Perfect Practice

In this episode, Sachin interviews Dave Asprey, a speaker, best-selling author, and biohacking entrepreneur, by video from Costa Rica. Dave shares some of his experiences, including the health challenges that enabled him to invent biohacking to improve his health. Dave discusses states of consciousness, tools for biohacking, tech entrepreneurship, the importance of mentors, how he deals with personal attacks from trolls, and how he has achieved greater equanimity in the face of stress and triggering events. Dave shares hacks he learned that he wrote into his books. Listen in for many more hacks you can use for better health.

Key Takeaways:

[1:03] Sachin welcomes everyone and introduces the guest, Dave Asprey, who speaks on being an entrepreneur. Dave is a long-time entrepreneur and a best-selling author. His newest book is Smarter Not Harder. Sachin recommends you read it. Dave will talk about his experiences and how he can help your functional medicine or holistic health coaching practice.

[1:59] Dave joins the podcast from Costa Rica. Sachin thanks him for joining us. Dave is passionate about helping people feel and do their best. Dave is known as the Father of Biohacking. His definition of biohacking is the art and science of changing the environment around and inside you for full control of your biology.

[2:55] The definition is still basically the same but the domains of the environment around you that you can change are constantly expanding. Some of the biohacks that have the broadest impact are at the cellular level. When your cells start to work better, your capacity for consciousness starts to improve. You have more bandwidth to access hidden parts of reality.

[4:02] Dave speaks of the hidden parts of reality and non-ordinary states of consciousness reached through neurofeedback and breathwork and having science-based and consciousness-based techniques that allow us to access altered states of high performance, including healing, relationships, and feeling inner peace and compassion.

[4:54] The set of tools for biohacking is ever-expanding.

[5:40] Writing didn't come naturally to Dave. He is a computer coder by training so he knows how to group things logically. He held Google's first servers when Google was two guys with two computers. He co-founded the Professional Services Group there. He was part of building Salesforce's architecture when Salesforce had eight employees.

[6:09] Early-stage work requires structured thinking and the ability to teach new knowledge. For five years, Dave ran a program at the University of California starting each day in a tech startup and then teaching working engineers in Silicon Valley for two and a half hours how to build the internet and cloud computing. After dinner, he studied trade journals and wrote his next class.

[6:44] It was stressful, but Dave learned to assimilate information rapidly, translate it, and make it teachable. That made him one of the most powerful people in his company. Teaching is the best way to learn something. If you're not going to teach, write a book as if you were teaching. When Dave writes, he asks how he would teach it. That forces him to structure his thoughts.

[7:35] Dave is good at building the skeleton of a book and at putting the outer skin on it. The part of writing he doesn't enjoy is putting the muscles on the skeleton, so he works with a writing partner to flesh it out before putting on the finishing skin.

[8:37] Dave's first book, The Bulletproof Diet, had managed to break onto The New York Times list. He talks about the tech he used to achieve altered states of consciousness so he could write. The tech and coffee got him into a flow state quickly.

[10:04] Sachin advises opening Smarter Not Harder and finding something to quote on social media, giving Dave credit. Teaching knowledge is the best way to learn it. Dave's goal as an author is to say something that hasn't been said. He writes books to be launching points for things you haven't seen somewhere. Quote something from the book and add your nuance to it.

[11:48] Sachin adds, nuance it to your audience.

[12:34] Dave mentions WIFY, What's In it For You (your client)? Create content not for yourself but for your audience. Put yourself in your audience's mindset. What is the goal of your audience? How do you make what you have to share relevant and useful for them? Dave credits Joe Polish for WIFY.

[14:21] In Dave's early 20s, he was running a portion of the IT for a hospital. It was taking him a lot of time to manage their eight servers that did most of the work. He considered how to automate his job to free up time to learn more about tech. That was the thinking that led to the early days of cloud computing.

[15:00] Dave says with confidence that the first shipping modern cloud computing was his product. It shipped one day before Marc Andreessen shipped Loudcloud. There were probably 1,000 people in Silicon Valley all working on the same concept. It was driven by laziness. We all have a deep shame for being lazy. Dave explains how laziness is biologically built into us.

[17:27] Dave wants to have his cake and eat it, too, and says that's normal and healthy; just find a way to do it. That will motivate you more than the hope of being efficient. Dave wants "epic," not efficient. He tells how to motivate yourself to exercise for eight minutes.

[20:21] Dave has set up the world's first biohacking facility, Upgrade Labs, in Santa Monica, California. Thousands of people have come through it. Dave is franchising it across the country with dozens of labs opening soon. You can go to ownanupgradelabs.com to get a franchise of a business that is profitable and makes a huge difference to the people who go there.

[21:06] Dave could write his book because after thousands of people have come through his biohacking facility, he had enough data on five big domains people are asking about.

[22:04] Dave is on 25 or 30 advisory boards and he has a portfolio of biohacking companies he has invested in. He does a lot of advising work for equity so he often has the conversation on where entrepreneurs waste their time. Many entrepreneurs are looking to prove they are good enough. There's a great deal of shame-based behavior. Many were bullied in school.

[23:12] Instead of running away from their past, what if entrepreneurs figured out what they are moving toward that's worthy? That is so much more motivating than running away. That's working smarter, not harder. Work hard when you need to, but there's no correlation between working hard and success. You're not here to be a better worker.

[25:10] When you read Smarter not Harder, figure out what you want. What matters to you? What problem are you going to solve? How do you want to be? This requires freedom of energy and freedom of time. If you're working hard, you have neither one. This book says, let's give you five to ten hours a week back, and let's double your energy and let's see what's possible.

[26:52] Dave's advice for people under 35: spend time with old people, your elders. These are people who've already had to solve all the problems you're trying to solve. You could try to do it all by yourself, but you could get help from others. Dave talks of the many health challenges he experienced in his early 20s that enabled him to create the biohacking movement.

[28:17] Dave ate salads and exercised 90 minutes a day, six days a week, but didn't lose weight. He still weighed 297 pounds. He realized it wasn't working even though he did everything he was supposed to do. Smarter Not Harder is his revenge for those lost 702 hours. He then listened to orthomolecular physicians, now known as functional medicine practitioners.

[31:26] Dave started working with the Silicon Valley Health Institute and became chairman and president of it when he was 30 and was the only guy under 50 in the room. He applied a strategy of finding mentors in business and following leaders who lived by different rules. In a tech company, a VP of Strategy taught Dave how to navigate the halls of power.

[33:16] Go to the elders and ask them how they dealt with marriage. Ask them what they learned. They all know and they want to tell you. He tells of mentoring he received from Ken Crittendon, who had in turn been mentored by Jack Welch. Joe Polish was another mentor. They want to help you and they're not transactional about it. Dave lists more mentors.

[35:22] When you are mentored, let the mentor know that you followed their advice and it helped you. They will be more inclined to continue to mentor you. As an advisor, Dave wants equity in the company as skin in the game. It gives the advice more weight when the company has paid something for it. Free advice, even when it's great, is not often followed.

[36:12] Sachin says, if you pay, you pay attention. Sachin gets excited when he gets feedback from someone who applied his advice successfully.

[38:00] Dave tells of a "wantrepreneur" who made a knock-off of the oil for Bulletproof Coffee that didn't work because it was the wrong formula. He says some narcissists and sociopaths want to steal your idea, make it cheaply, and claim credit for the original. Dave calls it the race to cheat instead of the race for results.

[41:08] Sachin wants you to know that Dave is the real deal and his recommendations are for things that he has done. Dave also endorses Sachin as one of the genuine helpers. There are helpful souls in the entrepreneurial health community. Dave cites Daniel Amen and David Perlmutter as people always willing to help. Some people will try to take advantage of helpers.

[42:48] David tells how good people help each other to win. People pretending to be good don't do good for others. They want you to lose if it benefits them. You need discernment to see when someone wants to take advantage of you to their benefit and your harm. The more successful you are, the more those people are attracted to you. Your discernment is visceral.

[46:57] Dave tells about appearing on the Joe Rogan show three times. At first, Joe Rogan was very complimentary and grateful for Dave's product that changed his life but when his friend was trying to steal the name Bulletproof, Rogan and his "death squad" became accusatory and defamatory in an 18-month-long online attack. It was very hard on Dave.

[48:45] Dave wondered why that was a trigger for him. On self-reflection, Dave saw that his trigger was around injustice. Most children experience it. Dave cleared the rage of injustice using the reset process in his book. He also saw that every time Joe Rogan attacked him, his coffee sales went up. When Joe Rogan moved to Spotify, he deleted the episodes with Dave.

[50:28] Dave thanks Joe because the concentrated attacks Dave endured on his media highlighted some important things. It takes a bully a minute or two to come up with an attack on you. It takes you half a second to click "delete." You have a moral obligation to keep your environment clean for the people you serve. People who attack are kicked off. Dialog is fine.

[52:08] Dave and his clients are united in the goal to be healthy, have a better planet, and reduce animal cruelty. People who attack are blocked. Narcissists looking for attention and conflict are blocked. Sometimes Dave will use humor to defuse tyranny. He shares examples.

[56:21] Dave's newest coffee brand is called Danger Coffee. He explains how he is dangerous to trolls, but they pose no danger to him. They drive up his metrics.

[58:08] Dave got pulled over a while ago. He showed so much grounded love to the police officer that the officer asked if they could shake hands. Treat people as individuals trying to do their best.

[59:14] Dave reveals how he reacts to aggressive drivers without resorting to road rage. He tells that the other driver has a bowel emergency and has to get home. Don't be programmable by another person's behavior. What you are going to do is what you choose to do. When we have our full power, what we will choose to do is to support other humans and the planet.

[1:01:10] Rapid-fire round of questions from attendees:

1. If you could choose one biohack to incorporate for the next 30 days, what would it be?

   1. Read Smarter Not Harder, because to answer that question you need to know your goal. Dave lists the Five Big Goals people want. Prioritize them. Dave and Sachin share supplement notes for health.

2. Einstein said that the future of medicine is frequencies. What do you think about vibrational frequencies as modalities for healing?

   1. Don't look to Einstein for health advice. Dave recommends Nikola Tesla and Royal Rife. They were using frequencies for healing almost 100 years ago. Go to 40yearsof zen.com for Dave's brain upgrade program. Your body talks in frequencies of sound, light, and electromagnetics. More about light frequencies

3. What is Brain Tap?

   1. BrainTap is a Biohacking Conference sponsor. It uses lights and sounds to lead a person quickly into a meditative state.

4. Have you heard of Medbed?

   1. It is one of 30 or 40 brands of light beds that expose the body to light frequencies for healing. Dave talks about using lasers for healing. AI is helping to accelerate the world of biohacking. There is still much to study about light frequencies.

5. What are the top free longevity hacks? What are the top longevity hacks to invest in?

   1. Read Superhuman, Dave's book on anti-aging. He goes through dozens of things shown in studies to extend the lifespan of mammals. The top thing is to learn how to get better (not more) sleep. Go to Sleepwithdave.com for a free sleep hack.

   2. Skip breakfast and don't eat after the sun goes down. Eat some animal protein.

[1:15:06] Dave has had many stem-cell treatments. That's a very expensive thing you can do. Use TrueDark sleep glasses. Wearing them puts your brain in a meditative state. Using them for an hour before bed, Dave does not get jet lag anywhere on the planet. He gets better sleep.

[1:16:13] Sachin thanks Dave for appearing from Costa Rica. Sachin recommends Dave's book Smarter Not Harder.

[1:17:15] Dave thanks Sachin as one of the people working for the betterment of the world and he genuinely appreciates that. People genuinely want to help you succeed. If you ask for help, you'll get it. Dave talks about his tech contemporary, Marc Andreessen, who sought a mentor's help and is a multi-billionaire. Dave wanted to do it himself and is not a multi-billionaire.

Mentioned in this episode

Perfect Practice Live

Dave Asprey

Smarter Not Harder: The Biohacker's Guide to Getting the Body and Mind You Want

The Bulletproof Diet: Lose Up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life

Upgrade Labs

Ownanupgradelabs.com

40 Years of Zen

Joe Polish

Loudcloud (Now part of HP)Silicon Valley Health Institute

The 48 Laws of Power, by Robert Greene

The Laws of Human Nature, by Robert Greene

Genius Network

Daniel Amen

David Perlmutter

Joe Rogan

Danger Coffee

VitaminDAKE.com

Nikola Tesla

Royal Rife

BiohackingConference.com

BrainTap

Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever, by Dave Asprey

Sleepwithdave.com

TrueDark sleep glasses

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin emphasizes how the abundance mindset works to attract and create abundance in your life, relationships, and businesses. An abundance mindset is key to your happiness and success. Listen in for tips on getting rid of scarcity and negativity and dwelling in joyful abundance.

Key Takeaways:

[1:02] Sachin introduces the topic for today, the abundance mindset. This is one of the most important mindsets to adopt and is crucial and key to your success and happiness and the legacy that you leave behind. Everyone around you, including your kids, is paying attention to your mindset, whether you express abundance or scarcity.

[1:40] Sachin has 14 rules to follow when it comes to abundance. He asks you to pick one, then two, and work your way up to all 14. He promises you will have plenty of opportunities every day to implement all 14 rules. Write them down and be more conscious of whether you are abundant in your thoughts, actions, behaviors, and in your reflection.

[2:17] There is always opportunity for us to find abundance and Sachin has learned that you always find what you're looking for. So if we seek abundance, we become abundance, we embrace abundance, and we act abundantly, then abundance flows in our direction. Our actions act like an antenna to attract the right people and circumstances into our lives.

[3:00] 1. The difference between an extractor and a multiplier. A multiplier takes an idea and multiplies its value. This is like juicing an orange and planting the seeds. If we carefully pluck the idea from a conversation, we can plant a seed and grow it. An extractor has a scarcity mindset. They try to extract every drop of juice but miss the seed. They are always disappointed.

[5:38] 2. The quantum handshake. Think about how you show up to greet and connect with people. Use what's culturally appropriate for them and your relationship with the person. Sachin describes handshakes and greetings from Level 0 (dead fish) to Level 3 (firm handshake, left hand on the shoulder, with a compliment). Or give a heart-to-heart hug with a compliment.

[10:06] 3. Leave people and places better than you found them. Clean up after yourself at a restaurant. Clean up your room at a hotel. Make other people's jobs easier and make them feel appreciated. In a hotel room, leave a generous tip and a thank you note. How would an abundant person act in a situation? They leave people and places better than they found them.

[11:51] 4. Stop playing victim. It's hard to play victim and have an abundance outlook on life and an abundance of opportunities coming your way. Abundance runs away from victims. Victims never take ownership of what's happening in their life. As a result of playing victim, energy and abundance do not flow their way.

[13:29] 5. Trust the journey. Sachin's sister-in-law had a saying, "Everything works out in the end. And if it hasn't worked out, it's not the end." It's rare when everything goes as planned although we might achieve the outcome. Part of life is trusting the journey. The universe, which is abundant by design, has a plan for you.

[14:49] 6. Never show up empty-handed. Bring a gift when you visit someone's house, especially for the first time. If you're car-pooling, show up with snacks. Pay for gas. It says a lot about you when you show up with an abundance mindset. Sachin loves bringing artwork, that will be part of their lives forever.

[16:24] 7. Empty your cup. If our cup is full, there's no room for creamer. Every day we have to empty our cups a little bit so that others can pour into us; the universe can pour into us. Part of that is having humility.

[17:01] 8. Create a vacuum. Emptying your cup ties into creating a vacuum. Create a vacuum of opportunity so energy comes your way. Clear up your calendar so that you have room for opportunity. Clean up your closet if you want new clothes to flow in your direction. You have to create some lack for abundance to flow your way. The universe hates vacuums.

[17:53] 9. Always send a follow-up. When you interact or engage with somebody, send a follow-up message. Take a picture with them as a reminder in your photo album to follow up with a text message and check in with them. If you're thinking about that person, check in with them. Maintain relationships. You never know when you can help that person or they might help you.

[19:04] 10. Genuinely be supportive. Supporting can be sharing a post or making a referral or an introduction for that person. Sometimes it could be commenting on their social media and giving them an endorsement or writing them a review. Be genuinely supportive of businesses you patronize, entrepreneurs you might know, and your friends and family members.

[19:51] 11. Send them a thank you gift or note. Thank you emails often get lost. Send a text, a voice note, or best of all, send a hand-written card or thoughtful gift. Something like that can go a remarkably long way. There are send-out services you can use to send a note with a gift.

[20:46] 12. Eliminate all the moaners and groaners. Get rid of the Negative Nellies and Nelsons. You don't have to unfriend them but unfollow them. If somebody continually triggers you and takes you out of an abundance mindset, you don't want to see their posts. You can still remain friends. Clean your feed. Abundance loves company. Mirror people with abundance mindsets.

[22:28] 13. Be unusually happy and blissful. When you have a smile on your face, the chemistry in your body completely changes. When you start showing up happy and blissful, it gets people's attention. Pay attention to your energy and how you're showing up.

[23:14] 14. Leave a tip. Be generous with how you acknowledge people. It doesn't have to be exorbitant, but be generous. "Tip fatigue" is for people who have scarcity mindsets. When you give, there's always more. Sachin's mentor Majeed taught him, "It's just money." Money is energy. It's a representation of how we show up energetically.

[24:28] Sachin hopes these tips are helpful for you. He hopes there is one thing in there that you can identify as a way to show up to be more abundant. He hopes that this gives you an opportunity to be reflective and also to take action. It's not thinking about abundance that counts, but it's the action steps that you put into place that truly matter.

[24:50] Sachin would love to hear how you apply this framework and what you found to be most impactful and beneficial, and how, over the next few weeks and months, how being more abundant in your life has created more abundance for you. Sachin sends you lots of love and gratitude and wishes you abundance, health, and happiness.

Mentioned in this episode

Perfect Practice Live

Jay Abraham

Joe Polish

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin and Dr. Eniko Loud talk about Dr. Loud's training, background, and interest in applying functional medicine practices to holistic dental care. Dr. Loud explains there is more to dental care than treating cavities and broken teeth. Sometimes teeth break when there is uneven pressure in the bite. Dr. Loud explains how this happens. She covers what kinds of problems mouth-breathing can cause, why there is so much dental crowding and a functional problem with braces. Listen in for information on holistic and myofunctional dental therapy.

Key Takeaways:

[1:02] Sachin introduces the topic for today: oral health and beyond and introduces his guest Dr. Eniko Loud, a pioneer in the treatment of orofacial conditions. Dr. Loud provides dental care in a very holistic way using functional medicine. She focuses on the whole patient. Sachin shares more about Dr. Loud and how Joe Polish of Genius Network introduced them.

[3:33] Sachin welcomes Dr. Loud to the podcast.

[3:56] Dr. Loud was trained in medicine and dentistry in Europe. She had a passion for seeing the whole person. When she discovered functional medicine, it was a paradigm shift. She decided to get certified in functional medicine. She started making an impact on her patient's health, with documents and dietary plans. She was excited about showing up for work.

[6:30] Dr. Loud tells how diseases of the body can show up on the tongue seven to 10 years before they show up in the body. She says bad breath is one of the biggest indicators of disease.

[8:11] Dr. Loud explains the patient's experience. The first appointment can take up to two hours. Based on functional medicine, there is a lot of listening and gathering of information. Before the appointment, Dr. Loud reviews records, diet, toxin exposure, and sleep habits. She connects all parts of the patient's history with their oral health. Patients are amazed.

[9:38] Dr. Loud says this should be the standard of care in dentistry. Dr. Loud is a guide to her patients on their journey. She offers two ways, down the path of disease or the path of health. Most patients choose health. The patient is in the driver's seat and makes all the decisions. Patients receive a report card after their hygienist appointment showing markers of health.

[12:15] The standard in Dr. Loud's practice is for patients to have zero bleeding. That is how the patients can measure their success and progress.

[13:03] Bleeding gums might signal malnutrition. A lot of times, it indicates a lack of proper care. Mouth-breathing could be an issue or bacterial overgrowth even if they brush and floss properly. Toothbrush heads or mouth appliances may not be properly sterilized, spreading bacteria. Toothbrushes should be changed after two months. Dr. Loud likes electric toothbrushes.

[15:15] Dr. Loud likes Oral B iO series brushes. Dr. Loud says it rotates and oscillates so it is very effective at removing plaque.

[16:25] To tell if you have a tongue-tie, open your mouth wide and touch the roof of your mouth with your tongue. If you cannot, it is likely you have a tongue-tie. Dr. Loud explains some of the problems a tongue-tie can cause, and how the posture may be affected. Swallowing problems, sleep apnea, and snoring also may result from a tongue-tie.

[19:33] Dr. Loud describes a 3-D scan that can show abnormalities from a tongue tie. An oral surgeon can perform a frenectomy to relieve a tongue-tie.

[20:35] Dr. Loud recommends myofunctional therapy before and after a frenectomy to prepare the muscle for what it will have to do when the release is done.

[22:15] Two different things impact teeth; bacteria and forces. Most patients don't know they have an overload of forces on their teeth. Dr. Loud explains what can happen when a crown is a few microns too high. This may change the joint position. If the forces are not distributed evenly, some teeth may be overloaded, crack, need a crown, have a root canal, and finally, extraction.

[26:11] Joint position problems may cause more extractions than tooth decay. There are different schools of thought on bite forces and the joints. It would require the dentist to start asking better questions like, "Why is this happening to my patients?" Wanting to learn to fix it may be the biggest problem.

[26:51] Dr. Loud works within a group called OBI Bioesthetic Dentistry and their focus is helping discover the root causes of dental diseases. Once they restore the natural anatomy of the teeth, the face immediately becomes rejuvenated. The focus is function. When you restore jaw joint function, muscles relax and don't clench. There is no more joint pain and muscle tension.

[28:33] Orthodontics can aggravate the joint problem if the dentist doesn't know what a stable bite should be or doesn't have the knowledge to see the patterns of tooth wear. Dr. Loud explains the correct bite.

[31:13] After Invisalign, if the bite is still not mechanically correct, there are options available to correct the joint position. Dr. Loud explains the process she uses to keep the musculoskeletal system in balance. If there is tooth wear, they add back the enamel that's missing with dental materials to restore the natural form of the tooth structure and stabilize the bite.

[33:01] Dr. Loud discusses research that reveals why dental crowding is happening in children. It may be due to diet and mouth-breathing. Dr. Loud recommends working with a myofunctional therapist and a pediatrician to remove dairy and sugar from the diet to reduce inflammation, mouth-breathing, and apnea.

[36:11] It wasn't until after Breath, by James Nestor came out that Sachin learned the connection between mouth-breathing and dental problems. Breath is a diagnostic tool.

[38:13] About jaw size and wisdom teeth. Sachin's relatives in India chewed on sticks to make toothbrushes. They had perfect teeth, no extractions, no braces, without having access to dentists. Soft foods and processed foods have weakened American teeth. Myofunctional therapists prescribe biting appliances to strengthen the joints and the bite.

[42:13] Dr. Loud explores functional medicine and has started a study of ayurvedic medicine. She is preparing to merge it into the functional medicine practice to address the emotional and spiritual parts of a patient, also.

[43:41] Dr. Loud shares her thoughts on the Ayurvedic principle of oil pulling. She believes it works by the effects of the herbs and the surface tension of the oil trapping the bacteria. She recommends it for people who have dry mouths. She tells the types she uses.

[45:12] Sachin thinks he should make an appointment with Dr. Loud on his next trip to Phoenix! He thanks Dr. Loud for the work that she does.

[45:52] Dr. Loud shares her contact information. See the links below.

[47:10] Dr. Loud talks about the associate she hired last year and is training her to help take care of patients. There has been a huge need since the podcast.

Mentioned in this episode

Perfect Practice Live

Joe Polish

Genius Network

Ben Greenfield Life Podcast

Oral B iO toothbrushes

Frenectomy

OBI Bioesthetic Dentistry

Invisalign

Breath, by James Nestor

Ayurvedic medicine

Dr. Eniko Loud:Dr. Eniko Loud is a pioneer in the treatment of orofacial conditions. She is reinventing the world of dental care with an in-depth holistic approach applying her extensive training in Functional Medicine. She is focused on treating the whole patient, not just the health of their teeth and gums, by examining biochemical, genetic, and lifestyle factors and how these impact the oral microbiome. She is a sought-after speaker in the world of cutting-edge holistic dental care and has appeared on podcasts such as Ben Greenfield Life and Treat The Source."

Dr. Loud believes that providing excellent dental care is so much more than just treating the mouth, it requires treating the whole person. She acknowledges that one-size-fits-all dentistry is outdated and uses her training in functional medicine to identify disease patterns that caused oral health issues in the first place.

She is considered a "physician of the mouth" — getting to the root cause of dental hygiene issues, unique to each patient, that require disease resolution. Rather than just filling cavities, she examines the lifestyle factors, genetic, and biochemical imbalances that create disease in the mouth and guides patients to heal the underlying root cause. Her goal is to guide patients on their wellness journey toward optimal dental health.

Dr. Loud has had extensive training in all forms of dentistry as well as in functional and conventional medicine. She attended the School of Medicine and Dental Medicine in Romania, Oradea graduating with an MD and DDS degrees in 2000. In 2006 she obtained her doctorate from Case Western Reserve University and completed an AEGD residency, obtaining extensive experience in full-mouth rehabilitation and complex implant dentistry. She went on to complete a one-year Mastership in Implant Dentistry from American Dental Implant Association through Loma Linda University in 2009, then became the Dental Director for Bright Now Dental, overseeing the clinical development of 13 dental offices.

In 2013, she completed a Laser Associate Fellowship certification from the World Clinical Laser Institute, and in 2017 she completed a one-year Mastership in Implant Dentistry from the Global Institute for Dental Education. Finally, in 2019 she became a certified functional medicine provider by the Institute of Functional Medicine, one of only 3 certified dentists globally at the time. She received advanced training for applying for functional medicine in clinical practice, bioenergetics, cardio-metabolic diseases, environmental health and detoxification, gastrointestinal diseases, and hormone and immune-related conditions.

Following the completion of the IFM certification she attended the Kalish institute 12-month mentorship program for advanced lab interpretation, using lifestyle medicine and lab-based metabolic interpretations as part of a personalized medicine-based practice.

She is a member of the American Dental Association, the American Academy for Oral Systemic Health, the Institute of Functional Medicine, and the International Academy of Oral Medicine and Toxicology. She is also an OBI Academy Member.

Connect with Eniko:

Website: Wholehealthdentistryaz.com

IG: @wholehealthdentistryaz

FB: Facebook.com/wholehealthdentistryaz

Phone: (480) 563-4141

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

In this episode, Sachin and Aron discuss what an objection is, why you are getting objections, how to rethink objections, and how to remove that word from your vocabulary and get down to being of value and service to people.

Key Takeaways:

[1:02] Sachin introduces the guest, Aron, one of the Perfect Practice community super coaches. Aron has onboarded many Mentorship and Accelerator clients. Aron is a fellow practitioner. The topic is objections.

[2:40] Aron has sold well over seven figures in the last couple of years. He has taken thousands of calls to help people get onboarded in programs. He had been shy and reserved and it's been a great growth experience!

[5:38] Aron used to be afraid of confrontation in a sales call. He thought objection was rejection. With experience, he learned to reframe objections as forms of interest in making it happen.

[7:12] If you're dealing with an adversarial type of conversation, then you've probably done something wrong. Objections are really interest in problems you're trying to solve. Sachin uses the metaphor of a boxing coach in the corner cheering the client on. The goal is to build confidence.

[9:22] Aron differentiates between objections and excuses. Objections are usually at the end of a call before someone moves forward. No amount of objection handling will help someone do what they are not willing to do. You can't drag a horse across a finish line.

[11:31] Building rapport with the client before the call prepares the client for the call. If you haven't built rapport, you will face objections. Rapport is what they see from you. Do they have a familiarity with how you think, what you sound like, what you look like, and what you value? When you're on the call, can you find commonality? Can you be approachable?

[13:16] Do you show up fully ready to listen to someone? Do you show interest in the other person, not as a dollar sign but as a real human being, and that you care about what they're struggling with and care to connect them with a solution to solve that problem? If you feel it, it will come across on your call. Did you look at the intake form that they filled out?

[15:09] By understanding their circumstances, we're able to provide a more fitting solution for them.

[16:10] A lot of the value practitioners offer is in the questions you ask to help clients understand that you know what you're talking about. The questions you ask about their problem show them you have the experience in dealing with that problem to ask the right questions. People understand that you know what you're talking about. Then the number of objections decreases.

[17:23] Trust is built through the questions you ask. Tell stories of real experiences about the problem they're coming with. Once they can identify with the stories and experiences, then the trust is there.

[19:22] When Aron uses technical terms only if the client has seen them on a lab test and they're presenting it. When you explain terms, don't be overly technical. Making people confused decreases rapport. If someone feels ignorant during a call, that's not a way to help them where they are. Don't lose them. Help them stay on track.

[22:47] The moment you identify they're not a good fit for your process, you stop, because you can't take them where they want to go. You've got to be ethical and make that decision for them. You only want to work with people who are the right fit, as well. Look for the 20% of people who are the right fit for you.

[24:31] Aron uses a metaphor of swimming to see if someone is a good fit. As the conversation progresses, does it seem the client is swimming toward you and you are getting closer? Or are you chasing them in circles? You're not selling a product, you're committing to a relationship. Would you want to spend time with that person? Are they coachable and open to learning?

[27:20] Aron shares how values fit in functional medicine. What are the values important to you? Tell pertinent stories. If you don't have client stories to share, start with your story. If you are clear on your values, you can communicate that on a call. Spell them out. Values can pre-address objections. For example, offer a transformational experience, not a diet.

[32:27] IBM developed a sales method they called BANT. B is Budget. Does the person have the budget to work with you? A is Authority or Able. Does the person you're speaking to have the decision-making power to move forward? N is Needs. Do they have a problem you can solve? T is Timing. Can they work on their need now? Aron gives BANT examples.

[40:35] Sachin walks through BANT concerning his offer calls to see how it can give more transparency.

[42:27] Sachin outlines what the next segment with Aron will cover about objections in more depth. Sachin thanks Aron for sharing his knowledge on this episode of Perfect Practice.

Mentioned in this episode

Perfect Practice Live

Genius Network

Rocky III

Rocky IV

How to Win Friends and Influence People, by Dale Carnegie

BANT

Aron Choi, N.D. Bio:Dr. Aron Choi, ND — Naturopathic Physician and Perfect Practice Advisor for The Perfect Practice Mentorship.

You will often find Aron co-hosting live trainings with Sachin, guiding prospective mentees through our enrollment process, and working with the team to make the Perfect Practice vision become a reality.

Connect with Aron:

Website: Aronchoi.com

Facebook: Facebook.com/DrAronChoi

YouTube: Aron Choi, ND LinkedIn: LinkedIn.com/in/aronchoi

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin presents a solo episode focusing on your practice marketing success. Take one, two, or three of these ideas, to share your message and expand your reach in 2023.

Key Takeaways:

[1:03] Sachin introduces the theme: 23 things you can do to uplevel your practice, reach more people, have a bigger impact, and make the world healthy, happy, and whole through the outstanding work that you do. Sachin assumes you do meaningful work and you're passionate about helping people but you struggle to help more people learn about the work you do.

[1:29] No matter how many people you help, you're always going to feel that way. You're always reaching for the carrot dangling in front of you. If you're looking for more ways to help people and looking to make this year more impactful, and you want to make the world, healthy, happy, and whole, then this episode may be helpful for you.

[1:51] Sachin will unpack 23 things, but he wants you to know that these things can be unpacked even further and there is a lot more to each of them. Sachin hopes you will find and take action on one to three of these things that excite you and help you to feel you are getting things done.

[2:27] Find something in your "zone of genius" that allows you to feel like you're making a difference in people's lives. Marketing is storytelling; it starts with the story that we tell ourselves before we start telling our story to others. If you struggle with that, Sachin invites you to listen to "Mindset Mastery," Episode 42 of Perfect Practice, about breaking down limiting beliefs.

[3:10] Of Sachin's 23 topics, the one that is most important for you to focus on is the one that resonates with you.

[3:25] 1. Have a website that is easy to navigate, that explains what you do, who you are for, how you solve the problem that the client wants to be solved and that you help people in a different way than what they've tried before. It should be easy on the eyes and mobile-friendly, and easy to schedule from. It should speak for you. It should have a pixel. Google it.

[5:16] 2. Use social media to share information about your practice, including updates to your services, new programs you launch, testimonials, case studies, educational content, and the life you live as functional medicine practitioners and health coaches. Introduce people to the way you look at the world.

[5:55] 3. Write articles or blog posts about what you do. Blog posts can be great for backlinks, education, and positioning you as an authority. You never know what can come from a great blog post or article you've written and who might see it, and what opportunities may open up for you, If you like writing, blogs can be a great way to express yourself. They can go viral, as well.

[6:31] 4. Offer educational workshops, in person or online, about what you do and what problem you solve, and whom you solve it for. You'll want a punchy title that hooks people in and helps them understand the problem that you solve and how you solve it. Webinars and workshops are great ways to educate people and build trust, share case studies, and offer a discovery call.

[7:12] 5. Partner with other healthcare practitioners such as chiropractors, naturopaths, medical doctors, massage therapists, and personal trainers; there could be plenty of people that you could connect with in your region that can be great referral partners. Do a Google search for the best chiropractor in your town. Email them an offer to meet for coffee and discuss referrals.

[9:52] 6. Attend local health fairs and events to meet potential patients and promote your practice. Having a booth or table at these events gives you exposure to a local audience. You can have a raffle to give away some great prizes. Sachin has had great success at health fairs with a five-pound challenge. You can also sponsor these events to get a lot of exposure.

[11:16] 7. Run targeted ads on social media in your area. You can target people who have a certain demographic or meet certain criteria in your local region. Your ad can say "Local functional medicine practitioner…" or "Functional medicine practitioner in ____ City…" That could be a great way to hook people in.

[12:02] 8. Use email marketing to stay in touch with people. The fortune is in the follow-up. About 90% of people buy after 90 days. If you don't have a retargeting or nurturing email strategy, most people are going to forget you or go to someone else whom they might perceive as caring more than you do.

[12:49] 9. Connect with other businesses you can collaborate with such as fitness studios, yoga studios, and health food stores. If someone's seeing a personal trainer, chances are they're interested in personal wellness. You should be known at your local health food store. Be their number one referrer and buy products there. Offer to do a workshop there.

[15:04] 10. Offer discounts or promotions, such as a free discovery call, to attract new patients.

[16:03] 11. Use online directories and review sites to promote your practice and encourage patients to leave reviews on online directories and review sites, such as Yelp! Tell happy clients how helpful reviews are in helping others learn about your practice.

[16:57] 12. Create a referral program to encourage current patients to refer their friends and family to your practice. As always, follow the rules and laws of your state for your scope of practice.

[17:19] 13. Attend local networking events. Sachin attended BNI for many years and joined the local Chamber of Commerce. It's a great way to meet other professionals, build networking skills, and have a "givers gain" attitude. People attending these meetings have reached some level of success in their business and they're willing to support up-and-coming businesses.

[18:13] 14. Use online marketing tools such as SEO to improve your website's visibility in search results. If you're not using SEO, Sachin encourages you to evaluate that. It could be a hidden opportunity awaiting you,

[18:35] 15. Create promotional materials, such as brochures and flyers. These can be digital flyers, as well. Promotional materials can help people understand what you do. Using, an infographic is an excellent way to be able to depict the services you offer and how you offer those services, and how they are better and different from what else is out there.

[19:00] 16. Host a "Meet the Practitioner" event. You can host an "Ask Me Anything" event. You can have an open house event to introduce yourself and your practice to your community, where people get to learn a little bit more about you and what you offer people, and how you are a positive influence on your community's health and wellness.

[19:28] 17. Offer free health assessments or consultations to potential patients. Sachin does free or low-cost discovery calls all the time. It helps in getting new patients onboarded.

[19:53] 18. Use patient testimonials and success stories on your website and on social media to demonstrate the effectiveness of your programs. Use social media as a powerful agent to communicate case studies, success stories, and testimonials from patients in your practice.

[20:13] 19. People value telemedicine services as a great way to save time, energy, money, gas, transportation, time off work, etc. Make sure people know that you work with people remotely.

[20:59] 20. Partner with local gyms or wellness centers to offer functional medicine services. They7 may not offer the services that you do. Do a workshop there.

[21:33] 21. Use paid advertising. Print ads, online ads, banners, and billboards, can be great for promoting your practice. Never discount the impact that direct print marketing can have, even sending cards in the mail. It makes you more real to people when they see you in multiple locations and formats.

[22:07] 22. Create a loyalty program to reward and retain your current patients. How can you gamify the results that your clients are getting? Give them points for milestones achieved. Points add up to free products or services that you offer them, creating a gamification process. Clients love to be celebrated and they may not be receiving enough celebration in their lives.

[22:59] 23. Speak at local events or conferences to raise awareness about function medicine. Look on Eventbrite for local events. Join your Chamber of Commerce and see what events are happening. There are lots of opportunities in your local community and most cities for you to be able to speak and share what you do. We have a unique perspective on health and wellness.

[23:49] There's a lot to unpack in each one of these. Find one that works for you. Start where you are and then keep growing, keep evolving, and keep spreading your message. Sachin hopes this helps you attain that next level of growth that you're looking for. Here's to an amazing 2023!

Mentioned in this episode

Perfect Practice Live

"Mindset Mastery" Episode 42 of Perfect Practice

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin interviews April Stroink on our money journey as practitioners. They discuss how April came into coaching practitioners on finances after being trained as a financial advisor. April shares how her baby benefitted from health practitioners when medical care was powerless to help her. April talks about how a holistic view of well-being is similar to a holistic view of financial well-being, which she calls "wealthcare," and how she began coaching practitioners. The conversation covers how little entrepreneurs know about finances, and how they can put together a financial system they can manage with the right team. Listen in for advice on fixing your finances while you still can.

Key Takeaways:

[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with April Stroink. Sachin introduces April and her work of coaching about money and thanks her for joining the podcast.

[3:24] April describes her work as a "wealthcare" practitioner. Your financial well-being is closely connected to your physical health, mental health, and close relationships. It's important to understand what's happening in our finances if we want to get healthy.

[3:51] Finance is one of the pillars of overall good health and well-being. It is one of the major stressors for most people. When the body is under stress it releases cortisol. Stress also impacts sleep. A lack of sleep impacts health. In Canada, where April lives, money stress is the number one reason for relationship breakdown, as well.

[4:57] April was trained as a financial advisor to get people to retirement with a safety net. She was not trained in behavioral finance. Money is emotional and we have biases about it. People behave differently with their money than with other areas of their lives.

[5:56] April worked with clients who told her they were living paycheck-to-paycheck even though they were making a good income. The more they made, the less disposable income they had and they were drowning in debt from student loans and business loans.

[6:26] In 2017, April shifted her practice away from "assets under management" to helping people on the coaching side of things to help people understand their spending behaviors and their emotions around money so they can reach their financial goals.

[6:56] Along the way, April has been very in-tune with her "wealthcare" and healthcare and the health of her family. Her nine-month-old daughter was constantly sick. Antibiotics made her sicker. April tried naturopathic medicine and worked with an ND as part of her healthcare team. Within 48 hours her daughter was like a new child.

[7:54] April's classical financial training wasn't serving her clients. She needed a more holistic view to look at the entire picture of their wealthcare, as naturopathic doctors and functional medicine professionals use in treating patients. April's approach to wealthcare is similar to this healthcare community. So she started to work financially with the community of practitioners.

[9:15] Numbers don't lie. When you use good data, it takes gives you a solid foundation to work past the emotion of the equation. April asks her clients to step into the Chief Financial Wellness Officer role for their firms. There are three attributes of a CFWO: 1. To be fearless about their numbers, 2. To be curious about their finances, and 3. To be passionate about their numbers.

[11:36] April will show a client the mechanics that work with the cognitive biases around money. She says the biggest thing that she helps clients with is increasing and boosting their confidence when it comes to their numbers and their finances.

[12:57] We have to realize Parkinson's Law that demand always meets supply. If we have a month to do a task, it will take a month. If we have a week, it will take a week. The same happens with our money. As business owners, we have the axiom that Sales minus Expenses equals Profit. As we grow, we can increase our revenue but our expenses also increase.

[13:50] You need to take a deep dive into the Costs of Goods Sold. What is your Gross Margin per unit of everything that you are selling? From there, you want to have as much margin as possible to run your operation.

[14:19] April conducts regular expense audits with her clients. She categorizes expenses into three buckets. The first bucket is "Key" (Key) Expenses that drive profit, including staff, software subscriptions, and marketing. In a business crisis, such as a pandemic, do not cut profit-driving expenses first. Consider the effect of any cut over 10 days, 10 months, and 10 years.

[19:37] The second bucket is "R" (Recurring) Expenses such as subscriptions and insurance. Research your insurance providers and you may be able to cut the cost for the same coverage. Look at all your systems and subscriptions with a critical eye regularly.

[21:20] The third bucket is your "U" (Unnecessary) Expenses. This is where it gets down to emotion. It's helpful to have a third party who is committed to the success of your business but is not emotional about your business, taking a look and asking, "Is it necessary to have all this furniture or all this office space?"

[21:57] It's not what you bring in, it's what you keep. Be diligent about regular expense audits. Sachin's wife goes over the credit card receipts every month and asks "Are you still using this subscription?"

[23:52] Take a look at the products and services you offer. Have you changed the price of the offerings to keep up with the cost of goods to provide them? Which of your services are profit generators and which are profit detractors? The one you are emotionally attached to because it was how you started your practice may be a profit detractor now.

[25:50] April asks clients first, "Do you have the right people on your 'wealthcare' team?" This includes your bookkeeper, your accountant, your banker, your lawyer, your financial adviser, or your financial coach. She wants her clients to have the right team because they need the data. Without the right data, the wrong systems may be put into place. April looks at their books.

[27:24] A lot of practitioners don't understand the role of the bookkeeper, vs. the role of the accountant, vs. their role as business owners. Just as you cannot advocate your health to anyone else, you cannot advocate your wealth to anyone else. You are 100% responsible for your business.

[28:04] Bookkeeping is not regulated in Canada. April has a list of questions for clinicians to ask when interviewing potential bookkeepers. It's important to have a proper "wealthcare" team in place so that you get the right data. Without the right data, putting the rest of your systems together is a moot point. "Garbage in, garbage out" will not help you.

[29:23] April has facilitated many courses for the Province of Nova Scotia, including "Financial Essentials 101 for Entrepreneurs." The number one feedback she gets from the course is "I wish I had learned this when I first started my business!" If you don't have the right habits when you start your business, bad financial habits may continue and may end your business.

[30:38] April thinks finances should be learned through conversations in the home, starting at a very young age, so people don't become adults without knowing about finance and are confronted by institutions that profit from their being ignorant and in debt until they get to a place where they have to confront their bad financial habits when the money stops flowing.

[32:03] Finance should be taught in high school and as part of process management in colleges. Business owners need to be learning it immediately.

[32:54] Sachin points out that the three most profitable segments of our economy are health management, wealth management, and the food industry. The more we know, the better we can take these matters into our own hands. The powers that be are not necessarily interested in us having that skill set.

[35:40] April can be found on Instagram and Facebook @AprilStroink. People can book a free 30-minute consultation through the website Aprilstroink.ca.

[36:10] If you sign up for a free consultation call, there are some questions to answer before the call. April wants to know your impetus for calling her. What is preventing you from sleeping at night when it comes to your finances? How she can best serve you, and are you ready? She really wants to work with people who are ready to put the systems in place.

[36:53] April's mission is to eradicate entrepreneurial poverty. She wants to make sure people are ready to do the hard work. It's not easy and you do have to follow through.

[37:28] April's last words: "Wealth is very subjective. What I determine as wealth for myself will be completely different from what you determine as wealth for yourself." April wants to unpack the definition of wealth and talk about what prosperity means to you and what a purposeful life means to you. That's what the definition of wealth comes to.

[38:28] Sachin thanks April Stroink for sharing her expertise.

Mentioned in this episode

Perfect Practice Live

April Stroink

April Stroink is a money coach and advisor for individuals and entrepreneurs who want clarity, ease, and abundance with their finances. Here is April's story from her website:

"Do you want to feel ease and calm around your finances? Let's see if this is familiar: You work hard and make good money…but you're still living paycheck to paycheck. You can't seem to get ahead. The money stress causes you sleepless nights (and strains your relationships). You want to find a better way to manage your debt and save for the future. AND… above all, you want it to be easy. Sound impossible? It's not. I know it's not because I've been in your shoes… As an entrepreneur who's operated and sold several profitable businesses, I've had the same challenges and dreams. I've navigated the highs and lows of owning a business and managing household finances.

"Many years ago I took over the reins of our family's outdoor retail chain. On paper, it looked pretty profitable. But in reality, we had our struggles, like most small businesses. We needed a system to plan for our expenses, our cash flow, and our taxes. We wanted to pay ourselves regularly while keeping our family business and household finances separate. It was complicated. There were periods when I felt like our finances were in absolute chaos. We had a lot of sleepless nights as we weathered economic downturns, changes to tax laws, personnel challenges, and the stresses of day-to-day family life.

"But, in a few short years, I discovered a new way of managing our business and household cash flow and spending. I completely transformed our business's profit margins. Our family business improved to the point where it was VERY lucrative, and we ultimately sold it. And shortly after that, our household became debt-free. We celebrated with a pre-paid trip to Greece! But here's the thing. Throughout the financial transformation and paying off debt, we NEVER felt restricted about our money. Even though we were managing our spending and savings, we ONLY felt freedom and abundance.

"And that's when I knew I had found something very special. Once I discovered the right tools to create financial ease and calm in my family and our business, I began sharing these systems to help others calm their own financial chaos."

Connect with April Stroink:

Website: Aprilstroink.ca

Facebook: Facebook.com/AprilStroink

Instagram: Instagram.com/AprilStroink

LinkedIn: April Stroink

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin discusses the Gupta Program with Ashok Gupta. Ashok suffered from ME/CFS after catching a virus after two years of University study. He studied brain neurology, physiology, and alternative techniques and came up with a hypothesis as to what he thought caused ME/CFS. He trained his brain in a way that calmed his nervous and immune systems and allowed him to return to his activities. Listen in to hear how Ashok developed the Gupta Program, the success of his work with clients, how the brain uses neuroplasticity to rewire itself for health, and how you can experience this program in a free trial.

Key Takeaways:

[1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Ashok Gupta. Sachin introduces Ashok and his work and thanks him for joining the podcast.

[3:03] Ashok picked up a stomach virus on a trip to India during his undergraduate years at Cambridge. He went back to his third year at the university and suddenly was feeling much worse as a result of the virus. His health deteriorated until he could no longer continue with his studies.

[3:40] He was diagnosed with ME/CFS (Chronic Fatigue Syndrome). He couldn't read the words on the page of a book. In his worst moments, he had to crawl to the bathroom. With his life ahead of him, he felt like he had hit a brick wall. He went from doctor to practitioner. No one could tell him what caused it but they said he may have it for the rest of his life.

[4:11] At Ashok's worst moment, he was almost suicidal. He felt he couldn't continue. He describes ME/CFS as your worst day of flu times 10. That started Ashok on a lifelong quest to try to understand what causes these unusual conditions. What's the underlying basis for them?

[4:42] Ashok met so many others who were suffering. He made a promise to the universe that if he managed to get himself better, he would dedicate the rest of his life to helping others with this condition. Ashok studied brain neurology, physiology, and alternative techniques. He came up with a hypothesis as to what he thought caused ME/CFS.

[5:11] Ashok retrained his brain in an ad hoc way. He got himself 100% better and published some medical research on his hypothesis on this condition. Then he opened up a clinic to help others with these conditions. They started with ME/CFS and then discovered many conditions can be treated using neuroplasticity and brain retraining.

[6:25] The clinic has taken off over the last few years. When they started, the idea that you could train your brain to overcome an illness was an alien concept; now everybody's talking about it. Ashok calls it the new branch of medicine.

[6:52] It's not psychology. It's not physiology. It's looking at the underlying reasons for illness in the brain and retraining the brain. Neuroplasticity is going to revolutionize the way we treat many different conditions.

[7:34] Twenty-three years ago, it was assumed the brain was pretty fixed by the time we are adults. In the last 20 years, we've discovered that the brain is constantly rewiring itself. It's constantly changing. We can shift even the way our immune system operates if we find the right keys for the right lock. Neuroplasticity is the idea that the brain is rewirable.

[8:28] Any change we make through psychological or physiological intervention, often then involves a shift in the brain. Neuroplasticity starts with that shift in the brain. The principle is to understand the science behind neuroplasticity, target it, and create accelerated change. Ashok explains how neuroplasticity fits in with epigenetics.

[10:23] Ashok tells about his process of treating a client through neuroplasticity. First, he helps the client understand the hypothesis. If you can fix the central system that is causing the abnormalities, a lot of the abnormalities will take care of themselves. With brain training, in many cases, the body can self-heal and look after itself.

[12:12] When people understand the hypothesis of the cause and root level of their condition, they look at the three Rs of the program. The first R is Relaxing the nervous system. This "softens the sand." The second R is Retraining the brain. What patterns have been indented in the sand to cause this chronic illness? Rewire those neural pathways. That is the core.

[13:01] The third R is Re-engaging with joy. Laughter, singing, music; all of those things can once again support neuroplasticity and support health.

[13:28] Ashok shares his hypothesis of what causes many chronic illnesses. This body, this nervous system, and this immune system have been developed over millions of years. It is estimated that we share 40 to 50 percent of our DNA with a banana. We are survival machines, passing our DNA to the next generation.

[14:39] Our body cares more about survival than it does about our well-being. In our modern lifestyle, we are exposed to pollutants, stress, bad diets, etc. Our system feels under threat a lot of the time. That triggers our immune system's defense mechanism. Ashok talks about COVID-19 attacking a person. The immune system gets triggered.

[15:21] In the majority of people the immune system fights the virus, they recover and go back to normal life. But if the system is weak, the immune system over-responds to defend the body. Even once the virus is gone, the system is in hyper-defense mode.

[16:16] Ashok compares the body to a kingdom, defending against an invading enemy. The Army is the nervous system and the Navy is the immune system. After defeating the invasion, all the kingdom's resources are pumped to the weakened Army and Navy because if they fail, the kingdom fails. The Army and Navy stay in a hypervigilant state.

[17:56] Rewiring the brain tells the generals they've done a fantastic job of defending the kingdom, but the war is over. There is no further threat. You can stand down. Rewiring the brain retrains the nervous system and the immune system to stand down and brings the system back to homeostasis.

[18:59] Ashok works at the physiological level, including diet, sleep, and physical aspects; the emotional level, including meditation and breathing, and the mental and spiritual levels, training the brain that it is safe from threat. Brain retraining is a seven-step process drawn from psychology, visualization, past work, and therapy. The process has been refined over 20 years.

[20:40] Ashok's core program is contained in 10 video sessions. Five additional video sessions are all about how to stay well. Ashok wants people to get well and stay well.

[21:28] Ashok shares a client success story. There was an 82-year-old client in New Zealand with fibromyalgia who was bedridden a lot of the time. He used Ashok's program and he healed to 80% or more within a couple of months. Within four months, he was up to 95% healing. He decided he was going to travel the world after having had a severe illness for three decades.

[22:42] Ashok tells of a client with Long COVID. A marathon runner and cyclist in his 50s got Long COVID and was on his couch for a year. His son also got Long COVID. They both used the Gupta Program and were 80 to 90 percent recovered within three months. They got back to full recovery. The marathoner gradually got back to cycling and marathon running again.

[23:43] Ashok believes that a quarter to a half of the illnesses seen in a doctor's office are illnesses of an overstimulated immune system. He lists examples of this type of illness. All of these conditions can be treated using this type of brain retraining approach.

[25:21] Ashok says children use the program along with their parents. Ashok is developing a program for parents to support their children while brain retraining. The Gupta Program is an online video program. In the children's video, Ashok uses puppets.

[26:11] Everyone would like to change something, such as habits and limiting beliefs. Ashok tells how this program can help healthy people who would like to improve. As contrasted with psychotherapy, people are not just talking about what the problem is but are given tools to rewire their brains for the quality of life they want. Everybody can benefit from brain retraining.

[30:14] The brain is the master of all physiological responses. A recent study in Israel involved triggering inflammatory bowel disease (IBD) in mice. Researchers then measured the electrical signature in the insular cortex and were able to use it to get the mice back to baseline. They were then able to recreate the IBD by applying the same electrical signature to the insula.

[32:24] Ashok notes that brain retraining starts with consciousness. Whatever level people want to work at is incorporated into the Gupta Program.

[33:53] This is becoming a mainstream idea. Functional medicine practitioners, alternative practitioners, acupuncturists, and coaches are recommending the Gupta Program as part of their practice. Some practitioners are recommending starting with the Gupta Program before working on the physiological level.

[34:18] The number one challenge Ashok has from patients and support groups is, "Oh, you're saying it's in the mind!" The brain and body are one system, one human being, that requires this holistic, integrated response. There are ways of accessing the unconscious brain that are beyond medicines or surgery but are brain rehabilitation techniques and building new neurons.

[35:44] Ashok has published medical papers and studies, including a clinical audit of patient recovery levels within one year. Ninety-two percent of patients improved. They published the first randomized control trial on a neuroplasticity program for fibromyalgia. In eight weeks there was a 40% drop in fibromyalgia scores in the study group but a 0% drop in the control group.

[37:01] The biggest challenge with any self-directed program is commitment and continuing to do it. Retraining your brain is not as easy as popping a pill. It requires daily exercise and daily commitment.

[38:21] Ashok comments about a possible negative effect of wearables, which are not a part of the Gupta Program. The Gupta Program focuses on constantly telling the brain and body that you are safe and moving in that direction. For most people, that works just fine.

[39:41] Ashok recommends limiting your exposure to household chemicals. Buy more natural organic products and fewer products with added chemicals. He focuses on an anti-inflammatory diet. The most important thing is getting more into nature and out of your house. Surround yourself with plants in your home. Commune with nature. Ashok talks of life force.

[42:33] Listeners can sign up on Ashok's website for a free 28-day trial. If they want the full program, it's a set of 15 video sessions shot in the mountains of Switzerland. There are over 30 audio exercises and weekly webinars with Ashok. There are 20 to 30 coaches around the world available for one-on-one sessions. There is an app coming out, as well.

[45:09] Sachin thanks Ashok Gupta for being on the program and asks Ashok for a final message for listeners.

[45:18] Ashok shares a message of hope. No matter what your support group, your practitioner, or your doctor has said, many people heal from conditions like Long COVID, pain syndromes, and chronic fatigue syndrome. Your brain is simply doing what it thinks is best for you by being overprotective of you. If you can train your brain, you can get your health and life back.

Mentioned in this episode

Perfect Practice Live

ME/CFS

Dharma

Neuroplasticity

Epigenetics

Steve Jobs

Inflammatory Bowel Disease

Insula

Journal of Clinical Medicine

Ashok Gupta

Ashok is an internationally renowned Speaker, Filmmaker, and Health Practitioner who has dedicated his life to supporting people through chronic illness and achieving their potential.

Ashok suffered from ME, or Chronic Fatigue Syndrome, around 25 years ago when he was studying at Cambridge University. Through neurological research that he conducted, he managed to get himself 100% better. He then set up a clinic to treat others and then published the well-known neuroplasticity "limbic retraining" recovery program known as the Gupta Program in 2007.

Ashok has published several medical papers and is continually researching these conditions, you can find out more information at Guptaprogram.com.

Connect with Ashok Gupta:

Website: Guptaprogram.com

Facebook: Facebook.com/guptaprogram

Instagram: Instagram.com/guptaprogram

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin discusses the vagus nerve with Dr. Navaz Habib. Dr. Habib has written the book, Activate Your Vagus Nerve. He continues to learn about the vagus nerve and its role in supporting the parasympathetic nervous system that leads to healing inflammation and associated ills. Sachin and Navaz cover the differences between the sympathetic and parasympathetic nervous systems and how to optimize the parasympathetic nervous system by stimulating the vagus nerve. Listen in to learn of some great tools for activating the vagus nerve in your patients or yourself.

Key Takeaways:

[1:03] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Dr. Navaz Habib. Sachin introduces Navaz and thanks him for joining the podcast.

[2:08] Navaz credits Sachin for bringing him into the realm of functional medicine.

[2:44] In 2019, Navas released his book, Activate Your Vagus Nerve. He received a lot of supportive feedback. Since that time, Navaz has learned that he knows very little about the vagus nerve. The more you think you know, the more you realize you don't. Navaz has been learning more every day.

[3:33] Navaz has learned that the vagus nerve … controls things in the same way that other nerves do. But it is … bridging the gap … in … understanding how the body functions … and how the brain has a way to control and support how the immune system and inflammation function within the body.

[5:01] Our lifestyles have changed over the last 50 years. We've gone from being outdoors taking care of our land to sitting indoors, eating processed food. Our bodies haven't had the ability to adapt to these changes of being indoors, less active, and constantly comfortable. That has created an opportunity for our bodies to be primed for an inflammatory response.

[6:45] The autonomic nervous system sends signals from the brain to the body and from the body to the brain. The brain sends signals to areas of the body that need attention and shifts our state in either a sympathetic or parasympathetic direction. The sympathetic side of the nervous system is "fight or flight." The parasympathetic side is the "rest and digest (& recovery)" system.

[8:44] The parasympathetic nervous system, mediated by the vagus nerve, is in control when we are not under direct threat. The vagus nerve is the only nerve that goes to essentially every organ within the thorax and abdomen. It dictates where the blood will flow and what state our body is in. That drives inflammation.

[9:59] Eighty-one percent of the information on the vagus nerve is afferent (sensory) information from the body to the brain. The sensory information is not the same as the traditional five senses.

[11:01] Sachin compares stimulating the vagus nerve to pushing a button that heals every cell, organ, tissue, and system in your body simultaneously. It's too good to believe because it's simple.

[11:42] Navaz explains why we need to shift our state to parasympathetic. We are in a state of sympathetic overdrive all the time, stimulated by our screens for hours on end. We need our gaze to be wider, as it would be out in nature if we were farming or walking. One way to shift your state is to go outside and shift your gaze. Get off your computer.

[12:42] Your breath also influences your state. Are you breathing effectively or ineffectively? Put one hand on your belly and one on your chest. Take a deep breath. Which hand moves first? They should both move, but the hand on your belly should move first. That's a sign that you're breathing using your diaphragm and you are likely not in a state of stress.

[13:34] If you're stressed out and you're in an emotional situation, somebody will say, 'Take a deep breath,' and that will help you get into a calmer zone where you start to think a little bit more clearly and that's shifting you to parasympathetic. Rest, digest, recover and think more clearly during that state. Breath is the key to all of this.

[15:45] Research shows that you shouldn't be either sitting or standing too long. Postural dysfunction will occur whether you are sitting for six hours or standing for six hours. Postural dysfunction creates local inflammation. The vagus nerve alerts the brain of that inflammation. Navaz gives his hypothesis that it's best to shift between sitting and standing.

[17:27] Navaz offers ideas for stimulating the vagus nerve. Make breathing a little more challenging and teach yourself to breathe through your diaphragm even when you're under stress. Gargling, humming, deep breathing exercises, anything that helps activate the vocal cords.

[17:54] Nineteen percent of the information flowing through the vagus nerve consists of motor signals flowing from the brain stem to muscles, such as the pharyngeal and laryngeal muscles that maintain a patent open airway in the back of the throat and tensioning and lengthening the vocal cords to create pitch and tone.

[19:03] Navaz explains why you might shed tears when you gargle, and how that demonstrates a parasympathetic state! He tells of the benefits of gargling. It creates hormetic stress and resilience.

[21:03] Laughing helps the function of the vagus nerve like gargling and it has a social aspect, as well. Social connection supports health.

[22:13] Texting and email have interfered with meeting people. Being in the room with people builds connection.

[24:04] Some people with health challenges need an extra push to stimulate their vagus nerve. Navaz uses tools such as the gammaCore Sapphire from ElectroCore to stimulate the vagus nerve electrically and significantly improve the pain from migraine and cluster headaches. Vagus nerve stimulation is often the missing piece to get inflammation down and under control.

[29:57] Navaz says the vagus nerve stimulation via the gammaCore SapphireTM is entirely pain-free. It's very high-frequency and very low-voltage. It doesn't create muscle contraction. However, if you have an implanted metal device such as a pacemaker or cervical spine implant, above the shoulders, this device is not recommended.

[31:49] The gammaCore SapphireTM has not been studied on children in research. The inventor of the device used it on his eight-year-old daughter for eczema with good results but it has not been studied.

[33:12] Navaz had an elite skater patient. She had had many falls, some resulting in concussions. She had suffered from eating disorders when young and came to Dr. Navaz with digestive issues, mild depression, and Hashimoto's. Dr. Navaz tried the functional medicine approach and there were some small changes. The patient suffered another concussion.

[34:11] Dr. Navaz had her use the gammaCore SapphireTM during recovery. She noticed that this was the quickest she had ever rebounded from a head injury. She started noticing improvements in her digestion. Her pain was better. Her mood and her sleep shifted. She also came out of her depression. She credits all these changes to the healing of her inflammation.

[37:54] Dr. Navaz shares links for more information.

[38:39] Sachin thanks his friend Dr. Navaz Habib for joining the podcast today. Sachin recommends the book Activate Your Vagus Nerve and Navaz shares the link for it.

Mentioned in this episode

Perfect Practice Live

gammaCore SapphireTM

VagusNerveBook.com

Activate Your Vagus Nerve: Unleash Your Body's Natural Ability to Heal, by Dr. Navaz Habib

Oura Ring

HRV

Dr. Navaz Habib

Dr. Navaz Habib is the founder of Health Upgraded, an online Functional Medicine and Health Optimization clinic, working with high-performing professionals, athletes, and entrepreneurs to dig deeper and find the answers to what is holding back their health. He works with those who want to upgrade their health, allowing them to have a greater impact and serve more people. To learn more about the device go to: Gammacore.com

Connect with Dr. Navaz Habib:

Website: Jaredyellin.com

Get Dr. Habib's book: Vagusnervebook.com

Connect with Dr. Habib: Website: Healthupgraded.com

Facebook: Facebook.com/DrNavazHabib

Instagram: Instagram.com/DrNavazHabib

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin speaks with Aron about some of the things you may wish you had known before starting your practice. They discuss determining the kind of practice you will have, how your offering may start small and then grow as you get more clients, and how as a practitioner, you are responsible to help as many people as you can, whether in a one-to-one setting or with a one-to-many offering. They discuss the discovery call, and how to get more of them. Listen in for thoughtful ideas on increasing your fun by increasing the number of people you help transform with your services.

Key Takeaways:

[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Aron Choi, N.D. Sachin introduces Aron and thanks him for joining the podcast. Sachin and Aron both have coaching clients who tell them what they wish they had known before starting their practice.

[2:37] Aron always knew that he didn't want to enter a conventional clinic setting. He was inspired by Dr. Masa, a trainer with the Seattle Mariners. He shadowed Dr. Masa to start his career. Next, he studied visceral manipulation with a mentor who charged cash.

[4:29] Then Aron joined Sachin's mentorship. Aron started a micro practice and set up shop with patients and clients. That was the beginning of Aron's practitioner journey.

[5:02] Aron struggled with finding a niche. He didn't want to label patients by their conditions. He found that he liked working with people who are coachable, value health, and want to optimize their health. He wishes someone had told him that a niche is not a label or diagnosis. Sachin notes that it is rare for somebody to have only one problem or diagnosis.

[6:42] Sachin would go down a rabbit hole into a topic. He has evolved in the people he serves. At one time they were thyroid patients. Now he loves helping people solve problems he has solved for himself. He loves helping people find their self-worth. He loves making an impact. He loves coaching practitioners and other people who think outside the box as Sachin does.

[9:23] Sachin discusses one-to-one and one-to-many program structures. One-to-one programs are a good way to start a practice. One-to-many programs work for coaching. One-to-infinity programs work for digital or printed courses and training. As you acquire skills, you might transform from one-to-one to one-to-many."

[11:30] Sachin gives an example of how a practitioner can be flexible in the delivery of services, such as by customizing a solution that meets a client's budget. Sachin never let anyone walk out the door without being of some level of value to them. Sachin explains how supplements, products, or certain lab tests could fit within a budget and move the client in the right direction.

[14:29] Aron wishes he had known all that in the beginning! But eventually, he realized that an initial consult and a review of findings was an option. As you go, you can adjust your rates on your experience and as you get busier.

[16:00] A week from now, it will be a week from now. That person could be a week healthier because of you, or a week in the wrong direction, because they didn't work with you. We do our clients a huge disservice by only giving them few and narrow options. It's our responsibility to be flexible to their needs. Be creative and have fun.

[18:04] When people say "not now," they may be saying "not now" to your program; they might not be saying "no" to you or to how you approach their problem. Keep moving them forward as long as you can be of value to them. But don't say "yes" to someone you can't help.

[20:38] The discovery call is similar to a test drive. It is not developing a treatment plan but discovering if the client will be a good fit. Should you offer a discovery call that is free or paid? Sachin explains how to decide. He tells about booking 30 complimentary calls from one webinar by saying, "We have a solution for everybody, regardless of your budget."

[24:44] What if people don't show up for their complimentary call? Introduce intentional friction into the process. Perhaps have people fill out a questionnaire before the call. Aron cautions practitioners to set their boundaries. Don't be surprised into diagnostic mode before getting into an agreement to work together. Don't undersell your value. Don't over-accommodate.

[29:40] Aron shares the experience of his first virtual consult. He and the patient were both pleased with the convenience of consulting by video. People pay for convenience.

[31:21] You might charge for the discovery call and apply it to the cost of the program. You will get clients and customers who are serious about working with you.

[32:21] Aron didn't realize that in the beginning, you need to grease the slide by doing what you need to get more people coming for your services. In the beginning, you need volume. You take a lot of swings to get your first home run! You don't hit a grand slam every time you bat. You get on base. You hit enough singles and you get the run. Do a lot more to create more opportunities.

[34:42] What it means to be numb to the numbers. We don't do it for the numbers, we do it for the number of lives that are transformed. Those can be micro-transformations or major transformations. However many are on a call, and the goal is to leave the people better than you found them. Then the focus becomes to do it in a way to have fun while you transform people.

[37:02] You could offer a service where you give a holistic and second opinion to whatever health challenge someone is having, at no cost. If someone is happy with a solution they had been proposed, they wouldn't be looking for a second opinion. Keep visible. Find a way to stay connected with people. Join communities and interest groups.

[40:08] Aron learned recently that the first draft is always messy and ugly. The beauty comes when you edit. Create the first draft. You have to have something to edit. You will evolve. Building a business is never done.

[42:38] Sachin thanks Aron for sharing his journey, insights, and his story of getting where he is today.

Mentioned in this episode

Perfect Practice Live

The Four Agreements

Aron Choi, N.D. Bio:Dr. Aron Choi, ND - Naturopathic Physician and Perfect Practice Advisor for The Perfect Practice Mentorship.

You will often find Aron co-hosting live trainings with Sachin, guiding prospective mentees through our enrollment process, and working with the team to make the Perfect Practice vision become a reality.

Connect with Aron:

Website: Aronchoi.com

Facebook: Facebook.com/DrAronChoi

YouTube: Aron Choi, ND LinkedIn: LinkedIn.com/in/aronchoi

More about your host Sachin Patel

How to speak with Sachin

Go one step further and Become The Living Proof

Perfect Practice Live

[email protected]

To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today, Sachin speaks with Jared Yellin, a serial entrepreneur who is highly passionate about making the world a better place, and who follows his dreams, no matter where they take him. Jared is bold and speaks his truth. He inspires Sachin and thousands of other people. Jared has been of service to Sachin's community for many years.

Learn about a totally disruptive way to make the world a better place through technology with Jared and Sachin. If you've ever had a great idea but lacked the technical skills to make it a reality, this interview is for you!

Key Takeaways:

[1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Jared Yellen. Sachin introduces Jared and thanks him for joining the podcast.

[3:00] Jared realized at an early age he was "perpetually and utterly unemployable" so he went all in on entrepreneurship. He's a non-technical tech founder. He is not an engineer. He knows how to write direct-response marketing copy and he knows how to sell. Doing everything he could possibly do wrong, he built a B2B SaaS platform and it's a pretty successful company.

[3:53] Jared outsourced his software development to a Boston, MA firm for $750K over 10 months. Jared self-funded it. It ended up taking over two years and over $2 million before he could launch. Then he learned about technical debt, from engineers cutting corners and making bad decisions, or debt. With enough debt, the project will implode. His project imploded.

[4:45] Jared still felt there was a need in the market for his solution, but he learned not to outsource early-stage software development. He started building a team. He hired a CTO with national and international experience who lived in Jared's town. They built a software development team in the U.S., Canada, and India. The CTO was originally from India.

[5:24] The India team was made up of contract workers, which put the workers at a disadvantage in India for being able to bank, so they kept leaving the team for full-time work. So Jared opened a company in India in 2017 to hire the team. He used the company as a magnet for good talent.

[5:49] That company is SYNDUIT, a marketing software company for small business owners, now with tens of thousands of paying users, across 30 industries.

[6:14] Around two years ago, Jared realized he was obsolete at SYNDUIT. He was proud of the milestone but he wondered what to do next, at age 35 with a young family. He decided this next chapter had to be his moonshot. He had to do something that would shake up the world or go down trying.

[6:50] Jared then had a "calling" moment. The calling was to do what he had just done at SYNDUIT, 10 thousand more times over the next 10 years. He didn't know what it meant but he knew not to negotiate against a calling, but just go with it. He didn't ask questions.

[7:13] Jared called up his CTO from SYNDUIT, and his Director of Operations, Katie, and talked the idea over with them, to build, scale, and sell 10 thousand tech companies over the next 10 years. They said they were in, because it was Jared, but they had no idea what he was talking about, so he explained it to them.

[7:41] Jared planned to launch a tech ecosystem, where entrepreneurs from around the world can pitch their tech ideas in the "napkin sketch" concept phase. Everything that exists today started as an idea. Jared wanted to hear ideas from around the world pitched in a safe environment.

[8:22] What Jared was looking for was the right person with the right idea, in the right market, and with the right business model. When those four things are present, he would co-found a company with that entrepreneur. They would both have equity in the company so their values would be aligned. They would build the company, everything included, at cost.

[8:53] About 97% of the initial costs for the minimum viable company would be provided at cost in India by SYNDUIT. Jared launched Project10K committed to building, scaling, and selling 10 thousand tech companies over the next ten years, while ensuring that every entrepreneur he says yes to has the support and infrastructure to achieve product-market fit.

[9:26] Product-market fit is defined as having $10,000 a month in recurring revenue. If you achieve that milestone, you can raise capital, make strategic alliances, and find other opportunities. In their first two weeks, Project10K founded seven companies. It gave them the opportunity to tune the processes. The team scaled from 12 people to over 100 people.

[9:58] About 15 months ago, they stepped on the gas and have not looked back. Thousands of entrepreneurs have gone through this process from a variety of nations. Project10K co-founded around 150 companies in the first year. Project10K does a lot of testing on the front end, so by the time they say yes, there's a high probability of the outcome of build, scale, and sell.

[11:01] The goal is to sell viable businesses within 18 to 24 months of founding. It's working, and Jared's certainty about their ability to execute is 11/10. They have a very strong leadership team, a profound ecosystem of co-founders, investors, and overall strategic people, and a ton of attention from athletes, celebrities, politicians, family offices, tech incubators, and foundations.

[11:42] The reason Project10K has so much attention is the impact they have had. They're democratizing and decentralizing the tech industry. Their portfolio is diverse. There are more women ad founders than men. Most ethnicities are represented. The youngest founder is 11 and the oldest is 77. There are high-school dropouts and Ivy League graduates.

[12:13] Project10K is actualizing dreams. People have dream tech ideas but they don't know where to go with them. Project1K provides a working home for them.

[12:49] Jared stands for leveling the playing field. Project10K enables people at the idea stage to have a business home. The process starts with them pitching their idea. Founders whose ideas have the most viability are invited to due diligence. If Project10X sees enough potential, it will co-found a company with the entrepreneur.

[13:27] Jared invites Sachin to be an ambassador for Project10K for his large audience of entrepreneurs. Jared invites any listener with a B2B or B2C SaaS idea to go to Project10K.com/Sachin/ and schedule your complimentary pitch. This is a free offer to Sachin's listeners only to pitch their idea to Project10K. It's a five-minute pitch to the team.

[14:39] A video, a manual, and a presentation template where you plug in your idea prepare you to make the pitch. There's no app idea that's too early. Don't do market research, just pitch it. If the team sees a viable idea, they will invite you to due diligence where research is done.

[15:24] Project10K also democratizes investing. You don't have to be accredited to invest in these private opportunities, thanks to an arrangement with Wefunder.com. Find out how to invest $1,000 or more by going to Wefunder.com/Project10K/. Watch the video and read about what Project10K does.

[17:30] Sachin loves this opportunity for investors, whether or not they are accredited, and that Project10K is inclusive of every entrepreneur's ideas.

[19:18] Jared shares the story of Crystal Morrison, Ph.D., now a non-technical tech founder. When her child was born on the spectrum, she put her career on pause. She wanted to be a full-time mother to her child with needs. She found that being a liaison between all his therapists was exhausting though. That led to the idea of Meerkat Village, launching very soon.

[20:48] Meerkat Village is a platform where a family that has a child with special needs can set up a village to support that child. OT, speech behaviorists, grandparents, and others collaborate in the app to share resources, documentation, food trackers, and more to support that child in one location. It's a new category of software, village-driven care. There are a lot of use cases.

[21:37] Jared shares another story. Dr. Stephanie, a dentist, wanted to know what was draining time and money in her office. She talked it over with her staff. They told her it was missed appointments that don't reschedule. She discussed it with other dentists. Between 7 and 12 percent of revenue is lost by appointments that are missed and not rescheduled.

[22:46] The new app goes to the waitlist and starts sending out text messages to the waitlist any time an appointment is canceled. In the first month of Dr. Stephanie testing this software, she recouped $7,000 of revenue she would have lost.

[23:31] What Project10K focuses on is not building exponential change, it's making an incremental difference. They make practical solutions to everyday challenges in people's personal or professional lives. There are tens of thousands of these challenges across every industry. Jared mentions some of the industries using Project10K, including wellness.

[24:59] Project10K's portfolio is very diverse. They look for ideas that have a financial model attached. The whole thesis is subscriptions. If you start up and get 10 users to pay you $100 a month, you're going to make it. If it's a free solution, you have to sell to investors, and that's a hard sell. With a business model, you can build it quickly in the market.

[26:22] This is a new standard of entrepreneurship. Jared realizes this project is bigger than he is. All industries, to date, have been disrupted. Innovation comes in and creates a new level of efficiency. Entrepreneurship has had a one to two percent success rate for thousands of years. Project10K is disrupting the model of entrepreneurship by providing an ecosystem of support.

[28:48] Every company in the Project10K ecosystem is there in service of each other. This allows them to bring entrepreneurship from a one to two percent success rate to a 40 to 60 percent success rate and a 100% transformation rate. Even if the startup is not sold, the individual will transform. Jared wants entrepreneurs to have it all, including family life success.

[30:00] Project10K does not attract the 21-year-old graduate living in a house with 14 friends and working around the clock. They attract mature professionals who have found inefficiency in their industry that they want to solve. They have families. Their children are seeing their mom go after her moonshot. In three years, she will sell the company for, say, $11 million.

[30:34] Selling the company will radically change the economics of the household, but it will also show the children that anything is possible. They just saw their mom prove it. This is a new standard for entrepreneurship and it reduces the severe pain that entrepreneurship is cousin for so many people.

[31:25] Sebastian, the 11-year-old entrepreneur, is a student of personal development. He's reading Think and Grow Rich. He's home-schooled. His passion is Legos. But once he takes apart the model, pieces disappear. His app is a phone app that scans the Lego pieces, inventories them, and tells you what you can build. Phase 2 will be a marketplace of rare pieces.

[32:28] Sebastian has an unfair advantage; Jared knows the Chairman of Lego. He knows about this app that Sebastian is co-founding! Besides working with Project10K, Sebastian has built a successful YouTube channel. You can invest in Sebastian's app at Wefunder.com/birdi/.

[33:01] The team is everything. The alternative to the right team is a dream that does not get realized. Jared says most ideas either are never pursued or are pursued too far without due diligence, and they fail. Project10K brings discipline to the space of early-stage tech. When they say yes, within 90 days, they launch a minimum viable company to generate cash flow.

[34:09] Then they put a fanatical focus on it to hit a recurring monthly income of $10,000 within the first 90 days. That's market fit. That allows them to fundraise, build strategic alliances, and provide a predictable path for the entrepreneur to follow with the support of Project10K.

[34:57] At 5:00 p.m. for Jared the business goes away and he is with his children until they go to sleep. Then he is with his wife until she goes to bed. Then he puts in 90 minutes to prepare for the next day and is up early to go to the gym the next day. Everything is scheduled. That discipline helps him get everything done.

[39:25] Jared shares links for people who want to pitch their ideas or invest: Project10K.com/Sachin/. Invest for as low as $1,000 at Wefunder.com/Project10K/.

[40:37] Sachin thanks his friend Jared Yellen for joining the podcast today.

Mentioned in this episode

Perfect Practice Live

SYNDUIT

Tesla

Wefunder

Meerkat Village

Peter Diamandis

Wellness Window

Think and Grow Rich, by Napoleon Hill

Lego

Wefunder.com/Birdi/

Jared Yellin Bio:Jared Yellin is a parallel entrepreneur who focuses on launching companies that even the playing field. From marketing solutions to educational platforms, simple sales training, and so much more, Jared has supported over 100,000 small business owners over the past 10+ years. He brings a depth of knowledge on marketing and scaling a business (while "having it all") that is not only diverse but is also extremely practical and proven. In fact, his no-nonsense style of growth allows people of all levels to thrive when it comes to meeting and exceeding their goals. Jared has a number of life-altering companies including SYNDUIT, the first marketing platform with content for your industry that is currently supporting over 40,000 small businesses from

around the world. In June of 2020, Jared declared a new moonshot… Build, scale, and sell 10,000 tech companies in 10 years which led to the birth of Project 10K, the first tech ecosystem that co-founds tech companies with entrepreneurs from around the world. Jared is most proud of being a father of two beautiful children, Taylee and Ryker, and he has committed his life to do whatever possible to create more freedom with his kids and beautiful wife, Lindsay.

On Jared's tombstone, it will read… "The man who helped other people accomplish more than they ever deemed possible while he, himself, accomplished the impossible that no one ever knew."

Connect with Jared:

Website: Jaredyellin.com

Facebook: Facebook.com/JaredIYellin

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More about your host Sachin Patel

How to speak with Sachin

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Perfect Practice Live

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To set up a practice clarity call and opportunity audit

Books by Sachin Patel:

Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done