First Day Podcast

Philanthropy Among Communities of Color


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Dr. Una Osili emphasizes the importance of recognizing philanthropy as a vital part of every community, including communities of color, which have deep expertise in addressing community problems. She stresses the need to learn from the traditions of these communities related to philanthropy, which are often overlooked. Dr. Osili notes that both formal and informal giving occurs in communities of color, and mutual aid networks are a vital resource during times of crisis. She explains that while race and ethnicity can impact how people think about giving and the causes that matter to them, the decision to give and the amount given is more heavily influenced by an individual's resources and connections to the cause. To engage more diverse donors, fundraisers need to develop authentic relationships based on trust through deep listening and learning. Finally, the importance of addressing the unique fundraising needs of communities of color and providing tailored training and resources is highlighted.
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First Day PodcastBy The Fund Raising School

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