Performance Delivered

How can you leverage technology automation to improve client service and productivity within your legal business?

Ron Latz, VP of Sales and Customer Success at Mockingbird, is here to share his insight.

At Mockingbird, Ron helps attorneys and law firms maximize revenue growth for digital marketing, advertising, and strategic consulting services. 

In this episode, he’ll share the must-know software for attorneys and the best practices for automation workflow.

When it comes to advertising, should you go in-house or work with an agency?

Armin Molavi, a Strategist-for-Hire with a unique hybrid of brand, digital, and media expertise, is here to weigh in.

He’ll answer the advertising questions brands face, including:

• How do you know if you should outsource your advertising?
• What are the trends of in-house advertising?
• Where should CMOs start with in-house advertising?
• How to make hiring decisions
• Tips for finding the right agency
• And more

In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.

My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth. 

She’s here to share her marketing expertise, including:

• Why clients shouldn’t focus on SQL
• How consumer behavior is changing
• Why you need to start benchmarking better
• How to identify high-quality leads
• The difference between a goal and a KPI
• Sales & marketing alignment 
• And more

What is the impact of being a customer-centric agency?

Andy Groller, President and CEO of Dragon360, is here to share the first steps brands can take to become customer-centric—and why this yields results.

At B2B digital marketing agency Dragon360, Andy helps brands solve complex marketing challenges and reach new levels of ROI and growth.

In this episode, he’ll cover:

• What it means to be customer-centric from an agency perspective
• How to remain customer-centric as you grow in size
• The benefits of a customer-centric approach
• And more

Only 1% of LinkedIn users post content…

There’s a high probability your competition isn’t one of them.

That means it’s an incredible advantage to master organic and paid LinkedIn content.

Graham Riley is here to share what most users get wrong about LinkedIn and break down the differences between paid and organic LinkedIn strategies.

Graham is the CEO of Maverrik North America, a full-service LinkedIn Managed Services Agency with a mission to help 1 million businesses find sales success on LinkedIn. 

He’ll cover:

• Why you need to think of LinkedIn as a networking event
• How to optimize your profile
• Why you shouldn’t think of LinkedIn as a resume
• How to build the right audience (not the biggest audience)
• And more

It’s crucial to establish a proper handoff between marketing and sales…

In this episode, Joel Stevenson shares how.

Joel is the CEO of Yesware, a leader of sales productivity software, and the former GM and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue.

He’ll reveal his top insights about sales and marketing, including:

• How the channels that leads use define marketing strategies
• Top software for sales and marketing
• How to identify when parts of your sales funnel are broken
• Why data builds trust between sales & marketing
• And more

How can you build a sales pipeline without spending a dollar on marketing?

Soulaima Gourani is here to share her journey in founding Happioh, a platform designed to protect people against low-quality meeting hours.

Soulaima will cover the process of building a waiting list and making sales before your software is even released… all without a marketing budget.

She’ll break down:

• How to identify and engage with early adopters
• How to convince someone to pay for your software
• The importance of identifying your ideal user
• And more

Social media management has changed the world…

It’s an essential tool to reach your prospects…

But how can you leverage it in the most powerful way?

In this episode, Robin Wilson, co-founder of SCP Agency and EPIC BDC, shares her expertise on social media management.

Robin, who focuses on the automotive industry, pushes the creative and innovative limits to bring her partners cutting edge social media presence and world class business development.

She’ll discuss:

• The relationship between social media & digital marketing
• Social media narrative-building in the auto industry
• How to build traction on social media
• The right budget to kickstart a social media page
• A strategy for organic posts
• The benefits of working with a social media agency
• And more

Is account-based marketing right for your company?

With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal. 

Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing.

Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow.

In this episode, she’ll break down how you can use account-based marketing to secure new customers and create new markets for growth.

She’ll also discuss:

• Why sales and marketing alignment is crucial
• The benefits of account-based marketing in 2023
• How companies can decide which ABM program is the right fit
• Strategies to measure ABM results
• And more

If you want to grow sales, a personal brand is essential…

Your personal brand builds a rapport with your target audience…

It demonstrates your credibility & helps you stand out in the marketplace…

Alan See, Chief Marketing Officer at AMS Parts, is here to break down your first steps to creating a personal brand that resonates with your target audience.

Alan has been recognized as the American Marketing Association “Marketer of the Year” for content marketing and social media and as one of the “Top 50 Most Influential CMOs on Social Media” by Forbes.

In this episode, Alan shares:

• Best practices for LinkedIn networking
• How to minimize risk
• Strategies for defining your target audience
• And more