There are only two things that make your business money; marketing and sales. And the better your marketing, the less you have to sell. 

So how do you make your marketing effective? It needs to appeal to the right type of client for your business.  But who is that client and how do you get their attention? 

I explain the process in this week’s show. It's about developing a niche and a detailed avatar of your ideal client. The inspiration from the show came about as a result of two new clients that we have taken into our  Ignite Business Mastery Program - they had been advised to appeal to a broad audience but were getting low-value, unsatisfying clients. 

In the show you will learn:

• That if your marketing is too general, most people won’t see it due to their brains filtering out irrelevant information

Practitioner businesses such as physiotherapists or hairdressers can be incredibly difficult to scale because you’re limited to the size of your practise, team and hours in the day. 

There IS a solution but it involves a shift in mindset. In this second part of my interview with Darron, a physiotherapist from Melbourne who specialises in face and jaw pain, I delve into how he can create a whole new business model and identify the parts of his personality that are holding him back from doing it.

We discuss his business mission and more importantly HOW to achieve it whilst addressing the roadblocks that are stopping him. 

You will learn:

• How to create new & scalable models for your business that involve building the right team around you and creating new income streams

Is your business based around your skills as a practitioner? Is that how you built your niche? This makes it incredibly difficult to build yourself out of your business because, in many senses you ARE the business. 

Whether you’re a hairdresser or physiotherapist with a particular skill set that clients love, you need to put systems in place to make sure your business - and clients - are less reliant on you.

In today’s episode I talk to a Darron, a physiotherapist who specialises in face and jaw pain. He’s one of the best at what he does and has built himself a brilliant niche. But he’s a victim of his own success; he works too hard and wants to spend more time with his family. I discuss how he’s changing and advise him that he needs not only to put systems in place but change psychologically to hand over the reins. 

You will learn:

• How creating a business around your skillset can be incredibly rewarding but also limiting - and what to do about it

Are you someone who beats yourself up over your mistakes?  Do you criticise yourself and experience high levels of negative self-talk and self-doubt? This will be impacting your ability to perform well in business - as well as your evolve in your personal life. 

As a Business Coach with a keen interest in psychology, I understand only too well that you can't separate how a business owner thinks -  what they believe or their emotional dispositions - from how they run their business. And this is why I address these patterns of thinking and how to evolve them in my work with clients. 

Today I will show you how your inner critic has taken shape and how to turn your past mistakes into things to learn from rather than negative things that hold you back. In doing so, you will evolve as a person to be more accepting of yourself - and others. 

 You will learn:

• How the belief systems that create negative self talk originate in the unconscious mind

This week I focus on what I believe to be a much neglected aspect of business coaching and helping people succeed in business; the power of the unconscious mind to drive decision making. 

Most decisions are driven from the unconscious realm. All the science shows that today, yet most people are unaware of how this affects their behavior. Because the unconscious mind is irrational, it can question great rational decisions and stop us from achieving what we want out of life. 

Today I will show you how you are not just a single “I” but that you are made up of different parts that question the decisions that other parts make. I give you examples to show how you can build self-awareness and move forward from self-doubting and self-sabotage to build a successful business.

You will learn:

• How your unconscious mind questions and controls much of your decision-making

Listen now!

Rachael is a financial services broker. She’s very different to your standard broker who tends to be male, in their 40s-50s, wearing a suit and focussed on the deal rather than what’s best for their clients. She really cares about her clients, many of whom are vulnerable and going through a divorce. 

In this session, Perry analyzes the personality traits that are holding Rachael back and encourages her to define her mission and let the world know about it. He discusses cost effective ways of getting her voice heard, through aligning with influencers, getting on podcasts and radio shows. 

In this week’s episode you’ll discover…

• How to define your business mission and share it with the world

Perry first met Peter Hain 17 years ago when he started doing coaching and self-development work with him in the early stages of Peter’s career as an engineer. Peter, now senior management and responsible for business development for one of Australia’s largest engineering firms, strongly believes that the unconscious habits he disrupted early on, and the self-awareness skills he’s continued to develop, have played a massive and very positive part in his business and personal success. 

 In this week’s episode you’ll discover…

• The skills you need to develop if you want to have a big impact in business or your life.

Hope Is Not A Strategy! 

If you are a property developer, investor or someone who would like to get involved in property development then this podcast episode holds very important information for you, essential to your business success and investment results. 

Brendan Kelly of RESULTS Mentoring has over 20 years experience in the property development market and has mentored hundreds of developers and investors to achieve real sustainable success - not just winging things on a hope and a prayer! 

Listen now to discover: 

• The 3 essential characteristics you must have to win in the property development industry

If you're interested in thinking more strategically so that you can make more money easily, with less effort and build more passive income, then you're definitely going to want to listen to this week's episode. 

Today I am interviewing a young entrepreneur who I rate very highly, who works in an industry that for the most part, doesn't have a lot of switched-on business people working in it. 

During this episode you’ll discover…

• Why it’s essential that you take time out of your business on a daily basis when you are an entrepreneur so that you can access unconscious problem-solving powers, only available when you rest and relax. 

Summary

• When working in a creative industry, if you lose the love of it, then you basically lose your business. It really does make it harder.

Would you like more income and freedom in your life? Then you must upgrade your belief systems. Mental sabotages have an enormous impact on your ability to grow wealth. 

In this week’s episode, you’ll discover…

• The anti-wealth belief that holds you back from a life of prosperity and success.

• You are made up of many parts called sub-personalities. Each of these 20-30 parts have different beliefs and often conflict with each other.