Perfect Practice

Perfect Practice

By Sachin PatelMedicineHealth & Fitness
Download on the App Store

Perfect Practice episodes

  • EP118: Get Quiet with Elaine Glass

    In today's podcast episode, we're doing something totally different. My dear friend, Elaine Glass, joined us in our mentorship call and we talked about getting quiet. We did something different from what we normally do and we asked all of our audience members and mentorship clients to tune in while in nature, on their headphones, with no cameras, and no chat, and allow themselves to reflect inward. During this conversation, my camera was off, Elaine's camera was off, and I had my eyes closed for most of the conversation so that I could go a little bit deeper, be less distracted, be more focused, and be much more present. It was such a profound experience for me, I almost want to do all my meetings with my camera off and my eyes closed because I felt it was so much more powerful for me and I got a lot out of it.

    So what I decided to do is share this very special moment with you, our podcast listeners, with all of you out there who are trying to biome the best version of you, who are trying to listen to the voice that is inside every one of us. To do that requires a certain level of quiet. There is so much noise in our world and so many distractions. With this episode, I'm going to invite you to do the very same: put on your headphones, lay down in bed if you need to, spend some time in nature, sit back, relax, get quiet, and pay attention to the dialog and the conversation. Be present, and in the words of Ram Das, "Be Here Now." Enjoy this episode.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to a special episode of Perfect Practice. This episode was done with Elaine Glass and a mentorship audience tuning in while in nature, with no cameras and no chat. Sachin had his eyes closed for most of the conversation so he could go deeper with less distraction and more focus. He invites you to do the same.

    [4:58] Sachin invites his dear friend, Elaine Glass, to the digital virtual stage of the mentorship call. Sachin tells how he and Elaine met through Michael Fishman, Founder of Consumer Health Summit (CHS). Elaine helps create the energy at CHS.

    [6:07] Elaine is the author of Get Quiet: A Woman's Simple Path to Knowing Who You Are, Loving it, and Living It.This episode applies to males and females. When we are constantly being distracted, being able to focus and get quiet is a superpower that we must work on developing. Elaine shares the wisdom she gained in overcoming obstacles and challenges.

    [7:41] Elaine was in dentistry for 27 years. She transitioned into being a sage and guide to help people connect with their souls. At that time a friend asked her what she had learned after all those dental patients and getting to know their lives. It came to her that people just need to get quiet. She also needed to get quiet. It has been a decade-long journey developing a method.

    [9:21] Sachin talks about the importance of practicing getting quiet.

    [10:20] Elaine calls her dental office job her life class. She learned about the human condition and the mental/emotional connection to the physical and she started to connect the dots in her life. She had been struggling with autoimmune disorders, a very difficult marriage, and two small children.

    [11:09] She transitioned out of the marriage and became a single mom. This brought up fear. When we are afraid, we speed up. That was a problem. The noise in her life got a grasp on her. She asked herself how she could lessen the fear. She realized she wanted to help people with their lives more than with the health of their teeth. She transitioned into being a guide.

    [12:15] There was a lot of uncertainty and a lot of struggle with creating a platform, being an entrepreneur, and betting on herself. She went to conferences. She experienced financial struggles. There were a lot of obstacles to creating a new identity. The more she saw her problems the more she was afraid. She started to slow down, and relax into her brilliance.

    [14:01] Being quiet comes when you are afraid to express yourself. Getting quiet is about those moments when you connect to a greater energy for strength, solutions, and answers. It's when you access the greatness within yourself, even if it looks crazy to others. When we get quiet, we access spectacular things and begin to know who we truly are.

    [15:50] Sachin recalls a conversation with his four-year-old son, who was thinking about "nothing." At first, Sachin was triggered, thinking his son was deflecting the question. Then he realized his son was not focused on any thought, he was just being fully present in the world around him.

    [17:18] The skill of getting quiet starts with honoring your life at the greatest and deepest level. It's about what Sachin's son was doing, being present. The greatest gift Elaine gives to herself and the world is to sit still and be present in her presence. She sees leisure as a valid human activity. This is contrary to most people's upbringing, which leads to burnout.

    [19:31] Getting quiet is about waking up to the life that you're living now, honoring your life, and trusting the voice you hear, admitting where you are, feeling that deeply, because nothing can transform unless you deeply feel. That's when you engage inldifferently. Those are the steps Elaine began to take early on.

    [20:30] Sachin and Elaine discuss Vipassanā retreats. On one of these 10-day silent retreats, you are completely disconnected from the outer world and you go inwards. While a 10-day disconnection is extreme, you can practice it in micro ways in daily life.

    [21:49] Elaine outlines her daily method to get quiet. It begins with your breath. Get back to a natural condition wherever possible. Connect with the breath of nature, the universe, a higher power, or God, matching your breath with that energy.

    [23:07] Elaine uses a labyrinth (not a maze) with a certain pathway where you walk to the center and then walk out. Start at the mouth of the labyrinth. The center of the labyrinth is your soul. Getting there puts you in a state of tremendous self-love. Elaine talks about guidance to know what to do on the path.

    [25:14] When you get to the center and unite with your soul, it's like crossing a bridge and you can never go back to the way you thought or the way you were. Everything changes. Something clicks in your brain and you're a different person. When Elaine did this, she developed an unwillingness to deal with things that just didn't matter as much but do what she wanted.

    [26:44] Everything changed for Elaine when she got to the center. People that she helped to take this path, their lives have changed, too. Sachin quoted Wayne Dyer, "When we change the way we look at things, the things we look at change." Our perception is a powerful influencer of our reality.

    [27:34] Elaine has helped many people walk this path as a guide and sage, she facilitates their walk. She talks about one woman who was very confused by the concept of the labyrinth. It was new. She had trouble surrendering to the experience. But she had so much pain, she was ready to do something and she trusted Elaine. Elaine had her walk the ancient path of the labyrinth.

    [29:39] When people walk to the center, on their own, they feel an energetic shift within themselves. The woman knew something major had happened and she began to cry. She came out and they sat down. She shared her experience. She had seen herself as ugly but now she felt so beautiful. It's one of Elaine's favorite experiences.

    [31:08] Sachin says when we see who we are, we see our inner beauty and we vibrate at a different frequency. When we are confident, present, and whole, the energy field around us changes, and the way people feel in our presence changes. We are attractive. Sachin wants this for as many people as possible. You can Google and walk a labyrinth close to you.

    [33:01] Sachin has never walked a labyrinth, so he plans to take the opportunity with a client with this new knowledge he has. The labyrinth that changed Elaine's life was located within half a mile of her home for over 20 years and she never realized it. She finally went there in search of answers and for an escape from all the entrepreneurial noise. She needed direction.

    [34:07] Since the first time, each time Elaine gets to the center of the labyrinth, she hears a message from a very clear voice. One time she heard a line from a Michael Jackson song that said, "You are not alone, I am here with you." She got back to her car, turned on the radio, and the song was playing. Elaine has many examples of synchronicity that confirmed the messages.

    [35:18] Elaine is here today at this point in her life because she had trusted those messages she received in labyrinths and she had taken time to get quiet and receive them.

    [36:10] Elaine tells how to distinguish between the constant chatter in your mind and a guiding message. It is through this process that you can get this clear tuning in. When you hear that voice, it is just pure love, like a mother's love. The overthinking mind is not very loving. This method is about how to get to that voice of love, the voice that is our self-love.

    [37:08] You get to the self-loving voice by clearing out what weighs us down, whether the environment, our bodies, or our minds. You begin to have all these things just fall away until you're a lightness of being when you can access this beautiful, loving voice.

    [37:55] Elaine says she received a message about eight energy points in our bodies that shift the genomics of one's body. She immediately thought it was crazy talk but then thought, if you're not thinking crazy, you're not thinking big enough. She thought this was big. She started channeling genomics, which she confirmed with geneticist Dr. David Sinclair of Harvard.

    [39:52] Elaine channeled eight bony parts of the body that she says are energy points that can shift the genomics of the body. That corresponds with the eight paths of the labyrinth.

    [42:06] The eight energy points are the top of the head, the chest and heart region, the abdominal region (the womb area and all the organs), the hip region, the tailbone area, the leg area from the thigh to the foot (particularly the knee caps), the feet area, and the shoulders. Elaine describes the energies of some of these points.

    [48:36] Elaine has thoughts about the metaphysical reasons people show up to their functional medicine practitioner or chiropractor. She says their intuition is guiding them. Their mental and emotional problems show up as physical. The practitioner can help them connect the physical to the emotional or mental.

    [50:51] Metaphorically, the body has hardware and software. Medicine focuses on the hardware, the things we can touch and see. The software tells the hardware what to do. It's difficult to measure, so medicine often ignores it. The people listening on this call are very receptive and open to exploring the healing opportunities connected to our emotional being.

    [52:20] The hardware is what brings in the clients and patients. It is an opportunity to explore further with our clients, looking at the psycho-emotional aspects of where this problem might be rooted. That might be more of what they need. We leave a lot on the table if we don't explore the software or the emotional components of what's contributing to their dysfunction.

    [53:54] The main frustration in Elaine's healthcare years was that they were just focused on the hardware. She knew that she wanted to help people with the software so they could heal themselves. Before sages and guides can help others, they need to connect with their software and heal that within themselves. Then they can help and guide patients.

    [56:21] Elaine suggests you walk the labyrinth, feel your self-love, hear that loving voice, and you'll bring that out into the world.

    [56:50] Sachin thanks Elaine for being on the Perfect Practice podcast to share this beautiful information.

    [58:11] Elaine's last advice: We have to face hard things. Hear the truth, take it seriously, and get the tools and resources to help you through whatever you hear. There's only benefit to facing our lives head-on, the good and the not-so-good to be yourself.

    [59:24] Sachin invites listeners to share appreciation with Elaine for this knowledge of being quiet. Elaine says she loves you; she believes in you; keep going, because you are the one who is changing this planet.

    Mentioned in this episode

    Perfect Practice Live

    Ram Das

    Be Here Now, by Ram Das

    Michael Fishman

    Consumer Health Summit

    Mark Hyman

    Get Quiet: A Woman's Simple Path to Knowing Who You Are, Loving it, and Living It (to be published)

    Vipassanā

    Wayne Dyer

    Dr. David Sinclair of Harvard

    Elaine Glass Bio:A former dental hygienist by trade and an energy healer at heart, Elaine Glass has helped countless people to combine their intellect and intuition to boost their confidence, improve their health and relationships, find meaning and purpose, and manifest the life of their dreams.

    Today, Elaine's clients span worldwide. Yet it wasn't always that way. In 2008, Elaine was a dental hygienist, successful by all measures, yet bored and unfulfilled in her "successful" career. Her true interest was spirituality, finding quiet and new intuition to deeply heal, and while Elaine had trained extensively in these practices for many years, she couldn't imagine leaving her mainstream career for beliefs and practices so far outside the norm.

    Yet Elaine's passion kept calling, and finally, in a moment of clarity, she knew it was time to let the past go, embrace her passion for helping others, and follow her heart. In the decade that followed, Elaine consistently coached private clients, further deepened her abilities in energy work, and fell in love.

    Elaine found the joy of helping others incredibly fulfilling. Her clients saw profound changes in their lives, particularly when she showed them the power of quiet. Even so, many people in the world were living lives disconnected from their passion, unaware of their true potential.

    Elaine knew she needed to help more people, and with a commitment to broader impact the "Get Quiet method" was born. Her mission with this method is to help millions of women discover the quiet inside to foster their deepest healing and personal transformation.

    A graduate of Northwestern University, Elaine lives in Arizona and is the proud mom of two sons.

    Connect with Elaine: Website: Elaineglass.net

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    1 hr 1 min
  • EP117: Rewrite your money story so you can serve the world as your authentic self with Garrett Gunderson

    Where do our relationship and understanding of money come from? How has it shaped who we are today and the decisions we make? How does our money mindset impact our practice and our business success? There are just some of the questions that my friend, Garrett Gunderson, and I discussed during our time together. If you're open to a radically new perspective on money and how you can use it to transform yourself personally, you're going to love this interview. Here's some of what we covered: What is money? Where does our money mindset come from? What shapes our relationship with money? How does money affect our relationships? What are other ways to measure success at home and in business aside from money? What are some of the biggest money mistakes small business owners/practitioners make? What inspired you to do standup? Where's a good place for us to invest our time and money? What's more valuable, time or money? What's some business advice you wish you'd gotten when you were just starting? For those of us with children, what are tools you can share with us to shape their money mindset towards abundance? What's a piece of advice that you wish you had taken?

    Key Takeaways:

    [1:02] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces his friend, Garrett Gunderson.

    [1:12] Garrett is profoundly intelligent and funny and in this episode, he takes a topic that many of us have challenges with and make it enlightening and entertaining. Sachin welcomes Garrett and introduces him. Garrett turned 44 on the day of this recording!

    [3:47] Sachin shares Garrett's bio.

    [6:12] Garrett tells about his Spiderman adventure with his two kids in his neighborhood.

    [7:11] Garrett has an upcoming book that he has been working on for seven years. It is intended to take you on a journey of engagement to shape how we look at money and finance. Garrett believes it is time for a new conversation around money and this book will start it. The title of the new book is Money Unmasked.

    [9:32] Money is a tool of efficiency. It is a snapshot that represents the value you've created up until this time. That could include luck. For most, it represents the energy that you've put out into the world because you've either served someone, solved a problem, or added value. It's not why you're valuable. It does not dictate what you are capable of doing.

    [10:04] Money doesn't reflect your potential nor determine your destiny but it's a way that we can tap into other people's abilities to be more efficiently connected to what we're doing.

    [10:43] Garrett shares his thoughts about investing. We want our investments to grow, but what happens when it's more than we can handle? What if you buy too many pieces of real estate or get involved in too many cryptocurrencies? The less related we are to our investments, the more risk we invite of not being clear about how we deliver value.

    [12:01] You connect to people in relationships without money being a determining factor. See each other for the moment that we are in, not for the things we have. We struggle because we think that our value is in our money. People pose that they have more than they do, which creates jealousy and envy.

    [13:59] Don't connect your happiness to markets. Make investments in your skillset, and the best essence of your life. Investments can make you long-sighted or short-sighted. Everything in-between is where the joy and fulfillment come in. Garrett could buy real estate, but he only buys real estate that he can utilize. He uses his money intentionally. He never wants to retire.

    [19:03] Garrett makes investments in himself as a human being for the connections he can have with other human beings because of that. He doesn't want to invest in mutual funds because he's not connected to them.

    [20:24] Garrett asks questions to get to the best understanding of things. When people tell him "it's science," he asks what studies they are citing and where the science comes from. Better questions lead to better relationships and better learning that doesn't come from the classroom. The classroom does not teach much about money. Garrett talks about the Series 65 test.

    [22:47] No one is smarter than you in your soul purpose, in your values, in your abilities, in your passions, where you are at your best. Don't do what everyone else is doing. What everyone is doing hasn't led to sustainability, peace, and prosperity.

    [23:35] Why Garrett is contrarian.

    [24:45] Garrett tells how his views changed at age 18 when he went with a friend to teach English in South Korea. He found out that people are people, around the world. He learned about propaganda. He started asking different questions to start understanding what governments and financial institutions might do to control people.

    [29:23] Garrett's views on money and finance developed when he began an internship selling insurance and mutual funds at age 19. He asked questions about the RRSP and learned about the downsides. He kept asking questions and then wrote Killing Sacred Cows about the nine financial myths people can't detect.

    [32:23] We have four money personas. A lot of our money mindset comes from scarcity. Misers hold on to what they have. Conservatives accumulate for the future. Strivers earn more to have more status. High Rollers are addicted to opportunity. They all come from scarcity thinking that there's only so much to go around. It is consumer conditioning. It started with Edward Bernays.

    [33:13] Edward Bernays is the father of modern consumerism, which is a zero-sum game and scarcity. Childhood trauma has an effect and if we don't address childhood trauma, we don't mature in our money mindset. Garrett talks about his latest book, Disrupting Sacred Cows.

    [34:27] Money affects our relationships. Garrett uses his marriage as an example. Once he and his wife understood their money personas, in 2008, they have not had a financial fight since. In their first year of marriage, they fought about finance over anything else. When we don't understand the money factors that move us, we make bad decisions.

    [36:02] Money affects our health. It's a chronic stressor. When we focus on money we are not present or at peace.

    [37:09] When people say they cannot afford their healthcare, they mean they are not worthy of it. Ask how you can afford it. Break it down into price, cost, and value. Garrett elaborates. If people don't take care of their health now, they will spend far too much time in hospitals or decrepit. He uses the birth of his son, and a defect he had, as an example.

    [40:15] Chapter 7 of Garrett's new book talks about reclaiming time. Time is not money. Energy is money. If you are overworked or depressed, you will be able to deliver less value in the marketplace. Time is a measurement. Garrett explains using time for your soul purpose.

    [42:54] In 2006, Garrett lost a business partner, Les McGuire, in a plane crash. For the next four months, he worked more but got less done because he was exhausted, trying to do it all himself. Receive support from other people instead of trying to do everything on your own. People are always willing to help. Sachin offers a recipe for being rich. If we were simply content, most problems would be solved.

    [46:13] Garrett reflects on the advice he received but didn't follow from Mike Sloan about ambition. He ended up doing things he didn't want to do and was busier than he wanted to be because he was too ambitious for money. He should have listened to him. His ambitious past behaviors have ramifications in his marriage today.

    [48:25] Garrett suggests how we can teach our children about mindset. He is teaching his children about purpose, career, fulfillment, and leisure; things that usually get pushed aside because of money. His oldest son is filming it and making a production, called Schooled. To end each lesson there is a fun purposeful activity to add structure to the teaching.

    [51:58] Instead of defaulting to telling your children, "We can't afford this," ask, "Is it worth it?" Or say, "It's not a priority right now. If you guys want to be a part of it, we might match the earnings." Words cast spells. A lot of people are under the spell of scarcity and consumption, so break the spell. Garrett has conversations about service to others with his children.

    [53:41] Garrett gives his advice for closing out 2022 and moving into 2023. There are millions of problems in this world and they should begin at the end of your driveway, not in your home. Don't get caught up in an economy that's impossible to predict. Focus on yourself. on your self-care, and on how you can serve more people, consistent with who you are.

    [55:25] Learn more about Garrett at GarrettGunderson.com. Take the Money Persona Quiz at GarrettGunderson.com/quiz to predict what your bad money behavior might be or look at how to get in a better spot with your qualities. He invites you to come to his comedy shows or buy his books.

    [56:28] Sachin thanks Garrett for being on the podcast to share his insights with practitioners. Our money mindset gives us permission to invest in ourselves. Sachin thanks you for tuning in today.

    Mentioned in this episode

    Perfect Practice Live

    MindShare365

    Genius Network

    Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki

    The Millionaire Next Door: The Surprising Secrets of America's Wealthy, by Thomas J. Stanley and William T. Danko

    Dave Ramsey's Financial Peace University: This Is Where It All Begins, by Dave Ramsey

    The Total Money Makeover: A Proven Plan for Financial Fitness, by Dave Ramsey

    Money Unmasked, by Garrett Gunderson (coming soon)!

    Series 65

    RRSP

    401(k)

    Edward Bernays

    Bitcoin

    A little bit about me, Garrett: I'm a modern-day "renaissance man," well, maybe. An Inc. 500 founder of a financial firm and amateur barista. A rookie fly fisherman and Wall Street Journal #1 Bestseller. A public speaker who's delivered hundreds of keynotes, and a mediocre guitar player at home. A bow hunter, Traeger grill semi-pro, former cross-fitter (emphasis on the former), and a whisky sommelier, which is real, and just as "douchey" as it sounds. But maybe the best way to know me is from a few notes my wife wrote: A man who can only drink tequila under supervision. A man who will stop at nothing to provide his wife food if she gets HANGRY — self-preservation really. A dad who was totally cool with letting his sons go anywhere with him, in any costume they may have on! (Yeah, a client offered my kids $100 to knock on every door in the neighborhood with the three of us sporting Spider-man costumes saying "the neighborhood is safe." (My costume was too small, and more Moose Knuckle Man than Spider-man, but hey, that $100 spent the same.) A man who can't fix a toilet, but can help you become financially independent so you can hire someone else to do it for you. A man who supports his wife's meditation, even if she is just sleeping. A brother who bailed his sister out of jail, while almost going to jail himself in the process. A father who loves and adores his sons for exactly who they are. A son that loves his parents with all his heart. A man loyal to his family and friends, but most of all, his values. Here's how you can learn more about Garrett's work: What would the Rockefellers do?: How the Wealthy Get and Stay That Way, and How You Can Toohttps://amzn.to/3AfFSSM Disrupting Sacred Cows: Navigating and Profiting in the New Economy https://amzn.to/3QEBm5S

    Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperityhttps://www.amazon.com/Killing-Sacred-Cows-Overcoming-Destroying/dp/1929774516 Here's where you can connect with Garrett: FB: www.fb.com/garrettgunderson IG: @garrettbgunderson Website: www.garrettgunderson.com Money Persona Quiz: www.garrettgunderson.com/quiz

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    1 hr
  • EP116: Marketing for practitioners that hate marketing

    Sachin Patel interviews Estie Starr about organic marketing. If you hate marketing, the things you hate about it are the things Estie Starr hates about it, manipulation, being salesy, and inauthenticity. Estie explains in great detail how an organic marketing framework allows you to reach your target client by being excited by what you do, the value it offers people, and how it can help them. Her "crazy dream" is building a consulting firm for small business owners, and she tells how she has succeeded in it since 2011. Her dream is to help everyone with their dream. Estie says you're trying so hard not to sell because you don't want to manipulate anybody, you don't want to be salesy, that you are withholding your gift from people who need you! Listen in for a remarkable conversation about the marketing strengths you already have, and how you can reach more people in your target audience with more impact than an ad buy would do. Estie offers you a gift in the links below.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces his friend, Estie Starr.

    [1:15] Estie is a marketer extraordinaire. She helps people with marketing who hate marketing. Sachin welcomes Estie and reads her bio.

    [3:23] Estie was born and raised in New York. She started marketing at age 7 and started her first profitable business at age 10. She went to a business school in New York where she got a degree in marketing. Estie left a CIO job she loved in 2011 when a new executive took over her team and demoted her to his secretary.

    [5:08] Estie had "this crazy dream" to build a consulting firm for small business owners. She built a company to six figures of profit in two years with no ad spending. Her specialty is an organic marketing strategy where you don't spend money on ads. By 2019 they were staffed in seven time zones with clients on six continents. Her dream was to help everyone with their dream.

    [6:34] Estie wanted to teach marketing at a college level but she dropped out of a master's program because it would have decreased her income. Colleges don't let you teach without a master's degree. So she taught entrepreneurship in high schools and opened a business school online in 2019. Estie has faced discrimination for not having the "look" of a businessperson.

    [9:37] The most common marketing mistake is trying to be everywhere and do everything. Don't try to do all the things major companies do with their huge marketing budgets. They're already successful You are just starting. Choose the path that works with your assets.

    [13:35] You should be going after a clear path to conversions. The goal of marketing is the creation and communication of the value of your product or service to your target customer or client to convince them to buy. Your marketing creates value. Your messaging communicates value. You want to be talking to the right people and convince them to buy.

    [16:09] Estie shows the difference between manipulating people to buy something against their will and explaining to them why they might want to get something and how it could help them. Estie shares a case study from a student. Selling is being enthusiastic about your offer of value to someone who sees the value leading to an exchange of value in return.

    [19:09] "Bro marketing" may be authentic to the person doing it, but if you try to buy their formula and it's not authentic to you, it falls flat. Estie has a snow cone stand analogy. Marketing that works has at least 10 moving parts. You might have only one. Estie lists some of the conditions that are necessary for your marketing to get conversions. Be authentic to yourself.

    [23:00] Estie was asked to critique a website recently, but the person wanting the critique had no idea if a website would work for his service. Estie talked him into calling the first 20 people in his target group. If you can't sell something on the phone, you can't sell it online.

    [24:35] Start by making sure you're clear on your value proposition and your ideal target. You can't market before you know them. Find your SWON strength: Speaking, Writing, One-on-one, and Networking. As a business owner, you have one or more of these skills strongly. If your skill is speaking, look for where you can speak. If you're a writer, write. Leverage existing audiences.

    [28:23] One-on-ones have the hardest challenge in getting a mass audience. First, sit down with your immediate network, especially any who have access to your audience. Tell them specifically whom you want to get in front of. If they know them, they will connect you to them. Estie shares a couple of examples of how this works.

    [31:55] You are trying to reach your BEEs: the Body, Eyes, and Ears of your Audience. Where are they physically? What are they looking at? Ears are referrals. Your best referrals are the people in your world. Who are they dealing with? Your Queen BEEs are the organizations, institutions, and individuals that your BEEs flock to.

    [36:19] Estie says if you are unwilling to share what you do because you don't want to manipulate anybody or be salesy, you are withholding your gift from people who need it. You've got to know how to present your value offer. You need to be paid for your time or you can't dedicate your life to your practice. Consider talking with people as a first date. Look your best.

    [39:15] Estie offers a free three-day marketing success challenge on her website EstieStarr.com/FreeGift. That's a great next step. If you get on a call with Estie, she will explore an offer with you, according to your budget and your ability. She has offers from hundreds to tens of thousands of dollars, depending on the scale and scope of what the company needs.

    [40:06] Estie tells about a testimonial she received the day of this podcast.

    [42:36] Estie cites the law of attraction and says if you're out of alignment, you're going to attract people who are out of alignment as well, and then you're going to wonder why.

    [43:18] Estie's program has 12 steps she explains in terms of a flower. These include core branding concept, vision/mission, pitch, unique selling proposition, target audience, the problem you solve, positioning, product, price, promotion, graphical branding, and sales process.

    [48:36] Estie explains how you establish a sales process that builds a self-sustaining sales cycle, which is the essence of an organic marketing strategy.

    [49:13] Sachin invites everyone to get the gift from Estie's website to reach more people in an impactful way so the world gets healthier and happier. Marketing doesn't have to be difficult. Estie talks about the wrong sales process. People are interested, they come in, and then you run a sales prevention strategy! Make sure your tech works if you use tech.

    [51:30] Sachin shares a case study of his events. An event that had a 10K register didn't have as good an ROI as an event that had a 3K register because the event with 3K had an offer that was articulated and presented much more clearly and built up a rapport.

    [52:28] Sachin encourages you to go back and listen again to the frameworks presented in this episode, take notes, and check your marketing strategy against it. Let these frameworks support you on your journey ahead.

    [53:54] Estie shares her contact information. She notes that she has been absent from social media for a while, but the content is timeless, and she is coming back to post more.

    Mentioned in this episode

    Perfect Practice Live

    NASDAQ

    Tribe For Leaders Mastermind

    Kevin Thompson

    Entrepreneur

    LinkedIn Influencers

    Fiverr

    Upwork

    More about today's guest Estie Starr

    Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and the founder of Strand Consulting, a multinational business consultancy that's focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she's here to guide you so that you can bring your vision to life with a lot more ease.

    Estie has been a certified professional coach for over 12 years and she pours all her experience into her work, making her services highly valuable and effective to anyone who seeks them. Through Strand Consulting, Estie can help small business owners around the world by providing business and marketing strategies that will allow them to launch and scale their businesses.

    Links:

    Estiestarr.com/freegift

    On Instagram: @estiestarr

    On Linkedin: EstieStarr

    Podcast: Business Breakthrough Podcast with Estie Starr

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    58 min
  • EP115: The Polyvagal Theory in Practice with Christine Morgenstern Shin

    Sachin Patel interviews Christine Morgenstern Shin about her many facets from fitness, to nutrition, mental health, yoga therapy, and resilience. Christine opens up about her early-life challenges of depression, ADD, a serious mold reaction, Lyme disease, CIRS, and SIBO and how after 20 years, she pursued functional nutrition, Eastern traditional medicine, and yoga, which helped her to live actively. She covers the way she incorporates the polyvagal theory into yoga therapy to help her clients shift slowly to recovery. She describes her ideal client and the passion she has for bringing recovery to as many people as she can. Listen in for a greater understanding of her practice for wellness through yoga therapy and the polyvagal theory.

    Key Takeaways:

    [1:02] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces Christine Morgenstern Shin.

    [1:17] Christine is a multi-faceted expert. She helps people with diet and nutrition, she helps people as a yoga therapy practitioner, and as a resilience coach.

    [3:02] Christine went to college for exercise physiology. For 20-plus years, she lived with life-threatening depression, anxiety and ADHD. Fitness was her identity. When she got sick, she felt shame for not being able to heal herself.

    [4:55] Christine experienced multiple symptoms. She went from being a cross-fitter to being stuck in a chair and crying. Christine tried seven or eight Allopathic doctors and specialists. Her diagnosis was IBS and she was referred to a psychologist.

    [6:10] She took 20-plus years of pharmaceuticals for depression, anxiety, ADHD, sleep, and birth control. It was very shameful for her as a hard worker and high achiever. She found the world of functional medicine and went to school for functional nutrition. She also found the yoga movement, meditation, mindfulness, and visualization, which led her to yoga therapy.

    [7:16] Christine started discovering polyvagal theory. She connected with a functional naturopathic doctor, a biological dentist, and a functional disease expert. Her symptoms were Chronic Inflammatory Response Syndrome (CIRS) due to chronic mold. She was later diagnosed with late-stage Lyme disease and small intestinal bacterial overgrowth (SIBO).

    [9:00] Through Eastern traditions and functional medicine, Christine found a way to heal. She has moved her practice from working with healthy people for fitness to working with people who have chronic health conditions and mental health suffering, assisting with behavioral change.

    [12:19] Christine had seen seven doctors who had not helped her. So she started researching alternatives and found functional medicine on the internet and took a class on functional nutrition. That class opened up doors for her. Wanting to regain her mobility brought her to yoga. She also tried acupuncture and other alternative modalities.

    [13:54] In 2015, over the course of a year, Christine was able to titrate off all her pharmaceuticals. Disclaimer: Christine does not advocate for anyone to do that. It is just part of her story. She was open to going back to them if she needed to, but she has not. To Christine, it is a testament to how the body can heal itself if you go about it in the right way.

    [15:05] Christine describes polyvagal theory as an updated map of your autonomic nervous system. The polyvagal theory was first described by Stephen Porges, Ph.D. Christine uses it to teach her clients to be active operators of their nervous systems. They have the tools to shift from a state that doesn't serve them to a safer and more connected state.

    [17:01] Christine discusses how our thoughts and beliefs work with the autonomic nervous system. Christine says the body speaks up to the brain more than vice versa. This is important if you have layered health conditions. To change your story, you first have to be able to change your state. Christine helps people to change their states to be ready to change their behavior.

    [21:48] Christine describes three autonomic states as on a ladder: top, parasympathetic ventral vagal regulation (safety and connection), middle, sympathetic fight or flight (mobilization), and bottom, parasympathetic dorsal vagal response (immobilization). She explains the hierarchy between the states and how to move up the ladder. Christine notes examples of blended states.

    [29:05] Christine presents a case study: A woman came to her with dissociations and didn't know what her trauma was. Christine layered polyvagal theory with yoga therapy. The woman practiced multiple times per day. She came to acknowledge what the trauma was and was able to shift slowly to a higher state and understand the trauma isn't her. She feels much freer.

    [33:40] Christine created her practice with a lot of frustration. People don't understand what functional nutritionists and yoga practitioners are. Talking about a scarcity mindset and an abundance mindset confuses people. Christine has a lot of education to get across to clients. Going through mentorship over the past year has been very refining for Christine.

    [35:56] Sachin gives a quick shoutout to Dan Sullivan and Ben Hardy for putting together the "Ask who, not how" mentorship concept. Our job is to solve patients' problems and to hire the right people to solve our challenges. Sachin learns from the best and brings it back to share with the mentorship group.

    [36:29] Christine calls the mentorship priceless. The framework and the tech solutions are excellent for her practice; she acknowledges how the framework has guided her in accomplishing her vision of rolling out hybrid programs and group programs to reach many people has improved her practice.

    [38:57] Christine entered the mentorship without any list so she started from scratch. She's building her email list. She's done challenges, Lives, social media, Reels, and Master Classes since she started the mentorship. She has a platform to speak her truth. She enjoys being on a podcast and connecting with other practitioners. She's at the point where she sees playing big.

    [41:21] Christine's ideal client is a high performer, recovering perfectionist, heavy thinker, overdoer, and a go-getter. You don't have to be an executive, but a lot of her clients are. She has a lot of practitioners, creators, and entrepreneurs as clients. And supermoms. People tell her they didn't know they had to slow down so they could go faster in a grounded way.

    [42:12] Christine works with people that want to release what no longer serves them, whether it's mental, emotional, energetic, or physical weight. It could be any of those realms. She specializes in mental health and the gut health brain. She works with people with hormone challenges or gut challenges as well.

    [42:46] Christine has a group foundational program and a concierge one-on-one program. The group is a hybrid program with touchpoints. She has yoga therapy one-on-one sessions with people that want to dive into that more. The clients always come in for one thing but they leave with so much more, including mental/emotional resilience, and connecting with their true selves.

    [44:01] Christine explains how she, a yoga therapist, differs from a yoga instructor. A yoga class mainly works on foundations and movement, layering in breath and mindfulness. Yoga therapy is more focused on the breath, with a little movement on the side. Looking at the person as a whole, we work on five "layers" of the body focusing on the health and well-being of the person.

    [48:44] Christine shares her contact information.

    Mentioned in this episode

    Perfect Practice Live

    RadiantHeart.health

    Radiant Lifestyle Reset

    Polyvagal theory

    Sympathetic state

    Parasympathetic state

    Dr. Stephen Porges, Ph.D.

    Tony Robbins

    Neuroplasticity

    Ed Hollowell

    More about today's guest Christine Morgenstern Shin

    Christine is the founder of Radiant Heart, a lifestyle & longevity practice providing custom wellness support. She specializes in empowering high-performers and recovering perfectionists to holistically navigate chronic stress, anxiety, and stubborn weight loss. Her focus lies in brain health and behavioral change, as well as the interconnectedness between mental health, gut health & hormone imbalance. With primary roles as a Functional Nutrition & Lifestyle Practitioner, level 1 Yoga Therapeutic Specialist for Mental Health, and Board-Certified Behavioral Coach, Christine guides her clients to release what no longer serves them — whether it be mental, emotional, energetic, or physical weight. She utilizes the principles of functional medicine and nutrition, modern neuroscience, and ancient eastern traditions. By drawing from both western and eastern modalities, her approach is unique, bio-individualized, and foremost, rooted in love.

    On Facebook: https://www.facebook.com/radianthearthealthfromwithin/ On Instagram: https://www.instagram.com/christinemorgensternshin/

    On LinkedIn: https://www.linkedin.com/in/christinemorgensternshin/

    Website for Radiant Heart Health: http://www.radiantheart.health/

    Website for Radiant Lifestyle Reset: http://www.radiantheart.health/radiant-lifestyle-reset/

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    52 min
  • EP114: Creating an impact and income beyond the stethoscope with Dr. Vikram Raya, M.D.

    Sachin Patel interviews Vikram Raya, M.D. about his polymath career, starting as a cardiologist, then a functional medicine practitioner, and much more. From his childhood, Dr. Raya was determined to master financial freedom. He is passionate about sharing his successes with the listeners, and how they can arrange for their increased success. Scaling your practice or other business requires an online component, at least, and Dr. Raya shares how you can start to build that component. Listen in for suggestions of role models for your Council of Nine Master Mind members to help steer your business choices.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces Dr. Vikram Raya, M.D.

    [1:47] Dr. Raya is a cardiologist who is trained in and practices functional medicine. He speaks internationally and is a high-performance coach and a real estate expert. He founded Vitology and is the CEO of Viking Capital Investments and has built a real estate portfolio. He wants to share some of the insights he's gleaned from starting these companies.

    [4:26] Dr. Raya has experienced a transformation from cardiologist and functional medicine practitioner to his coach and investor. He explains how he changed his identity from an M.D. to an entrepreneur. He looked for the golden thread that connects everything he was doing. From there he wanted to uplevel everything he touched.

    [6:40] Things that happen can be a curse or a blessing, depending on your perspective. Practitioners saw COVID-19 as an opportunity to pivot. Sometimes your dreams are not your destiny. It's OK to put things on hold, transform, and embrace a new identity.

    [8:45] When he was a child, Dr. Raya's parents worked very hard but argued frequently over money. This gave Dr. Raya a desire to master wealth for the peace of mind he believed it would provide. He cites five freedoms: financial, time, location, vitality, and mindset.

    [10:49] Where in the financial freedom sector are you? Are you trying to get by or have you created legacy wealth and are trying to figure out how to solve world problems? Where are you in the time, location, vitality, and mindset sectors? Dr. Raya discusses each sector, with mindset being one of the most important. When you reach self-actualization, you have joy.

    [14:21] Dr. Raya compares the happiness he felt after he pivoted from his practice to real estate investing and coaching. He wants to be location-free. He likes the Easy, Lucrative, and Fun (ELF) concept that shows you are in "flow." Sachin remembers advising Dr. Raya, when they first met, to go after his calling. It took courage for Dr. Raya to do so.

    [16:46] Dr. Raya's parents and wife were questioning but supportive. Dr. Raya's colleagues were more concerned than anyone else with the direction he was choosing.

    [17:54] Dr. Raya suggests creating an imaginary or actual council of nine people, past or present, who can "whisper in your ear." This is based on Napoleon Hill's mastermind concept. Your inner guidance speaks. Dr. Raya shares who is on his virtual council. He likes their multidisciplinary dynamic. The golden thread is that they are polymaths.

    [23:11] Once you reach a certain threshold in one area and create teams based on the current concept, you can go after a secondary pursuit. Dr. Raya tells how. If you want to scale your practice, you have to know what steps to take. Some business practices are universal.

    [26:01] Sachin had such fun cutting hair as a teen that his mother feared he would become a barber. It came naturally to him but he had other goals.

    [27:22] Dr. Raya suggests starting complementary businesses at first before changing fields, entirely.

    [28:29] Dr. Raya's goal is to spend his drive completely before he dies. Everything he's doing is social, not solo. What drives him is adding income, value, and impact. Dr. Raya is a Double Comma Club member, earning over seven figures online.

    [31:35] Tips for going online: 1.) Get absolute clarity on your desired outcome. 2.) Know the specifics of your "why." 3.) Create that massive action plan and go after it. The action plan can be to stay brick and mortar, to go hybrid, or to go fully online. If you want scalability, you want to be online. If you want to be in the room with the client, then use a hybrid approach.

    [33:09] If you decide to go online, find a mentor who can help you transition to an online business. Create your content for your patient or client to learn from. Add systems and automation and build a team to do the rest. Then start lead generation.

    [33:57] Dr. Raya reveals the six main ways to get leads in two methods: linear and compound. Linear includes paid media, earned media, email list, manual outbound, and affiliates. The compound method is word-of-mouth referrals from raving fan clients.

    [35:14] Ask three questions: 1.) If I charged 10X my price, what value would I have to deliver to the client to justify it? 2.) If I had to decrease my price to 1/10, but improve the product, what could I do to facilitate profitability? 3.) If I could just get one customer to be my advocate, what experience do I need to create so they would do it? Focus on value, profit, and experience.

    [36:46] If you only got paid from your client's results, what type of client would you choose? You would be more selective!

    [38:09] How the client feels about how they experience your offering is the value you provide.

    [40:21] Vikram's vision for the next few years is scaling up what he's doing now and bringing health and wellness with it in terms of human optimization and ultimate vitality, combining health, wealth, and mindset.

    Mentioned in this episode

    Perfect Practice Live

    Vitology Institute

    Viking Capital Investments

    Joe Polish

    The Genius Network

    Napoleon Hill

    Mastermind Group

    Jim Rohn

    Leonardo da Vinci

    Walter Isaacson

    Elon Musk

    Tony Robbins

    Alex Formuzis

    Naval Ravicant

    Lebron James

    Giannis Antetokounmpo

    Lake Como

    Sir Richard Branson

    Dr. Mehmet Oz

    Forbes Business Council

    Two Comma Club Award

    Frank Kern

    Ritz Carlton

    Four Seasons

    Vikram Raya, M.D.

    Mount Kilimanjaro

    Oura Ring

    Dave Asprey

    Ben Greenfield

    More about today's guest Vikram Raya, M.D.

    Vikram is a trained cardiologist and functional medicine physician. He is an international speaker, high-performance coach, and real estate expert. He founded Vitology, a cutting-edge institute that helped reverse cardiometabolic disease and optimize vitality. During his decade-long time as one of D.C.'s prominent cardiologists, he specialized in heart failure transplantation, preventive cardiology, heart catheterization, and pulmonary hypertension. He has been active in multifamily real estate since 2015 and is a Founding Partner and CEO of Viking Capital Investments. As a real estate private equity firm, Viking Capital is approaching 5,000 units and $600 Million of assets acquired. Vikram was elected into the Forbes Business Council and was Commemorated by U.S. Congressmen Tim Connolly and Don Beyer in the Congressional Record for Excellence in Entrepreneurship. He has helped high achievers, doctors, and other professionals around the world achieve ultimate vitality, financial abundance, and a bulletproof mindset through his coaching, Limitless MD. He recently gave a keynote lecture at the CNN Headquarters in Atlanta with Dr. Mehmet Oz on entrepreneurship. He also is the recipient of the prestigious Outstanding 50 Asian Americans in Business Award on Wall Street. Most recently, he's made the Inc 5000 list of the fastest-growing private companies in the U.S. Follow Dr. Vikram's wonderful work at the links below:

    On Facebook: https://www.facebook.com/Vikramrayamd On Instagram: https://www.instagram.com/vikramraya

    On LinkedIn: https://www.linkedin.com/in/vikramraya/

    Website for Limitless MD: http://www.vikramraya.com

    Website for Viking Capital: http://www.vikingmultifamily.com

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    44 min
  • EP113: How Natalie added over 1,000 new community members organically in less than a month

    Sachin Patel and Aron interview Natalie Morse about her practice, and some of the hard things about running a practice, including "entrepreneurial injuries." Natalie's key to success is recovery through sleep and self-care. They explore Natalie's framework to attract new clients to her private Facebook Group, using Reels selected from clips of her weekly Facebook Live sessions in the Group. The first Reel she made had 3,000 views overnight and 250,000 views within a week, leading to 1,000 new members of her Facebook Group. Natalie explains how she moves the clients through her scalable system with a five-day diet challenge, leading up to a six-month health program. Natalie has fun with her engaging videos. A Reel has staying power and if it links to a Facebook Live video, that video continues to get views. Natalie mentions the automation software that saves time in the process Listen in for coaching on setting up a framework to build your client base without paid advertising.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to Perfect Practice. Sachin welcomes and introduces Natalie Morse, a mentor within the Perfect Practice community, and welcomes Aron, a practitioner.

    [2:23] Natalie's "why" is helping people get healthy from the inside out, with what they need, more than just a pill for an ill. Natalie is a national-level triathlete. She compares running her business to her sport. She keeps a training plan and a recovery plan.

    [5:03] Sleep is an important part of recovery. Even a 20-minute nap during the day will help you. Wind down your activity for an hour as you prepare for sleep. Self-care is important, too.

    [7:33] Aron used to train for Marathons and didn't worry about recovery. Natalie recommends not training to the point of injury. Our bodies wear out if we don't allow recovery. To recover from burning the candle at both ends takes time and patience.

    [10:26] Natalie describes her entrepreneurial injury, a lack of creativity. If she has been pushing too hard, she can't create and the ideas don't come. Aron says his injury is feeling discouraged for too long when something doesn't work. Sachin's injury is procrastination due to perfectionism. Sachin consolidates the entrepreneurial injuries into a fear of success.

    [15:49] Natalie shares her method for increasing her client base by 1,000. She posted a 25-second Reel a few weeks ago. It hit, and within a week, she had 1,000 new people requesting to join her Facebook community group.

    [16:16] Natalie keeps learning. She tries new things and sometimes they work and she notices patterns. She tells how she came to make this video. She started with a Facebook Live in her private group on a hot topic, gall bladder, to answer questions that had been coming in. She had her assistant pull a clip from the video, using Canva.

    [17:56] Natalie put in a call-to-action and published the video to Reels. She has been doing this for a while and she knows what plays with her audience. The call to action was to watch the full video on her Facebook Group. She went to bed on a Saturday night and overnight it had had 16,000 views with 250,000 views within a week.

    [18:52] Sachin emphasizes that Natalie is special, but anyone can follow her framework and get results. [19:27] Natalie's Reels are in selfie mode. She has fun doing them. She does a mix of content styles so her audience won't get bored. She tracks what content gets more engagement and followers. Sachin stresses to be real to who you are when you make a video. Find what works for you and have fun. Short-form content seems to hang around longer than longer videos.

    [23:23] Sachin points out, you have a group that has come to watch your video because they have a specific problem, and you can keep them engaged by doing a webinar on the issue for them or a master class, add a call to action, such as a seven-day meal plan for the problem as a bonus gift for attending a live webinar until the end. Offer a supplement solution for purchase.

    [24:55] Offer a way for people to work with you individually or in a group to solve their problems. You already have a solution and you are building the bridge to get them to it, delivering value along the way.

    [25:28] The next thing on the calendar for Natalie is a Five-Day Challenge for all the new people in her private group to give them immediate wins while she builds the relationship over the next few months.

    [25:55] If you can lead people to the reality that their symptoms are the last thing to show up and the first thing to go away, then they're willing to go deeper with you. There's more healing that needs to take place. It's not just the end-stage symptoms you're trying to get rid of, but working together you can go a lot deeper.

    [27:03] Natalie's challenge is about weight loss. People will lose some weight in five days, and she expects some of them will want to sign up for a full program for three months or six months.

    [27:47] Aron remarks on Sachin's entrepreneurial advice given in this episode and that he appreciates being here.

    [29:56] Sachin asks you to consider what one 25-second Reel could mean to your business. Experiment to find out what's resonating with people. You will find a captive audience with a problem and a scalable solution, such as a seven-day diet, a product, and a group commitment, to help them solve the problem and get better. You can be helping people while you sleep!

    [31:09] Sachin shares a document on-screen about a five-day challenge. A client loses weight in a five-day challenge, but without the right support system, they will stop it because they don't have a map, a guide, or a community. Sachin walks through the document. As you go through a challenge, walk the client through the next stages to get them climbing to the mountaintop.

    [33:55] Natalie's questions new members of her Facebook Group answer: 1.) "Would you like a copy of my free guide by email?", 2.) "What are the top things you are looking for help with for your health?", and 3.) "Would you like a call from a member of my team?" The answers go to Google Sheets via Group Leads and coordinate with ActiveCampaign.

    [37:06] Natalie explains how she justifies paying for a specific software package like Group Leads. First is the time savings and solving other friction points in your business.

    [38:45] Aron and Natalie discuss nurturing and building a relationship within a group. Her Virtual Assistant puts up helpful content in the Group every week. Natalie tries to go Live on the Facebook Group once a week. The Five-Day Challenge will be hosted in the group in a couple of weeks.

    [40:45] Natalie tells of her process for sourcing a virtual assistant. One is a past client of her course! Another is a friend! They have learned together as they go. One VA has made a business out of it for herself. They have grown and blossomed through the process.

    [43:16] Natalie tells what she will be presenting at Perfect Practice Live: how you create and use a lead magnet!

    Mentioned in this episode

    Perfect Practice Live

    Natalie Morse

    Genius Network

    Facebook Groups

    Facebook Reels

    Canva

    Fullscript

    Google Sheets

    Group Leads

    ActiveCampaign

    More about today's guest Natalie Morse

    Natalie Morse is a pharmacist and functional medicine practitioner living in the southernmost part of Canada, Leamington, Ontario. She is the mom of two "tween-age" boys. Her happy place is the trails at Point Pelee National Park, or soaking up the warmth of the sun on a beach.

    A former pharmacy owner, she now operates her business from her home office. She loves the midday sun breaks and meeting her sons when they get off the bus from school.

    On Facebook: https://www.facebook.com/natalie.morse.54

    On Instagram: https://www.instagram.com/nataliemorsecfmp/

    On Linktree: https://www.linktr.ee/nataliemorse/

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    46 min
  • EP112 :How to Attract and Cultivate Committed, High-Quality Clients for Your Practice with Joanna Sapir and Sachin Patel

    Sachin Patel and Joanna Sapir take you through a framework that she uses with her clients to help them attract their dream clients. Joanna tells how she went from schoolteacher to gym owner, to practice adviser and coach. She developed her business knowledge into a system for growing a practice successfully and realized she could coach others to grow their practices. There's a big difference between selling clients a session and committing them to a program to meet their health goals. You don't have to serve everyone, but you do want to serve the clients you can help get the best results. Joanna's system helps you to move clients through five phases of sales to onboarding and she has advice on how to keep a client on board. Listen in for encouraging advice on setting up your program for success.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to Perfect Practice. Sachin introduces the conversation for today, about the framework Joanna Sapir uses with her practitioner clients to help them attract their dream clients who are committed to the care they are providing.

    [1:33] Sachin welcomes Joanna to the episode. Joanna tells how she became a practice advisor and coach. It started with opening a gym and strength training center, with no business knowledge! So many practitioners want to help people but they don't have a background in business. Joanna's gym took off fast. She was also a single mom of two young kids at the time.

    [3:50] Joanna had become sick from the stress so she decided to learn everything she could to build a sustainable business that she could sell and have exist in the community. It was a smooth transition from there to what Joanna does today, mentoring other practitioners to build their businesses. She helps practitioners to do what they do sustainably and profitably.

    [6:59] Joanna assures the listener that you can serve your clients deeply, you can make enough money, and you can have time for your self-care and your families. It is possible with the right systems and structures in your business. Sachin tells how he shuts off entrepreneurship at 5:00 to focus on fatherhood for his son.

    [8:29] Joanna teaches her clients:

    1. You don't need to work with everyone, just those who will benefit the most.
    2. When you know who your perfect clients are, design programs for them.
    3. Marketing and Sales are different and you need a process for each. Build a relationship and assess the needs through a sales process so you can direct them into the right program.

    [11:52] Joanna discusses the scarcity mindset that motivates practitioners to take on clients for the money that are not good fits. There's also a sense of worth and love from being needed and helping people. Instead of trying to serve everyone, think of your three clients that got the best results and look for the patterns. When you've had many clients, check the data for patterns.

    [14:51] Sachin shares an exercise from Frank Kern: If you only got paid when your ideal client got a result, and not before, how would you choose the client selection process? The better results we get for people, the more confidence and certainty we have.

    [18:13] A program is a commitment to take a journey together, not deciding on one session at a time. It changes so much about the energy. It's how you serve your clients more deeply. Joanna tells how she helps practitioners design programs. Reframe it as a journey to reach goals, not a package of sessions.

    [22:22] How does a practitioner know what programs to offer? Joanna explains how to offer different modalities for clients, but to start with one program for that one ideal client. One-on-one, there is always room for flexibility as they go. Design the program for what they need and develop the marketing and sales systems after that.

    [24:45] How do you get a program payment from someone who is used to paying for one session at a time? The key piece is the sales system with an in-depth consultation, including an assessment. In a program, the payment happens, so the people show up and do what they're supposed to do!

    [31:12] Sachin makes the argument for why case fees or program fees are the way to go for practitioners. He compares it to an all-inclusive tour or roofing a home. You pay once and you don't worry about paying every day. A program can be a one-on-one or a group program.

    [32:59] Joanna explains how marketing and sales differ. There is more to business than marketing. Marketing gets attention. Sales is the invitation to have a conversation about working together to meet goals.

    [36:33] Joanna outlines her five-stage sales system for brick-and-mortar practitioners. It's critical to go layers deep to find underlying goals and build a relationship. If they're a good fit for you, you will have high conversion rates in the process.

    [40:55] Joanna has her clients design an onboarding process with multiple touchpoints. It looks different, practice to practice. Onboarding transfers into Client Experience and Client Results including help between sessions. Sachin talks about heading off buyers' remorse and cites Joey Coleman's book, Never Lose a Customer Again.

    [44:04] Follow Joanna on her podcast, and check out her free Masterclass link below for Perfect Practice listeners.

    [45:39] Joanna's last thoughts: Make it a win-win with this system!

    Mentioned in this episode

    Perfect Practice Live

    Joanna Sapir

    Frank Kern

    Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman

    More about today's guest Joanna Sapir

    My calling has always been to teach. I have a Master's Degree in Teaching and I was a high school teacher and teacher-educator for a decade.

    I founded, grew, and eventually sold a brick-and-mortar athletic training and wellness coaching business. That's where I first earned my business chops.

    Through multiple careers and phases of life, my purpose has always been the same: to help other people become agents of change in their own lives and the world.

    I work with practitioners that love helping their clients get real results, are excited by their work and are seeking actionable steps and proven processes to increase their income and impact now. I will help you each step of the way in developing a plan — from choosing your pricing and membership models, to marketing language, to a sales process for getting new clients.

    Podcast: The Business (R)evolution for Practitioners

    Website: JoannaSapir.com/clientchampion FREE masterclass for listeners!

    On LinkedIn: Joanna Sapir

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    47 min
  • EP111: How to Grow Your Practice Organically Through Short-Form Video (dancing optional) with Dr. David Bennett and Sachin Patel

    Sachin Patel and Dr. David Bennett discuss the whys and hows of short-form video, including where to view it, how to plan your content, what equipment you need and accessories you may want, how to edit the video, and where to upload it. Dr. Bennett's first TikTok video went viral. Now he has millions of viewers, which translates into organic growth in his practice. He gives practical advice for getting started, and he offers a course for practitioners who want to create short-form videos effectively. Sign up for the course from the link below and he will include a 30-minute consult with you to start you on solid footing.

    Key Takeaways:

    [1:02] Sachin welcomes listeners to today's episode with his friend, Dr. David Bennett. Sachin and Dr. Bennett graduated in the same class in chiropractic school. Dr. Bennett is a part of the Perfect Practice mentorship and a Council member who advises other practitioners.

    [1:30] Recently, Dr. Bennett embarked on a journey to learn and master short-form video. He started with TikTok videos and has had millions of views, generating additional income for him. Do you have to dance or sing for your short-form video to take off? Dancing and singing are optional!

    [2:32] Don't put detailed explanations into a short-form video. People have short attention spans. Hook people in the first few seconds so they will watch to the end of your short-form video. Dr. Bennett was inspired to try TikTok after listening to a webinar on reach. His first video went viral, with five million views! He realized the short-form video was a "must" to get such a reach.

    [6:56] After putting up short-form videos for six to nine months, Dr. Bennett started seeing an impact on his bottom line. You are turning an audience of people who have no idea who you are into a following of people who know, like, and trust you through your videos. The platform tells your followers when you add a new video.

    [8:54] Dr. Bennett keeps a notebook to write down blurbs for video. One blurb makes one short-form video. Grab your phone, film it, and you're ready to go.

    [12:13] Don't worry about the numbers; they'll come. You sort of start chasing the numbers, the likes, the follows, versus "Hey, I want to get this information out there to somebody who wants to hear it." Pay attention to the comments when they start coming in and reply to them. On some platforms, you can film your reply to the commenter.

    [13:49] Dr. Bennett shares his short-form video work process and the video editing software he uses. He pushes the video from his phone to each platform instead of sharing it from TikTok, so he doesn't get a TikTok watermark on his Facebook video. The platforms are making it easier for you to get your message out.

    [15:13] Dr. Bennett's first video was done "as a whim." showing a model of five pounds of fat. It got 200K comments. Dr. Bennett has just crossed 200K followers on TikTok. Some followers have signed up for his programs.

    [16:23] Dr. Bennett shares view statistics from January 1 to March 1. His videos on TikTok received 4.6 million views. His profile views for the 60 days were 203K. His bio is a LinkTree link. Those click-throughs increased Dr. Bennett's Lead Magnet signups by over 1,500% from the prior 60 days.

    [18:28] Dr. Bennett just experienced a drastic drop in views. TikTok had basically closed off his audience. But those who had clicked through and signed up for Lead Magnet were on his mailing list. The key to organic growth is taking viewers from the platform and moving them to your list.

    [20:39] Dr. Bennett used to run an ad on social media to get clicks to Lead Magnet. He has dropped the ads because he gets better success organically from TikTok.

    [21:42] Sachin advises you to get a good book on a topic in which they are experts, go chapter by chapter, and pick up factoids that blow your mind to share, with due credit, in the short-form video.

    [22:50] Short-form video is no more technical than using your phone to take a video of your kids. It doesn't have to be perfect, with perfect lighting. You can be careful about reflection off your glasses, but Dr. Bennett doesn't worry about that anymore. The content is the key. One video can lead to many more related videos due to audience response.

    [25:17] Dr. Bennett doesn't write copy to put on the platform for his short-form videos. He would rather viewers click on his LinkTree than click to get a description of the video. He does include the right hashtags for the algorithm to categorize the video and push it to the right audience. For some of his videos, he writes a script with keywords, just for his use.

    [27:38] Dr. Bennett developed a five-module course of video training. He shares a tip from it: go get a username on every social platform, even if you don't use it. You want to have the same username across as many platforms as possible. Each of the five modules of his video training should take you less than an hour to do. Each video is under 10 minutes.

    [32:45] Should you keep a personal TikTok account separate from your business account? Dr. Bennett shares his suggestion. He also points out that business accounts have more analytics.

    [34:48] As a listener of Perfect Practice, when you sign up for the five video training modules at Growmypractice.krtra.com/t/bvutQZmxL1dT, Dr. Bennett offers you a one-on-one 30-minute consult at no extra cost. (Don't click the option for the one-on-one consult; Dr. Bennett will know you're a listener from the link in this text).

    [35:41] Sachin wants to know what you should do if you have multiple contributors to a business channel? It varies. Limit who can post on your business page. Sachin is excited to take the video training modules and open his TikTok account! He encourages all of you practitioners to do the same!

    [38:21] Dr. Bennett advises you to start going on the social platforms and look at the options, Reels on Facebook and Instagram, TikTok, and YouTube Shorts.

    Mentioned in this episode

    Perfect Practice Live

    David Bennett, CFMP

    Metabolic Body Reset

    TikTok

    Facebook

    Instagram

    YouTube

    LinkedIn

    CapCut

    LinkTree

    Izabella Wentz's book on Thyroid Disease

    Dr. Datis Kharrazian's book on Thyroid Disease MeWe

    MySpace

    Pinterest

    More about today's guest Dr. David Bennett

    Learn how Dr. David Bennett is successfully using short-form video to successfully share his message. Dave has had over 4.5 million video views and literally thousands of personal messages flooding his inbox. He has also put together a special training to share with you exactly how you can do it as well. Register at this link and get a 30-minute coaching session with Dave to jumpstart your success:Growmypractice.krtra.com/t/bvutQZmxL1dT

    On LinkedIn: David Bennett, CFMP On TikTok: David Bennett Metabolic Body Reset

    On Facebook: David Bennett Metabolic Body Reset

    On Instagram: David Bennett Metabolic Body Reset

    On YouTube Shorts: David Bennett Metabolic Body Reset

    On LinkTree: David Bennett Metabolic Body Reset

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    40 min
  • EP110: Why Mentorship and Coaching Is Your Personal Time Machine: Dr. Buddy Touchinsky and Sachin Patel

    Sachin Patel and Dr. Buddy Touchinsky discuss a range of topics relating to functional medicine, self-care practices, being supported and mentored, mentoring and coaching others, and personal growth. Dr. Touchinsky is creating a direct primary care functional medicine practice that is independent of insurance, and while it is breaking new ground, it is very tough going. He is making a difference in his small-town Pennsylvania community. Listen in for counsel on showing up even in the hard times. You never know who will stand up to support you if you ask for help.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to today's episode! This is a special interview with Sachin's friend, Dr. Buddy Touchinsky. Sachin and Dr. Buddy went to chiropractic school together. They are also both functional medicine practitioners and entrepreneurs trying to innovate in the healthcare space! Today, they talk about mentorship!

    [3:00] When Dr. Buddy Touchinsky came out of chiropractic college, he didn't know what he didn't know. Coaching at the time consisted of expensive practice management companies with rigid programs.

    [4:14] At first, Sachin wanted to do things his way. Asking for help was seen as a sign of weakness. Sachin recalls how his mother would just assume he knew how to do everything. Now, he believes it's always great to get help from people who are just a few steps ahead of us.

    [5:54] Sachin hired Dr. David Singer, went to one of his trainings, and was hooked on the idea of being held accountable. If it wasn't for training on how to charge for a package of care, Dr. Patel might still be charging visit-by-visit. That tool changed his belief in himself.

    [6:59] Dr. Touchinsky tells of his first experiences charging for a package of care. He discounted his services to get more patients. He had some success and noticed that the patients were there to get better. They had buy-in.

    [8:25] It was a big milestone for Sachin to be able to attract the right person, who is investing in themselves, and trusting and investing in you to get them where they want to go with their health.

    [9:02] Dr. Touchinsky came out of chiropractic college ready to work on sports injuries, back injuries, and spinal manipulation. He noticed that patients with back pain usually had more health issues. Before he heard of functional medicine, he started to dabble in it. He picked up Integrative Orthopedics: Integrative, Nutritional, Botanical and Manipulative Therapeutics, by Dr. Alex Vasquez and studied the science in it.

    [10:25] About five years into his practice, Dr. Touchinsky saw he was overweight and felt out of shape so he did a metabolic reset. In 21 days he lost 21 pounds, was sleeping better, thinking more clearly, getting his files done on time, and feeling better.

    [11:21] Dr. Touchinsky decided to test out the reset on a small group of patients. He picked a cohort of five people that he put on a program. They all got great results, too. He wanted to get this program to more people, so he dove into functional medicine, and signed up for FMU. About halfway through, he still wanted to know how to spread his influence to the masses.

    [11:59] Then Dr. Touchinsky saw an old classmate, Dr. Patel!. Sachin was talking about all the things Dr. Touchinsky wanted to hear about and that people needed to hear. Dr. Touchinsky got together with Dr. Patel to learn more and became an active member and now, a coach, in Dr. Patel's community.

    [13:21] Others have helped Dr. Touchinsky along the way, including local Rotary and other group meetings. He finds that everybody he meets has got something going on. You see all the smiles on social media, but meeting people, you see into their real lives. Nobody's perfect and we all work through our stuff.

    [17:13] Sachin says joining groups is always a great reminder that everyone's human. We all go through stuff, and we can help each other, either to prepare for going through it or because we've been through it. Never struggle alone. Join a group like Perfect Practice or another group of like-minded people.

    [18:26] Sachin thinks of a mentorship or a coaching program as a time machine. Join a group of six 29-year-olds and you've got 180 years of life experience and thousands of experiences these people have been through. You're tapping into that. With all the wisdom others have poured into them, you have essentially an infinite reservoir of knowledge and wisdom.

    [20:15] Dr. Touchinsky also has a health food store, and a metabolic reset group. Now he is shifting into direct primary care. COVID-19 shut down the functional medicine and chiropractic practice for a few weeks and then they opened up slowly.

    [21:51] The shutdown gave them more time to think about alternative ways of helping people if you can't see them in person. Dr. Touchinsky tried James Maskell's The Community Cure, and a test group in 2020 went well. Groups are powerful. Dr. Touchinsky wants to get more people back in person.

    [24:02] Dr. Touchinsky started a functional medicine family practice that is more proactive care, building healthy habits, than reactive and community-centred.

    [27:32] Dr. Touchinsky hired a consultant to help him set up a direct primary care functional medicine practice but this is a new business model! Dr. Touchinsky is creating his own thing. Having a coach and mentors helped. Without them and his self-care, he may not have made it. Now he can move forward to better things and grow his practice.

    [30:01] Sachin compares a mentor to a personal trainer. The trainer spots you while you lift, but you have to do the work and lift the weight, but the trainer gives you the 5% lift to make it. Carrying a bigger load is where the growth takes place. Mentors and the community give an emotional lift.

    [31:39] If you don't show up, even when it's toughest and you don't want to show up, you don't get the support and you won't make it through. Sachin says vulnerability is a superpower! It's the stepping stone to the next level of your personal character development.

    [33:59] Sachin cites Simon Sinek, "You will be shocked at who and how many people will come to your rescue if you simply ask for help." People are waiting in the woodwork to jump in and be supportive of others. People don't aspire to be perfect, they aspire to be human and vulnerability is part of the human experience.

    [36:57] Advice to any who are struggling and feel alone:

    1. Step back and look at the big picture. Remember the people you've helped. Be with your family.
    2. Keep showing up and plugging into your groups, and get help.
    3. Self-care. Keep investing in yourself. Keep going to the sauna and exercising. Get your sleep. Stay hydrated. Eat healthily.

    [41:48] Sachin has taken a cold shower every day this year, and every day, he still dreads it but he feels good afterward. In the cold shower, Sachin practices slow, steady, box breathing, and rotating in the shower with each four-second breath in, hold, breath out, and hold.

    [43:05] Dr. Touchinsky's professional goal is to prove that there's a model for healthcare that is fun, exciting, and relaxing for the providers, and that benefits the patients as well. He explains how patients access his direct primary care model that does not rely on or use insurance.

    [45:22] Dr. Touchinsky's personal goal is to set these practices up in a way where he has plenty of time for his family and himself. He and his wife are going to Italy soon, and he'd like to travel more often and invest more money in experiences with his family rather than material things.

    [46:39] Sachin thanks Dr. Touchinsky for his time today and being a member, council member, and coach at Perfect Practice. He invites Dr. Touchinsky to share his closing thoughts.

    [47:23] Dr. Touchinsky shares his blue-collar background and says none of this would be possible without seeing what others are doing for him through groups and mentorship. [49:26] Sachin signs off with a definition of LUCK: leveraging and understanding critical knowledge. If you can leverage and understand critical knowledge, you're LUCKy!

    Mentioned in this episode

    Perfect Practice Live

    Integrative Orthopedics: Integrative, Nutritional, Botanical and Manipulative Therapeutics, by Dr. Alex Vasquez

    Functional Medicine University

    Rotary International

    Lions Club International

    The Community Cure: Transforming Health Outcomes Together, by James Maskell

    BluBlocker

    Oura Ring

    Genius Network

    Simon Sinek

    Mindshare

    What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS, by Gino Wickman and Tom Bouwer

    More about today's guest Dr. Buddy Touchinsky

    Buddy Touchinsky, DC, CFMP has been serving the community of Orwigsburg professionally and personally through local leadership roles for 15 years. He is married to Susie, and they have a daughter, Megan.

    Dr. Touchinsky is a chiropractor and functional medicine practitioner with a focus on creative solutions and innovative methods to help people solve their problems and maximize their health. It was in his chiropractic practice that missing links within the full health of an individual became apparent. Many of the patients he treated were dealing with issues caused by poor diet, lack of exercise, inadequate sleep, and other lifestyle-related factors that the traditional healthcare system was not addressing. This led Dr. Touchinsky to study and become certified in functional medicine and to develop a team of like-minded practitioners.

    On Facebook: Dr. Touchinsky

    On Instagram: @drtouchinsky

    On LinkedIn: Dr. Touchinsky

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    To set up a practice clarity call and opportunity audit

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    51 min
  • EP109: The Future of Regenerative Medicine with Dr. Drew Taylor and Sachin Patel

    Sachin Patel and Dr. Drew Taylor discuss Drew's early foray into medicine when he shadowed an orthopedic surgeon doing total knee arthroplasty, Drew's interest in following his father into baseball and medicine, and how Drew earned his Ph.D. in Biomedical Engineering. With that background, Drew started Acorn Biolabs, a laboratory that helps you cryogenically store young stem cells from your hair follicles against a future time when medical advances will allow you to use the stem cells to create new skin, tissues, and organs to prolong your life.

    Key Takeaways:

    [1:03] Sachin welcomes listeners to today's episode! This is a special interview with Dr. Drew Taylor, a serial entrepreneur and professional athlete, who is helping extend people's life spans using hair! Dr. Taylor plucks hair and freezes it cryogenically in a Toronto lab to preserve stem cells for future needs.

    [2:47] Dr. Taylor tells the story of his interest in biomedicine and longevity. He picked total-knee arthroplasty for his seventh-grade science fair project. He was permitted to scrub in and shadow a surgeon to observe a total knee replacement surgery. The next day, he accompanied the surgeon on rounds and watched the patient stand up out of bed and embrace the surgeon.

    [4:54] Drew talked to the surgeon about witnessing this emotional experience for the patient. The surgeon told him that the metal and plastic parts will eventually wear down and the patient will be back for revision surgery. The surgeon predicted that in the future this operation will be done with the patient's cells to replace cartilage, bone, and tissues.

    [6:23] Years later, Drew worked at the same hospital on a biomedical skeletal tissues engineering team with the Division of Orthopedics, trying to engineer joints for patients on demand. It was his science fair experience that led him there.

    [8:42] Drew attended Baseball Spring Training after college but he was injured before the regular season, so he never played in the Major Leagues. He played for both the Blue Jays and the Phillies on their Minor League squads. Drew became a Ph.D. student in biomedical engineering at the University of Toronto while he played baseball.

    [11:22] Drew explains stem cells. The embryonic stem cell can form any cell. They are pluripotent. Other stem cells have started to develop but can still become one of several cells. They are multipotent. Technology takes time to develop to a level to benefit people.

    [16:36] Drew's company Acorn Biolabs focuses on giving clients access to their cells. Taking donor cells always carries a risk of rejection or tumors. The patients receiving their cells is always the best choice.

    [18:19] Acorn Biolabs collects cells from clients while they are younger. Younger cells are better than older cells to leverage for the rest of your life. Sachin points out that nothing can fix your body better than it can fix itself.

    [22:04] Drew addresses how and when it is best to harvest cells. Acorn harvests hair follicles, which have thousands of stem cells. The quality of the hair follicle begins to decline as early as in the twenties. About 50 hair follicles are plucked per client and placed in a solution.

    [24:59] Drew explains the process for protecting the harvested cells for transport and freezing them to -190 degrees Celsius for when you need them in the future.

    [27:50] Acorn Biolabs has some amazing methodologies they use to develop different cells you may need or the frozen cells can be sent to the laboratory of your choice. Drew lists some of the products the cells can produce.

    [31:22] Drew shares an example of a use case in research and development: creating your pancreas islet beta cells to produce insulin for type 1 diabetics. This project will take years before human application. Other use cases are closer, such as producing collagen to deliver to the skin. Hair regrowth and wound closures are other potential use cases and sports injuries.

    [34:05] Drew's brother is a type 1 diabetic. Drew made sure his follicles were banked as quickly as possible so he would have his youngest cells cryogenically preserved and available. Drew believes in his brother's lifetime we will see these things made possible.

    [34:41] Drew addresses correcting problems with auto-immune diseases. Auto-immune problems are multi-layered and will take time to solve. Gene editing technologies like CRISPR can help eliminate some problems. Three-D printing of organs is on the horizon.

    [37:13] The biggest ethical considerations have been mitigated. The new technologies do not use embryonic stem cells. We can reprogram your cells. The importance is in intercepting your cells at their best.

    [39:11] It's difficult to predict for any individual at what age cells are not viable. Acorn Biolabs does not put a cut-off age for individuals to harvest their cells. The younger, the better.

    [41:51] Drew says there's a law of diminishing returns in working to maximize your health through lifestyle changes before harvesting your follicles. We are always getting older. Don't wait too long. Sachin's lifestyle health programs last 10 to 12 weeks, so you can do both.

    [44:46] Drew shares how people can get in touch with Acorn Biolabs for more information.

    [45:39] Sachin thanks Drew Taylor for this dialog, invites patients and practitioners to consider this process for themselves, and signs off until the next episode.

    Mentioned in this episode

    Perfect Practice Live

    University of Toronto

    Toronto Blue Jays

    Philadelphia Phillies

    Stem Cells

    CRISPR

    Tissue Engineering Technologies

    More about today's guest Dr. Drew Taylor

    Acorn Biolabs: Acorn Biolabs

    Dr. Drew Taylor on LinkedIn: Drew Taylor

    Dr. Drew Taylor on Twitter: Drew Taylor

    More about your host Sachin Patel

    How to speak with Sachin

    Go one step further and Become The Living Proof

    Perfect Practice Live

    [email protected]

    Books by Sachin Patel:

    Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth

    The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

    48 min

About Perfect Practice

From the publisher's feed

Perfect Practice is a wellness practitioner's tactical blueprint to building, growing, and scaling their practice.