Pitching Powerhouse

Do You Know How to Secure Press When the Media is Focused on Breaking News? 🤔

Media moves fast, but there are some days where it feels like the news cycle is going at a breakneck speed.

When this happens, it’s usually because a major news story just broke…and it’s about to derail your pitching plans for the day! 😱

But if a BIG story hits just hours before you were planning to pitch, don’t panic.

There are ways to work around the situation! You may not stick to your original strategy, but a successful, high-impact pitch isn’t totally out of reach 🙌

To send out your pitch the RIGHT way, you need to nail your timing and sensitivity — otherwise, your non-breaking news could do more harm than good 😬

Listen now to discover my BEST tips for pitching during a busy news cycle, whether you’re waiting for it all to blow over or are pushing ahead despite the media flurry 🤓

Nailing your timing is just one part of a successful pitch — you need to have a killer strategy at the core of your story! Grab my FREE PR Insider Secrets Guide to get the inside scoop on the secret sauce strategies 10 experts use to send off stellar, irresistible pitches every time >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/news-cycle 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Leverage AI to Improve Your Pitches and Campaigns? 🧐

Artificial Intelligence (AI) can be a little overwhelming from the outside looking in, but implementing it into your agency is MORE than worth it.

A text-based program like ChatGPT can help you write pitches, brainstorm campaigns, do media research, and more! 🤯

And yes, other PR pros already use ChatGPT to streamline their pitching processes…

…which means you can’t bury your head in the sand and wait for AI to fade away 🫣

🚨 Spoiler alert: AI and ChatGPT aren’t going anywhere 🚨

And if you don’t want to get left behind, you need to start using AI to uplevel your pitches and score bigger wins for your clients — and you need to do it ASAP!

Listen now to discover EVERYTHING you need to know about using ChatGPT for PR, what it is, why it’s important, and how you can start effectively utilizing AI in your business 💪

The possibilities of ChatGPT are endless…you just need the right queries to get you going. Download my NEW Powerhouse Prompts to get 75+ ChatGPT prompts to spark your creativity and save major time & energy >> https://www.jenerationacademy.com/powerhouse-prompts 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/ChatGPT-for-PR 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Do You Know How to Successfully Secure a Correction for a Published Feature? 🧐

It’s always exciting to see a BIG client feature go live…

…but it’s a lot LESS exciting when there’s a major error in it 😭

Don’t panic! This happens allll the time in media, especially with how quickly editors write and publish digital pieces.

Lots of PR pros think that getting the article corrected is impossible, but that’s not true 🙌

Editors and journalists want to provide their audience with accurate, valuable information — and they can and will fix errors in published pieces!

You just need to ask for a correction the RIGHT way 👀

Listen now to discover my BEST tips for requesting corrections for published features, whether it’s as simple as a spelling mistake or as huge as game-changing misinformation 💪

Features don’t get published (with or without errors) unless you send out a killer, targeted pitch FIRST. Grab my FREE PR Insider Secrets Guide to get the inside scoop on the secret sauce strategies PR pros use to craft winning pitches every time >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/oh-no-theres-a-mistake-how-to-ask-for-a-correction-in-a-published-feature 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.

Today, we’re sitting down with the amazing Michele Paiva, Founder of Viper Public Relations! Michele combines her passion for mental health and science with her love of marketing, journalism, and PR to help people help people.

To learn more about Michele Paiva, check out her website: http://www.ViperPublicRelations.com 

Would you rather read instead of listen? Check out the blog post for this episode here: https://www.jenerationacademy.com/blog/michele-paiva-pr-pro-spotlight 

If you’re curious about joining The Pitch Lab so that you can experience the type of success that Michele has, head here for more info: https://www.jenerationacademy.com/tpl 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Download our free resources: https://www.jenerationacademy.com/our-resources 

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Access our online hub for PR pros: https://www.profitableprpros.com 

Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches? 🧐

Rituals aren’t just for yoga instructors or meditation leaders 🧘‍♀️ PR pros can use rituals to get themselves in the right headspace for pitching!

Your pitch-writing ritual gets you in the zone so you can generate results for your clients every time you send out a pitch 🤓

Every PR pro is different, so every PR pro’s writing ritual will be different.

What matters is that your pitch writing ritual sets YOU up for success. It should boost your creativity and productivity to get your clients the success they deserve ✨

Listen now to discover my BEST tips for building a pitch-writing ritual that you can lean on to write stellar pitches no matter what’s on your plate 💪

Pitch writing rituals set you up for success by keeping you in the zone and getting your creative juices flowing…which you’ll need to get your clients into holiday gift guides! Save your seat at my Holiday Gift Guides Masterclass to get the inside scoop on everything you need to know to secure the BEST holiday press>> https://www.jenerationacademy.com/holiday-gift-guide-masterclass-2023 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pitch-writing 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Are You Ready for What’s Next in PR? 🤓

We all know the media landscape is constantly changing, but the past few years have brought HUGE shifts to PR! 🤯

Your old tried-and-true strategies won’t work 100% of the time anymore, and new social channels are making BIG, unexpected impacts on consumers.

PR pros need to be flexible and start preparing new tactics as the future of PR continues to take shape.

Don’t worry, though — you don’t have to toss out all your usual strategies! 🙌 Some traditional tactics are still effective regardless of what the media landscape looks like.

Listen now to discover 4 ways the future of PR is changing and how you can adapt to them, plus 4 killer strategies that will ALWAYS be a hit with the media 🤩

As a PR pro, you HAVE to be on top of what’s next for your niche to score BIG wins for your clients — and that means getting a head start of holiday gift guide pitches! Save your seat for my Holiday Gift Guides Masterclass to learn all the latest tips, tricks, and strategies to secure killer holiday press for your clients >> https://www.jenerationacademy.com/holiday-gift-guide-masterclass-2023 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/future-of-PR 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀

PR is all about getting people talking about your client and making sure your client’s message is out there.

But you need to make sure your client is in the media for the RIGHT reasons 😬

That’s where media monitoring comes in 😍

Media monitoring helps you analyze all of your client’s media mentions and understand how they’re faring with their audience AND the general public.

I know it sounds a bit intimidating (I mean, monitoring ALL of the media?? 🤯), but there’s a much easier way to collect and analyze every single client feature.

Listen now to discover everything you need to know about media monitoring: what it is, why it’s important, and how you can ensure you NEVER miss a mention or media insight again! 🎉

Before you get your client into your niche’s key outlets, you need to send off a killer pitch! Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies and tricks PR pros use to land features and help their clients achieve their goals >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/what-is-media-monitoring 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! 

We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.  

Today, we’re sitting down with the amazing Shafonne Myers, Founder of Shafonne Myers Consulting! Shafonne is a media mogul who has mastered the wedding business…but adding PR services to her digital agency sent her on a major learning curve that seriously transformed her confidence!  

To learn more about Shafonne Myers, check out her website: http://www.shafonnemyers.com 

If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Shafonne has, head here for more info: https://www.jenerationacademy.com/waitlist 

Read Shafonne's blog post interview: https://www.jenerationacademy.com/blog/shafonne-myers-pr-pro-spotlight

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Access our online hub for PR pros: https://www.profitableprpros.com

Is White Labeling Your Services the Right Move for Your Agency? 🧐

White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners. 

When you white label your services, you work with a larger agency or firm and provide your work under their name. You can also turn to white labeled services from other agencies to expand your offerings or get additional support for your clients. 

White labeling is a great way to gain experience in a niche or bring a comprehensive, over-arching service package to your clients, but it’s tricky to navigate at times. 

I mean, how do you manage clients with another agency in the picture? What does pricing look like? Is white labeling even a good idea in the first place? 🤯

Listen now to discover the ins and outs of white labeling so you can weigh the risks and decide the best path forward for you and your digital agency 🤓

White labeling can play a BIG role in expanding your agency’s offerings and scaling your business to new heights. Grab my FREE PR Agency Action Plan to get the step-by-step framework I used to build a successful agency and score dream clients! >> https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/white-labeling

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

You’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀

Breaking into PR is tough — and it can sometimes come with an information overload 🤯

Figuring out how to build your agency from the ground up can cause some serious headaches no matter how familiar you are with the industry.

But knowing what NOT to do to launch a successful agency is half the battle of getting there! 🤓 You can’t reach your goals if you run into the same roadblocks over and over again.

When you avoid the most common agency mistakes, you’ll fast-track your path to success and skip over obstacles that you would’ve faced along the way 💪

Listen now to discover 6 key business mistakes that all PR pros NEED to avoid when growing and scaling their agencies 📈

Ready to focus on starting and scaling your very own profitable PR agency? Grab your FREE PR Agency Action Plan to learn EXACTLY how to make it happen: https://www.jenerationacademy.com/action-plan 

To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/business-mistakes

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight