Curious how you can make dogs feel at home from the moment they step into your facility?

What’s the science behind reducing fear and anxiety for pets—and how can you use it to elevate your daycare experience?

Could “comfort-driven enrichment” could be the next enriching experience you add to you facility?

In this episode, Dom Hodgson sits down with Fred Silber of Pet Therapeutics to explore how comfort-driven enrichment is transforming pet lodging. Fred shares the fascinating science behind why dogs feel calmer in cozy, well-designed spaces and how offering premium comfort can bridge the gap between “nervous first visit” and “tail-wagging regular.”

Plus, you’ll get a behind-the-scenes sneak peek of the incredible things happening in Enrich U as the graduates spill the beans on their most recent creative enrichment successes. From liver-scented elves causing chaos to snuffle cafés turning mutts into treat-seeking detective dogs, these stories prove that a little creativity goes a long way. Stick around to the end to hear about the pirate plans that are already keeping daycare owners up at night—because nothing says commitmentlike dressing up a staff member as Captain Jack Sparrow!

In this episode, you’ll discover:

The Power of Comfort – How a cozy environment reduces stress and anxiety in dogs.

Science-Backed Solutions – Why dogs instinctively crave spaces that mimic protection and calm.

Enrichment That Sells – How premium comfort and enrichment services can add real value (and revenue) to your business.

Pirates, Santa, and Sniffers – Hear how real daycare owners are creating themed experiences their clients can’t stop talking about.

Fred’s Product Development Journey – From pet sofas to “lodge-worthy luxury,” how Fred turned a niche product into a boarding game-changer.

Thanks to special guest Fred Sliber. You can find out more about pet therapeutics amazing products by clicking here Pettherpeutics 

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to Petresorts.love

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To enroll in Erich University and get access to a fully customizable enrichment curriculum and ‘done-for-you’ monthly marketing resources click here EnrichUniversity

 To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom sets the stage for the episode and introduces “comfort-driven enrichment.”[09:00] – Fred Silber shares his journey from designing sofas for homes to creating luxury for boarding facilities.[13:00] – The science behind comfort: Why dogs instinctively seek cozy spaces and how this reduces stress.[16:32] – First impressions matter: How comfort-driven suites help anxious dogs settle in faster.[19:00] – Premium pricing: Fred explains how facilities can charge more for luxury comfort add-ons.[28:30] – Cleaning made simple: Fred’s innovative designs ensure hygiene without compromising on style.[31:19] – Liver-scented elves and snuffle spaces: Enrich U graduates share their favorite holiday enrichment ideas.[33:30] – Naughty dogs and pirate plans: How creative, themed activities boost daycare engagement.[37:00] – The ripple effect: Why enrichment creates happier dogs, satisfied clients, and motivated staff.[40:22] – January preview: Dom teases the pirate-themed treasure hunt for Enrich U graduates.

How do you measure a successful year in your pet care business?

What numbers truly matter when it comes to growth and fulfilment?

Ready to discover why it’s never too late - or too early - to create impactful promotions?

In this special episode, host Dom Hodgson takes a creative spin on reflection with his 2024 “Pet Biz Wrapped,” inspired by Spotify’s famous annual recap. Dom peels back the curtain on his year, sharing not just the financial wins but also the personal and professional milestones that made a difference. He also reveals how to balance business savvy with a fulfilling life. Spoiler Alert: It’s about much more than just money…

Dom dives deep into his favorite strategies for crafting promotions that resonate year-round and shares how creative marketing, like personalized emails and old-school mailings, can make a lasting impact. Because let’s face it, who needs Black Friday when you’ve got Dom’s year-round bag of marketing tricks - no stampedes required! 

In this episode, you’ll discover:

Creative Promotions, Anytime – Why you don’t need a seasonal sale to drive revenue and how to craft deals that resonate year-round.

The Email Goldmine – How email remains the most powerful tool in your marketing arsenal and why it outshines social media.

Dom’s Numbers Breakdown – What worked (and didn’t) in 2024 and how he’s gearing up for a bigger 2025.

Outsourcing Success – Why delegating tasks can transform your business and free up your time for high-impact projects.

Fun vs. Function – The importance of doing what energizes you while cutting out what drains you.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here.

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off with festive vibes and his version of “Pet Biz Wrapped.”[03:07] – Why Spotify Wrapped is genius marketing and how you can learn from it.[08:42] – Dom’s take on seasonal promotions: Why it’s never too late to run an offer.[16:30] – Fitness, family, and fun: Why personal growth is as important as business growth.[18:50] – How Dom’s email strategy generated massive wins this year—and why you should double down on yours.[23:15] – The unexpected power of physical mailings and how they build client loyalty.[29:51] – Looking ahead to 2025: Dom’s event-heavy calendar, new book projects, and big goals.[37:00] – The art of outsourcing: How to free up time for high-impact projects in your business.[40:22] – Lessons from letting go: How saying “no” created space for new opportunities.

The end of the year is the perfect time to reflect, refine, and plan. What will your 2025 look like? Tune in for inspiration, practical strategies, and a few laughs along the way.

What’s the secret to creating calmer dogs, happier owners, and a thriving daycare?

Could blending behavioral science with heart be the key to your next big breakthrough?

How can zoo-inspired enrichment ideas revolutionize your daycare’s approach to play and learning?

In this episode, Dom Hodgson takes you from the buzz of the Hershey Expo to an enlightening chat with Annie Grossman, author of How to Train Your Dog with Love and Science.

Annie dives into the heart of behavioral science, revealing how understanding dog psychology can radically improve how your daycare operates.

She explains why daycares are the perfect “labs” for training, shares the essentials of reading dog body language, and outlines her premium “Day School” model that blends training with enrichment to create a standout service clients are willing to pay top dollar for.

Annie also unpacks how science-backed training isn’t just about solving problem behaviors—it’s about building confidence, creating trust, and setting dogs up for long-term success. Combined with insights from zoo-inspired enrichment strategies, this conversation is packed with actionable tips to help you stand out, deliver exceptional care, and grow your daycare business.

In this episode, you’ll discover:

The Hershey Effect – Why the connections and inspiration from expos like Hershey are invaluable for pet care businesses.

Love Meets Logic – Annie Grossman’s innovative training philosophy and how it’s shaking up the daycare game.

Day School Done Right – How Annie’s model combines training, enrichment, and premium pricing to boost revenue and results.

Zoo-Inspired Enrichment – What polar bears and giraffes can teach us about keeping dogs engaged and happy.

Decoding Dog Behavior – Why understanding body language is essential for a calmer, more harmonious daycare.

Dom also catches up with his good buddy Eve Molzhon as they look back on a very successful Pet Boarding and Daycare Expo…Huge thanks to this week’s amazing show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting

Host Dom Hodgson has a very small number of coaching and consultation opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

Find out more about Annie Grossman and her amazing new book by clicking here now

Find out more about Eve Molzhon by clicking here now

Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom introduces the episode and teases his Hershey review and chat with Annie Grossman.[02:46] – Dog News! A sad article about the passing of Las Vegas star Mr. Piffles, and how the Flamingo honoured him.[07:33] – Hear the Hershey Expo highlights, including Eve Molzhon’s tips for first-timers and the wildest vendor moments.[09:50] – How expo networking can lead to creative partnerships (and a cocktail or two).[14:45] – Annie tunes in and explains her journey into science-backed training and how it led to her book.[19:50] – Why daycares are the ultimate “labs” for understanding dog behavior and perfecting training methods.[24:12] – Annie’s “Day School” model: charging premium rates for hands-on, behavior-based programs.[25:32] – Enrichment lessons from zoos and how they inspire daycare transformations.29:55] – Breaking down the essentials of reading dog body languag...

Are you unintentionally blending in when you should be standing out?

Did you know that simple tweaks to your messaging can make your pet care business irresistible?

Want to know the secret keys to creating endless marketing content without starting from scratch?

In this episode, Dom Hodgson sits down with the brilliant Colin Theriot to explore the art of crafting copy that grabs attention and drives action. Colin shares his DUST framework—a system for making your business Different, Unique, Special, and Tribal. We uncover the overlooked elements that make a website truly magnetic, share the secret to crafting offers that feel irresistible, and discuss how subtle changes in tone and presentation can make your marketing unforgettable.

Colin also reveals his “lazy genius” method for recycling content to save time and dominate your market. With his expert insights, you can discover how bold, strategic tweaks can outshine competitors, turn quirks into compelling selling points, and create a brand that resonates deeply with your audience.

Listen now to discover:

The DUST Framework – Colin’s four-part strategy (Different, Unique, Special, Tribal) for standing out in a crowded market.

Lazy Genius Content Creation – How to recycle and repurpose your best ideas into fresh, effective marketing materials.

The Power of “Special” Offers – Why crafting exclusive, time-sensitive deals keeps customers excited and engaged.

Tribal Marketing Mastery – How to show you’re part of your community and earn trust and loyalty by speaking their language.

Why Copy is Like Cabinetry – The secret to crafting functional, high-performing copy that works as hard as you do.

Huge thanks to Colin for sharing his wisdom on this podcast. You can find out more about Colin and visit his website by clicking here now.

Host Dom Hodgson has a very small number of coaching and consultating opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom previews the interview with special guest, copywriting genius (and Facebook friend) Colin Theriot.

[03:07] – We dive into some nautical dog news as Dom discovers the new canine-themed cruises ready to set sail in 2025!

[07:26] – Colin shares how he “accidentally” became a copywriter and built a career teaching others to master the craft.

[10:50] – The surprising power of templates: Why copying yourself can save time and boost results.

[16:45] – How to build trust and authority using evergreen content—and why “new” isn’t always better.

[22:48] – Colin breaks down why ignoring your competitors is a mistake and how to use contrast to stand out.

[25:50] – The DUST framework: Different, Unique, Special, Tribal—and how it creates unforgettable businesses.

[28:50] – What makes you truly unique? Colin explains why blending your quirks can set you apart from the crowd.

[31:10] – The art of creating “special” offers that grab attention and create urgency.

[33:43] – Tribal marketing: How to build community trust by showing you’re “one of them.”

[40:00] – Colin’s cool “cat clinic” story about how niching down can transform your business.

Remember, copywriting isn’t just about words - it’s about connection, creativity, and crafting a business that customers can’t help but choose.

Curious about how enrichment can revolutionize your daycare?

Wondering how leading facilities are tackling challenges like staff turnover, client loyalty and ever increasing competition?

In this episode, Dom Hodgson takes us back to the Hershey Lodge for the second part in a deep dive into what went down at the biggest pet boarding and daycare event on the planet.

This time, Dom and Tim bring you more insightful conversations with attendees, vendors, and speakers who are redefining success in the pet care industry. Despite battling some serious jetlag, our dynamic duo managed to soak up all the pet biz wisdom they could find in Hershey and deliver it directly to your ears!

From the clever twist of a murder mystery month that drew clients in droves to the surprising impact of scent branding on creating unforgettable client and canine experiences! These quick-fire snippets reveal the bold ideas, proven systems, marketing hacks, and enrichment concepts that are shaping the future of the pet businesses.

In this episode, you’ll discover:

Enrichment That Excites: How creative activities are driving client loyalty and making facilities stand out.

Staff Retention Secrets: Why investing in career paths can transform your team’s engagement and stability.

Scaling Simplified: Lessons from businesses opening new locations while maintaining exceptional service.

Scent-Sational Marketing: How aroma branding is creating luxury experiences for clients and pets alike.

Community Connections: The power of networking at live events and how it can spark fresh ideas for your business.

Thanks to everyone who took part in this fun episode. Remember, the next pet boarding and daycare expo is happening in Vegas in May. You can – and you should – click here to add your contact details now, so you are the first to learn when registration opens!

Host Dom Hodgson has a very small number of coaching and consultating opportunities available for 2025. To be considered to work with Dom, and experience his exclusive, impactful pet business consulting services you can apply now by going to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Meet Allison Strauel, owner of Skydance Pet Lodge, sharing how themed enrichment and diversifying services have skyrocketed her business.[09:16] – Discover the story behind Enrich University and how monthly themes like "Murder Mystery Month" are turning daycares into client magnets.[16:34] – What’s holding daycares back? Dom uncovers the biggest mistakes owners make when implementing enrichment.[18:15] – Hear from Barkleigh’s own James Severs on how the expo’s come together and how this year’s Hershey expo broke records.[19:52] – Tim chats to the owners of Dogs 24/7 who are on a self-improvement crusade.[27:40] – Alex Varney gives her family business’ origin story and previews her own seminar on the power of self-critique.[35:30] – Aroma branding specialist Kevin Rhodes gives us the low-down on his development of pet-specific scents and how important a good-smelling facility is.[39:23] – Brothers Matthew and Mark of The Pup Camp share how they’re scaling their daycare while maintaining premium pricing and safety standards.[42:41] – How adopting the Chick-fil-A model of consistency is helping daycares scale effectively.[44:35] – A sneak peek into next week’s episode with Dom’s interview featuring marketing expert Colin Theriot.

If you’re ready to learn how to bring fresh ideas and proven strategies into your daycare, this episode is packed with inspiration straight from the Hershey Expo floor. Don’t miss it!

Have you ever wondered what really goes down at the biggest pet boarding and daycare expo in the world?

Curious about what latest industry insights and trends get shared at these events?

Are the in-person networking opportunities worth the travel time?

This jam-packed episode comes to you LIVE from the 2024 Hershey Expo, where host Dom Hodgson gives you an all-access backstage pass to hear from movers and shakers in attendance. You’ll get all the juicy details as Dom chats with the rebels, rule-breakers, and rising stars of pet care world - vendors with visionary twists, experts spilling game-changing secrets, and dynamic daycare owners bringing a fresh spark to boarding and enrichment.

Dom and his roving reporter Tim Jackson didn’t just fly over 3,000 miles for the chocolate (although, let’s be real, that helped) – they came to have a blast with some incredible business owners. Couldn’t make it this year? Don’t sweat it - they’ve packed up all the highlights, insights, and excitement and brought the expo straight to your ears! Just don’t forget to register for Pet Boarding and Daycare West in Vegas in May.

In this episode, you’ll discover:

The Lab Test Goldmine – How to turn mandatory faecal testing into a juicy profit-maker that has clients seeing you as the health-conscious leader in town.

Daycare Induction Magic – Why ditching single-day evaluations for a 5-day induction is filling Greenlin Pet Resorts’ booking calendar and maximizing client loyalty.

Mutt Murder Mysteries – Jen’s brilliantly twisted plans to add thrill to doggy daycare, hooking clients with a program that keeps owners coming back

Pricing Like You Mean it – How Chelsea from The Ruff Inn learned to unapologetically raise prices and get paid for the high-quality, boutique service her clients crave.

Mastering Expo Connections – Why seasoned expo-goers swear by the Hershey Expo for uncovering new vendors, staying ahead of industry trends, and making partnerships that pay off.

Huge thanks to all the amazing folks we interviewed in this episode! Stay tuned for part two next week, where Dom dives even deeper into expo highlights and shares more inspiring success stories from industry leaders.

Remember, the next Pet Boarding and Daycare Expo is happening in Las Vegas from 5th-8th May, 2025. You can be the first to find out when registration opens by adding your details here

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to www.petbusinessmarketing.com/audition

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – The founders of Canine Labs discuss how they’re revolutionizing faecal testing services for daycare and boarding facilities.[04:32] – Dom, now back in England and de-jetlagged,reflects on the good vibrations he picked up at the Hershey expo.[08:38] – A conversation with Sean Felty from Greenlin Pet Resorts about expanding to six locations and implementing enrichment-based services.[10:00] – Dom and Sean explore the financial benefits of transitioning to a daycare induction program and maximizing client engagement.[14:34] – Pet care business owner Jen shares her success with enrichment activities and discusses her ideas for a Tim Jackson-inspired “murder mystery” event.[18:42] – Chelsea from The Ruff Inn shares how Dom’s pricing strategy advice helped her realize the importance of charging for high-quality services.[23:06] – Holiday House Pet Resort owner Katy Metzler talks about navigating staffing challenges and finding passionate,

Are you looking to transform your pet care facility into a true community hub?

Curious about creating memorable experiences that keep clients coming back for more?

Wondering how to turn your pet care facility into the kind of place clients can’t stop talking about?

In this episode, host Dom Hodgson sits down with Michelle Sarwas, owner of Bark Avenue Day Camp. Michelle shares her incredible journey from financial analyst to pet care entrepreneur, revealing the keys to building lasting bonds with clients and their dogs. Her approach to hosting open-house events, implementing personalized enrichment activities, and engaging clients in unusual and unforgettable ways has helped her facility thrive, even through challenging times.

Learn how Michelle’s client-centered strategies set her apart in the pet care industry and keep customers returning and referring. By hosting live events, offering personalized enrichment, and creating memorable experiences, she’s built deep loyalty and sparked enthusiastic referrals. Tune in to hear how you can implement Michelle’s strategies and make your facility a no-brainer for pet owners seeking more than just a daycare.

In this episode, you’ll discover:

Event Excellence: Tips to plan and pull off standout events that put your facility and services in the spotlight.

Personalized Enrichment: How tailored activities can boost engagement and keep dogs (and clients) happy.

Client Connection: Proven strategies for building relationships that drive loyalty and word-of-mouth referrals.

Community Engagement: Ways to make your facility the go-to hub for local pet lovers.

Business Growth: Smart insights into scaling up while keeping that personal, caring touch.

Huge thanks to our listeners for tuning in! And huge thanks to Michelle and Tim for sharing their LIVE event success story.

You can find out more about Tim’s Enrichment Program here.

You can find out more about Michelle’s awesome daycare here

Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means NOW is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s amazing show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTestingTo find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom, with Tim Jackson in the sidecar, has arrived in Hershey and gives a preview of the Pet Boarding and Daycare Expo.[05:48] – Tim and Dom discuss the importance of in-person events in driving client loyalty and a sense of community.[13:45] – Michelle jumps in to share her journey from financial analyst to pet care business owner and how Bark Avenue Daycamp came to life.[19:14] – Hear how Bark Avenue managed to recover from stumbling out of the starting blocks amid the great recession. [21:41] – The evolution of playgroups: why smaller, enrichment-focused groups benefit dogs and elevate the daycare experience.[24:54] – Michelle reveals the marketing challenges she’s attempting to overcome by educating clients and sharing experiences.[31:25] – Michelle explains how guided facility tours build client confidence and give insight into Bark Avenue’s day-to-day care.[38:00] – Enrichment add-ons: Michelle describes the new “Pawcasso” painting sessions and other unique activities.

Is your website attracting the right clients for your pet care business?

Do you feel overwhelmed by the technical aspects of SEO and online marketing?

Curious about how a strategic online presence can elevate your pet business?

In this episode, Dom Hodgson sits down with his good buddy - and digital marketing expert - Fernando Camacho from Overdog Digital. Together they break down the essentials of creating an impactful online presence. Fern, a seasoned marketer and former dog trainer, dives into the must-have website features, the basics of SEO, and the power of Facebook ads for pet care businesses. 

If you want to attract high-end clients and make your website truly stand out, then this episode is brimming with powerful strategies to amplify your digital presence and grow your brand. Dom also gives a sneak peek into his upcoming trip to the Hershey Expo, where he’ll be sharing fresh insights on positioning, pricing, and standing out in a competitive market. 

Winning Website Wonders: Discover how a fully-responsive, user-friendly website can captivate high-value clients and keep them coming back.

SEO Secrets for Success: Simple yet powerful strategies to skyrocket your search rankings and ensure ideal clients find you online.

Facebook Ads That Fetch: Learn to create high-converting, cost-effective ads that bring in leads without draining your budget.

Luxury Leads and Looks: Uncover how a polished, upscale website and branding can draw in affluent dog owners ready to invest.

Delegate and Dominate: Fern reveals how outsourcing digital duties frees you up to focus on growth and do what you love most.

Huge thanks to our listeners for tuning in! And huge thanks to Fern for being an awesome guest, you can find out more about Fern’s services by clicking here OverdogDigital

Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means NOW is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s amazing show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Setting the scene with updates on the upcoming Pet Boarding and Daycare Expo in Hershey, PA.[04:30] – Dom shares a soccer-inspired lesson on “renegade thinking” in business and the power of doing things differently.[07:29] – The importance of understanding your client journey: how to guide new clients from interest to loyalty. [10:32] – Fern introduces Overdog Digital and his journey from dog trainer to digital marketing expert.[13:43] – Website best practices: Why a fully responsive site is essential and how it impacts client perception.[15:07] – How to get on top of your social presence and showcase your skills and specialities digitally.[18:13] – Website 101: The business-boosting basics that can take your site from snooze-fest to spectacle.[24:24] – The role of social proof: How reviews and testimonials can boost your site’s credibility.[27:30] – SEO explained: Fern shares strategies for optimizing your website to get found by the right clients.[33:01] – Why Facebook ads are a game-changer, but not the be-all and end-all of marketing efficiency. [36:38] – Fern’s journey from solo entrepreneur to building a team and the importance of delegation.

Worried your insurance policy won’t hold up when disaster strikes?

Concerned about unexpected expenses that could wipe out your hard-earned profits?

Not sure if your current coverage is enough to protect your business from potential lawsuits, property damage, or employee claims?

In this episode, Dom sits down with David Pearsall from Business Insurers of the Carolinas to uncover the often-overlooked world of insurance for pet businesses. With over 30 years of experience, David breaks down the complex coverage you need to protect your business from the unexpected—whether it's dealing with canine flu outbreaks, property damage from extreme weather, or skyrocketing employee injury claims. If you’re running a pet care facility and not 100% confident in your coverage, this episode is a must-listen.Tune in to discover how to; 

Avoid the Big Insurance Blunders: The most common mistakes pet care businesses make—and how to sidestep them.

Protect Your Profits: Why failing to review your policies regularly could be costing you big bucks.

The Hidden Costs of Employee Injuries: How proper insurance and training can prevent claims and save you money.

Climate Crisis & Coverage: The shocking rise in property damage from extreme weather events and what you need to know.

Canine Flu Concerns: Why many facilities are underprepared for canine flu outbreaks—and the real cost of shutting down.

David also shares insider advice on how to work with insurance companies, avoid duplication of coverage, and build long-term relationships to ensure your business is protected as it grows.

And that’s not all. This episode also features;

Dog News: Discover the latest buzz from the seaside sausage dog walk, a record-breaking event that underscores the power of community and niche marketing.

Expo Alert: Get the inside scoop on the upcoming Pet Boarding and Daycare Expo in Hershey, Pennsylvania. Learn about the must-attend sessions, networking opportunities, and how this event can propel your business forward.

Exclusive Sponsor Insight: Learn how Canine Lab Testing can keep your facility parasite-free, ensuring the safety and health of all your furry guests.

Huge thanks to our listeners for tuning in! And huge thanks to David Pearsall for being an amazing guest, you can find out more about David by clicking here BusinessInsurersofCarolinas

Need help making your facility more profitable? Why not reach out and book a consultation with Dom. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. That means now is the time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s brand new show sponsor Canine Lab Testing. 

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTestingTo find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] Coming up in this week’s show…[03.00] A look at the exciting speaker list for the Hershey Expo, and why YOU should attend.[06:00] Take niching inspiration from a seaside sausage dog walk…[10:00] How Canine Lab Testing can help keep your facility clean, safe and parasite free[16.06] Assessing your facilities ‘risk’ factors.[19.18] How industry insurance needs have changed in recent years?[23.41] How to avoid duplication with your insurance needs[26.30] Reviewing Your Insurance: How frequently you should review and update your policies to stay protected and avoid inflation-driven premium increases.

Wondering how to turn hesitant dog owners into loyal customers?Curious about how a strong onboarding process can work magic for your business?

Did you know, if you don’t have a five-star onboarding experience that makes new clients feel valued and special, you could be missing out on countless upsell opportunities, glowing testimonials, and valuable referrals...

In this early Halloween special, Dom Hodgson is here to sprinkle some wow-factor on your welcome mat. He shares hauntingly-helpful insights on how to transform nervous prospects from spooked to satisfied, by crafting a seamless onboarding process that leaves clients confident they’ve made the best choice for their dog.

Plus, Dom catches up with recruitment specialist Joe Latona from Walker Scout. Joe provides an update on important shifts in the recruitment industry and offers advice on how pet care business owners can adapt to these changes.

In this episode, you’ll discover:

From Spooky to Secure: Learn how to ease client fears with a smooth, reassuring onboarding process. 

Casting Expectations: Learn how clearly communicating your process and expectations from the start can prevent confusion and build trust with your clients.

Recruitment Realities: Joe Latona talks about changes in the job market and how to hire for attitude over experience.

The Power of Client Appreciation: Discover why a small, thoughtful gift can work wonders in building long-term loyalty. 

Boosting Business with Seasonal Promotions: Learn how tapping into seasonal events like Halloween can drive client engagement and increase revenue with creative, timely offers.

Huge thanks to our listeners for tuning in! And huge thanks to Joe Latona for being an amazing guest, you can find out more about him by clicking here WalkerScout

Need help crafting a four-seasons onboarding process in your facility? Why not reach out and book a consultation. Click here to book now.

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. It’s time to secure your place at the biggest dog daycare expo of the year. Grab your ticket by clicking here now

Huge thanks to this week’s show sponsors Pet Resort Hospitality Group

Pet Resort Hospitality Group are building a family of the highest quality Pet Boarding and Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Highlights:

[00:51] – Dom kicks off scary season and introduces the importance of a strong onboarding process for calming client fears.

[03:40] – How to take inspiration from Disney’s customer experience strategy and apply it to your pet care business.

[07:16] – Crafting an onboarding process that reassures and impresses clients from the first moment of contact.

[10:04] – Dom discusses how small, thoughtful client appreciation gifts can create lasting impressions.

[13:10] – Dom shares examples of businesses that have successfully implemented these onboarding strategies and how it transformed their client retention.

[22:00] – Joe Latona joins the show to share updates on recruitment trends and the importance of hiring for attitude over experience.

[23:45] – How diversifying your hiring strategies can help you overcome staffing challenges in a tight labor market.

[25:38] – Dom and Joe wrap up with key takeaways on how to create an onboarding experience that leaves clients delighted and loyal. 

[32:32] – Hear why Joe Latona thinks YOU should come to the Hershey expo!

Tune in to this spooktacular episode and learn how to give your pet care business a frighteningly good business-boost!