Sign up to save your podcasts
Or
Share 'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators
Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how brands are seeking ways to execute influencer campaigns much faster, while also figuring out the best way to track their impact.
Guest: Adrienne Lahens
Host: Mike Shields
View all episodes
By Mike Shields
4.8
4343 ratings
Next in Marketing spoke with Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions about how working with creators on the platform is markedly different than YouTube, and how brands are seeking ways to execute influencer campaigns much faster, while also figuring out the best way to track their impact.
Guest: Adrienne Lahens
Host: Mike Shields
More shows like Next in Media
View all
Slate Money
1,026 Listeners
Pivot
9,533 Listeners
Decoder with Nilay Patel
3,156 Listeners
Channels with Peter Kafka
554 Listeners
The CMO Podcast
352 Listeners
Uncensored CMO
45 Listeners
The Prof G Pod with Scott Galloway
5,547 Listeners
Big Technology Podcast
494 Listeners
Hard Fork
5,509 Listeners
The Ezra Klein Show
15,918 Listeners
The Powers That Be: Daily
364 Listeners
Plain English with Derek Thompson
2,232 Listeners
The Town with Matthew Belloni
1,116 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
The Grill Room
57 Listeners