Bitcoin doesn’t win by forcing everyone to run a node, it wins by fading into the background. In this conversation, Brandon Green sits down with Peter McKormack to discuss leaving What Bitcoin Did, Bitcoin UX, ETFs, and why invisible adoption matters most. From ETFs and pensions to media and football clubs, this episode breaks down how Bitcoin quietly integrates into everyday life.🔶 Brandon Green - BTC Inc CEO🔶 Peter McKormack - Host of the What Bitcoin Did podcast, Chairman of Real Bedford FC and owner of Auction Room BarChapters: 00:00 – Why Bitcoin Can’t Require Everyone to Be an Expert01:01 – Leaving What Bitcoin Did and the End of an Era02:14 – Relief, Anxiety, and Stepping Outside the Bitcoin Bubble03:46 – Asking Hard Questions Without Apologizing05:18 – UX, “Don’t Make Me Think,” and Bitcoin Adoption06:13 – ETFs, Pensions, and Invisible Bitcoin Exposure07:11 – When Bitcoiners Stop Working on Bitcoin08:18 – Moving Beyond the Bitcoin Echo Chamber10:53 – Buying Real Bedford FC and the Bitcoin Playbook14:59 – Legacy, Family, and What Bitcoin Is Really For17:42 – Building Community and Culture Beyond Bitcoin21:08 – What Success Looks Like in a Post-Bitcoin World#Bitcoin #BitcoinAdoption #PeterMcKormack #BitcoinUX #BitcoinETF #InstitutionalBitcoin #BitcoinMedia #BitcoinCulture #RealBedfordFC #BitcoinConference #BitcoinMagazine #BitcoinFutureDISCLAIMER: The views and opinions expressed in this show are those of the participants and do not necessarily reflect the official policy or position of BTC Inc., Bitcoin Magazine, or any affiliated entities. This content is provided for informational and educational purposes only and should not be construed as investment, legal, tax, or accounting advice. Nothing contained in this show constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any securities or financial instruments. Viewers should consult their own advisors before making financial or business decisions.