In this episode, Peter Bray, founder and ECD of Bray & Co, discusses how his agency prioritizes inspiration to fuel creativity. He explains the shift from traditional "magic box" solutions to collaborative, ongoing partnerships with clients, where the goal is to inspire and challenge brands to think differently and create lasting impact. Peter explains the agency's philosophy of inspiring not just the client, but the entire company. 

Connect with Peter: https://www.linkedin.com/in/peteralexbray/ 

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