Aoife O'Connor discusses the correlation between Digital PR and Psychology and how we should be using online persuasion to engage our audience further to build links.

It's always better when we work together, and in Wolfgang we love to integrate our services, I'll be exploring one of the biggest Search Marketing myths of the past decade - that once organic dominance is obtained, you can turn off your targeted ad campaigns

Using data and research, I'll show you how to measure the impact of integrating your SEO & PPC strategies to dominate your key value search terms and turn your siloed 'Search Strategy' into a 'Double Domination Strategy', ultimately delivering a consistent brand message and increasing your online revenue.'

You'll take away 2 proven strategies of using both SEO and PPC to increase your online revenue.

Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website analytics isn’t tracking visitor sources correctly, and how to rectify these problems.  Don’t miss this talk if you rely on Google Analytics data for any of your marketing decisions!

The Facebook Ad Manager makes life pretty difficult when it comes to extracting actionable insights.

To start making real progress you either need to know how to manipulate the reports in the ad manager itself, or you need to use tools to create your own bespoke reports. This talk runs through how to create your own automated reports to preempt issues, diagnose drops in performance and generally take the stress out of managing Facebook Ads.

As comms pros, we understand that what others say about our brand defines it, yet in a social sphere plagued with viral and fake news, it’s alarming that so many PR pros are failing to utilise social media for PR purposes. In this talk, David will discuss the future challenges social is causing PR and how to adapt.

SEOs need to place more emphasis on visualising data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionise your reporting by creating impactful dashboards so that you can become a more efficient SEO.

WordPress powers a large part of today's web and as such, is a popular target for exploits. Find out what you can do to protect your Wordpress site's security and minimise the risks.

The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices. As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice. With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game. This talk looks at how businesses can inject some personality into their content without losing their SEO rankings. 

Need quality links but hate doing link-building and outreach? Danny demonstrates a quick-win method for earning high-authority, relevant links guaranteed to work for any business.

In her talk, Shannon explains why you don't need a 5 figure digital PR or SEO budget to secure high-quality links and coverage. She will take you through some vital tactics from creating evergreen content, utilising key spokespeople and free datasets, all of which she's used in the past, present and will most likely continue to use in the future to help you score big links for your brand.