Digital marketing agency Flying V Group takes a multi-pronged approach to boosting traffic, leads, and sales for its clients, encompassing SEO, paid search, social media, content marketing, and more. 

Robb Fahrion, co-founder, partner, and SEO lead, says their main goal is to build a digital marketing strategy that drives growth. And if there is anything that remains constant in digital marketing, says Robb, it’s that what works is always changing, which forces you to closely watch trends and tweak campaigns as needed.

Now, the COVID-19 pandemic has thrown another layer of difficulty on the whole process.

Robb talks about how what they do for their clients has changed, the adjustments they’ve made to digital marketing strategy, and more.

Tune in for tips on what you can do to reduce the impact of coronavirus on your business and plenty of strategies that get great results even in normal times.

Discover…

• A way to save money on marketing when budgets are tight

• What sort of projects you should focus on right now (to reap returns later)
   
• Why SEO is more important than ever – and what you should be doing now in this area  

• A marketing channel that is more important now than ever – and how to get started 

• And more

In this episode, we launch our new series: Polishing Your Digital Marketing! This series is aimed at helping business owners overcome digital marketing related challenges and identify opportunities.

You’ll join Steffen and Shawn in a casual discussion about digital marketing topics you’re always wondering about— and leave feeling informed and empowered to make marketing decisions in your business.

Today, we’re going to talk about what attribution solution is best for a company. Specifically, we’ll chat about… 

• Available attribution models

• Building brand awareness

• Hand-holding buyers to speed up the buying process

• How trying different ad platforms can benefit your business

• Deciding which attribution model to use 

• And more

In her work as VP of Client Strategy at digital marketing agency Transistor, Lindsie Nelson focuses mostly on SEO, using search trends and keywords to develop content that drives traffic. 

One thing she says digital marketers and their clients must never forget is that content can’t just speak to search engines – it needs to connect with people in a meaningful way as well so that they get the information they need about products and services.

Part of that strategy is to have long-term goals in mind, while still being able to make short-term changes to capitalize on emerging trends… like the ongoing COVID-19 pandemic.

We talk about how you might tweak your SEO in uncertain times, as well as…

• Blending creativity with data-driven decision-making
• One of the most useful tools to improve your landing pages – and it’s free
• Long-term plans versus short-term SEO decisions 
• Best practices for messaging in pages, title tags, and meta descriptions
• And more

Does your marketing actually engage your potential customers? Elevate My Brand CEO Laurel Mintz says that too many companies have embraced digital marketing but have forgotten the basics of how to connect with their target market.

Laurel says it’s all about being “real”… sometimes even outrageous… and you have to combine online efforts with real world engagement to effectively build your brand. 

But that doesn’t mean just holding events or setting up a booth at a trade show. Experiential marketing done right takes more effort. We talk about that, as well as…

• The KPIs to pay attention to when building a brand

• The best way to test new experiential marketing efforts

• How to create brand awareness with those who matter

• Making experiential marketing memorable… and accountable

• And more 

Copywriter and comedian Lianna Patch is on a mission: to inject humor into your marketing to make it more engaging, actionable, and profitable.

Humor shouldn’t be used in all industries, of course. But Lianna says you’d be surprised in which niches prospects are open to having their funny bones tickled a bit. 

It’s not all fun and games. Humor in sales copy goes a long way to building strong, long-term relationships with customers, says Lianna. 

We dive deep into this topic, covering…

• The marketing channels where humor works… and where to get started

• A strategy for testing if funny marketing will work with your audience

• The best place to insert jokes in your sales copy – and the types of jokes that do best

• How to write humorous copy… even if you don’t think you’re funny

• And more

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ. 

In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this business-oriented social network isn’t a good advertising fit for every business.

Here in part 2, we expand on the organic side, including how to expand your influence using your personal and company profiles.

• The main reason most company LinkedIn profiles don’t much attention or traffic
• How the latest LinkedIn update leveled the playing field 
• The most effective content to post on LinkedIn – and when to post it
• What you need to know about how LinkedIn’s algorithm “judges” your new content 
• And more

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network. 

There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers. 

Like with many ad networks, being effective on LinkedIn is all about getting quality leads. You should also be able to track what spend gives you what results – and best contributes to your bottom line. 

But you’ll have to use different tactics than you would with Google or Facebook ads.

AJ gets into all the details, including…

• Why many companies are “priced out” of LinkedIn – and how to figure out if yours is
• How to figure out if your audience is on LinkedIn – and if you can target them
• The key element of an effective LinkedIn ad campaign that will engage your target market
• The minimum amount you need to spend per month to get results
• And more

Elisabeth Willits, a senior content marketing specialist with AWeber, is back again sharing her top tips for email marketing based on the data she’s gleaned about what works and what doesn’t based on sending out millions of emails. 

In the first part, we talked about why email marketing is the ideal way to grow an ecommerce business. We also cleared up some misconceptions about email that all too many marketers still believe.

This time we focus on how to improve your current email marketing strategy (it can probably be performing much better) or ways to kick-start your email marketing efforts if you’ve never done it before. 

Listen in to find out…

• What your welcome emails must have
• The most important purpose of every email you send out
• How to make sure your subject line stands out in your prospects’ inboxes 
• The power of the “story” email
• Clear and concise instructions on how to set up an effective automated email marketing funnel

For years, so-called experts have been touting the demise of email marketing. But, says Elisabeth Willits, this marketing channel is far from dead. In fact, in many ways it’s more relevant than ever.

As a senior content marketing specialist at AWeber, over the last six years Elisabeth has seen the industry up close and personal every day. Along the way, she’s collected data from emails sent to millions of subscribers, allowing her to figure out what works and what doesn’t in email.

She shares her results and insights into how to grow a business with this veteran marketing channel, including…

• The factors that most influence click-through rates
• Creating effective – and deliverable – email content
• The three types of emails ecommerce stores must send their prospects and customers
• An email list you should never mail to… in fact, it could be dangerous to your business
• Exciting new innovations in email marketing and the opportunities they offer

In my second chat with Daniel Englebretson, we’re taking a deeper dive into the world of account-based marketing—specifically how to get started with this channel, from identifying targets to what metrics to track to measure success.

It’s pretty in-depth – if you want to do it right, at least. Daniel shares the step-by-step process he uses to figure out which accounts to go after and the key role the sales team plays in developing that list. 

Account-based marketing isn’t right for every company. But, Daniel reveals a certain type of company for which it’s the best option. 

Tune in to find out if your business qualifies, as well as…

• The key differences between account-based and inbound marketing
• Strategies to ensure that prospects come to you (and why they’re much more valuable)
• What you must always keep in mind when choosing your ABM targets
• How your sales team needs to be involved with your account-based marketing campaigns 
• And more