Performance Delivered

Are your marketing tactics really converting clients?

Without data, it’s all guesswork.

You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue.

My guest, Tim Luukkonen, is here to fix that. 

He’s going to show you how to tell a compelling marketing story with data…

So you can make informed decisions to get prospects through your pipeline.

In this episode, Tim reveals:

• The basic data collection systems you need to implement
• How to take advantage of data trends
• Why some data is more valuable than others
• And more.

SEO is crucial for driving leads to your website and converting them to clients.

But too many people leave SEO as an afterthought…

And lose clients to sites who put optimization first.

In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning.

Rich is an SEO expert with 25+ years in marketing. Listen to him break down his winning SEO research process—and tell you how to get your site in the top ten results for competitive keywords.

Email marketing has become so much white noise because too many companies are failing to implement smart strategies. 

• They don’t know who is on their listservs so they can’t target content 
• They create content that is too long and detailed 
• They jump right into the sale before establishing credibility 

Sam Erdheim, VP of Marketing at GuidePoint Security, has over two decades of marketing experience. He shares his expertise and what you can do to get your marketing emails opened by the right people. 

Get smart, break through the clutter, and let email marketing drive your business success. 

Secure more sales meetings while cutting the cost of inhouse sales development reps?

It’s a no-brainer for any company looking to succeed in our increasingly remote work environment.

airSales CEO Jeremy Camilloni has helped businesses crack the code of remote selling and can do the same for you. On this episode, he dives into detail on everything you don’t yet know but need to, including:

• How remote selling will save you money 
• Which parts of your sales team to take remote first 
• The traits of a successful remote SDR 
• And more

Listen in to learn about all the advantages of moving to a remote sales model.

Too many brands are trying to keep up with competitors and fail to differentiate.

Too many brands are getting lost in the digital clutter.

Don’t be one of the too many brands.

Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid.

This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.

We all know the importance of networking and building connections when you are growing your business.

But how can you leverage that network to successfully market your product for you?

Annie Davis, CMO at Legends Boxing, has tapped into their existing client base to help the company grow and franchise gyms nationwide. Member created content is now 99% of Legends’ online marketing.

Get in the ring with Annie and find out how you can get your clients to fight for you.

B2B selling has become increasingly difficult as buyers have become increasingly resistant to outreach and other marketing efforts.

Buyers want to spend less time with vendors and educate themselves before making purchasing decisions.

Companies that don’t evolve with changes in buyer’s behavior will lose out on revenue potential and market share.

 
Guest Sandra Moran is the CMO at WorkForce Software and a veteran marketer in the B2B and enterprise space. She joins the show to lay out concrete solutions you can implement today in order to meet resistant buyers where they are and help them to see you as the solution to their business problems. 

If you want to be on the front foot when marketing to your ideal clients, you need to listen to this episode!

The role of influencers in marketing is an untapped resource across all B2B industries.

Leveraging these experts and thought leaders to build your brand is a competitive advantage that simply cannot be wasted.

Fortunately, guest Patrick Ward is here to help listeners set up and succeed with B2B influencer partnerships. The VP of Marketing at Rootstrap explains:

• How to identify influencers your buyers trust 
• How to approach and initiate a partnership 
• How to tap into and optimize their network 
• And, how to build a roster of in-house influencers to further your reach

Listen now and be the first in your market to exploit the power of B2B influencer marketing. 

You would want to have a solid foundation if you were building your house.

The same goes for building your demand gen. If it isn’t solid, your revenue returns will be shaky.

Guest Deidre Hudson is the CMO at Payability, a financing solutions company for ecommerce sellers. She breaks down her 4 Pillars of Digital Demand Generation and how you can build up the right: people, processes, programs, and performance for marketing success.

In this episode you’ll discover:

• Who should be your first key hires? 
• Where do you start your demand gen opportunities? 
• Which pillar is the most important?

Listen in for these critical insights and more!

Your demand gen engine will determine your business’s success... or failure.

But you don’t need unlimited resources in order to turbocharge your engine’s ROI. There are just three key elements to any winning strategy: People, Tech, and Alignment. Get those right and you’re off to the races.

Lauren McCormack knows how to get these elements dialed in. The VP of Marketing at BuildFire is an award-winning marketer and Marketo Certified Expert. Her strategies will get your demand gen engine up and running in no time.

Don’t miss this game-changing episode!