Performance Delivered

Why do LinkedIn ads crush Facebook, Twitter, TikTok, and Instagram for return on advertising spend?

When it comes to B2B social ads, my guest Ryan Draving believes that LinkedIn is the most effective platform—and in this episode he’ll share why.

As the co-founder and head of strategy at The Moving Company, Ryan collaborates with B2B marketing teams to drive MQLs, SQLs, and revenue.

He’ll cover:

• Why LinkedIn is a great place for early and mid stage content
• How to gain quality leads on LinkedIn
• Using LinkedIn for partnerships
• AB…Z Testing
• And more

What size influencer should companies work with?

Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.

In this episode, he’ll share what brands need to know about working with influencers, including:

• The difference between nano, micro, and macro influencers
• Why macro influencers are more cost effective
• Understanding engagement vs audience
• Best approaches to using influencers
• And more

TikTok is impossible to ignore…

It’s changing the way people consume content online…

So how can brands use it as a growth strategy?

My guest Morry Mitrani currently leads the growth and marketing team at Citizen. He was the first growth marketing hire at Bumble, where he built the team from early stage to post-IPO. 

In this episode, he’ll share what brands need to know about TikTok, including:

• Setting up a company profile vs working with creators
• What tactics align with the TikTok advertising model
• How to brief a content creator (and why scripts don’t work)
• What parts of the funnel does TikTok address
• The top 3 tips to get started
• And more

How can you balance performance and brand to achieve full funnel efficacy?

My guest Christian Jones is the SVP of Marketing and Client Development at Hawthorne Advertising. 

He has over 20 years of proven success in marketing, creative, business development and technology. 

In this episode, he’ll cover the crossover between brand and performance, including:

• Keeping customers engaged with your brand (beyond your product)
• Balancing the rational and emotional to create impact
• How to ensure ROI on your marketing
• And more

How can marketers drive full funnel impact with revenue systems?

My guest Ahin Thomas is the VP of Revenue Operations at LeagueApps.

In this episode, he’ll share his guide to revenue systems, including:

• What is revenue operations?
• How to determine which campaigns will drive revenue
• The model that has the most impact for 98% of companies
• And more

Why should content writers embrace AI?

Nancy Shenker, CEO of theONswitch, is here to discuss her new book about AI for writers.

Nancy will share how AI will shape the future of content writing and what today’s writers can do to adapt to this emerging technology.

She’ll cover:

• Why AI should be called “assistive intelligence”
• The top apps writers should know
• The skills writers need to succeed with AI
• And more

Which channels should you leverage to grow your personal brand?

With the right personal brand strategy, you can outpace corporate marketing efforts and see exponential results…

Carson Morell is the co-founder and COO of Arcbound, one of the fastest growing personal branding marketing firms.

In this episode, he’ll break down how you can get started with a personal brand, including:

• Where to build your presence
• Identifying a message that resonates with your audience
• The importance of authenticity
• How to create effective content
• And more

Many companies focus on product and forget about the value of brand…

But when you rethink your approach to brand, you can transform your company…

My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.

In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.

He’ll cover:

• The difference between “new” and “innovative”
• How brand contributes to the customer experience
• What companies miss when they overfocus on product
• How a bad customer experience hurts your brand 
• And more

Automation is here to stay…

But how is it impacting the field of digital marketing?

Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight.

He’ll cover:

• Why automation is good for advertising
• The risks associated with PPC automation
• How to maximize your ROI on advertising
• Does ChatGPT impact PPC?
• Automation layering 
• And more

Is your brand missing out on this growth opportunity?

The US Hispanic population is one of the largest markets today…

It’s time for brands to develop culturally relevant marketing to appeal to this growing demographic…

My guest Hernan Tagliani is the president of The Group Advertising, a multicultural, multidisciplinary advertising and digital marketing agency. 

In this episode, he’ll share how he helps brands assure sustainable growth by targeting a more diverse customer base—and break down where executives should start when engaging with the Hispanic market.