Performance Delivered

What is the decision making process for companies looking for an agency?

My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization.

In this episode, he’ll share:

• The changes and trends in the process of looking for an agency
• Key factors companies consider when selecting an agency
• Red flags when talking to a prospect
• Navigating various stakeholders
• How companies can get clarity on which agencies to choose
• And more

98% of the time, we fail to turn leads into customers…

How can testing personalization driven by AI optimization help?

My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization.

In this episode, he’ll share how generative AI is changing the website experience from an optimization perspective.

He’ll also cover how a website optimization tool can help B2B marketers be more effective.

Why should companies consider partner marketing?

Partner marketing is a misunderstood and underappreciated approach…

In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing.

He’ll cover:

• The difference between partner marketing and affiliate marketing
• Common mistakes with partner marketing
• How to measure the success of partner marketing
• Successfully approaching partners and influencers
• Can partner marketing work for B2B?
• And more

These days, it’s hard to cut through the content marketing noise…

That’s where ABM comes in.

But what’s the best way for brands to get started using ABM?

In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM.

He’ll cover:

• Why companies should use ABM as part of their growth strategy
• The components required for an ABM initiative
• Finding alignment between sales and marketing
• The best way to scope an ABM pilot
• And more

Storytelling is a crucial part of growing a brand…

In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts.

Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders.

She’ll cover:

• Why PR storytelling has become more personal
• Storytelling approaches for different stages of a company
• How to measure impact 
• And more

How can you separate consumer information from insight?

Bill Williams is here to share his perspective on how agencies can better understand consumers.

Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency.

He’ll cover:

• The importance of asking “why”
• Root cause analysis
• Why data is a commodity, but insights are precious
• Why briefs are crucial
• And more

Gaming has never been bigger…

With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel.

In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel.

Claire is the Head of Global Communications & Industry Marketing at Activision Blizzard, one of the world’s largest interactive entertainment companies. 

She’s here to share her expertise on gaming & advertising, including:

• Common misconceptions about gaming audiences
• 3 ways brands can interact with games
• A “player-first” approach to advertising
• And more

What does it mean to be an iconic brand?

And how can marketing teams help an iconic brand evolve over time?

Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise.

He’ll cover:

• How to nurture iconic brands
• Establishing your brand DNA
• The meaning of “product first”
• Knowing your audience
• And more

How can you successfully make a leadership change?

When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way…

In this episode, Tiffany Sauder shares her own leadership change story.

As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goal of spending more time with her family.

She’s here to provide insight on how leaders can prepare for such a change, including:

• Communicating the “why” behind the “what”
• The most common mistakes about leadership change
• Building client confidence in a new leader
• Why most agencies don’t have succession plans
• And more

What is the best strategy for sales and programmatic?

In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight.

She’ll also cover:

• How to decide if a brand should go in-house
• The future of third party cookies
• Aligning sales and marketing
• The process of driving revenue
• And more