Today’s episode is an interview with Dr. Peter Osborne which took place during the COVID-19 quarantine at the Perfect Practice Live Online Experience on Sunday, April 5th.
Dr. Osborne is Sachin’s friend and mentor and he comes on to share so much advice at such a fast rate, this episode may be one to listen to more than once!
Key Takeaways:
[0:44] Sachin Patel welcomes his friend and mentor Dr. Peter Osborne.
[2:50] Dr. Peter Osborne introduces himself and shares the wide-ranging story of how he came to be where he is today, including the powerful story of a little girl that became the reason he dove so deep into functional medicine.
[8:20] From attending the Renaissance Faire to bodybuilding — Dr. Osborne shares a personal story he’s never told anyone before!
[9:20] From doing the hustle for an employer to working hard for himself.
[10:40] Dr. Osborne opens up about his difficult childhood.
[13:57] Sachin talks about the incredible importance of mentorship and Dr. Osborne talks about the important mentors in his life.
[18:30] Mistakes are par for the course, and Dr. Osborne shares an example of a mistake he made before mentorship.
[20:05] Sachin talks about the importance of getting outside and complementary perspectives on the work you do.
[22:50] Dr. Osborne speaks to the impacts of COVID-19 and the importance of establishing an online presence.
[26:16] Dr. Osborne talks about the creation of the Gluten Free Society, an online resource he put in place and which ended up being a client funnel as well.
[28:10] Give your best content away — Dr. Osborne explains why. He also talks about the importance of building a profitable thriving business in order to keep paying it forward.
[31:46] Sachin shares the story of one of his clients who was doing the virtual pivot as COVID-19 happened. There are two aspects to growth: positioning and profit, and they have to happen in that order.
[36:10] When you’re really passionate about something, don’t hold back — give as much of yourself as possible.
[37:21] Functional medicine is a lot more like farming than it is like hunting and feedback from your clients is going to be fuel for all your hard work.
[39:45] Ignore the people who say you dream too big, that it can’t be done.
[41:48] Sachin shares one example of streamlining operations through digital means that enables you and your clients to save time and still get the most bang for their buck. He also talks about the automated emails he sends out (thanks to Dr. Osborne!)
[44:19] Dr. Osborne talks about the difference between working on your business and working in it. He also touches on the critical importance of asking your clients what they think you could improve.
[47:30] Dr. Osborne touches on ROI as an example of the importance of having a well-oiled machine.
[49:57] The most important piece of advice Dr. Osborne has to share — it’s actually a lot… take your pen out!
[52:27] Why the insurance models aren’t good for you.
[54:11] If you’re going to spend money on advertising make sure you know who you want to attract!
[57:13] Dr. Osborne explains tiers of service: 1. Free 2. Low Barrier offers 3. Paid service one-on-one.
[1:00:17] Most people don’t create enough content to generate momentum.
[1:02:20] Sachin reminds people to get out of their own way, perfection isn’t necessary, you will iterate and build and refine and get better. Great businesses are built in the night, not overnight.
[1:08:] Get good at business with Dr. Peter Osborne’s Dream Practice Functional Medicine Summit.
[1:09:17] Sachin thanks Dr. Peter Osborne for sharing so much of his knowledge and experience.
Mentioned in this episode
[email protected]
Perfect Practice Live Online Experience
Dr. Peter Osborne
Gluten Free Society
Bedros Keuillian
The Dream Practice Functional Medicine Summit
More about your guest
Dr. Peter Osborne is the director of Origins Health Care in Sugar Land, Texas. He is a Doctor of pastoral science, and a Board Certified Clinical Nutritionist.
Oftentimes referred to as “The Gluten Free Warrior,” he is one of the most sought after alternative and nutritional experts in the world. His practice is centered on helping nutritionally support those with painful chronic degenerative and autoimmune problems using natural methods. He is one of the world’s leading authorities on gluten sensitivity, and lectures nationally to both the public as well as doctors on this and many other nutritionally related topics. He is the founder of Gluten Free Society, the author of The Gluten Free Health Solution and The Glutenology Health Matrix, a series of digital videos and ebooks designed to help educate the world about gluten. In addition, he is the author of the best selling book, No Grain No Pain, published by Touchstone (Simon & Schuster).
He has been featured in or on Fox News, CBS, PBS, Celiac.com, The Gluten Summit, Radio MD, The People’s Pharmacy Radio, Underground Wellness, Muscle & Fitness Hers, The Journal of Gluten Sensitivity, and many other nationally-recognized publications.
More about your host Sachin Patel
How to speak with Sachin
Go one step further and Become The Living Proof
Books by Sachin Patel:
Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth
The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done
