Performance Delivered

Business development has changed rapidly over the last two years…

It can be hard to know if you’re making the right moves to grow…

You’re not sure how to get invited for a pitch—or maybe you’re not sure which pitches are even worth your time…

What are the top agencies of today doing to build referral networks that produce an ongoing flow of opportunities?

Amy Mierzwinski of WHITE64 is here to share her expertise on business development—and reveal how you can get new clients without ever having to do a pitch again.

What makes a hit product?

And how do you take your idea from its inception…

To being sold by major retailers?

In this episode, I’m joined by Tim Swindle, a seasoned entrepreneur who has launched multiple companies in the toy, game, and novelty space.

Tim is going to walk you through the process of creating and selling his products.

He’ll also discuss:

• How to capitalize on online trends to create hit products
• The best strategies for pitching your product to retailers
• And more

What trends can we expect from Q4 2022?

The holiday season is a crucial opportunity for brands…

You can’t afford to get your approach wrong this year…

But what are the most up-to-date strategies to win sales and stand out in the market?

In this episode, I’m joined by Elaine Kwon for a deep dive into retail trends and expectations for Q4 2022.

We’ll also discuss:

• How to create sales without devaluing your brand
• The post-pandemic retail landscape
• E-commerce growth strategies for 2023
• Supply chain updates for Q4
• What makes fashion/beauty brands successful online
• And more

Are you tapping into the full potential of zero and first-party data?

Zero and first-party data are eclipsing third-party data…

When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.

But a majority of brands are missing out on this opportunity—are you one of them?

Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce.

We’ll cover:

• What happens when third-party data disappears
• The difference between zero and first-party data
• How brands can capture first-party data in a privacy compliant way
• Why brands shouldn’t outsource their first-party data
• Untapped resources for zero-party data
• And more

Content creators are the entrepreneurs of the future…

And user-generated content has enormous potential in the influencer marketing space…

With user-generated content done right, you can drive exponential conversions…

But many brands don’t understand how to make user-generated content that works.

Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content.

Listen to learn:

• The role of content creators in the marketing funnel
• When to use UGC vs influencer marketing
• What makes videos work
• How to find the right UGC creator for your brand
• And more

These days, you NEED to master omnichannel…

But many brands go wrong in their approach…

The thing is, being a leader in physical retail doesn’t guarantee online success.

You need to understand the customer’s path to purchase in the digital world so you can optimize for maximum sales.

Scott Benedict of digital commerce company WhyteSpyder is here to break down best practices for omnichannel.

We’ll also cover:

• How brands are adapting to the new challenges of the digital world
• What brands get wrong about omnichannel
• How eCommerce has changed over the years
• Strategies for utilizing consumer data
• And more

Does your marketing work?

Many companies produce marketing content that looks great but doesn’t get results.

But what is the secret to converting leads with marketing?

And how can you sync your marketing with your financial model?

John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.

Listen to learn:

• Why you need to reduce leads to grow conversion
• How to measure marketing effectiveness
• The pros and cons of internal marketing teams vs. agencies 
• Why great ideas get lost in the execution
• How to use consumer data to refine marketing
• And more

Consumer behavior can give you powerful insights on your business…

When you analyze the purchase behavior of your best customers…

Your next growth and acquisition strategies become clear…

And you can tailor your marketing to maximize advertising efficiency…

Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.

Listen to learn:

• How seasonality affects consumers
• When consumers decide vs. when consumers purchase
• Why purchase behavior shows you where to invest
• And more

Is it time for a rebrand?

Whether you need to refresh outdated content…

Reflect changes in your scale…

Or fix branding mistakes keeping you stagnant…

Getting your rebrand right can impact your bottom line.

My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate and product brand identities. 

Listen to find out:

• How you know it’s time for a rebrand
• Why your brand impacts performance
• The most important steps in the branding process
• How to get your team aligned around a rebrand
• And more

Value pricing puts you in charge…

Equalizing the playing field between you and your customer…

But how do you price your services so you and your clients get the best value?

Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world.

Julie believes that culture is the key to a successful business—and that value pricing establishes a culture that empowers employees.

In this episode, she’ll break down value pricing and reveal how she created an award-winning workplace culture.