Pitching Powerhouse

Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔

Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓

Audits help you measure the progress you and your existing clients have made throughout the year — or, with new clients, get a benchmark for the brand’s current position in their niche.

Without them, you won’t know what strategies are working and what’s NOT doing well 😬

Executing a successful brand audit lets you identify a client’s strengths and weaknesses, so you can create a data-backed press plan that delivers amazing results! 🏆

Listen now to discover my BEST tips for doing brand audits with your clients, whether they’ve been on your roster for years or are totally new to your agency. 

Annual brand audits are a vital part of delivering stellar service to your clients…and when those results start coming in, you can leverage them to grow your agency! Grab my FREE PR Agency Action Plan to learn my PROVEN formula for building a successful business on your own terms >> https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/brand-audit

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Should You Expand Your Agency with Influencer Management Services? 🤔

In the age of social media, influencers are the new celebrities 💃

More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok stars to know which products are must-haves in their niche!

If your clients want to target young people (or any social-media-savvy audience), then you need to seriously start thinking about influencer management 💻

Deciding to add influencer management services to your agency isn’t easy…

…but when you know the pros and cons of influencer partnerships and how to implement them effectively, you can feel confident you’re making the right choice! 😌

Listen now to discover my BEST tips for adding influencer management services to your agency, plus how to know if it’s the right move for you!

Influencers are key for product-based clients…but you need to have your finger on the pulse of your entire industry to get the best results. Grab my FREE 2024 PR Trend Report to get the inside scoop on 11 trends that you NEED to focus on next year >> https://www.jenerationacademy.com/pr-trend-report 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/influencer-management

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources 

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Is Your PR Strategy Gen Z-Ready? 🤔

Gen Zers aren’t just teenagers on TikTok anymore! They’re graduating from college, joining the workforce, and adulting for real 🤯

And if your client is looking to grab Gen Z with their next launch, it’s your job to craft a campaign that gets to the heart of what Gen Zers want, need, and value.

In other words….if you want to target Gen Z, you need to THINK like Gen Z! 🧠

When you understand what Gen Z is really all about, you can craft a killer campaign strategy that aligns your client’s PR goals with Gen Z’s priorities!

Listen now to discover my BEST tips for building a killer PR strategy that’ll get Gen Z on board with your client and start building their authority in this key demographic! 📈

Adapting to Gen Z’s values isn’t the only thing you’ll have to shift in your PR strategies next year! Grab my FREE 2024 PR Trend Report to get the inside scoop on 11 key trends on the horizon >> https://www.jenerationacademy.com/pr-trend-report

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/4-powerful-tips-for-building-a-pr-strategy-that-gen-z-will-love

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing!

Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in various other agencies and businesses, spanning from the very large to the very small.

An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own… if they just understood what PR is! She is also the author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.

To learn more about Amanda, check out her website: https://lightspeedpr.com/

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 

 Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Access our online hub for PR pros: https://www.profitableprpros.com

Are You Keeping Up With the Shifting Media Landscape? 🏃

As PR pros, we know the media landscape is CONSTANTLY changing — new publications pop up, priorities shift, upcoming tech and trends create new expectations… 🤯

It can be hard to adapt quickly, especially when you have SO MUCH going on 😮‍💨

But every shift presents a challenge for PR pros as much as it presents an opportunity!

Keeping your finger on the pulse of the industry and making the necessary changes lets you deliver better service to your clients and generate bigger results 🤩

And when you know how to adapt to media-driven challenges, you and your agency can THRIVE through it all — no matter how the landscape shifts! 💪

Listen now to discover 5 KEY challenges facing PR pros right now, plus what you can do to adapt to them and change your agency for the better!

Every year brings new challenges to PR, and the biggest ones turn into industry-wide trends. Grab my FREE 2024 PR Trend Report to get the inside scoop on 11 key trends hitting PR in the new year >> https://www.jenerationacademy.com/pr-trend-report 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/PR-challenges 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Effectively Using Data to Drive Your PR Strategy? 🤔

PR is all about striking an emotional chord with your client’s audience, but you need more than emotion to craft a killer campaign…

…you need cold, hard facts to back you up!

Letting data drive your decisions is a super powerful way to grab the media’s attention and land high-impact placements for your clients 📈

Data-driven PR is becoming more and more popular, and now is the time to dig deep into using analytics for your pitches and reports

When you understand the power of data, you can leverage it to push your PR to the next level 🤓

Listen now to discover all things data-driven PR: what it is, why you need to use it to craft pitches, and how to include data in your regular client reports.

Data-driven PR is going to be HUGE in 2024, but that’s not all that’ll be making waves next year. Download my FREE 2024 PR Trend Report to get the inside scoop on the biggest trends, tech, and innovations hitting the industry >> https://www.jenerationacademy.com/pr-trend-report 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/data-driven-PR 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Jinkies! Is a Media Contact Ghosting You? 😱

Every PR pro gets ghosted from time to time. It’s a scary situation, but don’t get spooked!

Even if a journalist goes as silent as the grave, don’t start heading for the cemetery ⚰️

There are a few tricks and treats that just might bring your contact back to life 🧟

So, grab a flashlight and get ready to take the spook out of the season! Because a silent media contact doesn’t have to be a bump in the night 👻

Listen now to discover my BEST strategies for busting ghosts and bringing your media contacts back from the dead, no matter where you are in the pitching process!

Ready to make your pitches irresistible to journalists? Grab my FREE Media Pitch Template to get my proven formula for writing winning pitches no matter your niche >> https://www.jenerationacademy.com/free-media-pitch-template 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/yikes-you-got-ghosted-how-to-deal-when-media-contacts-go-quiet 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Prepared for the Busy Holiday Season? 🏃

There’s a ton for you to balance during the holidays — especially if you work with product-based businesses!

And when it feels like everyone is launching new products and initiatives at the same time, it’s essential to nail down a competitive PR strategy so YOU can deliver stellar holiday results 🤩

‘Tis the season to unleash the power of PR!

This year, take your clients’ holiday campaigns to the next level with the gift of a killer PR strategy that delivers REAL results 🎁

Listen now to discover my BEST tips for using the power of PR to kick your clients’ holiday campaigns up a notch and give your clients their merriest holiday season yet!

CTA: Need to jumpstart your holiday pitch-writing process? Grab our FREE Media Pitch Template to get my PROVEN formula for writing winning pitches no matter the season >> https://www.jenerationacademy.com/free-media-pitch-template 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/holiday-campaigns 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Does Pitching Ever Feel Like a Daunting Task, Taking up Wayyy Too Much of Your Time and Leaving You Too Drained To Make the Most of Your Talents?🤔

Writing good, effective pitches takes a lot of brain power (especially if you’re new to PR!) — from coming up with an innovative story angle to actually writing out the pitch 🧠

But writing killer pitches that land EVERY TIME doesn’t have to be a struggle!

A PROVEN pitch email template is an essential tool for PR pros, and learning the tricks for using one effectively can help you reclaim your brain so you can focus on doing what you love 😍

Listen now to discover everything you need to know about what pitch email templates are, why they’re such powerful tools, and how to use them as a PR pro.

Grab my FREE Pitch Template to learn the key building blocks of a successful pitch and start landing killer features for your clients! >> https://www.jenerationacademy.com/free-media-pitch-template 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pitch-email-template 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Responding to the Right RFPs to Grow Your Agency? 🤔

As a PR pro, you’ve likely received a request for proposals, or an RFP, before.

An RFP is a formal document companies send out to solicit specific info from PR agencies they want to work with 🤓 You might receive one from a contact at a company in your niche, or you could get a totally cold RFP from a brand you’ve never heard of.

However the RFP comes your way, you need to carefully consider whether or not you’ll respond to it and try to secure the client.

Responding to RFPS can be super time-consuming…and it’s not always worth the effort 😬

Listen now to discover all things RFPs: what they are, how to know when one is right for you, and which red flags to look out for when a new RFP hits your inbox 🚩

Securing clients through RFPs can help you grow your agency…but they’re not the only path forward. Grab my FREE PR Agency Action Plan to learn my 12-step framework for building a successful agency on your OWN terms >> https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/request-for-proposals

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight