How can companies dominate SEO in the era of ChatGPT?

My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. 

In this episode, he’ll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top.

He’ll also share best practices for content teams that leverage AI—and his take on who will win the AI war.

These days, brands can no longer lean on direct-to-consumer as an identity…

With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.

My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. 

The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. 

In this episode, he’ll cover the challenges of DTC and the levers brands can pull for customer retention.

It’s more important than ever to create a framework for experimentation…

Yet why are so many companies behind on using experimentation to improve their digital footprint?

My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services. 

Shamir will cover how you can use experimentation to convert more prospects.

He’ll also share why most companies focus on the wrong phase of the funnel and how you can improve the collaboration between IT and marketing.

How can we lead through challenging times?

The hybrid/remote work environment has shifted the nature of work over the last few years…

It takes remarkable adaptability to help a team navigate these new challenges and get results.

In this episode, I’m joined by Leesa Eichberger, SVP of corporate marketing at RingCentral.

Leesa will share her wisdom on managing hybrid/remote teams—and how leaders can ensure their people are cared for.

How can brands optimize the customer’s journey through the funnel?

And how can brands leverage contact scoring to increase sales?

Stephen Cuccio is here to share his digital marketing expertise.

Stephen is the Vice President of Business Development at AirTank, a full-service design, development, and marketing consultancy with a track record of increasing sales for their clients.

In this episode, he’ll cover:

• What is lead nurturing
• Top questions to ask a new prospect
• Building long-term partnerships with clients
• How to approach lead scoring
• And more

If you’re not using incrementality, your competitors are…

Trevor Testwuide is here to break down marketing attribution and incrementality measurement.

Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality.

An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands where to invest.

In this episode, he’ll share how brands can successfully implement incrementality—and why last touch methodology falls short.

Why do LinkedIn ads crush Facebook, Twitter, TikTok, and Instagram for return on advertising spend?

When it comes to B2B social ads, my guest Ryan Draving believes that LinkedIn is the most effective platform—and in this episode he’ll share why.

As the co-founder and head of strategy at The Moving Company, Ryan collaborates with B2B marketing teams to drive MQLs, SQLs, and revenue.

He’ll cover:

• Why LinkedIn is a great place for early and mid stage content
• How to gain quality leads on LinkedIn
• Using LinkedIn for partnerships
• AB…Z Testing
• And more

What size influencer should companies work with?

Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.

In this episode, he’ll share what brands need to know about working with influencers, including:

• The difference between nano, micro, and macro influencers
• Why macro influencers are more cost effective
• Understanding engagement vs audience
• Best approaches to using influencers
• And more

TikTok is impossible to ignore…

It’s changing the way people consume content online…

So how can brands use it as a growth strategy?

My guest Morry Mitrani currently leads the growth and marketing team at Citizen. He was the first growth marketing hire at Bumble, where he built the team from early stage to post-IPO. 

In this episode, he’ll share what brands need to know about TikTok, including:

• Setting up a company profile vs working with creators
• What tactics align with the TikTok advertising model
• How to brief a content creator (and why scripts don’t work)
• What parts of the funnel does TikTok address
• The top 3 tips to get started
• And more

How can you balance performance and brand to achieve full funnel efficacy?

My guest Christian Jones is the SVP of Marketing and Client Development at Hawthorne Advertising. 

He has over 20 years of proven success in marketing, creative, business development and technology. 

In this episode, he’ll cover the crossover between brand and performance, including:

• Keeping customers engaged with your brand (beyond your product)
• Balancing the rational and emotional to create impact
• How to ensure ROI on your marketing
• And more