
Sign up to save your podcasts
Or


This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.
This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart.
From rewarding engagement over transactions to moving beyond one-size-fits-all loyalty, the conversation highlights tiered rewards, emotional connection, and the role of associates as loyalty advocates—showing how PetSmart builds long-term relationships with pet parents across every touchpoint.
Hosted by Bridget Blaise-Shamai
Show Notes:
1)Emily Feldman
2) PetSmart
3) Treats Rewards
4) Freakonomics
By Paula Thomas4.6
1616 ratings
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.
This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart.
From rewarding engagement over transactions to moving beyond one-size-fits-all loyalty, the conversation highlights tiered rewards, emotional connection, and the role of associates as loyalty advocates—showing how PetSmart builds long-term relationships with pet parents across every touchpoint.
Hosted by Bridget Blaise-Shamai
Show Notes:
1)Emily Feldman
2) PetSmart
3) Treats Rewards
4) Freakonomics

113,095 Listeners

56,827 Listeners

3,986 Listeners

8,791 Listeners

381 Listeners

27,649 Listeners

350 Listeners

649 Listeners

337 Listeners

5,669 Listeners

629 Listeners

1,023 Listeners

1,204 Listeners

79 Listeners

418 Listeners