Performance Delivered

With all the buzz around the Metaverse, what are the opportunities for your brand to expand and find success in this growing, virtual space?

Luxury and global brands like Gucci and Nike have been early adopters in the Metaverse marketplace. But, with a critical mass of users spending an increasing amount of time, and currency, plugged in and purchasing virtual products, there are endless ways in which smaller brands can monetize their goods and expand their brand awareness.

Dan Wallace-Brewster is the Senior Vice President of Marketing at Scalefast. A pioneer in ecommerce for entertainment and consumer brands, he is the perfect resource to help you understand, and incorporate, the Metaverse into your future brand strategy.

Don’t miss this episode or your chance to get in on this young and exciting market!

How can you expand your brand with digital marketing? 

What has caused well-known brands to fall out of favor with their target customers? 

How can you use digital to accelerate marketing feedback and adapt to your customers? 

David Cunningham, President of Brand Partnerships at MySureFit, is a 20-year veteran of some of the biggest names in the apparel industry. He shares lessons and case studies from brands like Ralph Lauren, Nautica, and Burberry. His expertise in both B2B and B2C digital channels will set you up for success in digital marketing and digital customer experience. 

Listen in to learn more, and find out how you can start making marketing changes within 48 hours.

Everyone is looking for better ways to convert – and keep – prospects as customers. In this episode, we are pleased to welcome someone who has valuable insights into just that.

Scott King is the Head of Marketing at Krista Software, an intelligent automation platform company. Scott helps enterprise software companies build better content and tell better value-based stories that create life-long customers. His background in sales and current position in marketing gives him a unique take on the prospect conversion process.

Scott’s approach is all about authenticity, connection, and how marketing can better utilize feedback from sales. Listen in to discover:

• Next steps after identifying the target audience 
• How can marketing build familiarity with prospects 
• How should sales provide feedback to marketing 
• And much more

This episode has takeaways for both sales and marketing leaders. And don’t miss his final secret – Why the best product doesn’t always win the deal. 

For everyone out there who sells products and services, we have a special conversation with best-selling author and Master Level Certified Profit First Professional Cyndi Thomason. Cyndi is also the Founder and President of Bookskeep, a worldwide bookkeeping and consulting services company. She knew there had to be a way to help her struggling clients create more cash flow and the Profit First technique became the solution.

From startups to established businesses, no matter which industry you operate in, Profit First has something to improve your company, including:

• Understand exactly where your money goes each month 
• Flipping the formula to set aside profits before expenses 
• Operating more efficiently  
• And more

Bookkeeping is often the first thing to go when times get busy. Set up a system that simplifies processes. Start to see results in just a few months. Listen in and learn more about Profit First. 

Everything a company does influences their brand. Every single touchpoint a company has in the world becomes part of their brand identity. And, with the world becoming increasingly more digital, those touch points are increasingly more digital as well.

You need to think digital first when designing or updating your brand. There are a multitude of technical considerations for digital branding from positioning in digital markets to color differences between physical and digital properties. Haraldur Thorleifsson lives in the digital branding space. He is the Founder of Ueno, an agency that uses tech design and strategy to create brands, products, and experiences for a variety of companies.

Our conversation with Haraldur covers a range of important topics in digital branding, including: 

• Steps a company must take to outline their brand 
• How to take an older brand into the digital world 
• The elements of digital branding that will produce results 
• Mistakes companies make in their digital branding plans 
• And more

Whether your company is just beginning to develop their brand, looking to update or solidify an existing brand, or wants to move their brand into a digital space, this episode is a must listen.

Are you tired of stressing over hourly billing for your services? Feeling like your income is limited by the hours in a day? Dread going back to clients for change orders and having to explain why you’re going to be over budget?

There is a better way: Value Based Pricing

Jonathan Stark is on a mission to rid the world of hourly billing. The author and former software developer details how you can stop trading time for money and start optimizing your expertise. He lays out why and how you can start value pricing your services, including:

• Which projects work best for value pricing 
• Why you should look at scope last, not first 
• How to convince clients on value pricing 
• And much more

Get control over project creep. Never go over budget on a client again. And set your prices based on what clients are willing to pay, not what it will cost you to complete the work. Listen in now and ditch hourly!

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing.

Bryant is the Head of Demand at Flockjay, a business services company that both recruits and trains candidates for positions in tech sales and connects them with companies looking to add motivated, diverse members to their sales teams. His role places him squarely between B2C and B2B marketing and sales. Bryant shares his lessons for success in both areas, including:

• The structure of a marketing team that incorporates B2B and B2C sales 
• The differing channel needs of B2B and B2C 
• How to balance the marketing needs of each 
• And more

To get the most out of your B2B efforts, you need to better understand B2C marketing, and to better understand that, you need to listen here.

Too often, sales development reps are tied up chasing leads instead of being able to qualify them. The ability to structure the marketing/sales lead generation in a more efficient and effective way is the key to creating the opportunity for exponential growth. A key that Scott Logan holds as the VP of Marketing for Kronologic.

Scott has spent 15 years in both B2B sales AND marketing roles and 7 years building high growth demand gen teams from the bottom up. His experience in both marketing and sales has given him the insights that have led to developing improvements for the lead gen and sales process, insights he shares with listeners, including:

• How to establish a feedback loop between sales and marketing 
• How to break the early-stage sales bottleneck 
• How to uplevel the skill set of your entire sales team 
• And more

Scott also shares Kronologic’s Calendar First™ sales engagement methodology. Listeners are invited to try it for themselves and see the difference it can make in removing the pain points of connecting with prospects. Don’t miss out!

If done correctly, brand marketing can boost the success of your organization’s performance marketing efforts. Educating prospects from the beginning reduces friction in the sales funnel and shortens the time between lead and opportunity. Aligning the work of these two teams, brand marketing and performance marketing, is the smart approach to getting more out of your company’s messaging.

InVia Robotics CMO Kristen Moore joins this episode, bringing over 20 years of experience in marketing within the tech and ecommerce sectors to our conversation on aligning brand and performance marketing. Her important insights include:

• Assembling the right marketing talent for alignment 
• The metrics to show the impact of aligned efforts 
• Specific team actions to align brand and performance messaging 
• And much more

Don’t miss out. Start boosting your efforts today!

Trying out a new recipe in the kitchen often requires working with new ingredients, learning new techniques, as well as a healthy dose of trial and error. Sometimes you come away with a delicious meal and sometimes you’re left with lessons of what to do, or not to do, next time.

VP of Marketing at OneDay, and cooking enthusiast, Carter Severns shares his expertise in startup marketing and the similarities to trying something new in the kitchen. Carter began as a marketing team of one and set about creating the company’s entire marketing plan from scratch. As with a new dish, his marketing methods rely heavily on the principles of test, learn, optimize, and repeat. He walks listeners through everything they will need to know about marketing in the startup environment, including:

• What you need in your tech stack 
• Strategic budgeting 
• How to create the ideal buyer persona 
• Setting expectations for success 
• And much more

Understanding that, when beginning something entirely new, not everything will work out is key to Carter’s success. In the kitchen or in the office, it’s important to learn from failures and build on successes. Don’t miss this episode.