Download this episode Fifty years ago, no one would have guessed that a high school track coach and a first grade teacher would forever change the way outdoorsmen and women in the MidWest would access hunting and fishing information. There were precious few sources for solid how-to outdoors information. Enter Gene and Gail Laulunen. From a makeshift publishing office in their suburban home to a steal-of-a-deal on an office building where a murder occurred (you read that right), MidWest Outdoors has grown substantially in those 50 years. Today, we're a multimedia company reaching thousands of passionate individuals in the outdoor community on a daily basis. No matter the platform however, the heart has always been the same. Hear how "Helping You Enjoy the Outdoors" got its start in this visit with Gene and Gail Laulunen, the pioneers of MidWest Outdoors. This conversation is a keeper. Subscribe on iTunes! Listen on iHeart Radio! Listen on Stitcher! Important Links Follow MidWest Outdoors on social media Facebook: facebook.com/midwestoutdoorstvTwitter: @MWOutdoor: twitter.com/MWOutdoorInstagram: instagram.com/MWOutdoorMidWest Outdoors YouTube: our YouTube ChannelMidWest Outdoors eNewsletter: free subscription Order MidWest Outdoors magazine subscription: 800-606-3474 Discover our Key Connections! Ray Eye, Eyes on the Outdoors Radio: Listen Live or On Demand Julie McQueen, Fitness for the Field Julie McQueen Facebook Page Instagram: @julesmcqueen Northwest Ontario Fishing: northwestontario.com 800-665-7567 or [email protected] (great resource for customs info!) Pheasants Forever Target Walleye: targetwalleye.com Tim Kjellesvik: The Thinking Woodsman