Performance Delivered

On this week’s episode of Performance Delivered, our special guest is Angela Hill. She is the CEO at Incitrio, an award-winning, San Diego based full service agency. Chief Brand Strategist, Marketing Visionary, and Professional Speaker, Angela shares Incitrio’s unique approach to tackling marketing challenges and ultimately and unfailingly increasing revenue for her clients.

Angela says, “I like to think of marketing strategies and tactics as a toolbox, so I have a lot of tools at my disposal. If I'm a craftsman, I'm going to choose the right tool, the best tool to solve your problem instead of whatever's easiest or whatever I think I should push.” 

We chat about customizing and personalizing marketing solutions, as well as:

• Recognizing the need to improve quality of life

• Translating feedback into action

• Improving communication and coordination with sales and marketing departments

• Data Tracking and Transparency

• And more

On this week’s episode of Performance Delivered, we speak with Stephen Akhterov, CEO of Something About Marketing, an agency that helps SMBs grow with personalized marketing strategies. Stephen’s area of expertise lies in social media strategy, PPC advertising, content marketing, SEO, website development, and most importantly, branding. 

Stephen says, “We want to take people through a process that we know works. It starts with awareness, getting them to know your product, then we get more specific on how they would use the product, then we make sure to throw them some kind of conversion to show them why people just like them are purchasing this product. So, we determine what channel or what specific ad gets them to close the deal, but, it's important to know how you led them up to that point.”

We chat about Stephen’s journey to founding Something About Marketing, as well as: 

• Multi-touch marketing and the benefits of utilizing multiple channels

• Visualizing the impact of different channels within your sales funnel

• Determining the most appropriate attribution model for your marketing campaign

• Fine-tuning your target audience

• And more

This week’s episode of Performance Delivered features Chad Burmeister. Chad is the CEO of ScaleX.ai, and the author of AI for Sales: How Artificial Intelligence is Changing Sales.Today, Chad shares with us his experiences on the ground floor of sales. He served as an inside sales leader and disruptor at companies including Cisco-WebEx, ON24, ConnectAndSell, and RingCentral. In these roles, he learned exactly what it takes to become a great sales professional!

In his time in leadership, Chad saw just how much valuable time sales professionals were spending reaching out to prospects… which sparked Chad’s interest in artificial intelligence and the role it could serve in the sales world. 

We chat with Chad about how the sales market has changed since the tech boom, as well as…

• The secret to streamlining the sales experience

• Pipelining leads

• The future of sales and its merger with AI

• The difference between EQ and IQ in sales

• And more

On this week’s episode of Performance Delivered, we’re joined by Bob Gold, Founder and CEO of Bob Gold & Associates, one of the premier independent integrated communications and public relations agencies in the country. He is also managing partner of Hemisphere Technologies, Inc., which is dedicated to investing in publicly traded and privately held technology companies. Bob holds a Master’s degree from the Annenberg School of Communications at the University of Southern California, and is the author of the popular children's book, The Shiny Penny. 

“The reality is that working remotely is not going to go away. I think we're going to see, as we progress further and further, a hybrid approach to all businesses, not just to an agency business. We're going to see that, with conferences, some people will still want to gather and some people won’t want to travel. So, that's going to be our challenge— accepting this new hybrid model.” says Bob

We chat about growing your business from home, as well as:

• The balance between physical and virtual in the workplace

• Keeping collaboration and innovation flowing in a virtual setting

• The challenges of WFH

• Taking measures to create a safe office environment for returning employees

• And more

In this episode of Performance Delivered, we chat with Bryan Clayton⁠— CEO and co-founder of Green Pal, an online marketplace that connects homeowners with lawn care professionals and has even been called the “Uber of lawn care” by Entrepreneur Magazine. 

If you’re wondering what else makes Bryan a valuable guest… Prior to starting Green Pal, Bryan founded Peach Tree Inc., one of the largest landscaping companies in the state of Tennessee, growing it into over 10 million/year in revenue! 

We’ll chat with Bryan about his origin story and how he came to be an entrepreneur, how he was turned onto the benefits of digital marketing in the early 00’s, as well as…

• Why you have to innovate in order to get ahead

• How startups should be navigating digital marketing when they’re on a tight budget

• The marketing recipe for success

• Why revenue is the best form of financing

• The get, keep, grow approach

• And more

On this week’s episode of Performance Delivered, we are once again speaking with Richard Fallah, CEO of VBOUT, an adaptive marketing automation platform that aims to help business owners and marketing professionals centralize and automate their tasks in a simple, effective way. Richard joined us last week to discuss marketing automation and how it can help put your lead generation on steroids. This week, we’re taking that concept a step further by speaking about how to actually plan and implement a marketing automation buildout for your business. 

“Assuming you have picked a platform for your marketing automation, take an inventory of any existing tools you are using, as well as an inventory of how you’re capturing your leads. Once you've taken that inventory of what your funnel looks like, you know exactly what you need to implement in your marketing automation. This is very high level, but technically it's taking existing processes and building them over your marketing automation platform of choice,” says Richard.

We chat about marketing automation across industries, as well as:

• Important terminology within marketing automation, including triggers, actions, filters, and funnels

• Expectations for seeing tangible results from implementing automation

• Using data analytics to tweak your automation process

• Secrets to a successful marketing automation campaign

• And more

On this week’s episode of Performance Delivered, we speak with special guest, Richard Fallah. Richard is the CEO of VBOUT, an adaptive marketing automation platform that aims to help business owners and marketing professionals centralize and automate their tasks in a simple, effective way. The platform includes powerful email and social media tools, lead intelligence, and comprehensive analytics. 

“A lot of people fear deploying marketing automation, or a marketing stack, because they think it's way too complicated to do that. It's actually the total opposite; a bit of investment, a few hours of your time, and you should be set for the rest of your usage. And, it reaps results. You start really seeing tangible results in your lead generation every three to six months,” says Richard.

We chat about what marketing automation means, as well as:

• What areas marketing automation can help with

• The direct benefits of automating your marketing

• The importance of accurate data analytics

• Determining the right tools for your business’ needs

• And more

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. 

Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work.

We take a deep dive into that, including…

• A multi-step strategy to determine if your positioning could be improved

• Why your ideal prospect can help you come up with effective positioning

• A lesson you can learn from Apple’s early days

• How to figure out if your product or company name is sabotaging you

• And more

Even before the pandemic, Jeremy Camilloni embraced the concept of having a remote sales force instead of in-house employees for prospecting for potential new customers. 

As CEO of airSales, Jeremy helps B2B companies implement these virtual sales systems, which he says can deliver even better results than working in an office under direct supervision of a sales manager.

But success in remote selling is far from assured. It all starts with, what else, the people. Jeremy shares his hiring secrets, explains what he looks for in a new salesperson (it’s not what you might think), and more. 

Tune in to discover…

• The right messaging you need to set a meeting (and the quickest way to “turn off” a prospect)

• Common prospect objections during a sales call… and how to overcome them
   
• Why he recommends “closers” stay in-house

• What you can automate in the sales process – and what has to be done “manually”

• And more

On this week’s episode of Performance Delivered, we’re joined by special guest, Haraldur Thorleifsson, CEO of Ueno. Ueno is an agency that creates brands, products, and experiences using strategy, design, content, and technology. They focus on creating a strong through-line of brand energy with every project they take on.

“Ultimately, a brand is how you feel about a certain company or a certain product,” says Haraldur. “If you think about it through that lens, everything that the company does influences their branding because everything the company does influences how people feel about them. So, good branding comes through at every single touchpoint that you have with a company, whether it's their marketing campaign, the customer experience of using their product, or when you have to reach the company.”

We chat in detail about digital branding, as well as:

• What elements constitute successful branding

• Why strong branding is often overlooked by young businesses

• Whether there is a difference between traditional and digital branding

• Creating an emotional connection between your audience and your brand

• And more