<p>Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.</p>

Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.

Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

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