Still making business decisions based on instinct? That could be holding you back.

In this episode, Pat Miller sits down with PPA Research Manager Emilee Baum to explore how photographers can use real data to build stronger businesses.

📈 Discover:

- How to benchmark your studio’s success

- What current photography clients are really looking for

- Which genres are growing (hint: headshots & branding!)

- How to price your work with confidence

- The #1 myth photographers still believe—and why it’s costing you money

Whether you're a portrait, wedding, or commercial photographer, this episode gives you **research-backed strategies** to future-proof your business.

📣 Like + Subscribe + Share this with a fellow photographer who needs to get smart with strategy!

#photographybusiness #photographertips #photographymarketing #photographytrends #creativeprofessionals #businessresearch

Episode Highlights 🎤💡:

(03:06) - Where To Start?

(05:51) - Benchmark Study

(16:16) - Know Your Clients

Connect with Pat Miller ⬇

LinkedIn | Website

Connect with Emilee Baum ⬇

LinkedIn | Email | Facebook | PPA Research

Mentioned in this episode:

Imaging USA