Today on The Rock Fight, Colin and Eoin Comerford sit down at the Grassroots Outdoor Alliance Connect show with Alex Lauver, the former Director of Materials & Sustainability at Outdoor Research, now leading Douglas Strategies LLC, a consultancy focused on impact reduction and supply-chain transparency.

They unpack the state of PFAS (“forever chemicals”). Once the outdoor industry’s biggest story, now quietly complicated by regulation, cost, and unintended consequences.

They dig into:

• PFAS bans and the fallout — where the legislation stands and which states are next.
• Who benefits most from PFAS removal (hint: supply chain workers).
• Legal gray zones — what brands can (and can’t) claim as “PFAS free.”
• What’s next — new concerns around solvents, BPA, phthalates, and antimicrobials.
• The rise of natural fibers and the myth of “cotton kills.”
• The F/M/K round: “PFAS Free,” “Non-PFAS,” and “No Added PFAS.”

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