Performance Delivered

Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite customers to experience the brand. 

Michael is a B2B marketing and demand generation professional specializing in leveraging data and results driven marketing technology. He says, “Marketing has changed from when I started. So much more is measurable and trackable, we're trying to add digital-like measurement capabilities to offline experiences.” 

Listen as he explains the new approach to using experiential marketing, as well as:

• How BIG brands are bonding with customers using live events—and how you can, too
• How to motivate customers to show up for in person experiences in a post pandemic era (and why the virtual event isn’t going away)
• The three keys to making your next on-ground marketing event more impactful (plus the most important component of any offline experience)
• And much more

On this episode of Performance Delivered, we welcome guest Keith Hagen to talk with us about powering incremental improvements with insights.

Keith is the Vice President of Digital Marketing at SelectHub. SelectHub offers a streamlined solution to company stakeholders for enterprise software product evaluation, vendor sourcing, and IT procurement. 

Keith says, “getting the customer insights as to what our audience wanted helped us narrow down what we needed to do.” Listen as he shares:

• A dirt-cheap, simple do-it-yourself way to garner customer feedback in 2021 - it’s a little bit old school and really pretty simple
• How to get better (and faster) insights and make the right incremental improvements to your website
• Three sure-fire ways to take your insights to the next level
• And much more

Your ideal B2B customers are inundated with marketing material.

You’re tired of wasting resources on spray-and-pray marketing.

How do you cut through the clutter and get in front of the right people at the right time with the right message?

Miguel Adao joins us on this episode to explain how you can revamp your marketing to better connect with your ideal customers. The Senior Vice President of Marketing at KloudGin is on a mission to bring the emotional power of B2C marketing into the B2B sphere. Our conversation with Miguel goes in depth on a number of actionable steps you can take right now to improve your marketing ROI, including: 

• Messaging efficiently with cluster marketing 
• Leveraging success with lookalike customers 
• Elevating the ecosystem to amplify your message for you 
• And much more

Listen now and change your marketing strategy from a volume game into a value game.

On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth,
Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP.

Today, we’re talking to him about effective ways to approach targeting.

Kirby says, “It doesn’t matter how many leads you generate, it’s how many conversations you start with targeted accounts.”

Listen in as we discuss:

• What happens when you are selling to the wrong customer?—(Hint: everything you don't want)
• When is the right time for a company to start targeting?
• How narrow your targets should be in B2B and how to use the right metrics to find the “magic”
• And much more

Today on the show we welcome Stephanie Cox to talk with us about how agencies can benefit from adopting SaaS solutions for their clients. 

Stephanie has over 15 years of marketing experience, with companies such as Salesforce and Project Lead the Way. She’s also the host of the REAL Marketer's podcast. Stephanie is the President of Lumavate, a leading no code mobile app platform that enables marketers to quickly publish apps with no code required.  

Listen in as we discuss:

• The shortcut to finding the best MarTech solutions for your customers
• The top 3 questions to ask your customer before making MarTech recommendations 
• How to benefit from being an early adopter
• 2 ways to select the top players to partner with
• And more

On this week’s episode of the Performance Delivered Podcast, we talk to Dan Dillon. He is a strategic marketing and communications executive with over 20 years’ experience in high growth software. Dan serves as the CMO of Reveal Mobile, a company that provides location-based marketing and analytics. 

Today we are talking with Dan about geofencing marketing, and location-based advertising to extend retailers’ reach, as well as:

• The post pandemic impact on retail shopping—it’s not what you think
• The critical element in consumer data sharing
• The real value of an in-store visit
• His prediction on what the new “big 3” social media platforms will be
• And more

On this week’s episode of the Performance Delivered Podcast, we talk to Sam Erdheim, VP of Corporate Marketing at GuidePoint Security. Sam has two decades of experience across all facets of marketing and product management for enterprise software companies, with 15 years focused on cybersecurity.

Today we sit down with him to talk about digital marketing in 2021, and:

• Directing, differentiating, and solving problems with your content
• Hitting the right target with your content every time
• Where to get the biggest bang for your buck on social
• And more

On this week’s episode of our Performance Delivered Podcast, our guest is Charity Araoz. Referred to as the Warrior of Marketing, Charity has over 20 years of experience, and serves as the Vice President of Marketing at PCS Software, an AI-driven transportation management platform. 

The energy, fun, and even the uncertainty in the marketing courses she took in school attracted Charity to the field. 

Today on the show she’ll tell us how a transition in 2011 led her to her marketing home. We’ll talk to her about why marketing for SaaS is different from other marketing experiences, as well as: 

• Blending your SaaS marketing cocktail
• Using your product as your call to action
• Customer retention vs customer acquisition—where to focus
• And more

On this week’s episode of the Performance Delivered Podcast, our guest is Kevin O'Connor. Kevin is the Marketing Director at Scripted, an online marketplace that connects businesses with freelance writers who write content from blogs to white papers. 

Kevin will lead us through the aspects of working with freelance writers to develop a solid content marketing plan. Tune in now to find out…

• Which type of writer you need for your project 
• The key points to include in your content brief
• How to measure the success of your content marketing plan
• And more

On this week’s episode of the Performance Delivered Podcast, we talk to Chris Raniere of Lumanu, about influencer marketing. Chris has worked in and alongside both billion-dollar organizations and start-ups in B2B and B2C markets, with roles ranging from Director to CEO.

Chris is a returning guest, so we welcome him back to talk about changes in the influencer marketing landscape, as well as, 

• The friction points for creators and brands
• The difficulty in connecting creators with brands
• The future of the creator economy
• The mission of Lumanu
• And more