In today’s Hot Take episode, I’m talking about one of the most important and misunderstood parts of running a profitable pet care business: pricing strategy.

So many business owners shy away from offering discounts or deals because they’re afraid it will hurt their margins. But what if you could build flexibility into your pricing from the start? In this episode, I break down exactly how to price your services to protect your profit while giving yourself room to test creative offers, run seasonal promotions, and attract new clients without cutting into your bottom line.

We’ll cover how to determine your ideal profit margin, what “wiggle room” to plan for, and how to think strategically about recurring services, after-hours fees, and value perception. This is one of those foundational mindset shifts that can completely change how you approach sales and profitability.

✨ Key Takeaways

• Why flexibility in pricing is key to long-term growth

• How to calculate a healthy net profit margin (20–30%)

• The benefit of building in 10–15% extra margin for promotions and creative offers

• How to structure “core pricing” and recurring service models

• Why being the price leader in your market is actually a good thing

💡 Final Thought

Give yourself permission to lead with confidence in your pricing. When you plan for margin, you create freedom, sustainability, and space for innovation.

🐾 Ready to elevate your business in 2026?

Join the DogCo Mastermind and get access to exclusive trainings, support, and strategy sessions at dogcolaunch.com/mastermind

- M