Pierre Poilievre has been known as the federal Conservative’s attack dog. He’s often hyper partisan in Parliament, not afraid to pander to the base and support controversial movements, like the truckers convoy that occupied Ottawa earlier this year.

And yet the career politician has tapped into a populist vein and is gaining attention by talking about issues like housing, inflation and cryptocurrency. But is it enough to allow him to win the Conservative leadership race? And then, resonate with the wider public? Globe and Mail columnist Robyn Urback talks about why Poilievre’s messaging is finding its audience right now.

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