XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content. In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand.

HIGHLIGHTS:

• How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions.
• Why she started teaching courses about creating video content.
• What the value is of creating video content.
• How to use live video to nurture your audience.
• What got XayLi started on teaching course creation.
• Some core lessons on getting started with creating video content.

QUOTES:

"I just didn't want to leave my baseline in the hands of someone else."

"If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you."

"Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward."

"I want to help more people. That kept me going."

Guest Links:

For XayLi's video lessons - www.startshootgrow.com

For XayLi's content - www.xaylibarclay.com

For XayLi's free course - www.camfidence.com

CONNECT WITH BRANDON

BrandsonBrands.com/coach Instagram: @brandonbirkmeyer

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!