Performance Delivered

How can you make public relations measurable?

Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget…

But is there a way to track PR numbers in the same way you can with digital marketing?

My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech. 

With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he’ll share his expertise with you.

How has the rise of hybrid channels impacted marketing?

My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform.

In this episode, he’ll share what marketing teams need to know about hybrid channels, including:

• Why diversifying channels puts marketers ahead of the crowd
• How to convince clients that marketing is worth investing in 
• The effects of cookies disappearing on the industry
• And more

What are the best strategies to scale a team and agency?

My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers.

In this episode, she’ll share her expertise on scaling, including:

• Retaining talent in a sustainable way
• Developing processes for growth
• How to avoid a siloed approach
• The top 5 lessons she’s learned on her journey
• And more

How will the search landscape change in an AI/ChatGPT world?

And what can marketing teams do to succeed as these changes occur?

My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital experience in marketing.

In this episode, he’ll share his thoughts on the relationship between search and AI, analyze how new technology will impact marketing, and weigh in on Bing’s new AI chatbot.

How can companies dominate SEO in the era of ChatGPT?

My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. 

In this episode, he’ll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top.

He’ll also share best practices for content teams that leverage AI—and his take on who will win the AI war.

These days, brands can no longer lean on direct-to-consumer as an identity…

With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.

My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. 

The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. 

In this episode, he’ll cover the challenges of DTC and the levers brands can pull for customer retention.

It’s more important than ever to create a framework for experimentation…

Yet why are so many companies behind on using experimentation to improve their digital footprint?

My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services. 

Shamir will cover how you can use experimentation to convert more prospects.

He’ll also share why most companies focus on the wrong phase of the funnel and how you can improve the collaboration between IT and marketing.

How can we lead through challenging times?

The hybrid/remote work environment has shifted the nature of work over the last few years…

It takes remarkable adaptability to help a team navigate these new challenges and get results.

In this episode, I’m joined by Leesa Eichberger, SVP of corporate marketing at RingCentral.

Leesa will share her wisdom on managing hybrid/remote teams—and how leaders can ensure their people are cared for.

How can brands optimize the customer’s journey through the funnel?

And how can brands leverage contact scoring to increase sales?

Stephen Cuccio is here to share his digital marketing expertise.

Stephen is the Vice President of Business Development at AirTank, a full-service design, development, and marketing consultancy with a track record of increasing sales for their clients.

In this episode, he’ll cover:

• What is lead nurturing
• Top questions to ask a new prospect
• Building long-term partnerships with clients
• How to approach lead scoring
• And more

If you’re not using incrementality, your competitors are…

Trevor Testwuide is here to break down marketing attribution and incrementality measurement.

Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality.

An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands where to invest.

In this episode, he’ll share how brands can successfully implement incrementality—and why last touch methodology falls short.