In this edition of Business Day Spotlight, our focus is on the tobacco industry’s effort to shift consumers to healthier and less risky products outside of traditional cigarettes.

Our host Mudiwa “MobbJustice” Gavaza is joined by Neetesh Ramjee, director of external affairs at tobacco company Philip Morris SA.

In this discussion Ramjee explains Philip Morris’s decision to shift its business model away from selling traditional cigarette products to less risky alternative products like electronic cigarettes, which the company says are much safer, though not 100% risk-free. He also details the challenges faced by the company is in trying to get this done.

Listen in to hear the full discussion and thoughts around these and other questions.

Business Day Spotlight is a MultimediaLIVE Production.