Performance Delivered

On this week’s episode of the Performance Delivered Podcast, we chat with Gal Borenstein, CEO and Founder of the Borenstein Group. Gal is a recognized international digital B2B and B2G branding expert and an accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. 

Gal says, “Trust isn’t something that is given, trust is something that has to be earned, especially in the digital arena.” 

Today we talk with him about:

• The evolution of branding
• The relationship between strategy, connection, and analytics
• How to reverse engineer the trust-building process
• Aligning your analytics with your customer
• And more

Our special guest on this week’s episode of the Performance Delivered Podcast is Alex Caragiannides. Alex is the Founder of BSM Vault, the social media and digital marketing agency built to serve real estate agents. He helps real estate professionals build their brand awareness and introduces automation software to solve their problems with the ultimate goal of driving more leads.

We chat about sales funnels focused on nurturing, as well as:

• How marketing professionals tend to use LinkedIn in the wrong way
• Marketing vs. selling
• What you need more than the technical skills
• Refining your real estate messaging to serve your ideal clients
• And more

Our special guest on this week’s episode of Performance Delivered is Luke Shankula, CEO of Paragon Digital Marketing Group. Luke is a leading mortgage marketing expert who aims to help people systemize their work and go beyond lead generation. Besides running a successful seven-figure mortgage marketing agency, Luke is a Facebook Ad Expert and Mortgage Appointment Generator. 

We chat about utilizing Facebook Ads, as well as:

• Luke’s start as a mortgage lender
• Improving the quality of lending leads
• The impact of low-interest rates on the mortgage market
• Optimizing more local keywords in your strategies
• And more

On this week’s episode of our Performance Delivered Podcast, we speak with Dr. Joseph Sallustio. He is the Executive VP and Chief Operating Officer at Claremont Lincoln University, a nonprofit Graduate University that provides Master's degree programs online to engage in positive social change. Joe is one of the nation's foremost online higher education experts and has led a broad range of educational institutions, including regionally accredited nonprofit and for-profit universities, and a nationally accredited for-profit college. 

We chat about the changes to university settings due to coronavirus, as well as:

• The expansion of education delivery options 
• Differentiating the value in higher education
• Offering socially conscious education
• Awarding credit to degree seekers with relevant professional experience
• Speaking directly to students with a specific buying criteria
• And more

On this week’s episode of Performance Delivered, we speak with Maggie Mistovich, the Vice President of Marketing at TextUs, a leading business-class text messaging software. TextUs is the world's first real-time communication platform designed to dramatically improve how businesses communicate with their leads, candidates, and customers. 

Maggie has over 15 years of experience directing marketing programs in a variety of industries and holds an MBA from the University of Colorado Denver, as well as a Bachelor of Science in Marketing from the Kelley School of Business at Indiana University. 

We chat about her career beginnings in yoga apparel and hotel marketing, as well as: 

• The similar objectives of B2B and B2C marketing
• Minimizing unqualified leads and maximizing the sales funnel
• Social media as a holistic marketing strategy
• Which platforms are most effectively used for which purposes
• And more

Our special guest on this week’s episode of Performance Delivered is Kayla Elliott, VP of Marketing at PC Matic and the Founder of ell Consulting. She is skilled in social media management, public relations, digital advertising, and content creation, holds a Master's degree in Business Administration, and currently helps small businesses that do not have a marketing or a key person in house to thrive. 

Kayla says, “Reinforce building those relationships. Realistically, over the last year, we found that face to face interaction has significantly diminished, so moving that to social media has had a huge impact on rural businesses because they're not limited to the people that walk into their store.”

We chat about adapting marketing strategies for rural businesses, as well as:

• The biggest competition for small businesses
• Client retention— how to keep your clients coming back
• Narrowing down your perfect client list
• The best ways to set up stronger organic SEO
• And more

Our special guest on this week’s episode of Performance Delivered is Kenneth Burke, the VP of Marketing at Text Request, a software company that helps businesses increase profits through powerful text messaging software. He’s received awards for his work in psychological research and sales, and has helped dozens of businesses, from pre-launch startups to billion-dollar companies, achieve their goals.

Kenneth says, “At the end of the day, the North Star should be what's bringing you the most new sales opportunities. If you're in marketing in particular, a lot of times you can't control the sales conversations, but you can control who you're targeting, how you're bringing them in, and where you're choosing to spend your time and effort.”

We chat about bootstrapping a start-up, as well as:

• Honing in on marketing tactics that actually work
• Steps to finding your first customer
• Optimizing the evaluation of KPIs
• The best tools for a young company
• The differences in approach between start-ups and venture-backed companies
• And more

On this week’s episode of Performance Delivered, we speak with Juliana Pereira, the Vice President at Flow Commerce, Inc., a turnkey platform for international e-commerce companies to go global. The platform enables merchants to configure cross-border supply chain requirements and fulfill their overseas demand. Julia is a senior marketing professional with experience growing B2C and B2B businesses with her expertise in development of content strategy and product marketing. 

We chat about long-form content, as well as:

• Building short and long-term content to fit SEO preferences

• E-commerce in various markets around the world

• Developing multiple pieces of content from a single source

• Determining necessary content to include in a successful SEO website

• Reviewing analytics during the creation of new content

• And more

On this week’s episode of Performance Delivered, our special guest is Hugh Kelly, Vice President of Marketing for Volta Networks. Hugh brings over 25 years of experience in software, networking and related technology businesses, from start-ups to publicly traded companies, to Volta Networks today.

Hugh says, “I think it's really important that companies understand that it's not the amount that you create, it's the quality, if you end up creating low quality content, people will will not stay on your site, they're not going to go further into your site and choose to consume more content, or to find out more about your company. So it’s better to have fewer pieces but of higher quality than more pieces of lower quality.” 

We chat about customizing and personalizing marketing solutions, as well as:

• Marketing Automation Platforms

• Qualifying Leads

• Providing Useful Information to your Target Audience

• Intent Data

• And more

On this week’s episode of the Performance Delivered Podcast, we speak with Devin Schumacher, the founder and CEO at SERP, a digital marketing company that helps businesses grow using the internet. Devin is now a recognized search engine optimization expert and digital marketing consultant. 

We discuss Devin’s entrepreneurial roots, his time as a DJ, and how he has set and surpassed revenue goals. He has set up detailed systems and processes to scale his own companies. This allows his team to increase not only their clients' leads, but their clients’ revenue, and now he teaches others how to do the same in SERP University. 

We discuss his formulas for growth, as well as:

• Scaling revenue and planning the personnel to handle the workload

• Best Hiring Practices for expanding your team virtually 

• Developing systems and processes to hire effectively

• Maximizing your presence on paid advertising platforms 

• Client acquisition and predictable growth

• And more