<p>Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its <a href= "https://www.adexchanger.com/platforms/pinterest-wants-to-be-a-performance-channel/"> investments in lower-funnel advertising products</a>, says Pinterest CRO Bill Watkins.</p>

Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.

<p>Having nipped at Meta's and Google's heels for years, Pinterest is finished with being the underdog. It's been getting very "serious" about its <a href="https://www.adexchanger.com/platforms/pinterest-wants-to-be-a-performance-channel/" rel="noopener noreferrer"> investments in lower-funnel advertising products</a>, says Pinterest CRO Bill Watkins.</p>

Pitching Performance, With Pinterest's CRO

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Pitching Performance, With Pinterest's CRO

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