Do you ever feel like your marketing works one month – and then falls flat the next?

Do you struggle work ‘on’ the business when you’re buried under the day-to-day of running your facility?

Why do bookings, enquiries, and online engagement seem to happen in waves instead of a steady flow?

In this episode, host Dom Hodgson digs into one of the most overlooked secrets of successful pet care businesses: the rhythm of communication. After a day packed with coaching calls, Dom noticed the same theme cropping up again and again: businesses losing momentum because they stopped doing the simple, consistent marketing activities that used to work.

Dom breaks down how to build a predictable rhythm that keeps your daycare visible, your clients engaged, and your bookings consistent all year long.  You’ll also hear the latest dog news about an Italian city that’s introducing a dog tax (and how to turn stories like that into local PR gold), a special Hershey Expo preview, and an inspiring chat with Dom’s mastermind buddy Brian Durkin, who shares how masterminds help business owners focus, recharge, and grow faster.

In this episode, you’ll discover:

Thanks to my friend Bryan Dirkin for his insights into the benefits of attending masterminds and coaching programs. Check Bryan out at MVPpro

Remember, tickets are now on sale for the Pet Boarding and Daycare Expo, go to PetBoardingExpo.com to register now!

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/audition

Thanks also to Eve Molzhon who is speaking at the upcoming Pet Boarding and Daycare Expo in Hershey. Grab your ticket now at PetBoardingExpo.com

To book yourself on the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise go to Barkleigh.com/shows

 Episode Highlights:

[00:51] – Dom previews next week’s Halloween promotion special.
[03:14] – Dog News: Italian city introduces a “dog tax”—and how to turn similar stories into local marketing wins.
[06:41] – Why local education and leadership make your daycare stand out from the rest.
[09:36] – If Eve Molzhon’s Hershey preview doesn’t make you register for tickets, I’m not sure what will.
[10:18] – Dom shares his end-of-year promotional planning process and how to map goals to actions.
[12:43] – The recurring theme from client calls: losing momentum and rhythm in marketing.
[15:23] – Why consistency builds trust, improves algorithms, and drives long-term results.
[17:30] – Dom’s bespoke social media strategy: how to add storytelling and education to your posts.
[19:34] – Why you need to show up in your clients’ inboxes every week—not just when you’re selling something big.
[22:09] – Campaigns vs. Rhythm Marketing: how to move from bursts of activity to sustainable growth.
[27:21] – Dom and Brian Durkin discuss masterminds, focus, and staying accountable.
[34:22] – Dom’s tips for creating a marketing “heartbeat” that runs even when you’re underwater.
[36:16] – How automation tools and content calendars keep your message alive year-round.[37:56] – Hershey Expo reminder: why attending helps you plan, price, and promote like a pro.

This episode is a wake-up call for any pet business owner who’s tired of feast-and-famine marketing. Learn how to create a rhythm that keeps your marketing—and your business—moving forward every single week.