowest common denominator of influencers and offer to reciprocate a trade of services. Jay offers a script to use to give them your services for permanent wellness and healing and to ask them to introduce you to their clientele throughout their life, for a presentation of your services.

[11:00:] Jay tells how this worked for him when he started taking off in his services for entrepreneurs.

[12:25] You could become the recommended provider. Jay offers a way to do this ethically through exchanges of services. First, be the one to invest in others.

[13:07] Jay recommends his program on pre-eminence for Sachin's listeners. Jay always wants to invest first in others. If you invest in someone and it has a positive payoff, everyone may not turn into a future compensated client, but the numbers will work for you if you make a profound difference and if you choose wisely in terms of their values and respect your methodology.

[16:10] Everyone is not going to do as much with the profound knowledge, the methodologies, techniques, regimens, and protocols you are going to share. Choose people who have the highest probability of doing something with it and seeing the most wonderful outcome. Ask them to nominate people who are struggling. Try it in general and for specific applications.

[20:26] Sachin points out this is a long game. We can't add value to the lives of people who don't share the values we do. You can add value to the world with every hour, or you can miss the opportunity to add value to the world with every hour. When you add value, the referrals are much more genuine.

[21:06] Jay says half the people don't know what greatness is supposed to look like in health. They've never had it or it was so long ago, it's become hazy. They don't know what it's like to sleep through the night and have energy and focus with dramatically reduced stress levels, to have their bodies feel and look better. Give them an impact analysis tied to future pacing.

[24:30] Help someone consider what it would be like not to be tired but to have energy and focus galore.

[25:42] Jay shares a profound exercise to do with people. Ask "Who do you know in your life of your age that you would like to have the energy of?" That becomes the reference model for them to go after. If they have no model, ask them about an active celebrity of their age.

[27:39] Jay has been very successful in getting a lot of his clients to help them understand a holistic view of all the things going on in their lives. If you can help them in something that may even be outside the area of your skillset, you have a value-added advantage over your competitors.

[28:30] When you allow people to come to decisions and conclusions, themselves, it's a different kind of education, a way to validate what is being said, so they can come to the conclusion themselves.

[29:21] Jay tells how he built a half-a-billion-dollar-a-year company in the gold, silver, and rare coin market, by giving people a tripe case for why the research was worth understanding and letting them decide for themselves if it factored into their wealth creation. There's much more power in a decision when they make it themselves, based on gained knowledge you provide.

[31:17] Jay explains the power of having influential endorsers and champions who advocate for you to build trust with their audience. It's the safest short way to build a clientele. You don't build trust through advertising.

[32:20] You want to have ideas and perspectives nobody else does and do what nobody else does to differentiate yourself.

[32:55] Jay once helped a Beverly Hills cosmetic surgeon by getting him to write a book that he deposited in the waiting room and stations at every hair salon, dental office, and related non-competitive location. It was successful through implied endorsement of the establishments where patrons saw the book. What can you do to educate people in an inspiring way?

[35:34] Jay has written 15 books over his career. Some of them have not been published but are available as digital files for free to his potential clients. He recommends practitioners who have published to provide their books for free without shipping and handling to the right potential clients. It is to let your potential clients know that their situation is not hopeless.

[39:10] Jay separates his investment in people from the financial reward that may or may not follow. He tells how he developed that perspective. He was never obsessed with making money. He gravitated toward entrepreneurs who were on missions to fill voids that nobody was filling or to add value to a segment of the market that was underserviced.

[40:09] Jay found himself worried more about the outcome for the end consumer than for himself. He saw how he could enhance, improve, and re-invigorate somebody's career or life. He was all about making a big difference for people, first and foremost.

[42:52] Jay says the greatest acknowledgment or reward you can give him, is if you are capable of transforming and catalyzing positively a multitude of people's lives over the next, 10, 20, 30 years, then do it! Do something meaningful with what he has shared.

[44:46] If you ask yourself how many people's lives can you transform each and every day by what Jay said or by what Sachin is teaching, that's compensation enough for the time Sachin and Jay have shared today.

[45:08] Sachin thanks Jay for his contribution to this episode of Perfect Practice.

Mentioned in this episode

Perfect Practice Live

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Yuri Elkaim. Yuri is prolific in the athletic world and the health and entrepreneur space. Sachin met Yuri at a conference that Peter Osborne was hosting. Yuri was onstage and "knocked it out of the park." Yuri shares many nuggets of advice for the health practitioner who wants to move up to the next level. Listen in for a perspective that may improve your practice.

Key Takeaways:

[1:40] Sachin welcomes Yuri Elkaim to the Perfect Practice podcast. Yuri is a former pro athlete and current entrepreneur in the health and athletic space. Sachin looks forward to today's conversation with Yuri about business and personality in the health space.

[3:14] Yuri trained, played, and competed in soccer from age 10, to become a pro player. He played professionally in his early 20s. When he was 17, he lost all his hair in six weeks, from an autoimmune disorder, alopecia. Before his hair loss, he had a lot of hair. Going from a full head of hair to bald in senior year was a transition, but his friends accepted it.

[5:12] Developing alopecia was one of the greatest things that happened to Yuri. It opened his eyes to what was going on with his health. Besides Western medical doctors, he was introduced to some amazing alternative practitioners. Nothing worked for his alopecia, but he is grateful for his exposure to these practices.

[5:59] Yuri studied kinesiology and health sciences at the University of Toronto and played pro soccer in France. After Yuri retired from pro soccer around 24, he came back and decided to pursue studies in holistic nutrition. That's when his life changed. He was being exposed to information he never knew existed. He started applying what he learned.

[6:31] After about two months of cleaning up his diet at the university, Yuri grew back pretty much all his hair. The diet was such a profound change and he had so much more energy. He worked with personal training clients, practicing what he had learned in school. He realized that there were billions of people who didn't know the holistic nutrition practices he had learned.

[7:29] That set Yuri on a mission. He started writing a book in the back row of nutrition class. Eight years later, he published the New York Times bestseller, The All-Day Energy Diet. Yuri's passion for wanting to help others came from his own struggle. He struggled for seven years trading time for money as a one-on-one trainer-nutritionist; overworked and underpaid.

[8:18] Yuri had a bigger vision, wanting to help more people. He went online in 2005 and tried to figure it out for himself. It didn't happen for three years. Then he hired a coach and things started to take off. With mentorship, coaching, and guidance, Yuri started to build a pretty substantial business. He helped half a million people to better health

[8:50] Yuri sold the company 13 years after starting it. During those 13 years, a lot of people had come to Yuri for business advice. He saw a space in the market and he started his current company, Healthpreneur®.about seven years ago. Some amazing health practitioners don't know how to get their message out.

[9:36] Yuri seeks to help them to build better businesses. His vision is to help a billion people improve their lives in some way, shape, or form. He knew he couldn't get there, direct to consumer, but he thought if he had these skills and capabilities to help other practitioners build better businesses, virtually, then they could help more people and reach that goal collectively.

[10:22] Yuri truly cares about helping people stand in their power, shine their lights, and become the best version of themselves so they can share with more people. That's what he is here to do. He works hard because it is so much joy.

[11:34] Yuri discusses practitioners who are not moving forward. There are some mindset blocks common to health professionals that keep them small. One is the need to be liked. They don't want to post too much or email too often. Don't worry about the few people who might unsubscribe. Inspire others to be who they can be. Don't be afraid of sales!

[13:43] Another thing that holds practitioners back is a bad money mindset. There's a mindset that healthcare should be given to others for free. Some people delegate their health to others instead of taking responsibility for it. When a practitioner offers a package for $3,000 for an outcome, some people are offended. But people don't do anything unless they pay.

[15:07] Yuri talks about the self-inflicted lifestyle disease of diabetes 2. People about to have a leg amputated are not likely to turn their lives around. Give people a hand-up, not a handout. Don't be a martyr in the service of other people. Practitioners end up giving their services away for too little and work themselves to the bone, leading to burnout.

[16:14] Yuri's mission with Healthpreneur® is to help health entrepreneurs and practitioners make their dreams happen in the service of other people.

[18:03] Yuri and Sachin talk about how practitioners develop the mindset that their services are not worth a lot. Yuri tries to get health practitioners to recognize the value of what they do. If we're in the business of transforming people's lives, the best thing we can do is charge a premium price. Thinking a $20.00 diet book will change lives is delusional.

[22:52] We don't have to serve everyone on the planet. You have to be very clear about whom you want to work with, who would be a joy to serve, and for whom you could produce the best results. If some people are not ready to step up to that level, support them however you can with content until they are ready to work with you.

[23:13] Recognize that we can transform people's lives. How do you put a price tag on someone who's been dealing with weight issues for 20 years? If you can't help yourself, you can't help anyone. Fill your cup first, before giving your services away.

[25:12] Yuri recalls his process for hiring a good business coach. For years, he resisted hiring a coach because he didn't want to pay; he thought he could figure it out for himself. But after spending six figures on your education, isn't some kind of mentorship worth the investment? If you're not where you want to be, you're not good enough. Find someone who's been there.

[26:04] Do you value your time or your money more? If you are willing to spend your time to save money, then you value your money more. If you are willing to spend money to save time, then you value your time more. Posting on social media is not free. It costs you the thing you never get back, your time. If you don't pay to play, you value your money more than your time.

[28:08] It's time to stop preparing with extra certifications and a curriculum. Don't fear that you're not good enough for your clients. Work with your clients and you'll build the bridge as you go.

[31:25] Never take criticism from someone you'd never take advice from. Being online, you have to develop a thick skin. Don't engage with accounts talking trash online. Delete the comments. Don't give them any fuel.

[32:00] Yuri shares an anecdotal story about himself. In his late 20s, his hair had come back. When he was 31, he got a tetanus shot. His hair all fell out again and for two years he applied makeup eyebrows. He didn't want people to see a health guru with hair loss. He decided to stop the makeup after two years and he taped a YouTube video explaining what had happened.

[35:03] When you're sharing yourself in everything you do, whether it's social media, content, or whatever, the best thing you can all do is be the fullest version of yourselves. That's what appeals to people. They want to see the real you. There's always a group of people looking for someone they have an affinity to. If you don't share your true self, you may never find them.

[37:05] When Yuri revealed himself without eyebrow pencil, it was a relief and it felt like taking off a weighted vest. He recalls going for a dive in the ocean. It was cathartic and beautiful. He believes our business only grows to the extent that we do. He wouldn't be where he is now, had he not revealed himself.

[39:23] Yuri got into debt, got out of debt, and turned himself around financially. His mistakes allowed him to improve and get to where he is now. When he invested in products, he didn't build skills. When he invested with a coach, he did.

[43:32] When Yuri asks practitioners why they invested hundreds of thousands of dollars in Naturopathic College, it comes down to having the capability to help people. That tells Yuri that this person values investing in their skills. Then he asks, wouldn't it make sense for them to invest in business skills, so they can repay their debt and go where they want to go?

[44:24] If Yuri invests in advertising and can turn a profit on it in a month or two, that is a great return. In contrast, real estate takes more than seven years to double in value. If you invest in a coach, how long will it take you to turn a profit?

[45:04] Value is an extraction game. It's most often caught, not taught. Take full ownership of your results. Don't look for a guarantee. Did Naturopathic College give you a guarantee? A lot of fear comes from small thinking and small vision. When Yuri invested $18,000 in coaching, it was like he had been dropped into the ocean and had to find a way to swim to shore.

[48:00] The payoff is worth it. People get hung up on the price instead of the payoff. They're comfortable in their current situation instead of thinking about what their vision looks like. If your vision is to pay the bills, just go work for someone else. There are many mediocre businesses and it doesn't take that much to be a lot better than them. You just have to have a bigger vision.

[49:54] You may not be an entrepreneur if you don't have self-belief. If you don't believe in yourself, no one else will. The odds are so stacked against you in business that you have to have what Yuri calls "delusional optimism." You have to persistently think that you're going to make it work and the universe is supporting you. Most people don't have that.

[51:17] You have to have drive. You have to have a big vision or it's not worth attempting. You can change the model from one-to-one care to working with thousands of clients at once.

[52:28] You have to have humility and coachability. Delegate. Yuri hasn't delegated marketing yet, because he does it best, but it is holding him back from additional growth. Yuri is humble enough to recognize that there are people way smarter than him in certain verticals, and he has to get out of their way and allow them to drive the bus.

[54:21] You have to be so committed to the vision you want to build. Yuri would never consider throwing in the towel. An entrepreneur, at the core, wants freedom but it doesn't mean lying on a beach. Yuri works now more than when he was a personal trainer but he loves his work. He wakes up at 4:00 a.m. to get to it.

[55:24] For Yuri, it's not about the money. It's about the growth and who he gets to become as he goes through this journey. What problems will he learn how to solve? A lot of entrepreneurs are very growth-oriented and they relish that growth and that contribution. The grass is not greener on the other side, it's greenest where we water it. You'll always deal with the same stuff.

[56:47] If you are committed to a great life and contributing in a big way, you know in your core that you're unemployable, and you have ideas that you want to bring to life, then you have to pursue that. If you can make decisions, take action, pivot quickly if something doesn't make sense, have mentorship and guidance, and fire in the belly, go for it. Not everyone has that.

[58:02] Yuri talks about aspects, traits, and elements he admires in specific people. Greatness lies in committing to the process. Yuri is transparent with the people who work with him. He sets expectations properly. It will be hard. There are no guarantees but there is help all along the way. What success looks like in Yuri's life is putting together things he has learned from others.

[1:02:41] Yuri's day starts at 4:00 a.m. He drinks a bottle of water and reviews his vision. He has an app where he has all his goals and his visualizations and he reviews that for five minutes. He doesn't go on social media. Then he gets into his most important work from 4:30 to 8:00, doing thought leadership in a Google Doc or a notepad.

[1:04:13] Yuri hangs out with his kids until they ride their bikes to school around 9:00. Then he does meetings on Monday or has focus time until 11:00. From 11:00 to 3:00 or 4:00 there are more meetings and interviews. Some days he goes outside. He works out for 45 minutes every day and walks or runs five K every day. Yuri stretches every day. Activity is very important.

[1:05:21] Yuri does a minimum of 30 minutes of learning every day, reading, listening to podcasts or audio; something to broaden his mind. He coaches his clients a couple of times a week, coaches his team, and looks at how they can continually elevate the business. Then it's family time, dinner time, and taking the kids to soccer. He gets joy from his routine.

[1:07:48] Sachin thanks Yuri Elkaim for this conversation. Sachin invites you to go back and listen again, as there are a lot of nuggets. You could listen again in 30 days and pick up something different.

[1:08:21] Learn more about Yuri or get in touch with him on the podcast The Healthpreneur Show, Instagram, and YouTube. See the links below.

Mentioned in this episode

Perfect Practice Live

The All-Day Energy Diet: Double Your Energy in 7 Days, by Yuri Elkaim

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Dr. Bryan Walsh. Sachin bumped into Dr. Walsh at ECO, the CellCore Conference. After talking, Sachin invited Bryan to be a guest on Perfect Practice. Bryan is extremely passionate about functional medicine. He brings over 25 years of experience in helping us become better clinicians, looking at our patients through a slightly different lens and upgrading our paradigm so we can be of better value to the people we want to serve the most.

Key Takeaways:

[2:12] Sachin welcomes Dr. Bryan Walsh and thanks him for joining the podcast today. Sachin speaks of producing evidence-based treatment driven by awareness. There are more tests coming onto the market and more supplements and more research being done every year.

[3:10] Bryan started as a fitness specialist. He read much about nutrition. Before going to naturopathic school, Bryan went to a functional medicine weekend seminar produced by a lab. He was amazed by all the available tests. That hooked him on functional medicine.

[4:06] Bryan then went to naturopathic school where he met his wife. He learned about many tests and did them all: organic acid test, salivary cortisol test, urinary hormone test, stool test, hair tissue mineral analysis test, you name the test, he did it. But he started hearing gurus say things he knew not to be true and he started questioning the supplements.

[6:14] Bryan asked himself why he was running expensive tests if he didn't know their scientific validity. The scientific literature is not friendly to these biomarkers and tests. He compares it to testing your home for radon with a bad test. Bryan is trying to raise the bar in the industry for better practitioners and healthier patients for less money, and being more evidence-based.

[8:10] Bryan and his wife run their business while trying to raise the bar in the industry as much as they can. Sachin loves that they are holding the entire industry to a higher standard. You have to feel solid on the tests you order for people. The foundation of our business is the outcomes we produce.

[9:24] Sachin asks, "How do I create a program that is independent of the labs, that produces results every single time that has tons of evidence and ancient wisdom wrapped up into it, and common sense wrapped up into it, and develop a lifestyle-design program that isn't dependent on lab testing?" Sachin includes Oura rings for his patients so they can measure their progress.

[10:18] Bryan's view is that a lab test should not give you any new insights into the person, it should just confirm what you already believe to be true. That means going back to your clinical skills, history-taking, symptom questionnaire, and physical exam. Bryan's not opposed to any test that he knows of, but a test is not a fishing expedition, it's confirmation of a suspected issue.

[11:28] For example, if a patient has hypoglycemic symptoms, there's probably something going on. Testing blood glucose and A1C gathers hard data and allows for interventions and tracking progress. If someone has hypothyroid symptoms, run a complete thyroid panel and see where the defect is.

[12:35] Blood chemistry is one of Bryan's passions. Standard blood chemistry is one of the most studied labs around the world. It's been scientifically validated over and over. It's inexpensive for what you get, if you know what you're doing, have good reference markers, and are up to date on the modern literature on these markers.

[14:02] When you look at the literature on Albumin, old markers have new reasons they might be high or low that have implications for us as practitioners. If you take old tests and combine them with updated research on the markers, they can tell you as a clinician far more than you were using them for in the past.

[14:47] Bryan cites recent research linking high HDL with leaky gut. A high HDL may indicate testing for intestinal permeability of lipopolysaccharides to confirm. There is updated research on many old markers. Some inoculations are indicated from existing markers. There are new calculations for fatty liver. Some markers are useless and don't need to be run.

[17:55] Bryan notes that with too much data, it's hard for practitioners to know what to work on first. Go back to the fundamentals and the basics that you have evidence that they improve people. People are suffering and practitioners are suffering with inaccurate tests. Patients are spending on tests unnecessarily. Some tests just give patients something new to worry about.

[21:50] Bryan does not see people being plain honest about the industry. Practitioners do the best they can and show confidence about it but they don't know if the second test will show improvement over the first test.

[23:46] Bryan tells more about HDL. If triglycerides are low, HDL tends to be high, lymphocytes tend to be high and neutrophils in women tend to decrease. Potassium tends to high normal and sodium tends to low normal, because of low cortisol and aldosterone. Females with this pattern have autoimmunity and get dizzy when they stand up. Bryan looks hard at HDL.

[24:51] Bryan found one paper years ago that included in the data tape but did not report, data that people that had a higher HDL also had a higher incidence of cancer. There is an HDL immunological component. Bryan has been seeing HDL higher than LDL in the past five years more than ever before.

[24:45] Bryan talks about optimal functional ranges and shares a story. If you don't have a reference, don't speak of an optimal range. Bryan has stacks of references of ranges for various markers and he has the papers about them and how he came up with the ranges.

[28:06] The literature on GGT very clearly says high normal levels, in the upper 20s or 30s, are more accurate as a pathophysiology marker than CRP, some metrics like blood pressure, or A1C. GGT is a robust marker of pathology, xenobiotic exposure, and hepatic glutathione deficiency. It's a marker to justify your use of n-acetylcysteine.

[29:51] Pyroglutamic acid is lower in autoimmune patients than in healthy patients. Low bilirubin is a marker of fat-soluble oxidative stress. Papers that Bryan read recently show a highly increased risk of mortality for bilirubin levels below .4. This points to fat-soluble oxidative stress and may call for support from fat-soluble anti-oxidants, Co-Q 10 and Vitamin E and/or GGT.

[31:28] Bryan refers to water-soluble glutathione. N-acetylcysteine can lower High-normal GGT. These are old markers. Bryn mentions there are also loads of novel and new markers.

[32:13] What about mold? Bryan waits for the bandwagon to turn around and come back before hopping on. He doesn't want to give the newest supplement only to find it causes cancer. Mold is insidious. People are hyper-stressed about mold. A few years ago, people were stressed about candida and then heavy metals. Bryan doesn't run a blood chemistry for mold.

[35:41] High albumin is a dehydration marker. Low albumin is an inflammation marker. A1C and C-peptide are insulin markers. If fasting glucose is normal with high A1C, give a C-peptide test. Globulin is a marker of all globulins. IGG antibodies are the greatest contributor to serum globulin. To make globulin, tryptophan is required. High globulin is an autoimmunity marker.

[38:32] If a woman is taking exogenous estrogen (birth control, hormone replacement) that will drive up sex hormone-binding globulin. These women may have mild depression because of a relative tryptophan deficiency. Try tryptophan. Bryan discusses protein electrophoresis, CBC, and other tests.

[40:02] Iron fluctuates by within-person variability. Bryan talks about homocysteine. It is suggested to have a within-person variance of about 8% of 10 Mol/L. About 95% of people will have within +/- 2 standard deviations of that 8% variance. The results of a year's worth of monthly homocysteine tests might be as high as 11.2 mol/L and as low as 8.4.

[41:50] Iron has a 32% within-person variance. If iron is all over the place, so will serum iron. Don't consider iron overload protocol unless a reading is high again in 30 days. A standard iron test would be, iron, ferritin, and TIBC. Some use transferrin instead of TIBC. Ferritin has a variance of around 20%. Iron has a variance of upwards of 32%. TIBC has a low variance.

[43:19] When TIBC goes up, the body is looking for more iron. This may be because of a bacterial infection. TIBC is an important marker. The soluble transferrin receptor is a receptor for iron on transferrin. If there are no iron receptors on transferrin, the body is low on iron but doesn't want any, because it's fighting off a bacterial infection that thrives on iron. Clear it up.

[48:47] Bryan believes the bacteria appear first in a leaky gut situation. He describes how they wake up without proliferating into sepsis. That's where the HDL test comes in. Bryan doesn't differentiate between a gut protocol and a non-gut immune protocol. Any botanical gets absorbed in the gut. Fibers and most minerals don't get absorbed.

[53:46] Bryan lists classifications of tests he recommends not using, and he explains why: Organic acid tests, salivary cortisol tests (unless you run it serially a few times in a week for patterns), hair tissue mineral analysis tests, and stool tests (unless you suspect a raging infection). Bryan cites incorrect medical treatments of past decades.

[1:04:45] Bryan started his career with more liberal and aggressive protocols. He is conservative now. He works with blood chemistry, evidence-based supplements, and the mental-emotional components and how they affect physiology. Not running all these labs and not going crazy about the best diet has been a huge stress reliever for Bryan.

[1:05:58] About CGM. Sometimes more data can cause anxiety, especially when used by people without diabetes. Bryan is interested in what the counterregulatory hormones are doing. If someone has hyperglycemia, is it because they have no insulin, or too much insulin and it's not working?

[1:07:56] Why do you have high glucose? Is it because you're not making enough insulin, insulin's late to the party, or do you have hyperinsulinemia and insulin resistance? That's two different patients and protocols.

[1:08:23] There is also hyper insulin sensitivity. Bryan believes that is caused by too much GLP-1. These patients have totally normal glucose but they're having a hyper insulin response with insulin receptors that are more sensitive. That is not normal physiology. The only thing CGMs focus on is the easy one, glucose. Bryan has never recommended one to a client.

[1:08:38] Sleep trackers were part of a study. They put two groups of sleepers in a room with a clock showing the wrong time. Some people had a great night's sleep but they thought they had a restricted sleep. They were asked to do math problems and they did poorly. They thought they were exhausted after eight hours of sleep.

[1:10:12] The other sleep group was interrupted after four hours of sleep but the clock showed they had slept eight hours and they believed it. They reported feeling wonderful. They did well on the math problems. The problem with gadgets is that a little information is good but we can sometimes get taken too far. Use tools as they are defined and don't take them too far.

[1:11:39] Sachin commits to give up personal tech devices for a week and see the results. Bryan says one of the biggest issues we have right now is that we are hyper-focused on ourselves and no longer focused on life and our community. In the past, who you were was who you were to the community. It was your purpose in the community.

[1:12:43] Now we look so much within ourselves, we don't look out anymore. Nobody's focused on anybody else anymore. Bryan thinks that one of the biggest health issues we have is people running around lacking purpose, lacking knowing who they are and lacking connections to other people. Bryan thinks it's showing up in neurotransmitters and hormone issues.

[1:13:54] Sachin is a student for life, like Bryan, willing to learn and adapt and experiment. He will let Bryan know in a week how the tech fast goes. The Oura ring will sit on his desk for a week.

[1:14:37] What is Bryan's take on AI in blood chemistry? He thinks it has fantastic potential. His fear is that people don't like to think. Thinking is hormetic but we just want a protocol. The literature about AI in interpreting blood chemistry is good. It does what we are trying to do mentally and manually with the numbers. Bryan's concern is we will forget how to observe.

[1:16:05] Bryan has experience with AI and labs. He looks at the lab first and draws his conclusions without bias before looking at the AI interpretation. Sachin agrees. No one can do your pushups for you.

[1:17:09] Bryan and his wife have their business at MetabolicFitnessPro.com. They are trying to raise the bar. They are Christian. In a world of dishonesty, they run with humility and integrity and they hope that everything they do emanates from there. They have a number of courses people can get to improve what they do in their practice, be successful, and feel good about it.

[1:18:47] Bryan says he doesn't think of himself as smart; when you're dumb, you keep trying to be smart. He's always trying to impress his wife, who doesn't impress easily. They are working on creating a lab with some pretty cool markers that aren't on standard labs but the evidence suggests they should be. They teach a course in blood chemistry analysis. [1:20:04] Sachin thanks Dr. Bryan Walsh for this enlightening conversation. Sachin invites Bryan to return for further discussions, to speak at Sachin's events, and to offer mentorships.

Mentioned in this episode

Perfect Practice Live

ECO CellCore Conference

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin interviews Dr. Peter Osborne, his first mentor. Sachin met Dr. Osborne in California at a conference Dr. Osborne was hosting, called Market Functional Medicine. Sachin went to the event after downloading a lead magnet e-booklet from Dr. Osborne on how to build your practice. Sachin learned about the conference from an email. That conference changed Sachin's life. It was wonderful for Sachin to hear someone who was a few years ahead of where he wanted to be, so open and willing to share his knowledge, holding nothing back. Sachin got some wonderful advice that he immediately applied to make an instant difference in his practice.

Key Takeaways:

[2:51] Sachin welcomes Dr. Peter Osborne and thanks him for joining the podcast today. Sachin thanks him for being a great role model as a father, husband, practitioner, clinician, and entrepreneur. Sachin elaborates on the connections between being a clinical practitioner and running a business.

[4:23] How has Dr. Osborne found passion to keep tapping into and how has he continued doing it all these years? Dr. Osborne says the passion found him. It came from the lack of knowledge, empathy, and discernment that he saw in medicine in his exposure to medical environments while in chiropractic school.

[6:36] Functional medicine practitioners have to be great clinicians as well as great at business. Hospitals and medical doctors aren't going to refer patients, so you have to understand business. Less than one percent of people will see a functional medicine practitioner. Let's change that so we can help more people. Dr. Osborne is passionate about helping people.

[7:37] In Dr. Osborne's view, if you're not passionate about helping people you should leave the practice. The way to be successful is to love people and have great empathy, great concern; that you care, and that you're going to do what it takes. You're going to spend more than a 20-minute appointment with a person if they start crying and you need that time to help them.

[8:14] One of Dr. Osborne's mentors taught him to help the people and the money will follow. If you go for the money, you'll never be happy.

[10:01] It can be challenging to keep up with the literature. There is so much you can learn on the internet from others who have different expertise than you. Your patients have the same access to those interviews as you do. Dedicate time for study. Learn how to learn. Humbly understand that we don't know what we don't know. Continue to learn more. You'll get better.

[11:52] Sachin talks about things he's learned over the years, like breathwork. Dr. Osborne advises you to get really good at something first before you try to get really great at everything. Dr. Osborne is the master of gluten. That's what people know about him. The biggest change in his clinical life was understanding that topic better than anyone else.

[13:21] After mastering gluten, Dr. Osborne broadened his horizons. He organizes his week into blocks. Monday through Wednesday is his clinical schedule. On those days, he is not studying extra. Thursdays and Fridays are filled with blocks dedicated to research, writing, interviews, running his business, thinking about his business, and his family, meditation, and exercise.

[14:02] It boils down to just being organized and having intent. Thinking about what it is that you want. So many people want to be successful but they don't think about what needs to happen for that success to happen. Organization has to be a big part of your thought process. If it's not, there are too many distractions and shiny objects that will pull you in.

[14:28] A mentor of Dr. Osborne, Craig Ballantyne, said "Stop it! You're going in too many directions. Just stop. Think about the direction you need to be going. What is the one thing that you can do today that serves your clientele that will increase your revenue? Focus on that. Everything else is just a distraction." Identify first what will grow your business and then do it.

[15:39] Once you identify the needle movers, structure your day around those priorities. Prioritizing what you do is as important as taking action. This good advice made Sachin think of things he is avoiding and the things that are distracting him! We all fall into traps if we don't have systems to guide us. View your business as an entity that has needs, like a plant.

[17:25] Dr. Osborne sees certifications and additional degrees as shiny objects. You don't need them for credibility. If you're getting people better consistently, that is your credibility. Dr. Osborne has a DC license, but he practices under his pastoral license and nobody questions it. People are seeking a new model because medical doctors failed them. Focus on outcomes.

[21:27] How does Dr. Osborne stay so committed to the topic of gluten? Dr. Osborne attributes it to the outcome. Dr. Osborne states there's no diet that helps people more than the gluten-free diet, done properly. Dr. Osborne can stay passionate about great outcomes. If you're not helping people it shows up in your practice.

[23:19] To optimize time in his practice, Dr. Osborne automated the educational process about gluten. He switched from one-on-one meetings to a webinar with 20 people in a room. It's a 90-minute webinar and for the last five minutes, Dr. Osborne answers questions live. That shaves 20 hours off his week for five minutes of questions.

[23:12] Learn. Do. Teach. So we learn something that excites in functional medicine, then apply it in our practices, and do it. And then, as we're doing it, we're teaching it to our patients. And that's where mastery comes. Once you're past the teaching aspect, anytime you can automate the process but still deliver the value of the education, use the technology to do it.

[24:45] Dr. Osborne explains how automation has made him so successful. He wanted his clients to get him, not a coach or nutritionist he hired to mimic him.

[25:26] Sachin cites a book written about Naval Ravikant. Naval talks about four levers you can pull in business: human capital, money capital, media, and code — taking your process and codifying it so it can be replicated in other clinics. The third and fourth levers are the most powerful ones. Sachin observes that Dr. Osborne is doing well with those two levers.

[27:22] Sachin suggests that if a practitioner has a six-month waiting list, the practitioner may be successful, but people are suffering unnecessarily for six months to be seen. If you have a waiting list, pull the levers of media and code to serve your clients sooner.

[27:57] Technology provides even more than a one-on-one session, Dr. Osborne points out. The clients get access to a recorded question and answer session, with five minutes of live questions at the end, and also have access to the replay of the session. The spouse can also watch the replay. It also saves your staff from being asked a lot of questions.

[29:05] In functional medicine, you're delivering educational value to people so that they can spread their wings and fly. You're trying to fire your patients. No other medical model has that in mind, but we do because we want them to get better. If we educate them, they can fly. Part of that education is staff time. Now, staff can refer patients to your recordings to answer questions.

[31:39] Besides the degrees and diplomas, functional medicine practitioners might be distracted by things that they shouldn't be focused on. If you're new, think of every way that you can leverage yourself as being your first priority and not an afterthought. If you don't have staff, things like maintenance that shouldn't take your attention distract you from your clients.

[32:46] If Dr. Osborne could do one thing over, earlier in his practice, it would be to leverage himself better. Have time in your schedule when you can think about your business, how you can improve it, and how you can leverage yourself. That's what's going to save your resources of time, money, and relationships. The website is the leverage piece. It houses your content.

[33:55] The more you spend that time leveraging yourself to serve your communities, the easier it gets. At first, it's a lot of work. Dr. Osborne has over 1,500 videos and over 1,000 blog posts online. Those took time to write and produce. With these leveraged, your business seasonally gets better and richer as a result of higher service.

[34:51] Dr. Osborne warns against relying on AI to give you informative, reliable articles. He has tested it a lot. It made up false references, after very specific instructions about the article. Every footnote, every time, was fake. Remember, your brain is your number one asset. Outsourcing your brain to an artificial source to emulate what you could put together will "dummify" you.

[36:56] A false source can certainly damage your reputation. Business is about reputation management. Don't rely on AI for your business. You could destroy your reputation. Do your own work. Jim Rohn says you can't have someone do your pushups for you. Dr. Osborne will use AI for the framework of an article, then turn it over to a writer to research it and fill it in.

[40:07] Dr. Osborne recommends you navigate and find your strengths. He is good with video and ad-lib, so he would rather make videos than spend hours researching and writing blogs.

[40:55] Dr. Osborne reveals his current work on an affiliate program for healthcare providers to use his DNA testing services through Gluten Free Society, his hub. Your clients and patients can be DNA tested for both gluten sensitivity and celiac disease. He offers DNA interpretation. Affiliates can order DNA tests, be reimbursed, and have them accessible to their clientele.

[41:34] Gluten Free Society is also offering very accurate food sensitivity testing. Within the next half year, they are looking to launch an intracellular nutrition deficiency test direct for affiliates. Providing these core services to affiliate practitioners is an expansion of their competencies.

[42:37] If Dr. Osborne had to start again from nothing, the first thing he would do would be to hire Sachin as a mentor, someone who's doing it and has it figured out. Dr. Osborne spent his first two years in practice eating his ego. He made a lot of costly mistakes. The first mentor he hired doubled his revenue in the first year. Time is of the essence. Make money early and invest it.

[43:55] Dr. Osborne, before hiring a mentor, invested over $50K in a nutrition supplement company, with a partner. It failed. There was no market for the supplement it produced because it didn't solve a pain point.

[47:35] Dr. Osborne advises practitioners in the insurance model to leave it. Walk away, giving your patients into the hands of other doctors that can do a good job taking care of them. The year Dr. Osborne got out of insurance he tripled his revenue, seeing half the clientele. People are looking for your service and they will pay cash for it.

[49:02] The third thing Dr. Osborne would do, starting over, would be to leverage himself a lot sooner. He would have hired a lot sooner. He and his wife, practicing together, went too long without bringing in help. Leverage yourself first with technology, then with people. That will exponentially help your freedom to work on your business and grow it. Run the math.

[53:39] Sachin paraphrases their mutual friend, Joe Polish, about HALF. HALF is the hard, annoying, lame, and frustrating things that you hate doing, that somebody else will love doing.

[54:04] Sachin thanks Dr. Peter Osborne for his generosity over the years. Sachin always looks forward to their conversations because he gives such great advice.

[54:37] Dr. Osborne thanks Sachin for having him on the podcast and thanks the audience.

Mentioned in this episode

Perfect Practice Live

Dr. Peter Osborne

No Grain, No Pain

Jeffrey Bland

Jim Rohn

Craig Ballantyne

Brian Tracy

Naval Ravikant

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness, by Eric Jorgensen

AI

Gluten-Free Society

Joe Polish

More about your host Sachin Patel

How to speak with Sachin

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Perfect Practice Live

[email protected]

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Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done