Pet Boarding and Daycare Podcast with Dominic Hodgson

Is your social media actually driving new clients to your facility or is it just collecting likes?

Still relying on a single tactic like Google Ads and wondering why your marketing results have stalled?

Curious how AI and authentic storytelling are reshaping how pet resorts attract and convert clients in 2025?

In this episode, Dom Hodgson sits down with Juls Scores and Candace Collins from Pet Resort Marketing to unpack the biggest opportunities (and mistakes) pet care businesses can make online. They discuss the danger of putting all your eggs in one digital basket and the new power of paid social and storytelling as Juls and Candace share practical strategies for building a cohesive, full-funnel marketing plan that actually converts.

They reveal how AI and social algorithms are changing buyer behaviour, why authenticity beats polish in 2025, and how you can use storytelling to connect with local dog owners on a deeper level. Plus, they share recent success stories—like a client who saw a 200% jump in conversions after rethinking their Meta strategy—and offer a sneak peek at what they’ll be teaching at the Hershey Expo.

You’ll also hear from Rebecca Shipman of Barkleigh with another Expo preview, including speaker highlights, networking events, and tips for making the most of your trip to Hershey.

In this episode, you’ll discover:

Beyond Google Ads – Why a single marketing tactic isn’t enough and how to build a full-funnel strategy.

Storytelling That Sells – How to use real people, pets, and stories to connect emotionally with clients.

AI in Action – How artificial intelligence is reshaping SEO, social media, and search visibility.

Social Media ROI – The new Meta campaign type driving direct reservations for pet resorts.

Hershey Highlights – The must-see sessions and networking tips for this year’s Expo, direct from Rebecca.

Huge thanks to this week’s special guests Juls and Candace. To find out more about how Pet Resort Marketing go to www.petbizsuite.com

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom shares updates from his game-changing event in Baltimore and previews the Hershey Expo.[03:17] – Sponsor Spotlight: How to keep the pets in your facility safe and your clients happy with Canine Lab Testing[04:27] – Juls and Candace introduce themselves and their journey from design and sales to pet resort marketing.[12:23] – Common mistakes: overreliance on Google Ads, weak SEO, and lack of cohesive strategy.[14:30] – The rise of social media as a conversion platform—and how AI is transforming targeting.[16:30] – The three biggest social media mistakes pet resorts make: lack of storytelling, poor strategy, and no balance between selling and connection.[20:58] – How Pet Resort Marketing runs a digital audit and builds a personalised strategy for each facility.[25:10] – Success stories: record-breaking months after website redesigns and new Meta ad strategies.[31:10] – How testing, patience, and fine-tuning lead to long-term growth for Juls and Candace.[32:21] – How AI tools are changing SEO and helping pet resorts show up in ChatGPT searches.[34:00] – Why attending expos like Hershey keeps you ahead of trends and connected to the industry.[38:19] – Rebecca Shipman joins Dom to preview the Hershey Expo schedule, speakers, and networking opportunities.[46:07] – Final Expo reminders, registration details, and Dom’s closing thoughts from Maryland.

This episode is packed with actionable marketing insights, success stories, and Expo inspiration—perfect for any pet resort owner who’s ready to modernise their marketing and make 2026 their most profitable year yet.

Want to know how to turn Halloween from a fun gimmick into a genuine profit booster?

Curious what’s new at this year’s Hershey Expo—and which sessions you absolutely can’t afford to miss?

Or wondering how to finally free yourself from the daily grind by building systems that sell for you 24/7?

In this episode, host Dom Hodgson shares his Halloween promotional playbook, packed with proven campaigns you can run right now to boost bookings, fill playrooms, and keep your daycare buzzing through the holidays. Dom walks through the easy-to-use pain–agitate–solution formula that turns playful promotions into real, regular sales.

But before all of that, Dom catches up with Rebecca Shipman from Barkleigh to preview the Pet Boarding & Daycare Expo in Hershey, including the must-see sessions, networking parties, luncheons, and keynotes that make it the biggest event in the industry. You’ll also hear from Austin and Lindsay of Pup Partners Software, who share how to master client communication from first contact to emergencies.

Finally, Dom teams up again with Josh Hightower of PetBizSuite to discuss the single biggest game changer for your business: marketing systems that work around the clock. Josh reveals how automation can attract clients, nurture leads, and generate predictable sales - even while you’re off the clock.

In this episode, you’ll discover:

Halloween Goldmine – How to use playful, seasonal offers to spark engagement and drive sales.

Pain–Agitate–Solution – The simple formula behind persuasive promotions that actually sell.

Hershey Highlights – Inside scoop on the must-attend sessions, luncheons, and networking events.

Systems That Sell – Why automating your marketing is the key to freedom, scalability, and growth.

Predictable Profits – How a marketing flywheel can eliminate feast-and-famine revenue cycles.

Huge thanks to this week’s special guest Josh Hightower from PetBizSuite CRM. To find out more about how PetBizSuite can help your business grow go to www.petbizsuite.com

Remember, we are less than one month away from Pet Boarding and Daycare Expo in Hershey PA. Attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Austin and Lindsey from Paw Partner Software for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom introduces this week’s spooky theme and explains why Halloween promotions should start early.[02:57] – Rebecca from Barkleigh shares what to expect at the upcoming Hershey Expo next month.[07:06] – The importance of networking, luncheons, and connecting with speakers and why the Expo is the best place for making new Pet Biz Pals.[11:19] – Austin and Lindsay from Pup Partners Software discuss client communication strategies.[12:05] – Dom’s Halloween marketing masterclass: how to turn the spooky season into easy, reliable sales.[17:27] – How to use the pain, agitation, and solution method to create powerful, emotionally investing offers.[21:58] – The truth about fear and resistance when raising prices or selling more boldly, and why you need to shake it off.[32:13] – Josh Hightower joins the show to talk about marketing systems that create business freedom and scalability.[36:07] – How predictable, repeatable sales remove stress, chaos, and uncertainty from your business.[42:59] – Dom wraps up with his final Hershey expo reminders and reveals where you need to go to secure your spot.

Do you ever feel like your marketing works one month - and then falls flat the next?

Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility?

Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow?

In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple, consistent marketing activities that used to work.

Dom breaks down how to build a predictable rhythm that keeps your daycare visible, your clients engaged, and your bookings consistent all year long.  You’ll also hear the latest dog news about an Italian city that’s introducing a dog tax (and how to turn stories like that into local PR gold), a special Hershey Expo preview, and an inspiring chat with Dom’s mastermind buddy Brian Durkin, who shares how masterminds help business owners focus, recharge, and grow faster.

In this episode, you’ll discover:

Marketing Rhythm – Why consistency beats creativity when it comes to long-term success.

The Power of Planning – How to map out your promotions, emails, and campaigns in advance.

Automation Advantage – Simple ways to keep your marketing running when you’re busy.

Leadership Through Education – How showing up as a teacher builds trust and visibility in your community.

The Mastermind Effect – Why taking time out of the business is the fastest way to grow it.

Thanks to my friend Bryan Dirkin for his insights into the benefits of attending masterminds and coaching programs. Check Bryan out at MVPpro

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks also to Eve Molzhon who is speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to Barkleigh.com/shows

 Episode Highlights:

[00:51] – Dom previews next week’s Halloween promotion special.[03:14] – Dog News: Italian city introduces a “dog tax”—and how to turn similar stories into local marketing wins.[06:41] – Why local education and leadership make your daycare stand out from the rest.[09:36] – If Eve Molzhon’s Hershey preview doesn’t make you register for tickets, I’m not sure what will.[10:18] – Dom shares his end-of-year promotional planning process and how to map goals to actions.[12:43] – The recurring theme from client calls: losing momentum and rhythm in marketing.[15:23] – Why consistency builds trust, improves algorithms, and drives long-term results.[17:30] – Dom’s bespoke social media strategy: how to add storytelling and education to your posts.[19:34] – Why you need to show up in your clients’ inboxes every week—not just when you’re selling something big.[22:09] – Campaigns vs. Rhythm Marketing: how to move from bursts of activity to sustainable growth.[27:21] – Dom and Brian Durkin discuss masterminds, focus, and staying accountable.[34:22] – Dom’s tips for creating a marketing “heartbeat” that runs even when you’re underwater.[36:16] – How automation tools and content calendars keep your message alive year-round.[37:56] – Hershey Expo reminder: why attending helps you plan, price, and promote like a pro.

This episode is a wake-up call for any pet business owner who’s tired of feast-and-famine marketing. Learn how to create a rhythm that keeps your marketing—and your business—moving forward every single week.

Are you coasting toward the holidays when you should be sprinting to the finish line?

Worried you might be leaving money on the table in the busiest (and most lucrative) months of the year?

Or  are you wondering how to turn this end-of-year rush into momentum that carries you powerfully into 2026?

In this episode, Dom Hodgson delivers a high-energy strategy session on how to approach the final quarter of the year like an industry leader. He shares his own business planning process, explains why 90-day sprints are the key to maintaining focus and momentum, and shows you how to transform a busy autumn season into the launchpad for your best year yet.

Dom walks you through the exact steps you should be taking right now to maximise revenue, loyalty, and growth before the clock runs out on this year by converting one-off holiday bookings into lifelong clients and building follow-up systems that boost retention. Plus, you’ll hear dog news on America’s most (and least) popular breeds and how to use that info for creative promotions.

In this episode, you’ll discover:

The Fourth Quarter Game Plan – Why the final 10–12 weeks of the year can define your success for the next 12 months.

Revenue Rocket Fuel – How to convert seasonal first-timers into high-value, repeat clients.

Dog Breed Buzz – A creative way to turn the AKC’s most popular dog breeds into marketing gold.

Future Bank – Why every touchpoint now should build assets, testimonials, and stories you’ll use well into 2026.

Client Loyalty Strategies – From onboarding offers to referral bonuses, how to lock in business before January hits.

Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, attending this show is the best way to set yourself up for success in 2026; Go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Jeff Adney for stopping by to share more about what he will be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.comEpisode Highlights:

[00:51] – Dom shares a personal update and explains why he’s investing in a new business coach.[07:51] – Dog news: The most and least popular dog breeds of 2024—and how to use that data for marketing.[14:58] – Jeff Adney previews his Hershey Expo session on financing and building a new facility.[18:18] – Dom’s fourth quarter game plan: why these final weeks matter more than ever.[22:10] – How to make the most of the holiday season like the big brands you buy from.[24:28] – The 90-day system: why splitting your year into four manageable chunks is the best way to grow your business and get stuff done.[29:00] – Why price increases are easiest (and most effective) in Q4 and why holiday season for customers is harvest season for you.[31:23] – The power of onboarding gifts, follow-ups, and referral offers.[35:35] – How to engineer “story-worthy moments” that fuel word-of-mouth marketing.[37:17] – Building a flywheel: using Q4 momentum to make January, February, and March easier.[40:00] – Dom’s final challenge: pick one big goal and make it happen before December 31.

This episode is part motivation, part masterclass — a must-listen if you want to finish the year strong, start 2026 with unstoppable momentum, and turn your busiest quarter into your most profitable one.

Still assuming your clients are getting their dogs’ faecal tests done at the vet?

Worried about parasites spreading in your playgroups - but don’t know where to start with prevention?

And how could introducing a simple new service create a fresh revenue stream and set your facility apart from the competition?

In this episode, Dom Hodgson is joined by John Beres and Greg Page from Canine Lab Testing, the game-changing service transforming how boarding and daycare facilities manage parasite prevention. John and Greg explain why most pet parents aren’t getting faecal tests done (spoiler: compliance rates are around 20%), how parasites spread silently without showing clinical signs, and how their easy, vet-backed solution gives you total control over testing – while generating reliable new income.

You’ll also discover how requiring faecal testing can become a powerful differentiator in your marketing, signalling a higher level of care and helping you attract more discerning clients. And in the final segment, Dom shares a sneak peek of his Hershey Expo presentation, “The Price Is Right” - including why premium pricing is the fastest way to fix staffing issues, scale growth, and transform your business model.

In this episode, you’ll discover:

The Dirty Truth – Why most pet parents skip faecal testing and how that’s putting dogs (and your business) at risk.

Health + Revenue – How parasite testing protects dogs, reassures clients, and creates a simple new revenue stream.

Competitive Edge – Why requiring faecal tests can position your facility as a premium, higher-standard provider.

Data That Matters – What 18 months of testing reveals about parasite prevalence—and why most cases show no symptoms.

Premium Pricing Power – Why charging more is the fastest way to solve staffing, retention, and growth challenges.

Huge thanks to this week’s special guest John and Greg from Canine Lab Testing. To find out more about how Canine Labs Testing can keep your facility healthy go to CanineLabsTesting.

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks also to Laura Bachrach and Jennifer Wolf-Pierson, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Dom introduces the episode and shares updates from the road before taking a look at the Hershey Expo speaker lineup.[05:16] – Laura Bachrach and Jennifer Wolf-Pierson preview their sessions on adventure day programs and KPIs.[07:26] – Dog news: Why Bentley is designing dog-friendly car features—and what that means for how you market your facility.[11:30] – John Beres and Greg Page join the show to explain how Canine Lab Testing simplifies faecal testing for pet care businesses.[13:48] – The shocking truth: most pet parents aren’t testing at all, and parasites spread silently in daycare environments.[16:18] – How facilities can earn $10–$80 per sample while improving dog health and client trust.[19:22] – Explosive growth: How Canine Lab Testing expanded 300% and now operates in 33 states.[23:11] – Why convenience is the #1 reason clients and facilities love this service.[25:07] – Parasite facts: Did you know one in ten dogs test positive, and most show no clinical signs?[29:28] – New data shows positivity rates plummet to 2–3% when regular testing is required.[33:30] – Dom previews his “Price Is Right” seminar: how premium pricing transforms every part of your business.

Wondering how to refresh your services, raise prices with confidence, and get clients excited to spend more?

Do you want to roll out an enrichment program but worry that facility is too small, your clients won’t pay for extra’s, or that your staff will struggle with a roll out?

Curious what really happens when you attend an industry expo, take action fast, and plug into expert coaching?

In this episode, host Dom Hodgson is joined by Stefani Cotton, owner of Fairview Boarding in North Carolina, to share her inspiring business transformation story. After attending the Vegas Expo in May, Stefani left with renewed motivation, enrolled in Dom’s Diamond coaching program, and immediately set to work. It wasn’t long before she saw night-and-day improvements in profit, staff energy, and client enthusiasm. 

Stefani opens up about leaving a corporate non-profit career to follow her passion, the challenges of turning around a struggling facility, and how enrichment and premium pricing have given her business a whole new lease of life. Earlier in the episode you’ll also hear from Elite members Kim and Bob Karolides, who share how stepping back from their business created more time, better health, and stronger profits.

In this episode, you’ll discover:

The Expo Effect – How one seminar flipped Stefani’s mindset from “just boarding” to premium positioning.

Price Power – Why raising rates and introducing packages unlocked instant profit and client buy-in.

Enrichment in Action – From scent spaces to bedtime stories, how Fairview’s new activities delight both pets and owners.

Local Marketing Wins – How Stefani used newspaper features and community buzz to put Fairview back on the map.

Life/Business Alignment – How Kim and Bob reduced their hours, improved their health, and grew their business at the same time.

Huge thanks to this week’s special guest Stefani Cotton from Fairview Boarding. To find out more about Stefani’s business go to FairviewBoarding

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.com

Episode Highlights:

[00:51] – Rich Schlatter from Canine Resorts previews his Hershey session: From Bad to Worse.[01:23] – Dom introduces the episode and reflects on aligning business growth with life goals.[06:34] – Kim & Bob Carr share how cutting back hours improved profits, health, and relationships.[11:18] – Stefani Cotton introduces Fairview Boarding and her journey from corporate to canine care.[13:30] – Buying the facility: challenges with reputation, marketing, and staffing… not to mention a global pandemic.[23:00] – Local marketing strategies: how newspaper features boosted visibility and why you need to make it easy for potential clients to find you.[25:30] – How Stefani grew her business by adding new services incrementally so she now offers lodging, grooming, training, daycare.[27:44] – The Vegas Expo turning point: inspired by Dom’s talk The Price is Right and breakthroughs in enrichment.[35:10] – Reaping the Rewards of Dom’s Diamond group: raising prices, launching new packages, and building premium offers.[36:56] – Enrichment extras: why there is no upper limit on what you can charge as well as on the craziness of client requests.[39:30] – Crunching the numbers: daycare up 40%, lodging up double-digits, profits well above expectations.[41:30] – Dom’s closing thoughts and a Hershey Expo ticket reminder. What are you waiting for?

Are rising costs and shrinking margins making it harder to run your daycare or resort?

Curious how to meet the expectations of today’s pet parents without getting stuck in a race to the bottom?

Wondering how you can better communicate with younger (Gen Z) dog owners? 

In this episode, host Dom Hodgson sits down with Jason Duffy, Chief Operating Officer at Pet Resort Hospitality Group and keynote speaker for the upcoming Pet Boarding & Daycare Expo in Hershey. Jason shares his journey from 26 years in retail leadership at Walmart to driving growth and innovation in one of the fastest-growing pet resort groups in the U.S. 

You’ll hear how his team is professionalizing industry roles through Pet Resort University, tackling the challenges of “pet deflation,” and creating premium experiences that meet the unique demands of Millennial and Gen Z pet owners.

Also in this podcast, you’ll also hear previews from two speakers at the upcoming expo: Jacqueline Pait of Live Oak Bank on financing and property decisions, and Laura Laaman of Outstanding Pet Care on avoiding medical disasters and controlling costs. 

Tune in to discover:

Petflation Explained – Why the cost of pet care is outpacing general inflation, and how to turn that pressure into opportunity.

Generational Insights – What Millennials and Gen Z really want from pet care providers (and how to sell outcomes, not discounts).

Pet Resort University – How PRHG is professionalizing trainers, groomers, and managers through its internal academy model.

Innovation in Action – From kitchen design to doggy transport vans, how small tweaks can transform staff morale and client experience.

Experience the Expo Edge – Why Hershey is the must-attend event if you’re serious about growth, networking, and finding your next big idea.

Huge thanks to this weeks special guest Jason Duffy from PRHG. To find out more about Pet Resort Hospitality Group to to PetResorts.love

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Laura Laaman and Jaqueline Pait, who will both be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to BarkleighShows.comEpisode Highlights:

[00:51] – Dom checks in after Chicago, shares why testimonials are marketing gold, and previews the Hershey Expo.[05:11] – Jacqueline Pait (Live Oak Bank) previews her Hershey sessions on financing and property decisions.[06:03] – Laura Laaman (Outstanding Pet Care) shares insights on the two big topics she’ll be covering in Hershey: avoiding medical disasters and combating rising costs.[07:13] – Jason Duffy joins the show: from Walmart retail leadership to COO at Pet Resort Hospitality Group.[09:20] – Building Pet Resort University: professionalizing pet care roles and creating a recruitment flywheel.[15:54] – Why fresh eyes from people outside the industry can help uncover hidden opportunities in pet care.[18:22] – Innovation by design: kitchens, layouts, and processes that improve both staff and pet experiences.[21:30] – Jason previews his Hershey keynote: tackling pet deflation and shifting generational demands.[25:16] – Generational differences in pet spend—and why Millennials’ preferences signal huge growth potential.[27:11] – Premiumization unpacked: why selling clarity, trust, and results beats discounting every time.[32:19] – Why Hershey offers an unmatched mix of education, innovation, and networking opportunities.[35:47] – Dom closes with this week’s promotion idea: how to turn “Talk Like a Pirate Day” into instant revenue.

Do you think that events like dog birthday parties are simply small add-ons with little profit?

Would you be surprised to hear that one daycare turned a simple celebration into a $1,500 event that lit up social media and delighted clients?

Want to discover how creating aspirational packages unlocks hidden money already sitting in your business?

In this episode, host Dom Hodgson sits down with Diamond member Mikayla Cavaness to hear the story of Parmesan’s Pink Puppy Party—an over-the-top birthday celebration that transformed a $195 package into a $1,500 “puppy rager.” Mikayla explains how she built a premium experience that thrilled her client, delighted her staff, and gave her endless content for marketing with dyed pool water, balloon arches, custom staff uniforms and drag queen photo opportunity.

You’ll also hear from Hershey Expo speakers Fernando Camacho, Joe Zuccarello, and Eve Molzhon, plus vendor John Beres of Canine Lab Testing, who share why Hershey remains the best place for education, networking, and customer acquisition. And in Tech Talk, Josh Hightower reveals how to set up a Google review funnel that collects, reposts, and repurposes five-star feedback automatically while you sit back and relax.

There’s also behind-the-scenes reaction from Dom’s Elite Mastermind members hot off the first day of their meeting in Chicago last month.

In this episode, you’ll discover:

From $195 to $1,500 – How Mikayla’s Pink Parmesan Puppy Party turned a standard offer into a premium package.

Finding Hidden Money – Why clients are willing to spend far more than you think—and how to unlock it.

Marketing Gold – How over-the-top events create irresistible social content and community buzz.

The Review Funnel – Josh’s step-by-step system for automating five-star Google reviews.

Hershey Highlights – Why smart owners and vendors never miss the expo floor no matter what.

Huge thanks to this week’s special guests Mikalya Cavaness. To find out more about the cool things happening at Fetching Pet Company, go to FetchingPet

Thanks to Josh from PetBizSuite, to find out more about how PetBizSuite can be the growth engine your dog daycare needs go to PetBizSuite

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Joe Zucharello, Fernando Camacho, Eve Molzhon and Greg and John from Canine Labs Testing who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

Episode Highlights:

[00:51] – Dom previews the Hershey Expo and what lies ahead in his business as we enter fall.[03:52] – Speaker previews: Fernando Camacho on AI, Joe Zuccarello on grooming, and Eve Molzhon on playgroups.[07:49] – Vendor spotlight: John Beres and Greg Page from Canine Lab Testing explain why expos provide the best ROI.[15:01] – Mikayla Cavaness reveals how a simple birthday request turned into a $1,500 premium party.[17:55] – Why and how aspirational offers unlock hidden money in your business.[19:02] – Inside Parmesan’s Pink Puppy Party: drag queens, dyed pool water, balloon arches, and more.[21:14] – Client joy: why the party meant more to the owner than the price tag.[23:07] – Dom explains why hidden money almost always comes from existing clients.[24:08] – Tech Talk with Josh Hightower: how to automate Google review requests and have them working for you.[28:22] – The Review Funnel Playbook: collecting, posting, and repurposing reviews on autopilot.[34:42] – Elite Mastermind Reaction: members share takeaways from Dom’s first meeting in Chicago.

This episode shows how one bold idea can transform your offers, excite your clients, and dramatically grow your profits—proof that there’s hidden money sitting in your business right now, waiting to be unlocked.

Does having cameras in your daycare build trust with your clients - or just create headaches?

Worried that live cameras will expose every spill, squabble, or messy moment in your daycare?

Did you know that adding cameras can be recurring revenue stream clients are happy to pay for? 

In this episode, host Dom Hodgson kicks things off with a stack of September promotion ideas designed to help you boost bookings fast. He discusses back-to-school themed activities as well as how you can cleverly use one-off events (yes, even Star Trek Day makes an appearance) to turn what’s already on in the calendar, and on your client’s minds, into easy revenue wins.

Then in the main interview, Dom sits down with Aron Garrison of iDogCam to explore the pros and cons of daycare cameras. Aaron reveals how his company’s system helps facilities keep pet parents happy, protect staff, and even generate profit by offering camera access as a premium upsell for clients who want to keep a closer eye on their dogs all day long!

In this episode, you’ll discover:

Back-to-School for Dogs – How to turn everyday themes (from geography to home economics) into sell-out enrichment add-ons clients love.

Cameras as Cashflow – Why facilities using iDogCam are pulling in 4–5x their subscription cost every month.

The 45-Minute Obsession – What the average parent does with live camera feeds—and how you can use it to build loyalty.

Expo Insider Previews – Hear directly from Hershey speakers on SBA funding, redefining dog introductions, and tackling labor costs.

The Next Frontier – From AI “mess detectors” to broadcast-style playroom feeds, how technology could reshape pet care in the next five years.

Huge thanks to this week’s special guest Aron Garisson from IDogCam. To find out more about their services, go to IDogCam

Thanks also to some of the speakers at this years Hershey Expo, Denise Heroux, Claire Cronin, Adia Washington and Sean Felty.

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Episode Highlights:

[00:51] – Dom introduces the episode and previews today’s guests.[04:12] – Denise Heroux explains why attending expos can reignite your energy and business growth.[08:45] – Claire Cronin, Adie Washington, and Sean Felty share sneak peeks of their Hershey sessions.[11:41] – Dom dives into creative September promotions: back-to-school themes, swap ideas day, and more.[14:49] – Aron Garrison of iDogCam joins to discuss how his company helps pet facilities use cameras as a retention and revenue tool.[16:07] – Aron’s backstory: from NFL broadcast engineering to pet care tech.[20:26] – How iDogCam integrates with major pet care software for seamless client access.[23:54] – Cameras as a profit center: why facilities often make 4–5x their monthly fee.[26:47] – Aron tells us how you can have iDogCam installed in your facility and why you should.[32:32] – Subscription model explained: flexible, scalable, and service-focused.[35:35] – The future of cameras: AI, alerts, and broadcast-style pet parent experiences.

Ever wondered why picking a niche and sticking to it is one of the best ways to grow your daycare profits?

Curious how enrichment can transform not just your dogs, but your business too?

And what really happens when you stop tolerating bad clients and start building the business you want?

In this episode, Dom Hodgson sits down with Kim and Bob Karolides, co-owners of Butter’s House in Massachusetts, to hear their remarkable journey from veterinary nurses to thriving daycare owners. Kim and Bob share how after launching just as COVID hit, they managed to carve out a reputation for caring for senior and special-needs dogs. You’ll also hear how they’ve built a business that reflects their values and why Enrich U has been a game-changer for them.

Plus, they explain how they’ve turned costumes, themed enrichment, and story-driven activities into powerful upsell opportunities, and why joining Dom’s Elite Mastermind has accelerated their growth and given them a supportive community of like-minded owners. Make sure you stick around for more Hershey Expo speaker previews, with sessions on funding, marketing, and cat-only boarding spaces (yes, we’re not here JUST for the dog lovers).

In this episode, you’ll discover:

The Origin Story – How a Halloween party and a vet tech career led to launching Butter’s House.

Caring for Seniors – Why offering therapeutic boarding for older dogs created instant loyalty and brand recognition.

Enrichment That Sells – How themed costumes, scent rooms, and creative activities win over clients.

Zero Tolerance = Zero Stress – How cutting toxic clients helped protect staff and attract the right kind of people.

The Power of Community – How joining Enrich U and Dom’s Elite Mastermind has fast-tracked their success.

Huge thanks to this week’s special guests Kim and Bob. To find out more about the cool things happening at Butter’s House, go to ButtersHouse

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks to Duane Care, Lynn Paolillo, and Alex Moore who will all be speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

Episode Highlights:

[00:51] – Dom kicks off the episode and previews today’s guest interview with Kim and Bob.[02:11] – Dom shares updates from the garden on his latest book Mission Enrich, and the Sunderland AFC football rollercoaster.[08:47] – Hershey Expo previews: Ashlee Moore, Duane Carey, and Lynn Paolillo give a taste of their upcoming sessions.[13:08] – Kim and Bob share their origin story—from a Halloween party to their respective vet nursing careers.[16:54] – Why Kim made the bold decision to walk away from teaching and open a daycare instead.[20:00] – Early marketing wins: letters direct to vets, trainers as allies, and creative word-of-mouth.[23:10] – How Butter’s House grew crazy fast thanks to word-of-mouth in their industrial park.[25:16] – Kim and Bob explain how they built a reputation for senior and therapeutic boarding dogs.[29:21] – How to implement a zero-tolerance policy for rude clients and why it pays off.[32:07] – Enrich U in action: Bob’s costumes, themed décor, and how enrichment transformed their business.[37:59] – How joining Elite Mastermind gave Kim and Bob the push (and the community) they needed.[43:00] – Future plans: the Butter’s House duo talk stepping back from the day-to-day and looking forward toward expansion.

This episode is packed with lessons on resilience, creativity, and the power of building the right kind of community around your daycare.