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Bob Regnerus and Brandon Boyd join Sachin today for an in-depth course on how to put your video marketing in overdrive. This conversation is filled with tips, tricks, and notions that you won't believe you never knew before. Video marketing is easier than you think; stop getting in your own way!
Key Takeaways:
[1:00] Sachin opens up the show sharing how excited he is about this particular presentation by his two guests, Bob J. Regnerus and Brandon Boyd. He takes a moment to introduce everyone and share how they all met.
[6:39] Bob literally wrote the book on Facebook advertising! So, how do you supercharge your practice with video? Sachin gives the stage to his two beautiful, bald guests!
[11:00] Brandon and Bob dive right in with a breakdown of the coming discussion, from case studies to the five big myths, how to get comfortable with video, the type of content you need at what time, and Bob and Brandon's number one video secret weapon!
[14:23] Bob shares a bit about who he is, how he met Brandon, and the long friendship they share, as well as his Facebook story.
[19:00] Do you get stuck at the idea of talking on camera, saying things of interest to your audience? Bob and Brandon break down the five big myths: 1. I don't look the part; 2. I need a script; 3. I need equipment; 4. I have to be "salesy"; 5. I need high production value.
[30:14] Bob talks briefly about deep funnel marketing. Marketing is a conversation, and not all conversations are created equal.
[35:23] The guys share the one thing people have completely wrong about marketing and sales. Give your prospects control (you never really had it)! Bob explains the Customer Awareness Timeline.
[40:11] Bob and Brandon break down all the steps of deep funnel marketing from problem awareness to solution awareness to active shopping. The guys also share the order in which you should work on your marketing and the length your videos should have.
[48:50] Bob plays an example video for "bottom of the funnel" marketing and Brandon explains the strong points you can identify in it.
[52:21] So what happens at the "middle of the funnel," just before you help people make a decision? Bob talks nurturing and credibility. He also shares tips on how long your video should be and what it should contain.
[59:12] So do you start at the bottom? Bob explains where to target your marketing in order to put the least effort for the most reward. Brandon breaks down an example of how talking to the pain point will resonate.
[1:08:00] Bob and Brandon talk B-roll and archival footage and take a minute to answer some listener questions.
[1:13:25] Testimonials and case studies are your secret weapon, Brandon explains how to get good ones and what you absolutely need to keep in mind to protect yourself and your clients.
[1:15:17] Brandon and Bob share five reasons your videos are missing the mark… Lighting, sound, looks, which is more important?
[1:22:44] Brandon's best tips on how to be comfortable on camera and if you should consider getting an editor, a videographer?
[1:27:44] Sachin asked Bob and Brandon to prepare a deep funnel solution (and they did NOT disappoint) for the Perfect Practice, and you can find it here: www.feedstories.com/ppvp.
[1:32:52] Sachin shares his own insights from this discussion and how it will impact his own videos in the near future and asks about ROI when it comes to deep funnel marketing.
[1:36:56] Bob and Brandon answer more listener questions and touch on strategies you can use to build your following and credibility quicker.
[1:55:00] Sachin shares the seven energy centers of any business: relationship capital; marketing; sales; program delivery; raving fans and brand ambassadors.
[2:03:57] Sachin thanks his guests, hopes listeners learned as much as he did, and signs off until next time.
Mentioned in this episode
Perfect Practice Live
Tribe of Leaders
Breakthrough Advertising
FeedStories
Link to this discussion's video: Youtube.com/watch?v=nS4N44pS7jk
Link to offer Bob and Brandon's offer: Feedstories.com/ppvp
Tools:
reMarkable
Wistia
Vimeo
rev.com
Temi
Otter.ai
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
More about today's guests
Bob J. Regnerus' website
Brandon Boyd on LinkedIn
Sachin premieres the brand new show intro and launches this episode on the principles of influence. Listen in for immediate action tips to maximize your influence ROI in your own practice and life.
Key Takeaways:
[1:02] Sachin opens up the show by sharing how he was inspired to record today's topic and the people that shaped his thoughts on influence.
[3:08] Reciprocity — ROI tip: "Like, Comment, and Share."
[5:08] Likeability — ROI tip: "Find the compliment."
[5:55] Social proof — ROI tip: "Get that testimonial."
[6:31] Authority — ROI tip: "Dust off your credentials."
[7:34] Scarcity — ROI tip: "Establish some limits."
[8:23] Commitment and consistency — ROI tip: "Be top-of-mind."
[9:44] Unity — ROI tip: "One of us!"
[10:34] Sachin wishes listeners a wonderful day and signs off until next time.
Mentioned in this episode
Perfect Practice Live
Genius Network
Dr. Robert Cialdini
Consumer Health Summit
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Functional and regenerative fitness expert Dr. Robbie Stahl joins the show to share how the work he does is changing the way we think about training. Join Sachin for an awesome discussion on what it takes to train for function rather than looks, and how doing the latter may cause you issues as you age.
Key Takeaways:
[:46] Sachin welcomes Dr. Stahl to the show and shares how they met!
[2:47] Dr. Robbie shares the one thing he wants to bring back into the fitness realm. He shares how he came to look at the body from a function perspective rather than a show one.
[7:33] Training for the long term, and without injury means training in alignment, Dr. Robbie shares a few examples of what biomechanical optimization might look like as well as what happens in your body while in alignment.
[11:34] The neurological impacts of optimal alignment reach further than you may guess; Dr. Stahl talks about the relationship between muscle guarding and stress responses.
[13:20] You cannot separate the mind from the body; Dr. Stahl shares the revolutionary work he does on both during training sessions.
[15:07] Sachin offers a thought experiment about healthy eating vs. movement. While both are important, Dr. Robbie shares which offers the best outcome, especially in old age.
[19:00] Dr. Robbie Stahl's favorite muscle group.
[21:00] The most common biomechanical issues Dr. Rob sees. He shares the importance of fast reaction times when it comes to muscle tears and injuries.
[25:00] From 27 movement assessments to a proprietary software that took three years to develop, Dr. Robbie breaks down the process through his client's eyes as well as the differences that you might see from a typical trainer.
[26:15] The three major factors to an optimally functioning body: mobility, motor control, and stability. Dr. Robbie talks about what the requirements are for each of those factors as well as how to identify some of them yourself.
[31:05] How many push-ups are enough? What about rows? Dr. Robbie shares how the right ratios create balance and optimal performance.
[33:00] Dr. Robbie shares the long list of physiological benefits of being in alignment.
[35:50] Dr. Robbie's reading list! as well as how to connect with Dr. Robbie.
[40:18] This is the one business insight that Dr. Robbie believes everyone should hear. Sachin offers Dr. Robbie his own diagnostic tool to see if it might help.
[43:32] Sachin thanks Dr. Robbie Stahl for sharing so much of his knowledge and experience and signs off until next time.
Mentioned in this episode
Perfect Practice Live
Genius Network
The Power of Now: A Guide to Spiritual Enlightenment, by Eckhart Tolle
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
More about our guest
Find out more about Dr. Robbie Stahl on his website, get in touch through email at [email protected]
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Tweetables:
"Your body is a mechanical structure, putting large loads on it will create stresses over time." — Dr. Robbie Stahl
"The position you train the muscle in is the position you strengthen the muscle in." — Dr. Robbie Stahl
"When you don't move, the messages your cells send are inflammatory and cell death increases. In simple terms, use it or lose it!" — Dr. Robbie Stahl
"Cell fitness and body fitness do correlate." — Sachin Patel
"There is a muscle correlated to every visceral organ." — Sachin Patel
Though Sachin has seemingly been away for a while, he's in fact been working hard on group program implementation. Today, he shares the five key reasons why implementing group programs is something you should incorporate into your practice as soon as possible.
Key Takeaways:
[:46] Sachin launches this episode with a quick recap on what he's been doing lately before diving right into the heart of the subject.
[1:51] Reason #1: Offer more affordable and more clinically effective care.
[3:47] Reason #2: Leverage your time better.
[4:41] Reason #3: Build a better support system for your patients.
[6:05] Reason #4: No need to be your own parrot!
[7:44] Reason #5: Take advantage of both group and individual programs, at the same time.
[10:30] Sachin thanks listeners, and hopes this episode helps to serve more people.
Mentioned in this episode
Perfect Practice Live
The Community Cure: Transforming Health Outcomes Together, by James Maskell
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
This is the highest-rated interview from the entire Perfect Practice Live event! Dr. Donese Worden shares how she promotes the very tangible link between spiritual practice and health.
Key Takeaways:
[1:56] Sachin welcomes Dr. Donese Worden to Perfect Practice Live and shares how they met and asks her to share a little bit about who she is and how she got to where she is today.
[5:18] The medical device and supplement game is a serious one, Dr. Worden shares how she vets the products she uses and promotes.
[7:58] When did the question of a spiritual practice begin to materialize in Dr. Worden's clinical work, and how has it changed in the past few years? She shares a recent anecdote that illustrates the situation perfectly.
[10:39] Ancient Healing for Modern Times is a Master's level course that Dr. Worden developed 18 years ago for Arizona State University; she shares the impact this course has had over the years.
[12:15] "Accousticeuticals" Dr. Worden shares her perspective on what goes beyond nutraceuticals. From word choice to music and speech, she shares how frequency has the ability to change our energy in an instant.
[16:44] Dr. Worden shares the tests, tools, devices, and products that practitioners can use to gather more patient data and perform more pointed and successful interventions.
[24:00] So how do you monetize "going outside"? But more importantly, how do we keep helping others?
[30:00] Watching your energy in order to entrain your clients in the right direction is key to the healer/healing relationship.
[31:20] Dr. Worden shares her perspective on wearables and technology-assisted healing but she does offer that not all patients are ready for them.
[32:30] On the critical importance of rituals and Donese's perfect morning and bedtime routines!
[40:00] On the very special music Barry Goldstein makes and how to support Dr. Worden.
[44:20] Sachin thanks Dr. Donese Worden for sharing so much knowledge and invites the audience to tune into the next episode.
Mentioned in this episode
Perfect Practice Live
Genius Network
Microgen
Barry Goldstein
The Secret Language of the Heart: How to Use Music, Sound, and Vibration as Tools for Healing and Personal Transformation, by Barry Goldstein
About our guest
Dr. Donese Worden is a Naturopathic Medical Doctor, an expert diagnostician, a global health educator whose training in both conventional and alternative medicine affords her the privilege of providing each of her patients with a specific treatment plan that addresses not just the symptoms but the whole person to get to the root of the problem.
Find out more about Dr. Donese Worden on her website
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Sachin is coming off the incredible high of his last month of doing Perfect Practice Live. This episode is an introductory presentation to the great content you can get ready to receive throughout the next few podcasts, take notes and get ready to learn!
Key Takeaways:
[2:00] Sachin welcomes the audience and invites them to take a moment for gratitude before starting today's training.
[7:20] The current worldwide chaos and ensuing opportunity are within the health and wellness industry — this is our time!
[12:50] You have every single capability you need to do anything just as well as anyone! You are quantum-entangled with the universe just like we all are.
[17:10] From how long to how fast, Sachin encourages the audience towards a mindset shift.
[19:19] Sachin breaks down what a fundable company is and shares how systems and simplicity can help you build to scale as well.
[23:05] The five freedoms in order of importance:
[27:50] Your values should be sacred; Sachin shares his values as well as the importance of putting your family first.
[29:10] Sachin shares a funny patient story to illustrate how the concept of "value" works. He also touches on all of the pain points you can expect to be addressed in the coming episodes.
[36:41] Living by design means thinking into the future; Sachin encourages everyone to work together to go far and find a way to be the flower rather than the bee.
[39:50] Sachin shares some last parting words of wisdom and invites the audience to tune into the next episode.
Mentioned in this episode
Perfect Practice Live
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Sachin is proud and happy to welcome his dear friend JR Burgess to the show today. He comes in with the hopes of opening up and letting you get to know him as we all try to tackle our limiting beliefs.
From the importance of "coopetition" to putting oneself first and getting over our egos, tune in to hear more about what JR has to offer.
Key Takeaways:
[:45] Sachin welcomes dear friend JR Burgess and asks him to share how his journey began as a young child and led him into sports and eventually healthcare.
[5:06] "Coopetition" is the way to helping healers heal, JR speaks about how we need to reframe competition in order to put the integrated care of our patients first. He also touches on the often difficult path to feeling like you are enough.
[11:24] JR shares the moment he realized he was enough — though getting there was an inward journey — and where on this path he finds himself today.
[16:00] HeartMath is a tool both Sachin and JR use in order to find coherence when big decisions are involved.
[18:30] JR talks about some of the content he's excited to share when it comes to our beliefs within our practice, from the duality (the grand canyon) of belief to learning to delegate and moving from transactional healthcare to outcome-based healthcare.
[22:00] What kind of juice will be squeezed out of you?
[23:00] JR shares how his Oura ring scores have changed in his transition into his new health and lifestyle protocol.
[25:13] JR shares a quick exercise to know if you're in a state of oneness with yourself in order to manifest and actualize.
[29:00] Sachin thanks JR for his generosity and insight and signs off until next time.
Mentioned in this episode
HeartMath
Wayne Dyer
Joe Polish
Oura Ring
More about your guest
Learn more about JR Burgess on LinkedIn and his website
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Daniel Bussius, CEO of Built by Love, joins the podcast to share his proprietary marketing strategy, RAMP. This method aims at humanizing marketing and helps build brands that maintain lasting relationships with their customers.
Tune in for an enlightening conversation on how you can improve your conversion rate with integrity.
Key Takeaways:
[:45] Sachin welcomes Daniel Bussius and asks him to share the story of how he got started in marketing as well as where the marketing RAMP originated from.
[4:09] Medical claims are a touchy subject, Daniel shares his thoughts on what it means to have integrity and to market to actual human beings.
[6:10] Does most marketing fail, and if so, why? Daniel underscores the importance and explains the customer's journey.
[11:28] Sixty percent of customers have buyer's remorse immediately after they buy a product or service… How can you make sure your customers are being delighted?
[15:02] Common mistakes businesses make in their marketing efforts.
[18:34] The seven pillars to building a rockstar brand:
[25:50] Daniel shares his best practices for creating customer delight as well as a critical point everyone tends to forget in marketing.
[30:00] What is pain-point segmentation? Daniel breaks down this critical aspect of having a more human marketing interaction as well as the negative impacts of doing this poorly.
[35:40] Daniel shares some of his favorite CRM tools depending on size and business orientation.
[37:16] How is it that brands have failed or forgotten to focus on the human aspect of marketing? Sachin and Daniel share recent customer stories.
[44:27] Sachin asks a more technical question on how to place a segmenting button — Daniel shares more on his expertise and some useful tips.
[48:08] Sachin thanks today's guest for his generosity and insight and signs off until next time.
Mentioned in this episode
Built by Love
Book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman
HubSpot
Keap
More about your guest
Learn more about Daniel Bussius on LinkedIn and on his website
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Sachin is excited to introduce Jocelyn and Aaron Freeman to the audience. They met through the Genius Network and it seemed a serendipitous series of events, enough so that they found the Universe was bringing them together!
The Freemans are sought-after relationship coaches, and have worked with celebrity couples, public figures, and thousands of couples around the world, and have shared the stage with Tony Robbins.
They join the show today to share practical tools and situational examples to help you improve your relationship.
Key Takeaways:
[:45] Sachin welcomes the Freemans to this episode and gives a little bit of background on how they met before diving right into who they are and what they do!
[5:17] Your grand vision takes time, energy, and support from others, so do relationships — especially in times like these where we're all cooped up together.
[8:20] Be mindful of the effort you put into the relationship as well as the part of yourself you dedicate to them.
[9:33] Your assumptions about your partner's level of satisfaction may be erroneous. Aaron explains why your answer to the question "How is your relationship going?" may be a poor reflection of the reality as well.
[10:55] Self-assessment: give yourself a score on how you've been doing in your relationship when it comes to:
If you want the full picture, try it with your partner!
[15:08] Skill 1! Does this pandemic have you feeling like you live with a roommate? The Freemans offer a path to finding more romance — and no, it isn't candles — it starts with raising your level of identification.
[20:18] A relationship or partnership is its own entity, like a business. A vision statement for your relationship is a good start — you can even include your kids!
[25:03] Skill 2! Dating? Flowers? Gifts? Those are bonuses, and it turns out romance isn't tied to those. The Freemans offer that you should check into your love account for an imbalance between withdrawals and deposits.They also offer tangible examples of how you can increase your deposits and prevent unnecessary withdrawals.
[31:33] Skill 3! Don't let it linger! Working through dissatisfaction quickly will improve behavior. Satisfaction check-ins are a great tool to add to your work belt, The Freemans offer their worksheet as a base to start with.
[38:06] Skill 4! Disagreements… Acknowledging that you cannot influence real change when coming in from a negative standpoint. Jocelyn and Aaron share the ways you can in fact improve your chances of influence through empathy.
[44:36] Accountability, consistency, and proactivity are key to making certain your relationship objectives are reached. The Freemans touch on three steps that can help you find empathy for your partner during disagreements.
[51:14] The 4 communication personality types! For a deeper dive into those, as well as an opportunity to win some free stuff, grab the book: The Argument Hangover.
[53:39] The Freemans open up a Q&A with the audience and Sachin opens up with his first question!
[1:16:55] Sachin thanks today's guests for their wonderful and useful insights and signs off until next time.
Mentioned in this episode
Genius Network
The Argument Hangover, by Jocelyn and Aaron Freeman
The Couples Workshop/dates
More about your guest
Learn more about Aaron and Jocelyn on Meet the Freemans and find them on LinkedIn
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Today, Sachin welcomes his friend and mentor Cyd Alper-Sedgwick. She is a second-generation Feng Shui master with a strong, intuitive practice. She comes on the podcast to share her expertise, build a Bagua map with listeners and identify the multitude of low-hanging fruit that Feng Shui offers.
Tune-in with a pen and paper for this informative discussion on how to Maximise your flow state and your energy using the principles of Feng Shui through all of your working and living spaces.
Key Takeaways:
[:45] Sachin welcomes Cyd and explains how for almost a decade, her friendship and mentorship have helped him navigate challenging transitions from both a professional and personal standpoint.
[5:10] What exactly is Feng Shui? Cyd breaks down the facts about this art & science. It is a tool that you should use to get the very best out of your living spaces.
[9:28] Are you being energetically sabotaged? Sachin asks that you think back on moments when you walked into a space and felt immediately better, or worse. These are states we can influence!
[12:42] Cyd shares how the pandemic has affected her business and what the principal things she has noticed working with people in their home recently.
[15:15] Pull out a piece of paper and build a Bagua map along with Cyd!
[31:21] Are parts of your Bagua map missing? Cyd explains how she has lived in several houses where areas are missing and what you can do to cure those areas.
[32:11] Cyd shares some low-hanging fruits of Feng Shui!
[47:30] Cyd shares her final words of wisdom, Sachin signs off and invites the community to send in their requests.
Mentioned in this episode
Bagua map
More about your guest
Find out more about Cyd Alper-Sedgwick on her Company website Full Circle Feng Shui | LinkedIn | Facebook and at the Living Proof Institute
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Perfect Practice Live
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You're Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
Tweetables:
"There are eight different schools of Feng Shui and seven of them don't work very well in the west." — Cyd Alper-Sedgwick
"Something as subtle as your paint or the direction you're facing, even what's underneath your bed, these are the things that can make a huge difference." — Sachin Patel
"We don't feel good because our surroundings don't feel good. This pandemic has given people an opportunity to stop, look around their homes and go 'Oh! this has annoyed me for years and I have never taken the time to fix it!'" — Cyd Alper-Sedgwick
"I've noticed — particularly with American people — they use their houses only for taking a shower, grabbing breakfast and then they leave. The pandemic is changing this." — Cyd Alper-Sedgwick
"You can Feng Shui your body, your desk, your car, you can Feng Sui anything! Well maybe not a doughnut, anyway." — Cyd Alper-Sedgwick
"Do I have to paint my walls all these different colors? No, please don't, I don't want to be responsible for that!" — Cyd Alper-Sedgwick
From the publisher's feed