Performance Delivered

How can you create a unified commerce experience with omnichannel?

Tom Meehan of CONTROLTEK is here to discuss how retail brands can transition from the old omnichannel mindset and ensure that the customer experience is the same across channels.

Tom is a leading loss prevention expert in cybersecurity and information technology, and he wrote the bestselling book Evolution of Retail Asset Protection: Protecting Your Profit in a Digital Age.

In this episode, Tom will share how you can overcome the most common challenges of omnichannel to create the best possible customer experience.

He’ll also cover:

• The most important part of having a successful omnichannel business
• How risk has changed over the last few years
• The impacts of the pandemic on retail & omnichannel
• And more

Growing an agency during inflation is a unique challenge…

But with the right approach, you can beat your fears and see your agency thrive…

Brian Davidson of Matchnode is here to share the key things an agency owner should do to ensure they can grow their agency during inflation.

He’ll cover:

• Keeping office culture alive in the age of WFH
• Dealing with clients who fear recession
• Finding talent when salaries are high
• How to rightsize your business
• Optimizing for profit
• And more

Want marketing that gets results?

Analisa Dominic is here to explore marketing strategies and challenges.

She’ll give you the key questions you need to ask when developing a marketing strategy that drives sales.

And we’ll also discuss:

• The difference between B2B & B2C strategies
• Should sales & marketing be handled by the same person?
• How can you analyze what’s working?
• What the pandemic has changed about marketing
• And more

How can brands use digital ads to drive brick-and-mortar sales? 

Driving in-store sales requires different tactics than driving digital sales…

But with the right technique, you can grow your ROI and conversions…

Christopher Madden of Matchnode is here to share his expertise on digital marketing.

In this episode, he’ll cover:

• How marketing leaders can facilitate an online/offline strategy
• Why QR codes are a popular way to convert prospects
• How to analyze if your campaign is working
• And more

Is programmatic advertising your next powerful marketing tool?

Programmatic advertising uses AI to automatically place ads…

But many business owners don’t understand how to get the most out of it…

Mary Ann Pruitt is here to demystify programmatic advertising and help you leverage it to reach the audience you want.

Listen to learn:

• The role of programmatic advertising in a media plan
• Is programmatic advertising better for prospecting or branding?
• Should you hire a service provider or go in-house?
• And more

When you don’t have a huge budget, great content is essential…

Holly Daniels Christensen knows this well. 

She founded her jewelry business, Dune Jewelry & Co, with no money—and propelled it into a worldwide brand.

Holly found that compelling content could generate leads and position her brand as an authority…

And with the right content, you don’t need thousands of dollars to see results.

In this episode, Holly shares her content creation wisdom, including:

• How to plan content months in advance
• How to get celebrity endorsements (without spending millions)
• Content goals for 2023
• And more

A clear brand narrative is essential to your bottom line…

But how do you craft a narrative that appeals to consumers?

And how do you keep this brand consistent across channels?

Karen Schmidt is here to give you an inside look at building a successful brand narrative and share how her company, Schmidt Brothers Cutlery, uses a narrative to stand out from the competition.

What separates companies that succeed on Amazon from the rest?

When you’re launching a product in a saturated product category, it’s hard to stand out from the competition…

But if you know the right strategies, you can rise to the top…

Fernando Campos, co-founder of MarketplaceOps, is here to share how he helps brands supercharge growth on Amazon.

We’ll cover:

• How to get reviews (even when you’re just starting out)
• What advertising strategies actually get results?
• Pricing your product for a saturated category
• And more

Want to save time, money, and energy?

When you start with strategy instead of tactics, everything becomes easier.

You can stop wasting time & money trying to find inaccurate solutions…

And all it takes is understanding the problem before you try to solve it. 

Ron Farnum is here to share how you can implement strategy in your business—and avoid the common mistakes business owners make when they miss the big picture. 

What should small businesses focus on when they are not resource-rich?

When resources are scarce, it’s hard to know where to allocate them…

But with the power of alignment and a meaningful brand, it becomes easy…

Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world…

In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.

Brad will cover:

•  How to hire top talent (even if you think you can’t afford to)
• The power of prioritizing
• Why a strong brand doesn’t need expensive marketing
• The importance of alignment on small teams
• And more