In this episode of Pit Stops To Podium, we have Corey Haines joining us. Corey is a marketer, entrepreneur, podcaster, and investor. He is the founder of Swipe Files, a membership site that provides content, community, and courses to help you master marketing. His mission is to help people with exceptional products, services, and content get the attention they deserve.
Corey curates marketing examples, copywriting help, and more through his newsletter, membership community, and podcast.
00:00 - Intro
00:59 - Who Is Swipe Files?
02:17 - 3 Fun Facts About Corey
03:28 - The Point Of Marketing Sales
04:48 - The Landscape Of SaaS Marketing
06:03 - Marketing Like A Media Company
09:56 - Brand Marketing vs Performance Marketing
16:05 - How To Measure The Performance Marketing Approach
20:18 - Balancing Motivation + Accountability On Performance Marketing
24:19 - Engage With Corey
//ENGAGE WITH COREY
Corey’s LinkedIn
//MENTIONS
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