This is the first marketing episode - officially. It only took 6 episodes, so you are welcome. 'Luxury' is one of the most over-used terms in the world of weddings, events, travel + hospitality. But what is it and what is it not?
In this episode I breakdown:
- Words that should not be shared nor said
- How to show an ultra luxury space as a hotel or venue
- What to focus on 'selling' visually
- The importance of hiring top top talent for photography and videography
Calling BS on some of the things I see and most importantly sharing what and how you need to position yourself if that is truly your market and your audience. This is part 1.